MediAvataar's News Desk

MediAvataar's News Desk

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Thursday, 08 November 2018 00:00

The OnePlus wave among urban youth in India

OnePlus outshines iPhone and Samsung Galaxy as the strongest brand amidst the young urban consumers

OnePlus smartphones has steered ahead to become the strongest smartphone brand among the urban youth in the age group of 16-29 years, ahead of mobile giants Apple iPhone and Samsung Galaxy, who are in the second and third spot respectively.

Although overall Samsung enjoys the best brand health within smartphone brands in India, followed by iPhone and OnePlus at number two and three, respectively, OnePlus has the best brand health amongst the younger generation.

Earlier this year, the Chinese smartphone maker launched OnePlus 6 which became extremely popular with consumers. Now, they have come out with an upgraded version of the flagship smartphone series, OnePlus 6T.

YouGov BrandIndex data shows that OnePlus has increased its Index score (an average of Buzz, Impression, Quality, Value, Satisfaction, Reputation and Recommend scores) in the last quarter (Aug-Oct) from 23.8 in mid-August to 26.7 in October end.

Its popularity among youngsters could be attributed to its ‘value-for-money’ proposition and its unique promotional events and offers. For males in this age group (16-29 years), OnePlus reigns supreme, followed by iPhone and Nokia. It is interesting to see Nokia in top three, considering it relaunched recently but has still managed to regain the trust of its customers, especially the younger ones.

On the contrary, for females, iPhone stands as the strongest brand followed by Samsung Galaxy. OnePlus comes in at third spot, suggesting that the brand resonates more with the young males compared to females.

OnePlus’a strategy of launching two devices year and its influencer driven digital promotions have been successful in driving the buzz all year round. Amidst the festive fervour and despite new launches by iPhone and Samsung, OnePlus has maintained a steady Buzz among the young consumers in this quarter and has slightly increased its score from 33.5 in mid-August to 35.9 in October end, owing to all the noise around its new launch. Samsung on the other hand, has seen a huge decline in its Buzz score. iPhone, picked up on its Buzz post the launch of its new phones- iPhone XS and XS Max, but started seeing a decline in score towards the end of October.

Although Consideration (whether one would consider purchasing from a brand) for OnePlus dropped to 26.7 in September end, the brand has shown some improvement and stabilised its score to 28.7 at the end of October, ahead of its competitors iPhone and Samsung.

Looking at OnePlus’ perceptions among the youngsters it will be interesting to see if the brand can make it to the top spot and be a game changer in the smartphones category.

Commenting on this, Deepa Bhatia, General Manager, YouGov India, said, “It is interesting to see these ever changing trends within the dynamic smartphones category. Although OnePlus is relatively newer in the premium phones category, it has definitely made an impact in the market. YouGov BrandIndex helps to track a brand’s performance and the impact of any promotional campaign across different target groups. The youth is a very important target segment and brands should watch out for latest trends within this age set.”

Thursday, 08 November 2018 00:00

New ways to shop with Pinterest

When you see something on Pinterest you’d like to own you should be able to buy it, or something just like it, that matches your unique style. That’s our vision for shopping with Pinterest.

People have always used Pinterest for shopping inspiration. Because everything’s visual, it’s easy to spot things that match your unique tastes—a new style to wear, or a new way to spruce up your home—even when you don’t have the words to describe what you’re searching for.

Once you find something you’d like to buy, simply click through to the retailer’s website to make your purchase.

With Shop the Look, you can even find where to buy individual items within a Pin. Or you can use the Lens camera to visually search for items you see out in the world. And now we’re introducing even more ways to shop with Pinterest.

Introducing new Product Pins and shopping recommendations

Today we’re making hundreds of millions of Pins shoppable with up-to-date pricing and stock information, with links that go directly to the checkout page on the retailer’s site where you can buy in a few clicks. Just look for the new shopping tag icon, and you'll know it's in stock. And, a new shopping recommendations section can now be found beneath Style and Home Pins so you can browse similar items across multiple brands.

With Products Pins more discoverable in home feed and search results, Pinterest as a whole has become markedly more shoppable for your unique needs. Now that Product Pins are integrated throughout Pinterest and in new shopping sections, they’ll be replacing the older Buyable Pin format. In the past quarter since we started testing these shopping features, clicks on products to retail sites have increased by 40%.

Now on women’s fashion and home decor Pins, you can browse more in-stock items inspired by the original Pin in the new shopping recommendations section. Clicking for more in the section will lead you to a shoppable feed full of similar styles, all in stock.

