MediAvataar's News Desk
Ad campaign 'Meet Graham', agency AlmapBBDO, network BBDO Worldwide, holding company Omnicom Group, brand Nike, advertiser Volkswagen Group and USA top the rankings.
Gunn Report, the global index of creative excellence in advertising, today released the results of the newly launched Gunn 100, a ranking of the top 100 creatively awarded advertising ideas of 2017- regardless of their communication discipline - and the companies behind them.
The rankings, which include the top creative agencies, agency networks, holding companies, brands, advertisers and countries, are compiled by analysing the results of more than 40 of the world's most important international, regional and national creative awards shows.
Ranked the most creative campaign in the world is 'Meet Graham', created by Clemenger BBDO Melbourne for Australia's Transport Accident Commission, depicting what a human would have to look like to withstand a low speed crash.
In second place is McCann New York's 'Fearless Girl'. In honour of International Women's Day, asset management firm State Street Global Advisors installed a bronze statue of a defiant girl staring down the iconic Wall Street's 'Charging Bull' sculpture, which sparked a conversation on women's equality issues in the US.
Ranked third is Pedigree's humorous 'Child Replacement Programme' campaign in New Zealand, created by Colenso BBDO Auckland, which encourages parents to adopt a dog once their children have left home.
Three themes have emerged from the world's most creative campaigns:
A year of 'purpose': purpose-driven marketing continues to dominate with brands (as opposed to charities or not-for-profit) using social or environmental causes in brand-building activity.
Creativity meets tech: A number of high-ranking campaigns found innovative ways to use emerging technology.
Emotion drives film-led work: A combination of emotional engagement and high production values was a recurring theme in film-led campaigns.
BBDO agencies dominate the league tables following an impressive performance around the world with four agencies listed in the top ten. Most notably AlmapBBDO São Paulo tops the most creative agencies leader-board for the fourth time in the 19 years of Gunn Report. BBDO New York is ranked second and Dentsu Tokyo third.
BBDO Worldwide heads the networks table, for an impressive twelfth consecutive year with 36 different offices contributing to their total. McCann Worldgroup are in second place and Ogilvy & Mather third.
Andrew Robertson, President and Chief Executive BBDO, comments: "We know that award-winning work works better in the marketplace, so topping the Gunn 100 matters. When we say we're focused on The Work. The Work. The Work, we mean it: winning Gunn for 12 years in a row proves it."
For the first time Gunn Report has included a ranking of holding companies based on their creative output. Omnicom takes poll position followed by WPP in second and Interpublic Group in third place.
Nike has bounced back from 12th position last year to take first place in the brands table for the fifth time. Volkswagen, IKEA, Getty Images and McDonald's follow.
German multinational Volkswagen Group, is the most creative advertiser with both Volkswagen and Audi ranking in the top ten brands. They had two campaigns in the top 100 and a further 30 from across all regions that contributed to their tally. Mars takes second place followed by Nike, Procter & Gamble and Samsung.
Jochen Sengpiehl, Head of Marketing, Volkswagen, says: "We are very pleased that Volkswagen Group has been named best advertiser of the world in 2017. Our campaigns are based on a tremendous passion for the automobile and people. Volkswagen is committed to creative advertising that convinces customers. This honour shows that our campaigns throughout the world have reached a top-class level and will provide the entire team with motivation to do even better and to defend the title."
USA retains its place as the most creatively awarded country in the world by far. United Kingdom and Australia follow.
Madonna Badger appointed as See It Be It Chair
Cannes Lions has today announced Chloe Gottlieb, EVP, US Chief Creative Officer R/GA as the Ambassador of this year’s See It Be It programme, taking over from last year’s lead Madonna Badger, Chief Creative Officer, Badger & Winters. Madonna will continue to be involved with the project in the role of Chair, in a three year appointment.
Now in its fifth year, See It Be It is a career development and acceleration programme for women in the creative communications industry who face diversity challenges and want to lead the way for change. Louise Benson, Executive See It Be It Lead for Cannes Lions commented, “Over the course of See It Be It history we’ve had incredible responses from women applying to participate along with senior leaders offering their time and experience. Chloe is a shining example of the type of leader we strive to emulate, a truly talented Creative Leader who values mentoring and sharing her experience to foster others to become leaders.”
As Ambassador, Chloe’s role will be to lead the group of highly talented women through a curated programme of executive training, exclusive seminars, a dedicated mentorship scheme and provide insights and guidance throughout the process. Speaking on the announcement Chloe commented, “It’s such a privilege to be named this year’s See It Be It Ambassador. I have had the opportunity to attend See It Be It events with Madonna and have been blown away by how powerful the programme is. It’s an amazing opportunity for these hugely talented women to recognise and realize their own potential as creative leaders in the industry and develop a network of people who can support them to move forward while inspiring others.”
