MediAvataar's News Desk

MediAvataar's News Desk

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Friday, 09 February 2018 00:00

Ancient Aliens Season 10- a myth or reality?

Explore all unanswered questions about the extra-terrestrials only on History TV18

The existence of extraterrestrials has been a topic of debate for years with scientists and enthusiasts constantly on the lookout for evidence. Alien sightings has been one of the most enduring mysteries of our times. HISTORY TV18 answers some of these unexplained controversies purely on an evidential basis, with Ancient Aliens Season 10, premiering 10 February 2018 every Saturday at 10 PM.

Ancient Aliens, now in its tenth season, gives historic depth to the questions, speculations and provocative controversies with first-hand accounts and grounded theories surrounding this age-old debate. From the age of dinosaurs to ancient Egypt, to mass sightings in the US today, each episode in this series explores a different dimension of this issue.

The documentary strips the hype down to find the underlying cause behind these incidences. The occurrence of unexplainable events on Earth, right from mysterious metal spheres defying laws of physics or striking similarities between ancient structures lying miles apart, have been linked to the presence of other worldly beings. Are these figments of imagination or do they have any scientific significance? This show will answer all your questions backed by concrete evidence.

Catch this exciting series of Ancient Aliens on History TV18 starting from 10th February

Republic TV’s coverage of the Union Budget 2018 created history by breaking viewership records in the English News genre.

In its first year of existence the channel has proven its mettle, time and again by showcasing exclusive content. Budget 2018 was no different.Republic TV was live since 7AM on Budget Day, February 1 and garnered an All India market share of 45% with Average Time Spent of 10.11 minutes. Many eminent politicians such as Arun Jaitley, Union Minister of Finance, Nitin Gadkari, Minister of Water Resources; Suresh Prabhu, Minister of Commerce and Industry; and corporate leaders such as Naina Lal Kidwai, Former country head of HSBC Bank, Kiran Mazumdar Shaw, Chairperson, Biocon among others were live on the channel.

During Super Prime Time from 9PM – 11PM, when The Debate with Republic TV Editor-in-Chief, Arnab Goswami was telecast, the market share was a whopping 68% with a time spent of 9.27 Minutes, 32% higher than the next nearest channel in the genre.

Republic TV was also the first of private news networks to interview Finance Minister, Arun Jaitley, and the official network partner for the Open House with the Finance Minister on the day following the Union Budget 2018.

The channel garnered 81% market share in the All India market* and time spent of 7 minutes during the telecast of the Exclusive Interview with FM Arun Jaitley* and a resounding 72 % market share during the telecast of the Open House in the All India market* with an average time spent of 14.16 minutes .

Commenting on the numbers, Vikas Khanchandani, CEO, Republic TV said that ‘Republic TV broke viewership records since its very first day of broadcast and has since gone from strength to strength on the back of exclusive content broken first in the market. The Union Budget 2018 was no exception. With the last Full Budget before National Elections in 2019, this year was crucial in defining the incumbent governments strategy and hence eagerly awaited by the viewers. Our market share displaysour clear hold over the English news viewer.’

* Source: BARC TG: NCCS AB Male 22+ Market: All India

BrandZ Top 50 Chinese Global Brand Builders 2018 Report reveals how ‘Created in China’ goods and services now represent innovation, quality and value
Innovation is ‘in the DNA’ of China’s Global Brand Builders

Consumer electronics dominate category rankings – Top 5 brands in 2018 include; Lenovo, Huawei, Alibaba, Xiaomi and Air China

Powering on – 22 of the 30 brands ranked in 2017 increased their Brand Power rating

China’s patriotic call to ‘go global’ receives backing from state-owned brands, including banks and payments networks, airlines, and oil & gas industries
As China’s innovation-driven development continues to drive the growth and global strategy for many home-grown brand leaders, a report released today by WPP and Kantar Millward Brown, in collaboration with Google, reveals how Lenovo Group Ltd – a global leader in personal computer and mobile technology – continues to lead the rankings in this year’s BrandZ Top 50 Chinese Global Brand Builders Report.

