MediAvataar's News Desk

MediAvataar's News Desk

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Friday, 25 May 2018 00:00

Publicis Groupe Unveils Marcel

Marcel to Accelerate the Transformation of Publicis Groupe from a Holding Company to an 80,000-Person Enterprise Platform

Publicis Groupe today unveiled Marcel - named after Publicis Groupe founder Marcel Bleustein-Blanchet - AI-powered innovation that will accelerate transforming the organization from a holding company to a platform, creating the first truly borderless, frictionless enterprise workforce, comprised of 80,000 employees worldwide, and usher in a new era of creativity and innovation.

Arthur Sadoun, Chairman & CEO, Publicis Groupe, said:

“In June last year, Publicis Groupe announced the creation of Marcel, to connect our 80,000 employees and completely reinvent the way that we work, for ourselves and our clients.

Since then, our industry has gone through unprecedented challenges, demonstrating that incremental change is not a solution. The need for reinvention is stronger than ever. At Publicis Groupe, we haven’t waited to act. We have broken the divide between data, creativity and technology. We have broken our silos through the Power of One. Today, we are breaking the barriers between talent and opportunity with Marcel.

Marcel is a journey to shift Publicis Groupe from a holding company to a platform and give creative minds the freedom to progress and thrive in this ever-changing industry.

Marcel is the proof of our commitment to our people. At Publicis, we will put them first in our transformation, and give them the opportunity to learn, share and create more than anywhere else. Marcel is the proof of our commitment to our clients. They will be able to leverage our incredible diversity of talent to bring to life the ideas they need to grow their business.

And, of course, Marcel is the proof of our commitment to our industry. We will be a force for good, by leading the change. Tying the development of Marcel to our one-year industry event hiatus was a controversial decision, but a necessary one. It drew a line in the sand and left no doubt that we are determined to do whatever it takes to reinvent an industry that has struggled to evolve over the past 40 years. So I’m grateful to our people, our clients, and our partners at industry festivals around the world for their support and solidarity during this period, which will end in July 2018.

And, last but not least, I’d like to thank everyone at Publicis Groupe who, both directly and indirectly, have contributed to the ideation and production of Marcel. Marcel is the power of all of us, working as one, and we have already begun to prove that.”

A new show simplifying personal finance for you

In today’s internet age, information is abundant and instantaneous. As financial markets grow, the information and knowledge related to markets and finance has also gone from scarce to inexhaustible. Untangling complex market situations along with business and finance problems, CNN-News18 is launching ‘The MoneyControl Show’ for its viewers.

From personal finance and stock markets to macroeconomy, ‘The MoneyControl Show’ will feature multiple segments offering comprehensive and sound financial advice. While the personal finance segment will answer viewers’ questions about managing their money efficiently, the macroeconomic segment will feature on-ground reportage of the major happenings in the business world. For market savvy people, a third segment will deal with stock markets, factors affecting them and their performance in the week ahead. The show will not only aim to break down the business news of the week for its viewers but also explain how key financial events affect a common man’s bottom line.

Anchored by Sakshi Batra, the show will also feature the trio of Moneycontrol Editor Santosh Nair, Economy Editor, Gaurav Choudhury and Consulting Editor, Manoj Nagpal. With the help of a renowned panel of experts and financial gurus, ‘The MoneyControl Show’ will aim to be a one-stop destination for most credible business and financial news for the viewers.

Catch ‘The MoneyControl Show’ from 26th May, 2018 every Saturday and Sunday @8:30 AM

Vivo IPL continues to enthrall fans with record numbers on both viewership and engagement across screens.

TV Viewership Trend: A 6-week perspective

Television viewership shows strong growth as measured across audiences – Urban + Rural at 14% and Urban audiences demonstrating enhanced viewership growth at 25%.

In the elusive, hard to reach affluent urban male audiences, the Tournament is delivering a whopping 31% growth v/s year ago.

Total Audience Viewership: First 6 weeks

Overall viewership of the tournament across all platforms TV (In-Home & Out-of-Home) and Digital in Urban Audiences up to week 6 was 41%* higher than the comparable number of matches last year. Within this, TV urban viewership is 729 million impressions, +25% growth v/s year ago and Digital viewership at 116 million impressions is 3.8X of last year.

