02 February 2023 03:08



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As India gets ready for Union Budget 2023, the last full budget by Modi 2.0 Government before the general elections in 2024, ET NOW, India’s leading English Business News channel and ET NOW SWADESH, Hindi Business News Channel, have announced an exclusive Budget special programming under the theme, Budget 2023 – Leap Ahead.

While the world over is grappling and preparing for recession, India, one of the fastest-growing economies in the world, is getting ready for the next big leap toward realizing its $5 trillion economic goal. Capturing the tone and the mood for the Union Budget 2023, ET NOW and ET NOW SWADESH offers its viewers a comprehensive 360-degree perspective of this landmark budget that will set the tone as India continues to leap towards becoming an investment-friendly and global manufacturing hub.

Using cutting-edge technology and state-of-the-art AR graphics to present a simplified Budget analysis, ET NOW and ET NOW SWADESH present a slew of interactive and engaging line-up that will decode Union Budget 2023 & its impact along with dedicated expert advice on stocks, markets, wealth creation ideas, investment insights and more. The channels have also partnered with Deloitte India as Knowledge Partner and will have their industry experts share views on social, political, and economic implications of the Union Budget.

Pre-Budget Programming details below

1. BUDGET & MARKETS: Often known as the sentiment indicator, Indian stock market has been crucial in garnering investment into India. Airing every day at 4 pm, ET NOW and ET NOW SWADESH in the run up to the elections will analyse what the market mavericks are eyeing from FM Sitharaman.

2. ECONOMIST PANEL: Given that the developed world is bracing itself for the recession, the show will provide an in-depth view of how well India’s macros are placed to withstand the storm. With an esteemed team of economists including, Sonal Varma, Managing Director and Chief Economist for Nomura Holdings, Samiran Chakraborty, Chief Economist, India at Citibank and Indraneil Sengupta, CLSA, the show will delve into their expectation on India’s GDP growth & their targets for the fiscal.

3. BUDGET & START-UPS: Airing at 6:00 pm on the channels, the show understands the Budget expectations from the thriving start-up community. Be it ecommerce, logistics, funding or taxation, it is this start-up sector that will be impacted the most with the Budget announcement. Investor & Entrepreneur Ronnie Screwvala will help understand the current landscape for the start-ups in India & what will help the sector take India to the next leg of growth.

4. THE MONEY SHOW: How will the Union Budget impact your wallet? How can you counter inflation & yet continue to grow your investments? This special show airing at 5 pm offer viewers an opportunity to share their personal finance queries LIVE with an esteemed panel of guests.

On Budget Day,

Commencing with the LIVE coverage of the FM speech, think tanks, Swaminathan Aiyar, Mythili Bhusnurmath, Rajnish Kumar, Puneet Chhatwal, Dr Ashutosh Raghuvanshi will simplify, analyse and dissect the Budget and give real-time views as its being delivered. Tracking the economic and political impact of the Budget, ET NOW & ET NOW SWADESH will cover a series of in-depth discussions and interviews with key policy makers and present actionable ideas to fuel India’s economic growth.

Budget Day programming details below

1. LIVE coverage from big industry chambers– CII, FICCI, Bombay Chamber Of Commerce & Industry
2. Budget Fatafat – A quick roundup of all the key takeaways from the Budget.
3. India’s secretaries panel featuring will decode the Budget & its impact on state finances.
4. Special Tax Panel featuring to help understand the tax implication of the steps announced in the Union Budget.
5. Budget & You – A personal finance show that will answer all the viewers queries on their personal finance with esteemed panel of guests.

Promising viewers an immersive TV viewing experience, ET NOW and ET NOW SWADESH add on to the Budget excitement with an on-air contest, Budget Master on February 1, 2023. Participants can enter the contest by watching the channels and answering simple questions asked every hour between 9 am to 2 pm to stand a chance to win gold.


