MediAvataar's News Desk

MediAvataar's News Desk

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Worldline, the European market leader in retail payment and transaction services, has been ranked among the select companies that Forrester evaluated within its Global merchant providers market analysis : “The Forrester Wave™: Global Merchant Payment Providers, Q4 2018.”

This report is a 20-criterion evaluation of 11 global merchant payment providers that matter most and how they stack up. It shows how each provider measures up, and it helps digital business professionals select the right providers for their needs.

In this evaluation, Worldline was assessed and cited as a “strong performer”. Worldline's own highest scores were for the criteria of: Core technology infrastructure, Developer Integrations, Core global platform capabilities, and value-added features and services.

The research concludes that "Worldline is best for Europe-based brick-and-mortar retailers that have global eCommerce ambitions and for merchants looking for a global player with local acquiring capabilities in India and reach into Latin America.”

Post the acquisition of MRL Posnet, Worldline, a leading player in the payments and transactional services industry, has appointed Dr. Sunil Rongala as Vice President – Strategy, Innovation & Analytics for India.

Sunil will provide strategic direction to Worldline and create an Innovation Lab to drive product innovation and process enhancements. Additionally, he will be responsible for driving Analytics projects in conjunction with business teams. Sunil will also drive the Acquiring, Issuing and Payment Gateway risk engines and manage the transactions monitoring team.

Sunil was part of the founding team heading Risk Containment and Analytics at MRL Posnet. He comes with an experience of over 15 years in the field of macroeconomic research, risk management and analytics. Before joining MRL Posnet, he was the Asia-Pacific Economist for Deloitte LLP and Chief Economist of the Murugappa Group in Chennai. He holds a Ph.D. in Economics from Claremont Graduate University, California and a post-graduate diploma in Economics from the London School of Economics.

Commenting on his appointment, Sunil said, “Worldline being a global leader and influencer in the payments ecosystem, I look forward to creating and leveraging opportunities to improve our business and strengthen our leadership in the South Asian region. I will capitalize on my experience in risk management and economic insight in order to drive innovation across the board.”

On Sunil’s appointment, Mr. Deepak Chandnani, Managing Director, Worldline South Asia and Middle East and Managing Director, MRL Posnet said, “We are pleased to welcome Sunil to our team. Sunil’s experience and wide expertise in risk, business analytics and building a risk engine from scratch can bring in measureable improvements. He will also play an instrumental role in building thought leadership for the company.”

It is the first video story on Kashmir that covers its journey from the start 

The series exhibits rare footage of the valley from the 1930s 

Times NOW, India’s leading English news channel, released the series, ‘Kashmir: The Story’. 71 years ago, on October 26, 1947, the princely state of Jammu & Kashmir formally acceded to India and requested the Indian army to defend its territory. The docu-series is a succinct account of factual events that took place in Kashmir in the last century. It will air on Times NOW from October 29 to November 2, 2018 at 11 p.m.

The launch event was graced by H.E Shri. Satya Pal Malik, Governor, Jammu & Kashmir as the Chief guest and the series was unveiled in the presence of Dr. Jitendra Singh, Hon’ble Minister of State (IC) for Ministry of Development of North Eastern Region; Prime Minister Office and Mr. M.K. Anand, MD & CEO, Times Network. The evening witnessed a special panel discussion on ‘Kashmir the Way Ahead’ with eminent voices from across the spectrum including, Sajjad Lone -Chairman, J&K People’s Conference, Amitabh Matoo -Former Advisor to CM, J&K, Gen. V P Malik (Retd.), Lt Gen DS Hooda -Former Army Commander and Maroof Raza, Consulting Editor – TIMES NOW.

‘Kashmir: The Story’ is essential viewing for an entire generation that knows very little about a fiercely contested historical and geopolitical narrative. Produced by Times NOW, the series aims to inform the viewer about the history of this troubled region. The narrative ties together reels of archival footage with interviews of key players who give a glimpse into the mindsets and emotions of the times. The most refreshing aspect of this documentary is the absence of political undertones. It is a well-researched account of the state’s history and seeks to establish a narrative that is non-judgmental and unbiased.

M.K. Anand, MD & CEO, Times Network, says, “As India’s leading News channel, we want to ensure an informed and intellectually aware audience, which is essential for peace, stability and development. The narrative of ‘Kashmir: The Story’ is enlightening and sensitive, without bias. Kashmir is a difficult story to tell because almost every detail about the state has been contested. To its credit, the series has not allowed any single point of view to dominate the narrative. The series is historically important for every Indian citizen, as it attempts to develop a more nuanced account of how this difficult territorial and political dispute arose. We believe, this will be of great reference value for viewers and scholars alike.”

H.E Shri. Satya Pal Malik, Governor, Jammu & Kashmir said, “Kashmir: The Story is a difficult documentary that is a must watch, given the state’s historical content. It is important for every citizen to understand the need to create an atmosphere for dialogue, without which nothing can be achieved. The people of Kashmir were given false promises by the previous leadership, but we firmly believe that there is a need for a healing touch. They must know that they belong to the entire country and not just Jammu and Kashmir. We have already established an outreach with the youth and instituted many schemes for their employment. The people need to believe that we are not the enemy. We are fighting terrorism and it will take time, to bring peace to Kashmir”.

