MediAvataar's News Desk

MediAvataar's News Desk

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With the rise in technology and smartphone becoming anyone's and everyone's best friend. We’ve all got smartphones these days, and almost everything we do on them requires using an app. Wouldn’t it be cool if you could make extra money just for using them? Well, you can.

You’re not going to get rich by downloading mobile apps, but you can use these to earn a little extra money every month. Considering some of them require you to do nothing, or just upload your school time notes or sell your useless clothes online, it doesn’t seem like a bad deal to make a few extra bucks.

To get you started , we list out 5 most useful online platforms from where you can earn money for doing almost nothing:-

Spoyl - Do you still have a prom outfit from, like, 10 years ago? It’s never going to fit — or come into style — again, but something just keeps holding you back from sending it to Goodwill.
Maybe money could change your mind? Instead of storing clothes indefinitely, try selling them on an app like Spoyl.

Canvera, India's leading online photography company creates an ecosystem of professional photographers across India and empowers them with end to end photography business solution. Canvera Partner App is designed exclusively for photographers and videographers registered with Canvera. Budding photographers can easily earn by uploading their portfolio of projects to showcase their work.

RummyCircle :- RummyCircle.com is India's Largest Online Rummy site which provides you with the best Rummy experience. The ultimate platform for playing Indian rummy card game is available on desktop as well as app based platforms. Online Rummy at RummyCircle is easy , safe and totally fun . A person can easily show his/her skill set and earn some money from this platform by challenging their opponent. So just download the app or log in to their website to make some good money via this platform.

Notesgen is the best app for students in terms of getting information regarding their courses. This app aims to provide a platform where students can get handwritten notes related to their desire course subject. Anyone can upload and download all the notes. Students can post notes which are related to topics (as per the subject) mentioned in the site and get paid (per downloading). This app includes study notes, assignments, projects, presentations etc and notes related to competitive exams like CLAT, CAT, IAS, JEE, GMAT etc.

OLX is a most fastest growing global online market where anyone can easily buy or sell the things around them from anywhere and in anytime. They have to just take a picture of the product which they want to sell and write an attractive caption for the same. For this anyone at any age can easily work on this app and start earning. 

Thursday, 21 September 2017 00:00

BBH Wins Creative Duties of Smartron

Smartron, India’s first global technology OEM and IoT brand, today, appointed BBH (Bartle Bogle Hegarty) as its creative strategy & advertising agency partner post a multi-agency pitch. The agency’s Delhi office will be responsible for the execution of all integrated creative strategy for the brand across media.

Smartron was founded with a vision to build India’s first true global technology OEM brand that puts India on the innovation map of the world. The brand developed and recently unveiled the revolutionary tronX™ which is a highly intelligent and assistive AI + IoT platform that connects a range of devices, sensors and systems to the core to offer personalised experiences, services and care to consumers across Home, Health, Infra and Personal verticals. After the launch of tbook, tphone and srtphone in the last year and a half, the company is looking at launching more than 8-10 products across categories.

Commenting on the association, Amit Boni, VP-Sales and Marketing, Smartron said, “BBH is one of the top creative agencies globally, focused on ideas and people. For a brand like ours, we firmly believe that a team which truly believes and understands the nuances of the business is the right partner to work with. With their global teams and their ability to cross pollinate ideas quickly and effectively, we think BBH will be able to bring our consumer centric IoT story alive very well. We are very excited about this partnership and are looking forward to this journey together”

Shreekant Srinivasan, General Manager – BBH Delhi added, “We started BBH Delhi a year back with a vision to partner some of the most exciting brands that have an appetite for gutsy & disruptive creative work. Smartron has a vision to not only change the way people interact with technology but also change the way the category has been communicating with the consumers. We are very excited to have Smartron on-board.”

Ankit Singh, Strategy Director – BBH Delhi said, “Internet of things is going to be the future of technology. It's heartening that an Indian brand Smartron is leading the way at the global level. Communication will play a crucial role in making people adopt the IOT way of living & we are excited to embark on this journey with Smartron.”

Vasudha Misra, Executive Creative Director – BBH Delhi added “To build a brand from ground up is a great opportunity. Looking forward to creating a brand that sets the benchmark for the category.”

 

Maxus was named as the Digital Agency of the year at the 22nd edition of Big Bang Awards 2017 (organised by Ad Club Bangalore). Enamor, the digital only client of Maxus bagged the highest number of metals in the digital category.

Kartik Sharma, Managing Director - Maxus South Asia said, “We are extremely thrilled to win the Digital Agency of the year. These wins reiterate our belief and efforts towards becoming a digitally driven agency and pushes us to raise the benchmark with each passing year. We are grateful to our clients for reinstating their faith in us as we believe such wins are result of a great partnership between the agency and the brand.”

GroupM, the world’s leading media investment group had recently announced the global merger of Maxus and MEC which will be now called Wavemaker. Kartik Sharma has been named as Managing Director of India and South Asia, Wavemaker.

 

Wednesday, 20 September 2017 00:00

40% of Apple Users to Spurn Facial Recognition

A new survey conducted by Juniper Research has found that over 40% of iOS users in the US consider themselves unlikely to use facial recognition as a payment security technology.

This suggests that a core use case for the iPhone X’s main security feature may struggle to gain traction amongst consumers.

Contactless payment users considered fingerprint sensors and voice recognition more appealing authentication methods, with 74% and 62% respectively saying they are likely to use these technologies.

Sluggish Contactless Growth for Mobile-first Markets

The survey asked 500 US and 500 UK smartphone users about mobile banking and contactless payments.
Overall the number of contactless payment users grew by only 2% year-on-year in the US, with most deployments coming from smartphone OEMs (original equipment manufacturers).

