MediAvataar's News Desk

MediAvataar's News Desk

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New arts & culture content unveiled for BBC World News and BBC.com

BBC World News and BBC.com have today revealed a host of new content celebrating culture and the arts.

Programming features exclusive access to the sets and creative worlds of some of the film industry’s leading directors plus the launch of arts and culture magazine show Front Row on BBC World News TV, as well as looking at what may be making waves at this year’s Oscars.
The content, which will be rolled out across the coming three months on the BBC’s international services, will offer audiences both new shows and regular favourites to satisfy the cultural appetite of the most discerning viewer.

The Art of Directing (fortnightly weekends from 23rd September – 3rd December)

This prestigious documentary series on BBC World News, presented by actress Cush Jumbo, follows six award-winning film directors as they go about their work. Exclusive access to the sets and the creative worlds of some of the best film makers working today, including James Marsh, Mira Nair, Paulo Sorrentino, Xavier Dolan, Sally Potter and Mike Leigh, provides a special insight into just what inspires and motivates them, revealing what it takes to be a great director.

The Art of Directing: James Marsh

(Sat 23rd Sept 7am, 2pm & Sun 24th Sept 8pm)

In episode one we hear from acclaimed British director James Marsh on location for his new film Night in Hatton Garden, about the infamous London jewel heist in 2015, featuring an outstanding cast of British talent including Michael Caine, Tom Courtney, Ray Winstone, and Jim Broadbent.
The Art of Directing: Mira Nair

(Sat 7th Oct 7am, 2pm & Sun 8th Oct 8pm)

In this programme we meet award-winning film maker Mira Nair in her home in Uganda where she opens up about her origins in political theatre and documentary film making. Nair takes us behind the scenes at her film school Maisha Film Laboratory and discusses what it took to challenge the Western dominance of the film industry.
The Art of Directing: Paolo Sorrentino

(Sat 21st Oct 7am, 2pm & Sun 22nd Oct 8pm)

Award-winning Italian director Paolo Sorrentino achieved global recognition with The Great Beauty (2013), which was garlanded with the Best Foreign Language Film Oscar. Speaking from his home in Tuscany, Sorrentino tells how he grew up wanting to be a rock star, started his film career as a screenwriter, and went on to direct some of the most powerful films to come out of Italy in the last two decades.
The Art of Directing: Sally Potter

(Sat 4th Nov 8am, 2 pm & Sun 5th Nov 8 pm)

British film-maker Sally Potter’s experimental, genre-defying work includes her Oscar-nominated adaptation of Virginia Woolf’s Orlando (1992), which helped kick-start the career of Tilda Swinton. We join Potter in her London writing studio to find out how she goes about crafting her ground-breaking scripts.
The Art of Directing: Xavier Dolan

(Sat 18th Nov 8am, 2 pm & Sun 19th Nov 8 pm)

In the fifth episode Canadian director Xavier Dolan takes us back to his hometown of Montreal to show where it all began for him and gives us a sneak peek at his upcoming film, The Life and Death of John F. Donovan.
The Art of Directing: Mike Leigh

(Sat 2nd Dec 8am, 2 pm & Sun 3rd Dec 8 pm)

The final episode of ‘The Art of Directing’ focusses on the great British film-maker Mike Leigh. Seven times an Oscar nominee, Leigh talks about how he evolved his unique way of working and the subjects that fascinate him, and we see him at work on location with his biggest project yet, Peterloo, directing an immense cast to recreate the events around the infamous Peterloo Massacre which took place in Northern England in 1819.

79% shoppers use mobile phones for shopping at Diwali

Up to 66% increase in share of mobile sales was seen during the season

Jewellery, luxury goods and apparel are the most sold products

Prior to the onset of the online festive shopping season, Criteo, the commerce marketing leader, has released its seasonal data, anticipating shopping trends this Diwali. Based on the analysis of about 4.8 million transactions, the report has seen an upsurge of 490% in average visitors, leading to an increase of average sales by 140%, on major e-commerce websites pre-Diwali last year.