Sony LIV introduced its viewers to the world-renowned culinary reality series MasterChef India. In the quest to find India’s MasterChef, the most revered cooking show is witnessing many aspiring home cooks who are presenting a platter of delectable dishes week on week.

Through unique partnerships and marketing solutions, Sony LIV has brought to life the propositions of brands with various conceptual integrations and tailored content series. In a short time, the show has attracted millions of viewers as well as eminent advertisers on the platform. MasterChef India is Presented by Amul and Co-Powered by Fortune Rice Bran Health Oil. Additionally, Bosch Home Appliances and Oetkar FunFoods have come onboard as Appliances Partner and Partner Sponsor respectively.

MasterChef India’s panel features three exceptional judges - Chef Vikas Khanna, Chef Ranveer Brar and Chef Garima Arora. They have been guiding and gracefully mentoring each contestant to become India’s MasterChef.


Ranjana Mangla, Head of Ad Sales Revenue, Sony LIV

Nothing unites people better than good food, especially in a gastronomically rich country like India. A show like MasterChef India not only engages a huge viewer base but also supports the diverse culinary talent in our country. Through this show, sponsors can integrate and showcase the various uses of their products through contextual sampling as well as create brand awareness among the millions of Indians. We aim to form long-term strategic partnerships with advertisers who share our values and growth strategy, and we look forward to strengthening our relationship in the coming years.

Mr Jayen Mehta, Managing Director, Amul

Amul has been associated with MasterChef India over several seasons and has in fact been instrumental in seeding the format in the country. We have been pioneers in breaking several format norms in India and leveraging the content to make our range more visible, showcase innovative applications of our products and tell our consumers about Amul products their purity and taste. Being the Taste of India, Amul has always strived to bring good taste, great food to the country. With a few episodes down and going strong we hope Amul Presents MasterChef India carries the torch forward for Amul in assuring our consumers that we are standing tall with them and will always endeavour to give them good quality products and exotic recipes always.

Sanjay Adesara – Head Media & Digital, Adani Wilmar Ltd

Fortune Oils & Foods are thrilled to be associated with MasterChef India, which is the most looked forward season of its time. The show has built a home in the minds and kitchens of the consumers and it is an ideal show for Fortune range of products to associate with. Through this association we have given home chefs a chance to experiment and grow in their journey.

Neeraj Bahl, Managing Director & Chief Executive Officer, BSH Home Appliances (Indian & SAARC)

MasterChef is one of the most renowned cooking show franchisees globally and has elevated the way we look at the craft of cooking. As a company that is focused on improving the quality of lives of its consumers, Bosch Home Appliances is thrilled to be the Appliance Partner for MasterChef India streaming on Sony LIV. We are confident that our high-quality, German engineered appliances which are designed for Indian cooking, will provide exceptional cooking experience to all the participants.

Premium business bundle to be offered by the two publishers

HT Media Ltd, publisher of Mint, and The Economist Group (UK), publisher of The Economist, have entered into a multi-year partnership to bundle their premium business subscriptions. The agreement will allow Mint’s premium subscribers to access The Economist’s world-renowned global analysis, and will allow The Economist to tap into Mint’s growing subscriber base.

Puneet Jain, CEO of HT Digital Streams, a group company of HT Media Ltd, said that the partnership would unlock mutual benefits for the publishers. He explained that HT Digital's new emphasis on premium digital products means they are looking to drive more value for paying subscribers.

"We are very excited to partner with The Economist, a globally renowned brand that serves up insightful analysis," said Jain, adding, "We believe our customers will find significant value in this new offering. Mint's users are among the most discerning readers interested in India and the world. This will be a unique bundle for these users."

Bob Cohn, President of The Economist said, “With subscribers in more than 170 countries, The Economist is eager to continue expanding its global audience. This collaboration with Mint will help us reach more customers in India and serve as a model for other partnerships across the Asia-Pacific region.”

