MediAvataar's News Desk

MediAvataar's News Desk

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Thursday, 07 February 2019 00:00

2019 Global Talent Trends Report

Survey of thousands of hiring professionals highlights how four new trends are impacting hiring today.

LinkedIn released the 2019 Global Talent Trends report, an annual survey of hiring professionals which helps to inform how HR, talent acquisition and business leaders should approach their recruiting strategies for the coming year.

This year's report focuses on the transition of the employer-employee power dynamic, giving way to a more transparent, trusting and reciprocal relationship through four new trends: soft skills, work flexibility, anti-harassment practices, and pay transparency.

Here’s what we found:

Pay Transparency - 53% of talent professionals agree pay transparency is extremely important in shaping the future of recruiting and talent. Why? Our report found that 57% of respondents agreed the top benefit of sharing salary ranges is streamlining negotiations, making hiring faster and easier.

Harassment - With more high profile sexual harassment cases taking over our airwaves, companies are feeling the pressure to respond. 75 percent of those surveyed noticed some change in workplace dynamics/culture over the last two years, and 80 percent said that their company has implemented some harassment prevention action in the last 12 months or is planning to.

Workplace Flexibility - 72% of talent professionals agree workplace flexibility -- the option for employees to work when and where they’d like -- is extremely important in shaping the future of recruiting and talent. Companies that embrace work flexibility have a huge competitive edge and it’s happening -- there has been a 78% increase in job posts, mentioning “workplace flexibility” since 2016.

Soft Skills - With the rise of AI/automation changing the job market, 92% of talent professionals and hiring managers agree that candidates with strong soft skills are increasingly important. In fact, it could make or break of hiring the perfect candidate as 89% feel that “bad hires” typically have poor soft skills.

With employers being held to a higher standard and employees having access to more information into both the positives and the negatives of companies, more two-way conversations are being embraced—not just because it looks good, but because it’s good for business. You can read more about the findings here.

Methodology: Survey respondents are LinkedIn members who were selected based on information in their LinkedIn profile and contacted via email between September 18th and October 10th 2018. Behavioral insights for this report were generated from the billions of data points created by more than 590 million members in over 200 countries on LinkedIn today. This analysis was performed during October 2018.

$23 billion rise fuelled by on-demand subscriptions as Amazon, Facebook & Twitter acquire sporting rights to bolster content market share

A new study from Juniper Research has found that global consumer spend on digital content will reach $250 billion in 2019, an increase of $23 billion year-on-year.

The research found that SVoD (Subscription Video on Demand) services will be a key driver of growth as major players, including Amazon, Facebook and Twitter, acquired sporting rights in the last few years. The worldwide reach and significant subscriber numbers of these players position them as effective partners for sporting tournament and leagues aiming to increase viewership.

Video Accounts for Lion’s Share of $23 billion Increase

The new research, Digital Content Business Models: OTT & Operator Strategies 2019-2023, forecasts that in 2019, video will have the highest year-on-year growth in digital content revenues; reaching an estimated $94 billion, and accounting for 45% of global annual revenue growth.

Other sectors leading growth in net incremental revenues in 2019 will be:

Games: 36%

Lifestyle: 8%

ePublishing: 5%

The research found that growth in video will be driven by continued content spend by OTT players such as Netflix, Amazon and Apple, whose budgets were $8 billion, $5 billion and $1 billion respectively in 2018.

Meanwhile, games will generate the highest digital content revenues of all categories to reach $99 billion in 2019.

Research author Elson Sutanto explained: “Games revenues will be 40% of total content revenues in 2019, unchanged from 2018, as popularity of watching eSports online and attending tournaments remains strong worldwide”.

Amazon Targets Premier League Sports Rights

The report also highlighted Amazon’s acquisition of a small rights package in England’s soccer Premier League. It argued that Amazon would essentially be using the package to test the water for larger, potentially exclusive, bids in the future in both Europe and the US, by gauging the level of viewership among its Prime and non-Prime members.

TLC, India’s go to lifestyle channel, has launched an unconventional food-based series – ‘Hungry for Home Cooked Food’ where host Kirthi Shetty will explore gastronomical wonders of India by visiting homes of brilliant home-chefs for a day, cooking and eating authentic regional food.

This first of its kind multi-part bite-sized series launched on TLC, TLC HD World, and digital channel Rise by TLC, is powered by leading brands such as India Gate, Amul, Swiggy and South Africa Tourism.