The report serves as a guide for marketers to understand online shoppers and their buying behaviour. Highlighting the current trend of shopping through mobile apps, the report underlines that although sales start to pick up from August onwards, the highest sales peak between four and two weeks before Diwali, and so does website traffic. Hence, it is important for retail companies to encourage shoppers to download the retail app 1-2 months before Diwali and build a profitable pool of shoppers by driving traffic to their websites.

The festive season in the last few years has seen a trend of large number of shoppers shifting from traditional modes of shopping, to online shopping. According to the report, the top performing online retail sub-verticals during Diwali are jewellery, luxury goods and apparel.

Siddharth Dabhade, General Manager, Criteo India said, “With the internet penetration, and availability of smartphones at an affordable price, Indian shoppers are becoming more confident to make purchases online. They are taking a leap forward, and dismissing traditional shopping habits. As compared to last year, this festive season is expected to bring a large number of shoppers online, promising great sales results for e-commerce giants.”

He further added “To attract maximum traffic, each e-commerce company is offering products at throwaway prices. Thus, the attention span of online shoppers quickly shifts to other offers, without completing a transaction on a particular website. It is important for retailers to help potential customers complete their transaction by offering them relevant products of their choice, across devices. Mapping the shoppers’ browsing behaviour, Criteo’s data analytics help retailers build their digital advertising strategy focused on customisation and personalisation, ensuring that maximum online traffic gets converted into actual sales.”

Some interesting insights gathered through the report include:

M-commerce at its peak before Diwali

With a rapid increase in the number of smartphones and data revolution in India, smartphones have become the first point of brand interaction for users. It is in fact now the most personalised medium to reach Indian shoppers.

According to the data gathered by Criteo, during the festive season last year, up to 66 percent of increase in the share of mobile sales was seen, as compared to average weekly sales during April-May (2016). The uplift in the share of sales through mobile phones is significantly higher than usual during the weeks leading to Diwali, which was the highest at 79% on the day of Diwali (as per the recent report). This is also because shoppers can easily access smartphones for last-minute shopping.

Retail mobile apps driving increase of m-commerce during Diwali

The in-app availability of e-commerce websites has further triggered the rise of m-commerce in India and has made it the largest mobile apps market. In 2016, Indian users downloaded about 6 billion mobile apps, up from 3.5 billion in 2015.

According to Criteo’s data, during the week before Diwali (in 2016), the share of sales that occurred on apps was 45% higher than the average sales. And particularly on the day of Diwali, the uplift was seen up to 61%.

Seeing an upsurge of shopping via mobile apps, it is vital for retail companies to start the in-app interface, considering major buying behaviour is shifting from desktop to mobile.

Thursday, 21 September 2017 00:00

Starcom wins media duties of Lenskart

Lenskart is a brand that is revolutionising the eyewear business in India, with a rapidly growing business that reaches out to over 1, 00,000 customers a month via a unique combination of a strong online business as well as a first of its kind ‘home check-up service.

Offering the best quality products at affordable prices, Lenskart has grown more than 200% in the last 2 years and the company is among the top 3 optical businesses in India today. From servicing 30 customers per day to more than 3000 today, the firm has come a long way.

Says Mallikarjun Das, Group CEO, Starcom India, “It’s a privilege to be associated with Lenskart, a reputed brand in optics. The Starcom approach is to drive human actions and thereby business outcomes through transformative experiences and data-driven understanding. An important factor that determined our win has been our ROI centric planning approach through state- of- the-art TARDIIS which clearly gives us an edge over competitors. Increasingly, optimisation and automation is the way to go. We look forward to unlocking greater consumer connections for Lenskart and coming up with increasingly creative solutions.”

As per industry estimates, India’s retail market is expected to grow at a CAGR of 10 percent to $1.6 trillion by 2026 from $641 billion in 2016. India’s e-commerce market is expected to reach $220 billion in terms of gross merchandise value (GMV) and 530 million shoppers by 2025.

With the rise in technology and smartphone becoming anyone's and everyone's best friend. We’ve all got smartphones these days, and almost everything we do on them requires using an app. Wouldn’t it be cool if you could make extra money just for using them? Well, you can.