We’re also introducing a new shopping shortcut so you can shop right from your feed, rolling out on iOS in the U.S. today and soon on the Android app. Just hold down on any Home or Style Pin and click the shopping tag to immediately dive into a shopping feed with in-stock and related products for that Pin, from a variety of brands.

Pinterest is like your personal stylist. We can give you recommendations for products to buy based on your unique taste and what’s trending, and show you a range of visual ideas.

New Product Pins are rolling out globally across mobile apps and Pinterest.com. The shopping recommendations section is live in the U.S., and will be appearing globally in the future.

Insights Center Features Globally Curated News, Facts and Insights for The Modern Global Marketer

The Chief Marketing Officer (CMO) Council has announced the launch of the Insight Center (www.cmocouncil.org/insight-center), a new subscription service for marketers seeking real-time global knowledge and intelligence in an easy to navigate portal. The new service is available to CMO Council Premium Members as part of their enhanced membership. General access to the Insight Center is available for an annual subscription of $99 USD/year.

Curated exclusively by the editorial team at the CMO Council, the new Insight Center houses over 1,100 individual marketing facts and statistics; 300+ of the latest senior executive appointments across marketing; a comprehensive global calendar of industry events, experience and branding; along with hundreds of curated charts, graphs and infographics from a range marketing research sources.

“Since founding the CMO Council, our mission and mandate has been to equip the Chief Marketing Officer with the peer-based knowledge and authority leadership to advance and evolve the role both personally and across the industry,” noted Donovan Neale-May, Executive Director and Founder of the CMO Council. “This translates into thousands of data points aggregated from around the world amounting to hundreds of thousands of editorial team hours to collect and curate. Now, we have made all of our research and fact-finding exploration available to marketing professionals, investors, academics and students in all countries worldwide.”

While much of this information had only been made available to CMO Council Premium Members, the newly opened Insight Center is available to any and all marketing insight seekers. “We purposefully identified a price-point for this subscription to allow everyone from a student to a senior leader to have access to this information hub,” added Neale-May.

Stories that Reflect Diverse Perspectives and Cultures in a Variety of Animation Styles Designed to Meet the Tastes of Every Member of the Family

Nearly 60% of Netflix members on a global basis enjoy kids and family content every month, so the company today unveiled a robust slate of animated event programming - both feature films and original series - to give kids and families around the world more of what they love.

The six all-new projects together with Netflix’s previously announced titles now comprise a slate that features a variety of animation styles - including CG (Kris Pearn’s The Willoughbys), 2D (Nora Twomey’s My Father’s Dragon), and stop-motion (Guillermo del Toro’s Pinocchio). The programming is designed to meet the tastes of every member of the family - from preschoolers (Rajiv Chilaka’s Mighty Little Bheem) to kids (Craig McCracken’s Kid Cosmic) to parents and their children together (Jorge Gutierrez’ Maya and the Three) - so that families everywhere can find something that fits their unique DNA.

“We know that there is no one type of family. We embrace all kinds of creators so we can tell unique and diverse stories that resonate with each and every Netflix family,” said Melissa Cobb, Vice President of Kids and Family at Netflix. “With our slate of global original animated feature films and series, we want to give families more moments to share the laughter, wonder and connection that comes from being immersed in a great story.”

New titles announced today include the following.

MAYA AND THE THREE (2021) is an animated limited series created, written, and directed by Jorge Gutierrez (The Book of Life, El Tigre). Set in a mythical Mesoamerican inspired world, a warrior princess embarks on a quest to recruit three legendary fighters to help save the world of men and gods. Silvia Olivas (Elena of Avalor) is co-writer and co-executive producer, and Jeff Ranjo (Moana) is head of story.

MY FATHER’S DRAGON (2021) is a 2D animated family feature film from director Nora Twomey (The Secret of Kells, The Breadwinner) and written by Meg LeFauve (Inside Out, The Good Dinosaur), with story by Meg LeFauve and John Morgan, who are also executive producers. Bonnie Curtis and Julie Lynn of Mockingbird Pictures are producing together with Paul Young of Cartoon Saloon (The Secret of Kells, The Breadwinner) and Tomm Moore. Based on the Newbery Honored children's novels by Ruth Stiles Gannett, My Father’s Dragon tells the story of young run-away Elmer Elevator, who searches for a captive Dragon on Wild Island and finds much more than he could ever have anticipated. Alan Moloney and Ruth Coady of Parallel Films will also serve as executive producers alongside Gerry Shirren.

