17 May 2022 22:03

MediAvataar's News Desk

MediAvataar's News Desk

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Be a part of history as #TeamIndia fight it out in the #ThomasCup2022 final

The Thomas Cup 2022 final between India and Indonesia will take place on May 15, Sunday. The match will be live on Sports18 at 11:30 am and also streamed live on the Voot app.

Indian men’s team secured a 3-2 win over Denmark in the semi-final on Friday night to qualify for the final for the first time ever.

Watch the action LIVE, tomorrow, 11:30 AM onwards on Sports18 1 / 1 HD & @VootSelect and cheer them on!

Watch the promo HERE

As India enters the final of the Thomas Cup for the first time ever, Voot invites all of India to watch the game. Open for all, it streams free starting 1130 AM

Having already written history by cementing a place in the final, team India now faces Indonesia on 15th May 2022 at 11:30 am LIVE on Voot

HS Prannoy’s heroics in the decisive fifth match of the semi-finals against Denmark took India to their first-ever Thomas Cup final~

An emotional and proud feeling took over the country as joyful Indian supporters cheered for their entry into the final of the Thomas Cup! Team India was trailing by a match following which Kidambi Srikanth came to the rescue as he levelled the tie. World number 8 doubles pair of Satwiksairaj Rankireddy and Chirag Shetty gave India the lead post which Denmark won the 2nd doubles match taking the clash to the final match! HS Prannoy emerged as the hero of the thrilling fixture as he overcame an early ankle injury to win the decisive fifth match against world number 13 Rasmus Gemke and led the nation into the first-ever final! In an unprecedented move, Voot will allow FREE streaming of the finals of the Thomas Cup where India plays for the first time (taking on Indonesia). It’s a refreshing and welcome move by an organization. Facing off against 14-time champions, Indonesia, India, a first-time finalist, will look to write her name in the annals of history! Witness the action LIVE on 15th May 2022 at 11:30am only on Voot and Sports18.

This is one of the most historic moments in Indian sport. India has never gone beyond the semi-finals of this prestigious global badminton championship, last reaching there in 1979! The Thomas Cup is considered the biggest honour in the world of badminton since participation is at a Team level and not as an individual.

Ecstatic about India reaching its first-ever Thomas & Uber Cup Final, badminton player HS Prannoy said, “This is a very big win for us. Denmark always has its strength with singles and they have three players who are in the top 15 of the world ranking. I think it is always tough to beat a team like Denmark, the way they have pulled off matches in this tournament has been incredible! Srikanth played extraordinarily well! The support from the entire squad was really good, I think that give me a lot of energy. In my mind, I always thought that I shouldn’t ever give up and see what I can do. I was praying that the pain didn’t aggravate. It started to reduce towards the end of the second game and probably by the third game I was feeling much better on the court. I hope it is nothing serious.”

The new generation of Indian players including Lakshya Sen, Kidambi Srikanth, HS Prannoy and Satwiksairaj Rankireddy & Chirag Shetty have begun an emergence of love for Badminton with their recent triumph at the tournament being looked upon by fans across the nation. India started the tournament off in great style as they hammered both Germany and Canada 5-0 respectively. They beat Malaysia in the quarterfinals in an edge of the seat thriller and won 3-2 to reach the semi-finals. The exhilarating semi-finals saw India seal the tie in the final match as they emerged victorious by 3-2 to claim one hand on the trophy. Team India now faces 14-time champions and favourites of the tournament, Indonesia! Here’s calling out to all the Indians to come out in support of our Badminton team as they look to achieve a new milestone!

Cheer India on at the final of the Thomas Cup, LIVE on 15th May 2022 at 11:30am on Voot & Sports18 streaming both in English & Hindi

ZEE5 Global brings you the biggest blockbuster of 2022- RRR, Exclusively on May 20 in Telugu, Tamil, Kannada and Malayalam

RRR will be available in its original language with English subtitles, to bring alive the essence of its story and narrative

Bringing yet another mega-blockbuster hit, ZEE5 Global, the largest streaming platform for South Asian content, is set to release renowned Telugu film-maker SS Rajamouli’s magnum opus RRR on May 20th. The film will be available exclusively in all southern languages including Tamil, Malayalam, Kannada and the original language, Telugu, along with English subtitles as part of ZEE5 Global’s #RRRealMazaaOnZEE5, which enables audiences to enjoy the movie in its original language and flavour- from the comfort of their homes.

