MediAvataar's News Desk
In line with its proactive efforts in the social media space, Kerala Tourism’s Facebook page has trumped other state tourism boards by climbing on to the top slot.
The Kerala Tourism Facebook page attained first place in a ranking done by Facebook based on total engagement with tourists that included reactions, shares and comments on the page between the January 1 and December 31, 2017 time frame.
The Kerala Tourism page pushed the Jammu and Kashmir Tourism Department’s Facebook page to the second place. The Kerala Tourism Facebook page had garnered 1.5 million likes to emerge as the top page. The Gujarat Tourism Facebook page was ranked third.
Facebook recently released the data on the top-ranked Facebook pages of government bodies, ministries and political parties in India. Mr. P Bala Kiran, Director, Kerala Tourism, has received the award at Facebook office, New Delhi from Mr Nitin Saluja, Public Policy Manager (India, South and Central Asia) today morning.
Shri. Kadakampally Surendran, Honorable Minister for Co-Operation, Tourism and Devaswom, Government of Kerala has congratulated the entire team for this huge achievement.
Speaking on the achievement, Smt Rani George IAS, Secretary, Department of Tourism, Kerala, said, “Kerala Tourism has been able to successfully convey the reasons as to why Kerala is a destination that should be on every traveller’s itinerary. The department’s presence on social media has taken this message across to millions across the world, and the new laurel from Facebook is indeed heartening.”
Sri P Balakiran IAS, Director, Kerala Tourism said: “Kerala Tourism’s activity on Facebook and other social media space has been focussed and proactive. The page has been able to keep travellers from India and abroad engaged with interesting and innovative posts on the various projects and activities undertaken by the department. The ranking comes at a time when Kerala Tourism has upped the Digital marketing budget to 15% and been communicating to the people across the globe in exciting ways.”
Karnataka Assembly Elections 2018: NewsX-CNX Exit Poll Survey Accurate
The NewsX-CNX Exit Poll for the Karnataka Assembly Elections 2018 has yet again delivered the most credible survey results for the Karnataka assembly elections.
The NewsX-CNX Exit Poll for Karnataka Assembly Elections 2018 delivered the most credible survey results for the much-anticipated assembly elections in the state. On the polling day, NewsX-CNX projections indicated that BJP had strong chances to dethrone the ruling Congress party in the state assembly elections.
With BJP failing to reach the magic number of 112, focus has currently shifted to the Raj Bhawan as JD(S), supported by the Congress, informed Governor Vajubhai Vala about their willingness to stake claim to form a coalition government. BJP too is expected to stake claim to form the government in Karnataka.
Congress and BJP were main contenders for power in these elections, with former prime minister H D Deve Gowda's JDS positioned to play a decisive role in the formation of the government. The final dash was still on at the time of release of this press note (7.00 p.m. IST).
As projected in the survey, BJP grabbed a total of 104 of 222 seats, with the Congress managing 78, followed by JDS+ with 38 and others with 2 seats. We may recall the NewsX-CNX Exit Poll had predicted that BJP will bag 102 to 110 of the 222 seats, with Congress estimated to grab 72 to 78 seats. The exit poll had also predicted that JDS+ will get around 35 to 39 seats while others in the state were predicted to bag around 3 to 5 seats.
Here’s a look at the NewsX-CNX Exit Poll projections and the final results:
The leading online financial matchmaking platform – Rubique Technologies, has appointed former Snapdeal CFO, Anup Vikal on its’ advisory board.
This move is part of Rubique’s aggressive growth plan for scaling up its business and march towards the market leadership position. As a strategic advisor, Anup will provide mentorship and guidance to Rubique’s team for achieving business growth and scaling up to reach deeper business pockets in the country.
Anup with his exceptional leadership skills and vast experience will direct Rubique in its critical transformational and scaling-up initiatives, by helping the brand undertake and complete the technology transformation, new lending projects, partnerships and profitability. He will be working closely with the senior leadership team on financial, internal controls and operations for Rubique. Apart from this, his role will also involve a critical element of investment advisory and support the board in building a robust growth strategy.
Speaking on the announcement, Manav Jeet, Managing Director & CEO, Rubique said, “Anup brings with him a wealth of experience across financial and other business verticals in areas of business mentorship and scalability. At this stage when Rubique is set to change the gears and ready to enter market with renowned enthusiasm, Anup’s guidance will help us march in the right direction of making greater inroads across India with our tech-backed financial products and scaling-up to the next stage in evolution. His rich and diverse expertise will help us in accelerating our business growth in both domestic and international markets.”
With over 25+ years of experience in spearheading multi-functionality roles in multiple sectors, across geographies, Anup has helped shape various businesses with his leadership and management abilities and is known for his detailed operational skills.
“India is evolving as a major fintech hub in the world and Rubique is unique model in India serving individuals as well as SMEs. New technologies such as artificial intelligence, big data & blockchain are now a mainstream topic of discussion in many markets. And I’m happy to see that Rubique has rightfully focused on all these technologies to address the current gap & work efficiently with market realities. Such initiatives can simplify financial ecosystem, providing quick, easy and hassle-free access to credit. Digital technology integration into all areas of a business will bring value to its customers. But this landscape is constantly evolving & hence one must operate with agility. I would be happy to guide team Rubique in this competitive yet interesting domain” Adds, Anup Vikal.