Dr. Jitendra Singh, Hon’ble Minister of State (IC) for Ministry of Development of North Eastern Region said, “Kashmir is an accumulated outcome of a series of blunders committed by our past rulers. But the clock has turned a full circle and we need to seize the opportunity now. Pakistan has not reconciled that Jammu & Kashmir became a part of India and therefore it continues to create trouble in the region. There should be no compromise on the sovereignty of the Indian Union and the dignity of our security forces. Some of our friends in the intellectual circles also find Kashmir a fertile playground. This intellectual terrorism creates greater harm to Kashmir than the militancy and the immediate challenge is to change course. Times Now has done a commendable job in exposing dark forces in Jammu &Kashmir through this documentary series”.

Bringing alive the rich culture of Kashmir, splendid Sufi performance by popular Kashmiri musicians enthralled the audience. The opening act was performed by Kashmiri kids followed by solo performance by 9-year-old Kashmiri girl, Raksh Jahan on Hum Honge Kamyab. Renowned classical singer and composer, Dhananjay Kaul, performed on Kashmiri compositions of great saints. The evening concluded with the recital of Kashmir-born Bollywood singer Saiam Bhat on verses by Kalam-e-Sheikh-ul-Aalam & Mahjoor.

Watch ‘Kashmir: The Documentary’ from October 29 to November 2, 2018 at 11 p.m. on Times NOW and and

Mars Wrigley Confectionery today announced the launch of DOUBLEMINT® Chewy Mints, which also marks the introduction of a brand new eponymous product category in India.

The new product brand, under the DOUBLEMINT® master brand aims to widen its presence in the freshness category, a segment it leads globally. The unique offering has two layers – the first is a thin, crispy outer shell while the second is a chewy, freshening core – which combine the freshness of mint, with the chewy fun experience of confections. The distinctive product will be available in Peppermint and Lemon Mint flavors.

DOUBLEMINT® is one of the largest gum brands in the world, and with the launch of Chewy Mints, India joins the rank of those countries which have three formats of the brand available, that is gums, mints and the distinctive Chewy Mints. The entry of Chewy Mints in India comes on the back of positive consumer feedback in markets such as China and Australia.

Introduced after extensive consumer research, the unique, oval lentil shaped product is distinguished by its multiple layers and a soft chewy center, which enhances the consumer experience. With its proposition of ‘Every Chew Brings Out A Fresh, New You’ the product ensures a flavor burst and long lasting freshness with every chew.

Talking about the new product, Mr. Yogesh Tewari, Marketing Director, Mars Wrigley Confectionery, said, “The launch of DOUBLEMINT® Chewy Mints is a significant milestone in our journey in India. Ever since its launch in the Indian market, DOUBLEMINT® has successfully built on its proposition of long lasting freshness and with the launch of DOUBLEMINT® Chewy Mints, consumers will get the same promise of freshness through a differentiated product. We are confident that Chewy Mints is relevant to Indian consumers and are hopeful the product will be well received by them.”

DOUBLEMINT® Chewy Mints will be available across 2 pack types – an eighty- lentil 80.85 grams pot pack & a thirty-four lentil 33.6 grams tube pack .

The ‘Every Chew Brings Out A Fresh, New You’ philosophy of DOUBLEMINT® Chewy Mints will be brought alive by a digital campaign, conceptualized by creative agency BBDO. The digital campaign is rooted in DOUBLEMINT® ‘s core promise of freshness. By contrasting different avatars of the characters with every chew of Chewy Mints they take, the two digital films highlight how the journey from boring to fresh is enabled by Chewy Mints. The first digital film sees a man spying on his neighbors – a working couple who change avatars every time they chew on a DOUBLEMINT® Chewy Mints. The second film sees a young albeit exhausted couple in a mall parking lot, whose DOUBLEMINT® Chewy Mints inspired avatars leave all those around them speechless. Each of the digital films focus on chewy and minty codes of the product. You can click here to watch the two films on the DOUBLEMINT® Facebook page.

The launch of DOUBLEMINT® Chewy Mints will be supported by an extensive 360-degree marketing approach including in-store and OOH.

Film Details:

Agency: BBDO India

Creative: Josy Paul, Ritu Sharda, Anunay Rai, Gaurangi Mathur and Jagpal Singh

Account Management: Rajesh Sikroria, Gireesh Gupta, Proteek Dey and Kritika Vasan

Agency Producer: KV Krishna

Production House: Skylark Productions

Merkle Sokrati, the data-driven performance-marketing agency from Dentsu Aegis Network, has introduced a proprietary smart bidding tool for retail brands selling on online marketplaces such as

The tool combines historical data with machine learning to calculate advertising budget for every product (bid) every hour 24x7. These real-time bid changes are based on user intent, seasonality and sales trends to stay one step ahead of the curve. Retail brands with a wide range of products can optimize advertising spends across product categories to individual products with this data-driven bidding tool. is the most visited e-commerce website in India that gets 60% of all online product searches. Advertising on Amazon allows brands to reach high intent customers already looking for a product. This tool uses smart technology to optimize ad spends allocation to the 1.5 billion monthly searches. Merkle Sokrati clients have seen upto 20% increase in ad spend efficiencies after implementation of this tool.

Merkle Sokrati CEO, Anubhav Sonthalia commented, “Having myself worked at Amazon, I can promise that they are in it for the long haul and will end up redefining the industry as we know it. We have seen strong traction for Amazon Advertising with our Merkle US counterparts, and we expect India to do the same. With this intelligent bidding tool, we are introducing a volume & competition tested smart bidding tool to this geography. We believe this will become a competitive advantage for optimizing Amazon's ad inventory which is still relatively new to Indian marketers. As through our history, we continue to focus on bringing high ROI solutions for our marketers.”

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