Speaking on the occasion, Vikram Tanna, VP, Head of Advertising Sales and Business Head of Regional Clusters, Discovery Communications India, said, “Our aim is to introduce a snackable food-based content series which engages with the audiences in an endearing way making it easier for the audiences to imbibe. The format, which explores India’s rich gastronomic heritage, also offers interesting opportunities to integrate our partners in a very organic way.”

In the first episode, Kirthi Shetty will kick start his adventurous and delightful journey with the home-chef Gitika Saikia’s house to taste delicious Assamese food; while in the second episode Ananya Banerjee will open her home to adventurous diners looking to sample the zesty Ethiopian cuisine. Viewers can look forward to Prabha Kini’s meals in the third episode which highlights the wide-ranging variety of foods from the Mangalore region and ensures to educate guests about the historical influences of the cuisine.

Venture partners mother-son Nafisa & Munaf will make sure that their guest will go gaga over their Bohri Cuisines in the fourth episode. While in the fifth episode Kirthi will land at chef Smita Deo’s house who will serve an interesting amalgamation of both Karwari and Kolhapuri cuisines.

Watch Hungry for Homemade Food every day on TLC and TLC HD

Just a month after launching its campaign #Sharethelove for Pakistan and Bangladesh, ZEE5 summits the charts to become the No. 1 entertainment platform in both Bangladesh and Sri Lanka, and No.2. in Pakistan*.

With this quick climb up the charts, ZEE5 becomes the fastest growing OTT platform across these markets, and as Amit Goenka, CEO, ZEE International and Z5 Global puts it “We intend to replicate this winning streak across the globe.”

ZEE5 offers 1,00,000 hours of Indian Movies, TV Shows, News, Videos and a slew of exclusive Originals, across 12 languages - English, Tamil, Hindi, Malayalam, Telugu, Kannada, Marathi, Bengali, Oriya, Bhojpuri, Gujarati and Punjabi, along with 60+ Live TV channels. It offers audiences in Pakistan and Bangladesh a range of relevant content including Hindi and Bengali originals like Rangbaaz, Kaali and the upcoming Sharate Aaj, original movies like Aranyadeb and Tigers and digital premieres like Namaste England.

ZEE5 also offers a range of Tamil content to Sri Lanka, including popular shows from ZEE Tamil like Sembaruthi, Yaaradi Nee Mohini, Poove Poochoodava etc. and ZEE5 Originals like Sigai, Kallachirupu and America Mapillai. Also available is the upcoming Tamil Original movie - D7, along with a range of content dubbed in Tamil, including recently launched Original, Rangbaaz.

Amit Goenka, CEO, ZEE International and Z5 Global said, “Bangladesh, Pakistan and Sri Lanka are high priority markets for us as we start our phased rollout globally, given the huge affinity for our content in these markets. Becoming the No.1. platform in these markets in such a short period of time is great news, and we’re extremely happy to see such a strong response for ZEE5 here”

Archana Anand, Chief Business Officer- ZEE5 Global said, “We are beyond excited to get to this leadership position so soon into our launch. This only reaffirms our decision to prioritize these markets. We’ve also closed out some huge business partnerships which we will shortly announce. It’s heartening to see ZEE5 win over hearts, one country at a time.”

B4U Network is pleased to announce that Moses Francis Chinappa, Chief Commercial Officer- India will now take on the additional role of Business Head, MENA (Middle East and North Africa).

Moses will functionally report to Ashok Shenoy, International Business Head for the MENA region and will continue to report to Sandeep Gupta , Chief Financial Officer and Chief Operating Officer - Broadcasting Operations, India.

He takes the baton from Zeeshan Sajid Amin, who wishes to explore an opportunity outside B4U after a stint of 5 years with the Company.

Ashok Shenoy (Business Head – International) states, “We are thrilled to have Moses to oversee the operations in the MENA region. His expertise in sales and business strategies are an asset and we look forward to generating further profitable growth in the MENA market. We thank Zeeshan for his time and commitment to B4U and we wish him all the very best for his future endeavors.”

Moses shall now handle the profit center and sales of Aflam and Plus channel (MENA region) along with sales for India.

Moses Francis Chinappa states, “I am looking forward to taking on the additional responsibility as Business Head, MENA. Whilst I am certain it will be a challenge, I am confident that I will be able to use my large amount of experience and pre-existing business relationships to develop long-lasting strategies to ensure B4U has consistent growth in the MENA region.”

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