The report takes an in-depth look at the Chinese brands that are making an impact with consumers in international markets and provides a rich seam of thought-provoking insights on how Chinese companies can successfully build their brands on a global scale.

The growth of the ranking from 2017’s 30 brands to this year’s 50 brands is in part due to the rapid pace at which Chinese businesses are pursuing global expansion. Many of China’s brands are championing President Xi Jinping’s 2013 ‘Silk Road Economic Belt’ initiative, answering China’s clarion call for a new era of globalisation in what has been called the biggest development push in history.

Chinese brands are at the forefront of innovation and its global brand-builders are helping to establish ‘Brand China’ as innovative, cutting-edge and pioneering. China’s insatiable appetite for new technology is fuelling the growth of many brand categories and powering innovation at an incredible pace.

Consumer Electronics remains by far the best performing category, dominated by brands such as Lenovo, Huawei, Xiaomi and Anker.

In 2018, there are ten Consumer Electronics brands among what is now the Top 50, and they contribute 34% of the total Brand Power score. Collectively, Consumer Electronics, Mobile Gaming, and E-Commerce (including online fast fashion) account for 61% of all Brand Power in the Top 50. The remaining 39% of aggregate Brand Power comes from seven other categories.

David Roth, Chairman of BAV Group and CEO EMEA & Asia, The Store WPP commented: “The companies behind China’s brands are taking a more active role on the world stage. They are increasingly shaping the conversation at a category level, as well as helping to support economic growth in developing markets in many ways, not least by investing in infrastructure. China’s brands are not only changing the way that people around the world think about brands, they are also changing the way those people think about Brand China”.

Providing insight into the growing popularity of Chinese brands, Doreen Wang, Global Head of BrandZ, Kantar Millward Brown said: “Chinese brand builders aren’t just concerned with reaching a wider global audience, they are aiming to change customers’ perceptions too. Brands that succeed in China’s formidably competitive marketplace are not just out-gunning the competition in terms of innovation, they are deploying an equally powerful weapon – branding.”

Key highlights of the BrandZ™ Top 50 Chinese Global Brand Builders 2018 study include:

Innovation is the number one factor attributed to the growth of Chinese brands and perception of innovation is highest among consumers aged 18 – 34 years (millennials).

Digital media (43%) and in-store display (22%) are the most important media used to drive Chinese brand awareness among international consumers.
UK demonstrates the most positive attitude towards Chinese brands, while views vary significantly between countries.

Gap between international and China brands search volume narrows by 29% according to Google Search Index Data.

China’s Global Brand Builders see themselves as having a higher calling, helping them play their part in building Brand China abroad.

Chinese state-owned brands have demonstrated their widespread support for the ‘Belt and Road’ initiative. Banks, airlines and China’s heavy manufacturing industry are putting their full weight behind China’s ambitious foreign policy.

In this year’s Top 50, there are four auto brands; the largest two state-owned oil & gas giants; three state-owned banks and payments networks; and five of China’s airlines.

China’s challenge

Doreen Wang explains that despite making significant headway, there remain challenges ahead for Chinese brands. She commented: “While negative perceptions of some Chinese brands may persist among older generations of consumers, there is a shift in attitude among younger generations. Younger consumers are turning to brands such as Lenovo, Alibaba and because they are united by their love of cool, affordable products and services, regardless of their country of origin.”

The report highlights three key focus areas to help improve Chinese brand awareness.

Limited awareness in the way of a brand’s global acceptance – Regarded as the number one barrier that needs to be overcome if brands are to ‘go global’. Increasing brand awareness among the targeted segments will continue to be the top priority.

Perception of trust still needs to be improved – While many younger consumers regard Chinese brands as innovative, there remains some uncertainty about quality. Many brands have an excellent reputation for producing quality products and need to communicate this better in order to change consumer perception.

Lack of brand-building investment – Smaller brands are learning from those appearing in the Top 50 Brand Power rankings that a commitment to marketing investments is key to success, and that these decisions need to be driven by local-level understanding of both markets and consumer. Brands should sharpen their focus on the most effective media channels and deploy stronger, more impactful advertising campaigns.