The See It Be It Chair is a new position to help steer the course of the initiative and guide its evolution. For a three year tenure, Madonna Badger will act as spokesperson and advocate for the programme. Through her involvement as 2017 Ambassador and her advocacy for objectification criteria in the Cannes Lions judging process, Madonna can provide expert guidance and advocacy to ultimately get to a point where gender parity is reached and the programme is no longer required.
Speaking on the announcement, Madonna said, “Being a part of See It Be It last year was such a wonderful experience. I had the privilege to meet incredible women who I truly believe can, and will, go forward and drive real change in the industry. It feels like a groundswell of change is occurring globally across a range of diversity issues and as the Chair of See It Be It I’m committed to being an advocate for progressing that change.”
“In recruiting a Chair we wanted someone with a passion to change the ratio, the ability to lead and a prominent voice within the industry. We’re confident that in appointing Madonna we have found someone with all of these qualities and having been involved with See It Be It previously she also has first-hand understanding of the initiative”, said Louise Benson, Cannes Lions Executive Lead See It Be It.
Building on the success of a series of global See It Be It events run throughout 2017 Madonna will join Chloe and guests on 28 February at the R/GA offices. The free to attend events are an introduction to the See It Be It community and provide some key insights around leadership and confidence.
GoAir, one of India’s fastest growing airlines, announced the appointment of JyriStrandman as Chief Operating Officer. He will report to Managing Director, JehWadia and be a part of the airline’s core management team. Jyri will be responsible for strengthening GoAir’s operational functions of Flight Operations; Engineering; Airport, Security and Airside Operations (ASA); Flight Safety; Inflight Services (IFS) and Integrated Operations Control Center (IOCC).
Jyri has over 30 years of experience in the aviation industry. Prior to GoAir, Jyri was associated with US based Spirit Airlines as Director, Operations and VP, Flight Operations. At Spirit, he was instrumental in introducing over 70 Airbus A320 family aircraft including the NEOs into the airline fleet. Prior to Spirit, Jyri had worked with various airlines in management and training capacities including Virgin America and American Eagle Airlines.
Welcoming Jyri Strandman’s appointment, Jeh Wadia, Managing Director, GoAir said, “I am extremely delighted to have Jyri on board. His three decades of aviation experience will play a vital role in further enhancing our growth and enhance GoAir’s operating efficiencies and profitability.”
Commenting on his appointment Jyri Strandman said, “India is one of the fastest growing aviation markets in the world and it is indeed a great feeling to be part of the GoAir team. I look forward to the many challenges that come with this ever burgeoning market and expanding operations of the airline. I am excited at the prospect of making GoAir the preferred choice of airline for customers.
The Economic Times Best BFSI Brands 2018 held at The Sahara Star, Mumbai, saw luminaries from the banking, financial services and insurance sector discussing various aspects to bring in a paradigm shift in the BFSI sector. The event also saw the unveiling of “The Economic Times Best BFSI Brands Coffee Table Book” and felicitation of select brands to acknowledge their contribution to the BFSI industry.
The summit commenced with opening remarks from R. Amalorpavanthan, Deputy Managing Director, National Bank of Agriculture and Rural Development (NABARD) stating, “There has been a major thrust on infrastructure. We are looking to promote smaller markets and link then to larger market and this is a major challenge. With markets widely spread across the country, connectivity becomes very important. Even though it is very challenging we have an ambitious target of doubling the farmer’s income by 2022”
Expressing his views for the evening, Deepak Lamba, President - Times Strategic Solutions, said, “We are grateful to the BFSI trailblazers who have gathered here today for the larger good of the financial community. The aim of the summit was to highlight ideas behind revamping and reshaping the Indian BFSI industry and bringing it at par with global standards to cement India’s position as one of the fastest growing economies, BFSI being at the crux and heart of this growth story.”
Chief guest Dr. Ranjit Patil, Minister of State Home (Urban) Development, Skill Development and Entrepreneurship, Law & Judiciary, Parliamentary Affairs, Government of Maharashtra said, “As we march forward under the leadership of our Prime Minister, we have launched schemes like the Jandhan Yojana. 30 crore accounts were launched in the first six months of this government tenure. To achieve equitable distribution of wealth, BFSI sector plays a vital role.”