You’re not going to get rich by downloading mobile apps, but you can use these to earn a little extra money every month. Considering some of them require you to do nothing, or just upload your school time notes or sell your useless clothes online, it doesn’t seem like a bad deal to make a few extra bucks.

To get you started , we list out 5 most useful online platforms from where you can earn money for doing almost nothing:-

Spoyl - Do you still have a prom outfit from, like, 10 years ago? It’s never going to fit — or come into style — again, but something just keeps holding you back from sending it to Goodwill.
Maybe money could change your mind? Instead of storing clothes indefinitely, try selling them on an app like Spoyl.

Canvera, India's leading online photography company creates an ecosystem of professional photographers across India and empowers them with end to end photography business solution. Canvera Partner App is designed exclusively for photographers and videographers registered with Canvera. Budding photographers can easily earn by uploading their portfolio of projects to showcase their work.

RummyCircle :- RummyCircle.com is India's Largest Online Rummy site which provides you with the best Rummy experience. The ultimate platform for playing Indian rummy card game is available on desktop as well as app based platforms. Online Rummy at RummyCircle is easy , safe and totally fun . A person can easily show his/her skill set and earn some money from this platform by challenging their opponent. So just download the app or log in to their website to make some good money via this platform.

Notesgen is the best app for students in terms of getting information regarding their courses. This app aims to provide a platform where students can get handwritten notes related to their desire course subject. Anyone can upload and download all the notes. Students can post notes which are related to topics (as per the subject) mentioned in the site and get paid (per downloading). This app includes study notes, assignments, projects, presentations etc and notes related to competitive exams like CLAT, CAT, IAS, JEE, GMAT etc.

OLX is a most fastest growing global online market where anyone can easily buy or sell the things around them from anywhere and in anytime. They have to just take a picture of the product which they want to sell and write an attractive caption for the same. For this anyone at any age can easily work on this app and start earning. 

Thursday, 21 September 2017 00:00

BBH Wins Creative Duties of Smartron

Smartron, India’s first global technology OEM and IoT brand, today, appointed BBH (Bartle Bogle Hegarty) as its creative strategy & advertising agency partner post a multi-agency pitch. The agency’s Delhi office will be responsible for the execution of all integrated creative strategy for the brand across media.

Smartron was founded with a vision to build India’s first true global technology OEM brand that puts India on the innovation map of the world. The brand developed and recently unveiled the revolutionary tronX™ which is a highly intelligent and assistive AI + IoT platform that connects a range of devices, sensors and systems to the core to offer personalised experiences, services and care to consumers across Home, Health, Infra and Personal verticals. After the launch of tbook, tphone and srtphone in the last year and a half, the company is looking at launching more than 8-10 products across categories.

Commenting on the association, Amit Boni, VP-Sales and Marketing, Smartron said, “BBH is one of the top creative agencies globally, focused on ideas and people. For a brand like ours, we firmly believe that a team which truly believes and understands the nuances of the business is the right partner to work with. With their global teams and their ability to cross pollinate ideas quickly and effectively, we think BBH will be able to bring our consumer centric IoT story alive very well. We are very excited about this partnership and are looking forward to this journey together”

Shreekant Srinivasan, General Manager – BBH Delhi added, “We started BBH Delhi a year back with a vision to partner some of the most exciting brands that have an appetite for gutsy & disruptive creative work. Smartron has a vision to not only change the way people interact with technology but also change the way the category has been communicating with the consumers. We are very excited to have Smartron on-board.”

Ankit Singh, Strategy Director – BBH Delhi said, “Internet of things is going to be the future of technology. It's heartening that an Indian brand Smartron is leading the way at the global level. Communication will play a crucial role in making people adopt the IOT way of living & we are excited to embark on this journey with Smartron.”

Vasudha Misra, Executive Creative Director – BBH Delhi added “To build a brand from ground up is a great opportunity. Looking forward to creating a brand that sets the benchmark for the category.”

 

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