The Economist, headquartered in London, is one of the most widely recognised and well-read current-affairs publications in the world with a growing presence in Asia-Pacific. In addition to the weekly print and digital editions and website, The Economist publishes Espresso, a daily news app, and Global Business Review, a bilingual English-Chinese product. It produces The Intelligence, a daily current-affairs podcast, five weekly podcasts, 11 newsletters and short- and long-form video. The Economist has recently joined TikTok and maintains robust social communities on Facebook, Twitter, LinkedIn, and other social networks.

Mint is India’s premier business and financial daily, known among decision makers for its reportage, views and analysis. In November 2022 it became the number one visited business news platform with 39 million monthly unique visitors, 146 million monthly pageviews, and 1.3 million mobile app users according to Comscore. Mint was first launched as a business newspaper in 2007 in an exclusive content partnership with The Wall Street Journal, published by Dow Jones Inc. Mint continues to remain India's second-largest financial daily with a single national edition distributed across India's top nine cities. The last recorded total readership of its print edition, as per the Indian Readership Survey, is 600,000 (IRS 2019 Q4). Mint launched its premium offering for digital subscribers in March 2020, making it one of the earliest mainstream news brands from India to launch paywalled content.

"An amazing, nearly three-decade long run at NDTV comes to an end today. The decision to resign wasn’t easy, but .. it is what it is. More later," Jain wrote on Twitter.

NDTV’s Group Editor Sreenivasan Jain resigned from his post on Saturday ending a three-decade association with the national news channel.Jain announced his resignation on his official Twitter page.

NDTV has seen a spate of resignations over the last few months after Adani Group took over the channel. Journalist Ravish Kumar and NDTV Group president Suparna Singh are among others who quit.

Sreenivasan, over his three-decade career with the news television, served as the anchor of NDTV’s several popular programmes, including well-regarded Reality Check and Truth vs Hype. Over the years, he has received many awards for his contribution to journalism.He was also briefly the Managing Editor of NDTV’s business channel ‘Profit’.



Saturday, 28 January 2023 00:00

ILT20 Achieves New Milestone

Clocks over 10-crore reach & 2.8 billion minutes across ZEE’s 10 linear channels in the first 9 LIVE matches

Marks a successful debut in the busiest cricket season of 2023

ZEE Entertainment Enterprises Limited, India’s leading media and entertainment powerhouse, today announced that the ongoing inaugural season of DP World International League T20 (ILT20) has achieved an astonishing milestone, clocking a viewership of over 10 crores in India.

This is a significant milestone for the global cricketing league and is a testament to the immense reach and depth of ZEE across the country. Basis the recent data released by BARC, over 108 million individual viewers tuned in across ZEE’s linear channels to catch the LIVE cricketing action from across India. Organized by the Emirates Cricket Board, the inaugural season of UAE’s home-grown ILT20 has been a scintillating success with fans tuning in from all corners of the world to catch the thrilling action on the field.

Mr. Rahul Johri, President – Business, ZEE Entertainment Enterprises Limited, said, “We are delighted with the overwhelming response for DP World ILT20’s inaugural edition. At ZEE, we are committed to present exciting cricketing action to our audiences, and we will continue to build our sports broadcast business in a robust manner. We believe that DP World ILT20 has the potential to garner a much stronger performance in the coming weeks.”

The franchise-style tournament, boasting six teams and 34 matches, being held across the UAE, comprises 84 international and 24 UAE-based players. The league’s franchise teams include Abu Dhabi Knight Riders (Kolkata Knight Riders), Desert Vipers (Lancer Capital), Dubai Capitals (GMR), Gulf Giants (Adani Sportsline), MI Emirates (Reliance Industries), and Sharjah Warriors (Capri Global).

The league has also garnered tremendous advertising support from sponsors across categories, including PayTM, Kurkure Playz, Kent RO, and Gulf Oil for the 2023 edition.

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