Moving on to a panel discussion on riding the wave of structural changes in the BFSI sector, Kailash Kulkarni, CEO, L&T Mutual Fund said, “The ever growing technology has proven to be very beneficial. Awareness levels about savings and investments are growing at a rapid speed in India. It has got a lot to do with the financial literacy which has increased in the last few years.” Moving forward, Ankur Kharbanda, CEO - West Zone at Apollo Munich Health Insurance Company said, “The healthcare insurance industry is growing by 20% CAGR in the last 10 years. India consumes Rs. 7 lakh Cr in healthcare insurance. Healthcare insurance has been used as a health financing product”. The session was moderated by Kalpesh Mehta, Partner, Deloitte and also saw interactive inputs from Rakesh Jain, CEO, Reliance General Insurance.
The gala evening was concluded by the unveiling of the Economic Times Best BFSI Brands Coffee Table book. The felicitation of the brands was done by the Chief guest Dr. Ranjit Patil, Minister of State Home (Urban) Development, Skill Development and Entrepreneurship, Law & Judiciary, Parliamentary Affairs, Government of Maharashtra.
Blockbuster Finalists include: Jane, Diana in her Own Words; Manhunt: UNABOMBER; Hell on Earth: The Fall of Syria and the Rise of ISIS; Younger; NOVA; Genius; Garth Brooks Yankee Stadium Live; MasterChef USA Season 8; Rock in Rio 2017; and The Long Road Home.
New York Festivals® International Television & Film Awards honoring the World’s Best TV & Films℠ announced the 2018 Finalists. NYF’s award-winning Grand Jury members from the international broadcast and film industry selected this year’s Finalists from entries submitted from 40 countries around the globe.
Powerhouse primetime entertainment, compelling documentaries, riveting sports programs, engaging promos and impressive corporate image films advanced to the trophy round.
“With new technologies at their fingertips, content creators and consumers alike are discovering new ways to enjoy the robust array of choices beckoning to them. The golden age of scripted drama matched by the abundance of serious documentaries along with sophisticated image films all present wonderful opportunities for storytelling,” said Rose Anderson, VP & Executive Director of New York Festivals Television & Film Awards.
This year longform was king. Documentaries advancing to the medal round include: “Jane” (National Geographic) scored by legendary composer Philip Glass, the film offers an intimate portrait of Jane Goodall one of the world’s most admired conservationists. “Hell on Earth: The Fall of Syria and the Rise of ISIS” (National Geographic) Academy-Award nominated filmmaker Sebastian Junger and Emmy- winner Nick Quested chronicle Syria’s descent that allowed the rise of the Islamic State. “Living in Futures Past” (Cinepartners LLC) Academy Award® winner, Jeff Bridges presents this tour de force on who we are and the environmental challenges we face. “Eclipse Over America” (NOVA) investigates the history of eclipse science during the first total solar eclipse to cross the U.S. in 99 years. “Big Pacific” (NHNZ) presents a broad range of locations, species, natural phenomena and behaviors indigenous to the Pacific. “Diana: In Her Own Words” 1895 Films, the documentary that uses archival footage, audio, and photos—including audio tapes made by Diana herself. “The Lions Rule” (Terra Mater Factual Studios GmbH) following the biggest pride of Lions in Ruaha National Park. “The Black 14 - Wyoming Football 1969“ (CBS Sports Network) during the Civil Rights and Black Power Movements, African-American players are disqualified by coach Lloyd Eaton. “Dream Big: Engineering Our World” (MacGillivray Freeman Films) narrated by Academy Award® winner Jeff Bridges, transforms how we think about engineering. For the complete list Finalists click: HERE.
From dramas to mini-series to entertainment specials, blockbuster entertainment programs advanced to the medal round. Finalists include: “Der namenlose Tag” (Provobis Film und Fernsehen mbH/ZDF) Academy Award® winner Volker Schloendorff wrote the script and directed the movie. “Genius” National Geographic’s first scripted anthology series starring Geoffrey Rush and “The Long Road Home” (National Geographic) mini-series exploring the First Cavalry Division ambushed in Sadr City, Baghdad with Emmy-winning Jason Ritter and actress Kate Bosworth. “Manhunt:UNABOMBER” (Discovery Channel) mini-series chronicling FBI Profiler, Jim Fitzgerald’s pursuit of the deadliest serial bomber in U.S. history. “Wake in Fright” (Endemol Shine International) mini-series adaptation of Kenneth Cook's Australian classic novel; “The Boy with the Topknot” (Endemol Shine International) based on journalist Sathnam Sanghera memoirs. Entertainment specials advanced: “Garth Brooks Yankee Stadium Live” (Audience). “Rock in Rio 2017 Coverage” (Globosat); “Memorial Day” and “A Capitol Fourth 2017” (PBS); and “A Flower Belongs in a Meadow” (NHK); “SOY LUNA CONCIERTO” (The Walt Disney Company LATAM).
