MediAvataar's News Desk

MediAvataar's News Desk

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Tuesday, 13 February 2018 00:00

CNN-News18 and News18 India win at ENBA 2017

CNN-News18 and News18 India won multiple awards across different categories at the recently announced ENBA Awards 2017.

Mufti Islah (Bureau Chief - Jammu & Kashmir) was awarded for his coverage of unrest in Kashmir. With solid visual content and powerful commentary, his coverage was aimed at substance rather than creating sensationalism. Handled with sensitivity without compromising on truth, his reportage on the burning issue of Kashmir was lauded for being responsible and accurate. Narendra Kumar won ENBA 2017 in the Video Editing category for his work on the show Memoirs of Partition. With utmost sensitivity, he not only incorporated of tales of survivors who witnessed the massacre, suffered torture, but brought to live out the trauma of partition through archival footage. Nizamuddin Ansari won the Best Videographer Award at the ENBA 2017 for his work on the show Aadhi Haqeeqat Aadha Fasaana. With exceptional use of camera skills in difficult and varied circumstances, Nizam made sure that the show became one of the top shows in the genre.

With a relentless and courageous news reportage on the ‘Anna Bhagya Scam’, Sreeja MS won the prestigious ‘Best Continuing News Coverage by a Reporter (English)’ Award.

ENBA celebrates the success of television news professionals across 33 different categories. Now in its 10th edition, E4M’s News Broadcasting Awards is one of the most prestigious awards in television news industry. Instituted in 2008, by Exchange4media Group, the awards recognises the best in Television news and rewards broadcasters and industry leaders who are responsible for shaping the future of Television broadcasting in India and honours the people who make this industry what it is. Staying true to its reputation, ENBA generated an enormous response from the broadcast news industry.

The Jury this year was chaired by Dr. Nasim Zaidi, Former Chief Election Commissioner of India. The other members of the jury included: Suresh Narayanan Chairman & Managing Director, Nestle India; Ashish Bhasin, Chairman & CEO South Asia, Deutsu Aegis Network; Padma Shri Alok Mehta, Journalist; Abhishek Mehrotra, Deputy Editor, Samachar4media; GVL Narsimha Rao, National Spokeperson, BJP; Dr. Harbeen Arora, Global Chairperson, Women Economic Forum; K G Suresh, Director General, Indian Institute of Mass Communication; Puneet Ahluwalia, Managing Partner, NWS; Rakesh K Shukla, MD, Scope India Pvt. Ltd; Raghav Chadha, National Treasurer & National Spokeperson, AAP; Shivjeet Kullar, Founder, NFX Digital; Sumit Sawhney, CEO & MD, Renault India; Vinod Sharma, Political Editor Hindustan Times; and Sunil Kumar , President, Business World.

The winners were selected amid intense deliberations, the distinguished Jury for the exchange4media News Broadcasting Awards (ENBA) under the chairmanship of DR. Nasim Zaidi, Former Chief Election Commissioner of India, finalized the names of the winners under various categories.

Faye D’Souza wins ‘News Television Editor-in-Chief & Best Anchor of year Award (English)

Sreeja MS bags ‘Best Continuing Coverage by a Reporter (English) for the Anna Bhagya scam

MIRROR NOW, part of the Times Network, and owned by India’s largest media conglomerate, The Times Group won 3 prominent awards at the recently concluded 10th edition of Exchange4media’s News Broadcasting Awards (ENBA).

Referred to as the rising star of Indian TV news, Faye D'Souza was conferred with the ‘News Television Editor-in-Chief of the year (English)’ and ‘Best Anchor (English) Award’, for her originality, inventiveness, presentation and analytical thinking. She was recognised for her work on innumerable issues affecting the citizen lives, with a clear agenda of being a catalyst of change by engaging with the relevant authorities and taking accountability from powers that can drive improvement.

WPP announces that its wholly-owned global media investment group, GroupM, has agreed to acquire a majority stake in The Glitch, a digitally-led creative agency.

The Glitch was founded in 2009 and employs around 200 people in Mumbai and Delhi. The Glitch’s full-service capabilities include digital, video and content strategy, interactive design technology, ecommerce, branding and media planning. Clients include Unilever, Netflix, OYO Rooms, Shutterstock, Tinder and others in the entertainment, beauty and FMCG sectors.

The Glitch’s revenues for the year ending 31 March 2017 were around INR 214 million with gross assets of around INR 175 million as at the same date.

The acquisition will continue GroupM’s growth strategy in one of the world’s most dynamic economies, and offer clients access to a wide portfolio of leading-edge digital marketing services and holistic content solutions.

The investment will also continue WPP's strategy of focusing on three key areas that differentiate the Group's offering to clients: technology, data and content. WPP's digital assets include companies such as Acceleration (marketing technology consultancy), Cognifide (content management technology), Conexance (data cooperative), Deeplocal (innovation studio founded as a spin-off from Carnegie Mellon University), Marketplace Ignition (Amazon-focused ecommerce), Medialets (mobile ROI measurement), Salmon (e-commerce), The Cocktail (digital consultancy) and Hogarth (digital production technology). WPP also has investments in a number of innovative technology services companies such as Globant and Mutual Mobile, as well as ad technology companies such as AppNexus, Celtra (creative management platform), comScore (data investment management), mySupermarket, Percolate, ScrollMotion and Within Unlimited (VR/AR).

The Group has invested in digital content companies like All Def Digital, Fullscreen, Gimlet, Indigenous Media, Imagina (a content rights and media company based in Spain), MRC, Mic, Mitú, Refinery29, Uproxx Media Group and VICE. WPP's roster of wholly owned digital agencies include AKQA, Blue State Digital, Essence, F.biz, Mirum, POSSIBLE, Triad Retail Media, VML and Wunderman.