Gaining Traction With Every Digital Interaction
Joint Study by the CMO Council and Sendwithus Reveals Marketers Are Spending More Time in Meetings About Collaboration Than Growing Relationships With Customers Looking to More Deeply Engage With Brands
Despite a mandate to drive growth, chief marketers are still stuck in a decade-long rut that has yet to see them fully optimize the lifetime value of existing customers. In 2008, when asked if brands were fully realizing the revenue potential of customers, 76 percent said no. Ten years later, 77 percent of respondents to the same question in a new Chief Marketing Officer (CMO) Council audit still say no, and 10 percent say they are not even sure.
This failure to capitalize on customer revenue potential does not come as a surprise as the majority of marketers are missing an opportunity to leverage opt-in, triggered communications, including transactional email, to further relationships with customers. According to the latest study by the CMO Council and communication management platform Sendwithus, just 36 percent of respondents are leveraging transactional emails as an opportunity to further the value of relationships. While 30 percent believe they are engaging through triggered emails, it is only to reaffirm or acknowledge a past transaction, not to intentionally develop a more meaningful customer relationship. This occurs despite 94 percent of respondents' belief that delivery of personalized communications across all customer touchpoints is critical to achieving profitable customer experiences.
The new report, titled "Gaining Traction With Every Digital Interaction," reveals that collaboration around the channels of choice for the customer is critical to turning an automated touchpoint into a revenue-producing opportunity. According to 34 percent of marketers, transactional emails are not leveraged as a relationship and revenue driver because they are created outside of marketing, with little opportunity to collaborate or align across functional areas.
Following the inability to collaborate and align as a roadblock to success, meetings and manual processes emerge as additional gaps between the growth strategy and real-time delivery. When asked to detail the state of collaboration across key stakeholders in customer experience, 29 percent of marketers reveal that collaboration comes in the form of meetings to align on strategies and timelines while 26 percent say that collaboration is left to team leaders who collect input and feedback as needed.
"Collaboration around the customer should not be an afterthought," noted Liz Miller, Senior Vice President of Marketing for the CMO Council. "Consumers are triggering communications, quite literally giving brands the go-ahead to continue communications. According to the BMA, 75 percent of revenue attributed to email is generated by triggered campaigns versus the traditional marketing campaign. Yet far too often, we view the triggered email as an operational byproduct of an action...a functional task that can be automated and not a valuable opportunity to continue a dialogue. To overlook this touchpoint is, quite plainly, to overlook revenue and growth opportunities."
Marketers plan to realize revenue through key strategies to optimize profitable relationships. Among the top strategies are personalizing communications across all touchpoints (64 percent) and identifying new ways to improve upsell and cross-sell opportunities for existing customers (64 percent). Marketers will also commit to continuous cycles of testing with the specific goal of improving individual communications to create more contextual and relevant experiences while 26 percent have committed to better leveraging opt-in communications like transactional emails.
"For marketers to execute on their commitment to optimize value across all touchpoints, they will be required to take specific and intentional actions to close the gaps that exist across functional silos," noted Matt Harris, Co-founder and CEO of Sendwithus. "This means facilitating efficient collaboration between teams, from marketing to product to engineering-teams committed to the common goal of delivering individualized, real-time, relevant and insight-driven email experiences. Transactional and triggered emails represent a massive opportunity to improve the customer experience and fuel growth, and effective, cross-functional collaboration is the key to unlocking that opportunity."
Baggit, India's most-loved bag and accessories brand, has signed up popular Bollywood actor Shraddha Kapoor as its brand ambassador.
In her new role, as the brand ambassador Kapoor will be associated with Baggit brand for the years 2018 and 2019. The association with Kapoor, a popular youth icon, reflects Baggit's drive towards staying on point with the expectations of today's young millennials and yet retaining relevance with its existing customer base.
Shraddha is one of Bollywood’s leading stars and has received both critical and popular acclaim for her choice of films. She is known for her sense of style and her trendsetting looks, much sought-after by today's Gen Next. Baggit's latest collection has been put together by Nina Lekhi, MD & Chief Design Curator, Baggit and mirrors the vibrant personality and joie-de-vivre of its new brand ambassador. Baggit is currently present in 100 cities across India in 52 exclusive Baggit outlets as well as in 1000 plus multi-brand retail doors.
Commenting on the new partnership, Nina Lekhi said, “Shraddha is a great fit for Baggit. She personifies Baggit’s key proposition of beauty with strength. A fashion icon and a powerhouse of talent, Shraddha’s vibrant, exciting and vivacious personality makes for a perfect fit with the style and panache that Baggit has become synonymous with. We at Baggit believe in adapting and staying in tune with the changing trends and demands of our customers and our association with Shraddha is a perfect example of this. Baggit and Shraddha together are a power-packed combination for the gen-next customers.”
Elaborating on her brand association Kapoor said, “My bag is an essential must-have accessory for me. I never leave anywhere without it. And Baggit has just opened a world of amazing designs, colours and strong bags. I love it! I totally love their designs and completely relate to their philosophy of different bag for every different occasion. It’s a must-have for today's woman on the go, especially since we tend to carry our world in our handbags. This is exactly what Baggit offers. I am really looking forward to our association.”