The tournament has reached 583 million** across screens across India so far already surpassing last year’s reach for the whole tournament. This is the first time that the “Total Audience Viewership” is measured across screens. This includes capturing consumption across TV screens in home, out-of-home and Digital – giving a unified, holistic view.

Data Sources:

* Total Viewership impressions including Urban 2+ (All India) BARC week 15-20 viewership impressions for Star network channels, OOH TV IPL bouquet viewership impressions (Mumbai, Delhi and Bangalore) and Hotstar data analytics

**Total Audience Reach estimated by BARC week 15-20 for the first 52 matches across Star network channels in U+R 2+ , Out of home TV IPL bouquet
(Mumbai, Delhi, Bangalore) and Hotstar data analytics

Jyothy Laboratories Limited has assigned the Strategy and Communications mandate of beauty care brand Margo with Network Advertising.

Network Advertising also currently manages the communication mandate for Henko.

Tanuja Bhat, Chief Creative Officer, Network Advertising, said, “Margo is a solid, trusted 98-yr-old brand. The category is super-crowded. That ups the challenge even more. We’re looking forward to creating awesome work together.”

Vinod Nair, MD, Network Advertising, said, “It’s been a privilege to be associated with Jyothy Laboratories. And to be given this opportunity of managing the Strategy and Communication needs of a legacy brand such as Margo will be an added responsibility for us at Network. It’s particularly delightful when existing clients show faith in their partners by trusting us with more work in the form of new brands.”

Rajnikant Sabnavis, COO, Jyothy Laboratories, said, “Margo is a brand we are very proud of for its uniqueness. In the hands of Network, we look forward to some truly outstanding work that will grow the brand and the overall franchise”

Ms Jyothy, CMO, Jyothy Laboratories, said, “Network is our communications agency on brand Henko. We believe the team has a strong mix of strategy and creative talent to help us develop and execute winning ideas. They showed great understanding of the current brand challenges of Margo and the creative ideas suggested are a logical progression of our last brand campaign. We are happy to award the creative duties to Network and wish the team great success.”

Set new world record for online streaming with 8.26 million concurrent viewers

Hotstar, India’s leading premium streaming platform, leveraged Akamai Technologies, Inc. (NASDAQ: AKAM), the world’s most trusted and largest cloud delivery platform, to create streaming history on 22 May 2018 during the first qualifier match of VIVO IPL 2018. The match between Sunrisers Hyderabad and Chennai Super Kings attracted an unprecedented 8.26 million peak concurrent viewers tuning in simultaneously to witness the nail-biting finish, thereby breaking all previous records in online video streaming across the world. Over four hours, more than 26 million viewers tuned into Hotstar to watch the match.

The previous record is believed to have been established by YouTube when Felix Baumgartner’s space jump in 2012 saw a peak of just over 8 million concurrent viewers tuning in to watch the event.

Hotstar’s steady march into the record books started in 2017, when it recorded a peak concurrency of 4.8 million simultaneous viewers during the India-Pakistan ICC Champions’ Trophy final match, the highest in APAC at the time. The opening week of Vivo IPL 2018 upended this record with 5.5 million concurrency recorded on 10 April, followed by the next peak of 7.1 million on 25 April. The peak seen during the ICC Champion’s Trophy Final was nearly doubled during the VIVO IPL 2018 match between Sunrisers Hyderabad and Chennai Super Kings. With all sports streaming records broken, the next frontier was to go beyond just sports and raise the bar on streaming as a whole.

Commenting on the historic development, Ajit Mohan, CEO, Hotstar added, “Four years ago, when we started streaming IPL, 8 million viewers would have been a big deal for the whole tournament. Crossing 8 million simultaneous users is a testimony to the power of VIVO IPL and evidence of the abiding passion of cricket fans. It is not just about the scale, however. It is about reinventing the sports experience online and constantly raising the bar. Our objective is to create the future of social TV. And we are proud that the tech that we are building is expanding the frontiers of online video.​”

Parimal Pandya, Vice President, Media, APJ, Akamai Technologies commented, “Over the past year and a half, Hotstar has broken several online viewing records at the regional level. A contributing factor was technology from Akamai playing a role in bringing down the latency drastically so users can enjoy the live action almost as well as people watching it on their television. This is a clear indicator of the fact that, driven by technology from Akamai, live sporting action can be enjoyed on a smartphone which is the new frontier for audience engagement and growth.”

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