WPP's digital revenues were over US$7.5 billion in 2016, representing 39% of the Group's total revenues of US$19.4 billion. WPP has set a target of 40-45% of revenue to be derived from digital in the next four to five years. Digital represented 41% of WPP’s revenues as of June 30, 2017. Collectively WPP companies in India generate revenues of over US$0.6 billion and employ over 19,000 people.

Reaches a whooping 15 million users

World’s largest short video app musical.ly hosted an official Meet and Greet, along with an influencer party on February 10, in Westin Mumbai Garden City.

The Meet and Greet saw thousands of young ‘musers’ from across India fly down to Mumbai for the event, where they got a chance to meet their favourite top musers. Being the world’s largest short video app, musical.ly has more than 250K videos being posted on the app on a daily basis. User base in India is on the upswing. The Meet and Greet is a platform we have curated where the top musers can meet their fans and interact with them.

In the evening, https://musical.ly/en-US/ hosted an influencer get together where musers, Youtubers and influencers such as Tracy D’souza, Bhuvan Bam, Hasley India, Maanvi Gagroo and others. The function also saw celebrities such as Tanmay Bhatt, Rohan Joshi, Mallika Dua, Sanya Malhotra among others who attended this special event saw special muser performances.

Top 5 Indian Musers:

1. Disha Madan (1,490,450)
2. Aashika Bhatia (1,452,075)
3. Heer Naik (1,305,553)
4. Nagmaa Mirajkar (1,055,222)
5. Avneet Kaur (1,013,684)

The winners of #1MillionAudition hosted by musical.ly were also announced during the Meet ‘n’ Greet. The winner-musers from the four categories were given away prizes that totalled Rs. 10 million.

#1MillionAudition background:

The #1MillionAudition was a creator incubation program created by https://musical.ly/en-US/ with an investment of upto Rs. 10 million. The campaign lasted for two weeks starting from January 19 to February 5, 2018. During the duration of the campaign, there were more than 300K musical.ly videos posted under the designated hashtags under four different categories namely, Best Vines, Sexy Moves, Special Skills and Best Dancers. The views of all videos have reached to 150M.

 

PR disasters happen. But all too often, companies seem to make matters worse. One could be forgiven for thinking that the rules of crisis management have been clearly forgotten—or at best mislaid.

Is this true? Or is it that the rules of brand management have sneakily and inextricably changed?

It’s true some brands have been their own worst enemy, and through negligence or sheer incompetence have created an incident and then, by poor handling of the situation, literally poured kerosene onto the flames turning a spark into a wildfire. Leaving the rest of us wondering “what on earth were you thinking?!”

“A lot of people are sometimes too slow to act, or they could think they’re making too much of this too soon,” Jennifer Risi, Worldwide Chief Communications Officer and Managing Director of Ogilvy Media Influence. “But it’s better to be safe than sorry, better to be proactive and really get ahead of what’s going on, as opposed to letting the issue drive the news.”

The world has changed and with it so have the rules of brand management. Dealing with a PR crisis has always been tricky. But today it’s even more complicated.

Social media has radically changed the way a brand crisis can develop and escalate. We live in a world where…

1.virtually everyone has a camera in their pocket and the ability to broadcast what they’ve witnessed to the entire world, as well as respond to others in the heat of the moment.

2.anger has been proven to be the emotion that spreads the most easily over social media and is becoming increasingly vitriolic and sanctimonious.
videos go viral on social media in a matter of minutes.

3.every 60 seconds, there are 448.800 tweets, 29 million Whatsapp messages, 3.3 million Facebook posts and 500 hours of YouTube video*

4.28% of brand crises spread internationally within one hour and 69% spread to an average of 11 countries within 24 hours**.

There are a number of simple rules that brands would do well to observe in order to both survive and to limit short and long term brand damage, both in the prevention stage and after a crisis has become a reality:

Prevention is better than cure

1.Do everything to avoid a crisis in the first place. It sounds obvious, but do you have straightforward processes in place for checking content before it’s sent out? These can be as simple as sense checking and asking yourself what your reaction would be if your biggest competitor launched the same campaign. No one is asking you to play it safe, but they are expecting you to apply a bit of common sense or at least an understanding of your actual audience.

2.Have a crisis management plan in place. Having a plan will enable you to understand when you need to respond and to be able to respond quickly, preventing it from getting out of control. Test the plan before a crisis hits so everyone involved knows that it will actually work.

3.Monitor social media. Social media monitoring will give you a heads up to any emerging potential threats, enabling you to respond quickly.

Handling a crisis

4.Act fast. Use the real-time nature of social media to your advantage. Immediately acknowledge the situation. Issue a simple message and let people know more information is coming. This will give you some time to craft a response and find out what on earth happened. No one likes to be ignored, especially when they’re angry. Responding quickly could prevent an issue from spiralling out of control or at least protesters from smashing up a store!

5.Own your mistake. Be honest and tell the truth. Accept responsibility. It’s no longer sufficient to simply say “we’re sorry how you feel”. Be genuine, empathise with those impacted and apologise.

6.Don’t blame your customers, ever. Let people have their say and listen carefully to what they’re actually saying. Whatever you do show restraint, choose your words carefully, don’t argue, make excuses or try and justify yourself with logic and facts— that’s a red rag to the emotionally charged bull!

7.Keep the public updated. Be transparent. Find out the facts and explain what you’re doing to stop a repeat and what you’re doing to clear up the mess.

8.Make amends. Actions speak louder than words.

Unless you’re extremely lucky or you play it real safe, at some point in our 24/7 environment you’ll likely be involved in a PR crisis. This I’m afraid is a fact of life in the world we now live in. What will matter the most is how you respond and the actions you take. This will determine whether your brand is left with a tarnished reputation or bounces back even stronger.

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