GO! GO! CORY CARSON (2019) is an animated preschool series from Kuku Studios in Berkeley, CA executive produced by Alex Woo (Wall•e, Ratatouille), Stanley Moore (Finding Dory, Monster’s University) and Tone Thyne (Wonder Pets!, The Adventures of Napkin Man!). Based on the hit toy line Go! Go! Smart Wheels from VTech Electronics, Go! Go! Cory Carson follows the adventures of kid car Cory Carson as he navigates the winding roads of childhood in Bumperton Hills.

KID COSMIC (2020) is an animated series in production from Craig McCracken (The Powerpuff Girls, Fosters Home for Imaginary Friends). This is a show about a young boy who dreams of becoming a hero, and when he stumbles across some cosmic stones of power his dreams appear to have come true! Unfortunately the reality of being a hero vs. the fantasy of being a hero are completely different and this challenge becomes the biggest battle he has to face. The Kid may be the good guy, but he's really bad at it!

TRASH TRUCK (2020) is an animated series in production from Max Keane (Dear Basketball). Hank is a free-range, dirt-covered 6 year old boy with a big imagination and an even bigger best pal… a giant honking, snorting trash truck. From learning to fly to going to the dentist, there is no adventure too big or too small for these two best friends. Glen Keane (The Little Mermaid, Aladdin, Beauty and the Beast) and Gennie Rim (Dear Basketball) serve as executive producers alongside Max Keane.

THE WILLOUGHBYS (2020) is a highly stylized CG animated feature film currently in production with BRON Animation in Vancouver from writer/director Kris Pearn (Cloudy With A Chance of Meatballs 2). When the four Willoughby children are abandoned by their selfish parents, they must learn how to adapt their old-fashioned values to the contemporary world in order to create a new and modern family. Based on the book by Newbery Award-winning author, Lois Lowry. Starring Ricky Gervais, Maya Rudolph, Will Forte, Martin Short, Alessia Cara and Jane Krakowski.

Other Netflix family animated titles that have been previously announced include the following.

JACOB AND THE SEA BEAST (2022) is a CG animated feature film written and directed by Academy Award winning filmmaker Chris Williams (Moana, Big Hero 6, Bolt). Jacob and the Sea Beast tells the epic story of a charming seafarer who sails into uncharted waters and discovers an unlikely ally in a sea monster.

KLAUS (Holiday 2019) is a 2D animated family feature film from writer/director Sergio Pablos, co-creator of Despicable Me. When a selfish young postman is assigned to a remote Scandinavian town, his unlikely friendship with a reclusive toymaker leads to the origin story of Santa Claus. This timeless story is visualised through a unique combination of classical hand drawn animation and cutting edge digital technology. The world features volumetric lighting and texturing typically seen in CG animated films. Voice actors include Jason Schwartzman, Rashida Jones, JK Simmons and Joan Cusack. Written by Pablos, Zach Lewis and Jim Mahoney, the screenplay is based on an original story by Pablos. Matthew Teevan, Gustavo Ferrada and Marisa Roman are producers, and Jinko Gotoh (The LEGO Movie 2: The Second Part, The Little Prince) is executive producer. Sergio Pablos’ SPA Studios is producing the film in Madrid, Spain, with Atresmedia Cine, with Toon Boom as a technological partner.

MIGHTY LITTLE BHEEM (2019) is an animated preschool series in production in India from Director Rajiv Chilaka (Chhota Bheem). Mighty Little Bheem will be the first preschool series of the popular Bheem franchise. It is a non-verbal slapstick adventure comedy in which its ultra strong, brave and intelligent hero, Mighty Little Bheem travels through his hometown on crazy adventures, often in search of ladoos (his favorite treat).

MOTOWN MAGIC (Nov. 20, 2018) is a family-friendly animated series from Josh Wakely (Beat Bugs) that brings together 52 newly recorded versions of classic Motown hits from such musicians as The Jackson 5, The Temptations, Stevie Wonder, Marvin Gaye, The Supremes and Smokey Robinson, who serves as executive music producer. The series follows Ben, a wide-eyed 8-year-old with a big heart and an amazing imagination, who uses a magic paintbrush to bring the street art in Motown to life.

OVER THE MOON (2020) is a CG musical adventure about a girl who builds a rocket ship to travel to the moon in order to prove to her father that a legendary Moon Goddess really exists. When she gets to the “other side” she unexpectedly discovers a whimsical world filled with fantastical creatures - some of whom threaten her and others who ultimately help her find her way home. Directed by Glen Keane (The Little Mermaid, Aladdin, Beauty and the Beast), written by Audrey Wells (Under the Tuscan Sun, George of the Jungle), produced by Gennie Rim (Dear Basketball), and executive produced by Janet Yang (Joy Luck Club). Songs written by Christopher Curtis, Marjorie Duffield, and Helen Park. Co-production with Pearl Studio.