Wavemaker,GroupM’s media, content and technology agency, has been appointed to lead media efforts in the US for Adobe, the award-winning software and technology leader.

The appointment brings together all on and off-line media communications planning and buying across Adobe’s three core product Clouds: Creative, Experience and Document.

Steve Weeks, Head of US Media Strategy and Planning for Adobe commented ““We are excited to leverage Wavemaker’s innovation and expertise, especially their leadership in using Adobe Experience Cloud. It’s going to be a fantastic partnership in support of Adobe’s US marketing efforts.”

Amanda Richman, CEO of Wavemaker US noted, "We are thrilled to grow our partnership with Adobe here in the US. They have been at the forefront of our industry’s transformation and we are excited to bring our data-led, consumer journey approach to growing their business.”

This appointment extends Wavemaker’s partnership with Adobe; Wavemaker in Switzerland (formerly MEC Switzerland) has been working for Adobe in Europe for the past 13 years.

In December 2017, WPP, the world’s largest communications services group, and parent company to GroupM and Wavemaker, announced that they had been named as Adobe’s Global Digital Experience Cloud Solution Partner of the Year for 2017. The award reflects the success of the WPP Adobe Alliance, which was formed in 2015 to expand the strategic relationship between the two companies, bringing Adobe Experience Cloud to clients around the Group.

Adobe is WPP’s largest marketing technology partner, and earlier this year WPP formed Team Adobe to gain maximum leverage for both parties from the Group-wide relationship.

CNBC-TV18’s viewership during the Budget Speech was greater than the all other English General and Business news channels combined.

CNBC-AWAAZ, garnered a record-breaking viewership share of 90% amongst Hindi Business News channels during the Budget Speech

CNBC-TV18 demolishes all its competition yet again in the business genre with a market share of 79%, almost four times all the competition put together. (Source: BARC | TG: Males 22+ AB | Market: 1 mn+ | Period: 11:00 to 13:00 hours).

Not only was it the leader in the English Business News genre, CNBC-TV18 also emerged on top amongst the English General News channels this Budget, cementing its reputation as India’s Budget headquarters yet again. As per BARC India, during the Finance Minister Arun Jaitley’s speech, the channel garnered viewership which was higher than all the English Business and English General News channels put together (Source: BARC | TG: Males 22+ AB | Market: All India | Period: 1st Feb'18, 11:00 to 13:00 hours), During the Budget day CNBC-TV18 had higher viewership than all English General News channels put together (Source: BARC | TG: Males 22+ AB | Market: All India | Period: 1st Feb'18, 24 hours) and during the Budget week, greater than Republic TV and Times Now combined. (Source: BARC | TG: Males 22+ AB | Market: All India | Period: Week 05'18)

CNBC-AWAAZ, India’s No.1 Hindi Business News channel, has garnered a record-breaking viewership share of 90% during the Budget Speech this year amongst Hindi Business News channels (Source: BARC TG: 22+ AB Males Market: HSM Period: 1st Feb, 2018 (11:00-13:00), making it a consistent leader on every front. The channel showcases the most detailed coverage of the Union Budget with the biggest experts and analysts and has always been the channel of choice of the viewers due to its exhaustive programming line-up and a strong network of reporters and anchors.

Speaking on the success of CNBC-TV18 and CNBC-AWAAZ’s Budget coverage for yet another straight year, Avinash Kaul, President Network18 said, “It is a matter of great pride that both our English & Hindi business news channels have cemented their undisputed leadership in their respective language categories. CNBC-TV18 continues to maintain its dominance and reaffirms the fact that the channel is India's budget headquarters, yet again. CNBC-AWAAZ, on the other hand, provides news that matters the most to the masses, in the language of the masses. The figures stand testament to the outstanding performance recorded by both channels of being number one in their respective Business news categories, while CNBC-TV18 has topped the ratings in the General news category as well. The news channels stand out for their unmatched reporting quality and standards, compelling content and stellar marketing activities."

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