Comedy, Culinary and Reality content achieved Finalist status. Comedy Finalists advancing include: “Younger - Season 4” (Endemol Shine International) by Darren Star, creator of Sex and the City, with Sutton Taylor; “Decline and Fall” (Endemol Shine International) with Eva Longoria; “Archer” (Endemol Shine International). Culinary content achieving Finalist status: “Barefoot Contessa” (Pacific Television) and “MasterChef USA Season 8“ (Endemol Shine International). Reality TV Drama Finalists include: “Total Divas,” “Total Bellas” (E!) and “Crime Scene” (JTBC Contents Hub).
Breaking news played out on the world stage, network coverage from around the world reported on headlines issues. Finalists include: BBC, CNN, Antena 3, MediaLinks LLC, Voice of America, RT America, CGTN America, Sky News, ABS-CBN Broadcasting Corporation., Radio Television Hong Kong, Seven Network Australia, TV Asahi Corporation, GMA Network, Inc., Phoenix Satellite Television Company Limited, Ora TV and Mediacorp Pte Ltd.
Al Jazeera, 2017’s Broadcaster of the Year, saw a robust number of news and investigative content advance. Finalists include: Al Jazeera English’s” Witness” documentary series examining world issues into focus through compelling human stories; “101 East” documentary series; “Fault Lines” current affairs & documentary series; and “Al Jazeera Correspondent” documentary series presenting diverse range of stories from across the globe from the perspective of the network's journalists.
2018’s inaugural, Digital Short Form Finalists Include: “Super Bowl III Through the Sports Illustrated Lens” (SI NOW), “Larry King Now” (Ora TV), “Dresscode” (DW Deutsche Welle), “Love in Transit” (THREESIXZERO PRODUCTIONS PTE. LTD.), If I Were You” (RTVE/ Producción Time Zone en Cooproducción TVE), “Fight Finish Faith: Dak Prescott's Unique Inspiration” (Yahoo Sports), “Bad Hotel Guest” (Television Broadcasts Limited), and “Southpaw Regional Wrestling” (WWE.com).
Special event coverage and sports journalism moved ahead with content on a wide variety of topics. Sport Content advancing: “We Need To Talk” (CBS Sports Network), “MLB Central” (MLB Network); “CNN World Sport: Chapecoense Coverage” (CNN); “Agents in the Game” (TV4); “Brick by Brick: All Access with the San Francisco 49ers” (San Francisco 49ers); “Manual De Ondas Grandes” (Globosat); “2017 Athletics World Championships” (France 3); and “Land Rover Burghley Horse Trials” (Television in Europe Ltd). ESPN content achieving Finalist status include: “ESPN Features - Cubs World Series Babies,” “ESPN Features - Super Bowl 51 Pats Fans,” “Outside The Lines: Follow The Truth,” “Monday Night Football,” “2017 Special Olympics World Games Opening Tease,” “2017 Jimmy V Tease,” and ”2017 Indianapolis 500 Tease.”
Network promos piqued viewers interest and engaged audiences, Promos moving on to the medal round include: “Game of Thrones” (Telefonica Audiovisual S.L.U.), “2017 MTV Video Music Awards – Anthem” (Viacom Video Networks), “Love & Hip Hop Atlanta Season 6” (Viacom Media Networks),” The Missing / Character Spots” (Starz), “TNT Latin Grammys / Samsung” (Turner Miami), “The Real Big Bang Theory” (BBC), “Coming Out Mutant” (FOX Networks Group Latin America), “American Gods / Character Spots” (STARZ), “Go to the Movies” (Rede Telecine), "To Love And To Serve" (ABS-CBN Broadcasting Corporation) and “Listen to Hearts Campaign 'Korean People’” (KBS).
Big budget corporate image films advanced: The Edge Picture Company saw several films move forward including: “Insider Trading,” “Innovation,” “We All Have to Eat,” “Premier League Activation,” and “Rethinking Risk.” “Yamazaki Moments” (Tohokushinsha Film Corporation) achieved Finalist status with their tour of the Suntory Yamazaki Distillery, renowned for their world-class single malt whisky. Production companies from around the globe advanced to the medal round including: Stark Film AB, Norvell Jefferson, Ti22 Films, PSONA Films, Radley Yeldar, Kaleidoscope Productions, Final Frame GmbH, and Seed Audio-Visual Communication.
All Entries submitted to the 2018 TV & Film Awards competition were judged online and screened by New York Festivals Television & Film Awards Grand Jury of 200 plus producers, directors, writers, and other creative media professionals from around the globe. To view all the 2018 Finalists, please click: HERE.
The 2018 Television & Film Awards gala will take place at the annual NAB Show in Las Vegas on April 10th, 2018. This is the eighth year that NYF and their official partner, NAB Show, will present the competition to more than 103,000 attendees from 166 countries and over 1,700+ exhibiting companies.