RRR took the entire world by storm by breaking all records at the box office worldwide. With the digital launch of this mega-blockbuster, the platform has yet again taken its regional content focus a notch higher by bringing in hand-picked premium content that reflects diversity in genres. This comes after successful releases like Bangarraju, Garuda Gamana Vrishabha Vahana, Valimai, and more.

A glorious homecoming for many fans, RRR is a roaring, rearing, rousing mix of genres that center around two Indian revolutionaries and their fight against British rule in 1920. Headlined by Ram Charan, N.T. Rama Rao Jr, in lead roles, the film is produced by D. V. V. Danayya of DVV Entertainment and features Ajay Devgn, Alia Bhatt, Shriya Saran, Samuthirakani, Ray Stevenson, Alison Doody, and Olivia Morris in pivotal roles.

Archana Anand, Chief Business Officer, ZEE5 Global said,At ZEE5 our mission is to bring the best of South Asian stories to the world. We are enthused by the remarkable growth in demand we are witnessing across the world for regional content, especially across South Indian languages. Today, we are delighted to bring you yet another blockbuster success-RRR. Bringing alive the true essence and vision of the film on ZEE5, the movie will be available exclusively in its original language, Telugu along with other southern languages - Tamil, Malayalam, and Kannada, and with English subtitles, and we invite our global viewers to watch it in its authentic glory.”

The film will be released on the platform on May 20th, not only to mark the 50th day of RRR in cinemas but also as a tribute to the widely loved actor, N.T. Rama Rao Jr, on his birthday.

First ever Hindi news channel to confer digital entertainment awards celebrating excellence in digital content

In the first ever move by any national news channel, Good News Today announces its entry in the over-the-top (OTT) space in partnership with IWMBuzz to present one-of-its kind digital content awards.

This exciting announcement by GNT makes a mark for itself in the digital web entertainment ecosystem. The Digital Awards is one of the first leadership initiatives honouring excellence in the field of web entertainment.

GNT IWMBuzz Digital Awards will soon be announced promising the biggest buzz in the tinsel town. Curated by IWMBuzz Media, the award ceremony sees in support and attendance some of the most talked about and renowned OTT networks and talents in the country.

“In an attempt to scale the awards and make a glocal impact, IWMBuzz has found able partner in India Today Group’s GNT (Good News Today)”. Says Vivek Malhotra Group CMO, India Today Group.

OTT platform has grown leaps and bounds in recent years and has taken over traditional entertainment space. This new trend has created a massive pool of talent and generated a huge viewership database. Good News Today is the first news channel to recognise the entertainment curve and jump on the bandwagon.

Adds Siddhartha Laik, Founder, IWMBuzz Media, “We have had a long-standing relationship with the esteemed India Today Network and with this partnership, Digital Awards will get a reach and scale which will be unparalleled. The awards will only get bigger and better from here.”

Good News Today, India Today Group’s positive news channel always strives to come up with innovative ventures and programs to celebrate constructive happenings around the country. The move to present the digital awards promises to secure a plush position for the channel in the digital web space, India’s new age entertainment sector.

L'Oréal retains title as most valuable cosmetics brand valued at US$11.2 billion

Estée Lauder brand value surges 39% this year to be fastest growing brand

Natura is world’s strongest cosmetics brand with AAA+ rating

Lifebuoy from Unilever enters Top 50 rankings with hand sanitiser and soap

Asian hair care brands struggle with Sunsilk, Clear and Rejoice falling in value

L'Oréal (brand value up 10% to US$11.2 billion) remains the world’s most valuable cosmetics brand, according to a new report from the world’s leading brand valuation consultancy, Brand Finance. After a tough two years due to the COVID-19 pandemic which substantially reduced cosmetics sales across the world, the brand value of L'Oréal has almost returned to its pre-pandemic value.