PINOCCHIO (2021) is the animated feature film directorial debut of Academy Award winning filmmaker Guillermo del Toro (The Shape of Water). Pinocchio is his lifelong passion project, which he will also write and produce as a stop motion musical. Del Toro has set his retelling of the classic tale of Pinocchio in Italy during the 1930s. Pinocchio is a production of Guillermo del Toro, The Jim Henson Company (The Dark Crystal: Age of Resistance), and ShadowMachine (Bojack Horseman), which will house the stop-motion animation production. Alongside del Toro, Lisa Henson, ShadowMachine’s Alex Bulkley, Corey Campodonico, and Gary Ungar of Exile Entertainment will produce. Blanca Lista will co-produce. Also alongside del Toro, Patrick McHale (Over The Garden Wall) will co-write the script, Mark Gustafson (Fantastic Mr. Fox) will co-direct, and Guy Davis will serve as co-production designer, taking inspiration from Gris Grimly’s original design for the Pinocchio character. The film’s puppets will be built by Mackinnon and Saunders (Corpse Bride).

WENDELL & WILD (2021) is an animated feature film from writer/director Henry Selick (Nightmare Before Christmas, Coraline) and writer Jordan Peele (Key & Peele, Get Out) with Monkeypaw Productions. Two demon brothers (voiced by Keegan Michael Key and Jordan Peele) escape the Underworld and find themselves in a town where they must evade a demon-duster teenager, Kat, who is trying to destroy them. Peele is also producing through his Monkeypaw company along with Selick and Ellen Goldsmith-Vein from the Gotham Group. Sarah Serata will co-produce. Executive producers are Win Rosenfeld for Monkeypaw, Peter Principato and Joel Zadak for Principato-Young, Lindsay Williams and Eddie Gamarra for The Gotham Group. Argentinian artist Pablo Lobato will design the characters.

The prospect of mankind living on the Red Planet has never been more palpable. The idea once considered science fiction, but today, the future is definitely red for all of us.

Season 2 of National Geographic’s acclaimed series MARS – dubbed impressive, inspiring and scientifically honest by critics – returns with a six-episode arc continuing in last season’s unique hybrid format: alternating scripted and documentary sequences to predict what life will be like on the Red Planet forecasted by what’s happening today on Earth. National Geographic partners again with Brian Grazer and Ron Howard to envision what might happen when Earthlings become the planet’s first Martians. The new season premieres on National Geographic & Hotstar on 17th November.

The first season of the series showcased how mankind will survive one of its greatest adventure -the journey to another planet. Backed by the research and technology available as of today, space pioneers showcased how the journey to Mars will unfold. The new season, picks up after this background, and highlights the actual problems humans will face as they try to survive on a completely new planet. It highlights a very important question – when becoming interplanetary, are humans doomed to repeat the same mistakes they made on Earth?

On the scripted front, the series tackles seemingly everyday occurrences – pregnancy, break ups, new romances, epidemics, breakdowns, power outages, injuries, exercise, mealtimes and socializing. But when they occur approximately 54.7 million isolated kilometres from Earth – where there is no escape – they are anything but ordinary.

On the documentary front, present-day vignettes draw parallels to the future happenings on Mars by looking at some of the dire issues facing Earth’s last frontier – the Arctic. This includes a spectrum of events that currently are compromising life on Earth – and could plague us in the future as we become an interplanetary species: drilling, glacial melting, rising sea level and indigenous health epidemics which surface when the permafrost melts.

The experts once again navigate the audience through the struggles and opportunities awaiting humans on Mars. This elite group includes some of the biggest names in human exploration, technology, the environment and social science, such as Elon Musk, SpaceX CEO; Ellen Stofan, former NASA Chief; Michio Kaku, theoretical physicist and futurist; Casey Dreier, director of space policy at the Planetary Society; Antonia Juhasz, leading oil and energy expert; and Naomi Klein, bestselling author, activist and award-winning journalist on climate change.

“In MARS, everything as simple as the quotidian, like personal hygiene and meals, requires greater effort and is exponentially more difficult in this foreign frontier of limited resources where new rules are often written on the fly,” says Stephen Petranek, MARS’ co-executive producer, scientific advisor and award-winning author of How We'll Live on Mars. “Leaving Earth insures long-term human survival, and we have the technology and spirit to get there, but what will it actually take to live there? MARS is a six-to-nine month trip one way…so before we get there, we better make sure we can permanently make it our own.”

The new season of MARS premieres 17th November, Saturday at 9 pm on National Geographic. The series will be available on Hotstar as well.

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