Contactless user numbers in the card-first UK grew by 12%.

The survey shows that while mobile contactless payments usage will grow in both markets, existing users will fuel most of that growth:

In the US, 73% of OEM-Pay users (Apple Pay, Samsung Pay, Android Pay etc) expect to increase their usage, but only 39% of non-users expect to start using mobile contactless payments.

This proportion is even lower in the UK, with only 26% of non-users reporting that they will start to use these services.

Security Still a Big Obstacle for Many

The survey found that, while contactless payment non-users have less concerns overall, 32% have concerns about the security of the transactions, a far higher proportion than users (14%). Mobile banking has a similar pattern, with 30% of non-users concerned about the security of transactions, compared to 10% of users.

“Transaction security is a key barrier for mobile financial services adoption” remarked research author James Moar. “Addressing these concerns will bring many consumers to the point where they will consider using such services.”

Allocating marketing budgets is an eternal struggle for brands and marketing professionals. The number of ways to spend your money are seemingly endless, and the stakes are high. Over-allocate to the wrong channel and you can blow most of your budget on a marketing tactic that doesn’t generate results. Under-fund a high-performing channel and you’ll miss out on valuable leads and opportunities.

So, how can you avoid mistakes in allocation and ensure you make the most out of the marketing budget that’s available to you?

1 - Align spending to goals

Before you can decide where to allocate your marketing budget, you have to know what your goals are. The channels in which you decide to invest your budget should be determined by your business objectives. Certain channels will actively support the achievement of your goals, while others may end up being a waste of valuable marketing spend. Be aware of your goals before you begin so that you can make informed decisions about where to allocate your money.

2 - Analyze past performance

In finance there’s a common disclaimer that “past performance is not indicative of future results”, but in digital marketing there’s a lot to be learned from past campaign performance. Always track the performance of your campaigns to get a clear read on which marketing channels bring you the strongest returns. When allocating future spend you should pull back on underperforming channels, or analyze why those channels have underperformed and find ways to optimize them.

3 - Prioritize channels with proven ROI

If you have to make difficult decisions about which channels to invest in and which to ignore, prioritize those where you’ve already seen proven ROI. It’s okay to allocate some budget toward testing new strategies, but don’t throw substantial budgets at untested methods.

Budgeting is an intensely personal journey for brands. Doing it effectively requires assessing what works for the specific business needs of the individual brand, even it means passing up on trends other companies are jumping on. Even though each brand’s needs are unique, there are a few channels we think are nearly universally worth the investment if your goal is to get the most out of your marketing budget.

Content marketing

When you think of ways to stretch your marketing budget, you might not immediately think of content marketing. It takes a reasonable investment, both of time and money, in order to create valuable content. But even though content creation isn’t cheap, it’s essential to the success of your digital marketing efforts.

Content is the backbone of everything you do. It’s the foundation of effective search engine optimization. It’s the reason people engage with your social channels. It’s what gets people to click on your ads and convert on your site. Without content, your digital marketing efforts don’t have any fuel to run on.

If you’re looking to economize, you can easily find ways to repurpose the content you create to support your efforts on multiple channels. For example, longer form video content created for your website can be clipped and edited for use on social media. The content used in a whitepaper can be repurposed to form the basis of a webinar. Creative ways to repurpose research and content will help stretch your budget further.

Targeted paid search

It’s easy to get started with paid search even on relatively small budgets. You can start small with conservative daily spend limits, and gradually increase budgets as you begin to optimize your campaigns.

Paid search delivers ads to users based on their searches. Those searches indicate an interest, need, or desire for a product or service your brand provides, which means that through paid search you’re attracting users who have self-identified as likely potential customers. It’s a much more targeted and cost-effective strategy than the so-called “spray and pray” channels.

Because paid search starts generating traffic as soon as you enable your campaigns, you’ll be able to achieve results quickly, provided your campaigns are properly set up and managed. Paid search also provides a testing ground where it’s possible to observe and analyze campaign performance very quickly, so you can make your campaigns stronger as you go.

Remarketing

Remarketing — the process of showing targeted display ads to users who have visited your site after they leave and continue browsing elsewhere on the web — is a useful way to recover lost sales. It’s inexpensive to execute, and it helps support other channels at a low cost.

Email marketing

Email marketing is a highly cost effective way to turn leads into sales, and to increase the lifetime value of a customer. Users have opted in to receive emails from you, indicating a level of interest that makes them a valuable audience. What’s more, the costs of running an email marketing campaign are low compared to most other channels. Creative is generally pretty simple, and it’s easy to build templates that can be repurposed across mailings. The cost of distribution is also minimal. These factors combine to make email marketing a pretty safe bet for just about any brand.

Conversion rate optimization

Conversion rate optimization will make the most of the traffic you generate from all your other efforts. Through this process of testing and optimizing the performance of different elements of your site, you can ensure that the work of attracting users isn’t wasted because they encountered a subpar experience once they got to your site. When you focus on the user-experience with your website, you’re far more likely to generate sales and long-term customers, so it’s a worthwhile investment. Allocating a portion of your marketing budget to conversion rate optimization will allow you to continually optimize the performance of your site, ensuring fewer sales are lost.

There’s no single answer for how to allocate your marketing budget. The optimal breakdown will depend primarily on what your brand’s key objectives are and which channels can best contribute to the achievement of those objectives. When determining how best to optimize your spend, focus on the channels that deliver proven ROI, as well as on those that allow you to connect meaningfully with target audiences.

 

Written by Manish Agarwal, Brand Head at Zee Entertainment Enterprises and a Digital and Social Media Strategist from IIM Calcutta.

 

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