Every year, leading brand valuation consultancy Brand Finance puts 5,000 of the biggest brands to the test, and publishes around 100 reports, ranking brands across all sectors and countries. The cosmetics industry’s top 50 most valuable and strongest brands in the world are included in the annual Brand Finance Cosmetics 50 ranking.

L'Oréal continues to lead the global cosmetics industry on the back of its valuable brand portfolio, led by the L’Oréal Paris brand. The French brand has built significant value over 100 years of operation by continuing to innovate and acquire complementary brands that build upon its significant history, value and tradition. This year has seen a transition of leadership from outgoing CEO Jean-Paul Agon, who led L’Oréal for 15 years, to incoming CEO Nicolas Hieronimus. Industry analysts believe that the promotion of key lieutenant Hieronimus from within represents an effort to build on the existing strategy to lead the brand out of the pandemic.

Annie Brown, Associate Director at Brand Finance, commented: “L'Oréal is – again – the world’s most valuable cosmetics brand, but with consumers forecast to increase spending as they re-emerge from the pandemic, the brand has significant growth opportunities. The key challenge for new CEO Hieronimus will be to serve as an effective brand guardian for L'Oréal as it seeks to return to growth, especially throughout Asia.”

Estée Lauder brand value surges 39% this year to be fastest growing brand

Estée Lauder (brand value up 39% to US$7.9 billion) jumped three places from 5th in the cosmetics ranking this year to become the 2nd most valuable cosmetics brand in the world, and the fastest growing. In doing so, it passed Gillette (brand value down 8% to US$6.9 billion), Nivea (brand value up 10% to US$6.8 billion), and Guerlain (brand value up 8% to US$6.1 billion) in brand valuation.

Fresh from celebrating its 75th anniversary, Estée Lauder is investing significant effort in innovative technological developments focused on improved sustainability, with a particular attempt to reduce the use of plastic and refined petroleum products.

Natura is world’s strongest cosmetics brand with AAA+ rating

In addition to calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. Compliant with ISO 20671, Brand Finance’s assessment of stakeholder equity incorporates original market research data from over 100,000 respondents in more than 35 countries and across nearly 30 sectors. Natura (brand value up 17% to US$2.4 billion) is the strongest brand in the cosmetics ranking with a Brand Strength Index (BSI) score of 91.5 out of 100 and a corresponding brand rating of AAA+.

The brand strength of Natura is boosted by South American stakeholders feeling a strong affinity to the brand – significant proportions of customers familiar with the brand feel a strongly positive connection with the brand. Natura benefits from both local patriotism and a belief amongst many consumers that the brand is caring sustainably for local natural heritage such as the Amazon rainforest.

Lifebuoy from Unilever enters Top 50 rankings with hand sanitiser and soap

Lifebuoy (brand value up 27% to US$0.7 billion) entered the Brand Finance Cosmetics 50 for the first time on the back of rapid growth for the Unilever-owned hand sanitiser and hand soap brand. Lifebuoy, which was the second-fastest growing brand behind only Estée Lauder, answered strong global consumer demand for hygiene products in response to the pandemic.

Lifebuoy benefits from being in the Unilever portfolio of brands. This allowed Lifebuoy to obtain widespread distribution to supermarkets across the world and is a powerful reminder that availability and accessibility is a significant driver of brand value.

While the pandemic obviously created many weaknesses and threats for cosmetics brands, the disruption also created new opportunities, with responsive brands pivoting to the production and distribution of sanitiser and assorted cleaning products. While subsequent scientific advances questioned the widespread use of hand sanitiser to combat a virus which primarily spread in the air, many consumers have changed habits to use hand sanitiser daily.

Asian hair care brands struggle with Sunsilk, Clear and Rejoice falling in value

Several hair care brands in the Asian market faced a tough year, with Sunsilk (brand value down 20% to US$1.0 billion), Clear (brand value down 19% to US$0.9 billion) and Rejoice (brand value down 17% to US$0.9 billion) each losing brand value. This trio of brands are facing changing consumer demands, with each brand losing brand strength amongst their key consumer markets. Research conducted by Brand Finance suggests that these brands are failing to evolve with ongoing trends, while smaller start up brands in the haircare industry are leveraging social media promotion to target a younger customer base and employ e-commerce to sell directly to consumers shopping at home.

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