26 June 2022 10:07

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In rolling week 24’22 (HSM market, NCCS: All, 15+ Yrs), India TV retained the No. 1 position with 13.5% of relative share. The share remains the same as week 23’2022.

Aaj Tak claimed the No.2 position with a relative share of 12.6% followed by News18 India at No.3 position with a relative share of 12.1%.

The relative share of TV9 Bharatvarsh declined dramatically. The channel now is at No. 4 with a relative share of 11.1%.

Claiming the next positions based on the relative share amongst 12 Hindi News channels were

Republic Bharat -10.3 %
Zee News - 8.9
Times Now Navbharat-7.6
ABP News-6.2
News Nation-5.8
Good News Today-5.3
News 24-3.6
India News-2.2

 

Catch Badhaai Do on &pictures on 25th June at 8pm

Oh, the unfathomable things we do for the family! This month, get ready to witness the crazy wedding and the complicated tale of Sumi and Shardul with the channel premiere of Badhaai Do on &pictures on 25th June at 8pm. Like all our families, their family is an epitome of inquisitiveness as well. While the couple ties the knot only to please them, what follows is a bundle of slice of life moments that newly married couples can completely relate to. Wrapped with engaging humour and family drama Badhaai Do highlights the significance of acceptance and privacy in a typical Indian household. With Badhaai Do, this Saturday, the celebration will be doubled on Saturday Premiere Party where &pictures premieres new movies on the channel every Saturday night.

Talking about the film Rajkummar Rao says "Taking on roles that swim against the flow and curate a niche for itself is a process that enriches you as a person. Cinema is the window to a reality we hope to achieve or normalise and films such as Badhaai Do is a mindful step towards it. It has personally affected my outlook towards situations. It was a conscious decision to keep characters like Sumi and Shardul as real as possible in order to build a sense of familiarity among the viewers. The way those two own their choices and set course of their relationship independent of their family's expectations is something our youth today highly relates to. And Badhaai Do encourages this unconventional yet traditional way of life as it can be."

The phenomenon of “shaadi karlo 30 saal ke hogaye ho” is as diabolical as rebelling against it. There are two ways it’s either marriage before 30 or staying single forever. However, Shardul and Sumi discover the 3rd route to the ultimate marriage mayhem.

"Badhaai Do is a film that has the potential to speak to a large audience with its unbiased stance on love and acceptance. While the tone of the film is humorous, it embraces the courage and spirit that fuels personal choices. Be it choosing an unconventional career or partner, we are seeing the world evolving to be more accepting and open-minded of these decisions. And Badhaai Do is a carefully written film that advocates this thought and exists to resonate with today's young'uns.", adds Bhumi Pednekar.

After an unsuccessful attempt by his family to fix his marriage alliance, Shardul Thakur (Rajkummar Rao), a cop, comes across Sumi Singh (Bhumi Pednekar), a physical education teacher. The two enter into holy matrimony to appease their families. While their respective families are elated to see their kids finally settling down, there's a catch! What follows next is a series of comical errors which ultimately lead to a heart-warming message.

So, bring in your badhaais and be a part of Shardul and Sumi’s wedding with &pictures premiere of Badhaai Do on 25th June at 8pm!

Catch the much-awaited 10th Planet Marathi Mirchi Music Awards Marathi on June 26th only on Colors Marathi

The one-of-its-kind musical extravaganza will see zestful performances by Swanand Kirkire, Siddharth Jadhav, Sonalee Kulkarni and Sankruti Balgude

Mirchi, India’s no.1 city-centric music and entertainment company, recently hosted the 10th edition of the Planet Marathi Mirchi Music Awards to celebrate the finest talents in the Marathi music industry. This prestigious platform, co-powered by Manikchand Oxyrich, was graced by the presence of eminent artists like Sachin Pilgaonkar, Girija Oak and Uttara Kelkar, among others, putting forth an event fueled with glamour, fun and rich music. The much-awaited show will be telecasted on Sunday, 26th June 2022 at 12 pm on Colors Marathi.

The evening was hosted by popular actors Sumeet Raghavan and Kshitish Date, whose witty sense of humor and charm kept the audiences entertained throughout. Mirchi put together a spectacular show with energy-packed performances by Siddharth Jadhav, Sonalee Kulkarni and Sachit Patil, among others. The event also witnessed a riveting act on women empowerment by actress Sankruti Balgude. That’s not all! For the first time-ever Indian lyricist and playback singer, Swanand Kirkire, was seen singing Hindi and Marathi songs at a Marathi award show. Furthermore, Neha Rajpal, Anjali Marathe and Yogita Godbole presented a heartfelt tribute to Late Lata Mangeshkar Ji. The audience also got nostalgic as Sachin Pilgaonkar and Ashok Saraf recalled memories from the golden days of their careers.

Mirchi saw a stellar lineup with prominent artists from the Marathi music and entertainment industry. Popular actors and musicians like Megha Dhade, Anuja Sathe, Pushkar Shrotri, Saurabh Saathe, Sonali Khare and industry stalwarts including Hariharan Ashok Patki, Shridhar Phadke and Kishori Shahane, among others, attended the year’s biggest event for the music fraternity.

Prashant Panday, MD & CEO, ENIL, Mirchi said, “Over the past two decades, Mirchi has become synonymous to best-in-class music and entertainment provider. A key driving force in bringing music to the audiences in every nook of the country, we’ve continued to cherish, celebrate and applaud the exceptional talent in this industry through our annual property - Mirchi Music Awards. Taking the legacy forward, with the 10th edition of MMA Marathi, we hosted a high-spirited, melodic evening, full of enthralling performances and much-deserving felicitations. Like we always say, ‘Music ko Mirchi ka Salaam’.”

The awards honored musical talent across various technical and non-technical categories like album of the year, upcoming lyricist of the year, recording and mixing, male and female vocalist of the year, music composer of the year, and outstanding contribution to Marathi music, among others. Legendary playback singer Uttara Kelkar was awarded the Lifetime Achievement Award for her long and distinguished career in the Marathi industry.

Tune in to Colors Marathi on 26th June 2022 at 12 PM to catch this musical extravaganza live!

Taking away the Mirchi Music Awards in this 10th edition amongst the various categories were the following artists-

1. Album of the year - Dhurala
2. Male Vocalist of The Year - Abhay Jodhpurkar for Kona Maga Bhir Bhirata Hey Mana Pakharu (Movie: Preetam)
3. Female Vocalist of the Year - Aanandi Joshi for Kaakana Kinkin (Movie: Dhurala)
4. Music Composer of the Year - Rahul Ranade for JAGADEESHA DARSHAN DESHIL KA (Movie: Kaanbhat)
5. Lyricist of the Year - Guru Thakur for Kona Maga Bhir Bhirata Hey Mana Pakharu (Movie: Preetam)
6. Golden Era - Suvasini (1961)
7. Outstanding contribution to Marathi music - Percussionist Deepak Borkar
8. Programmer and arranger of the year - AV Prafullachandra for Kaakana Kinkin (Movie: Dhurala)
9. Song of the year - Kona Maga Bhir Bhirata Hey Mana Pakharu (Movie: Preetam)
10. Song recording and mixing of the year – Siddharth Mahadevan & Soumil for Mann Fakiraa (Movie: Mann Fakiraa)
11. Upcoming female vocalist of the year - Shubhangi Kedar for Manacha Pakharu (Movie: Darling)
12. Upcoming lyricist of the year - Sanjay Sathe for He Assa Pahila (Movie: Kesari – Saffron)
13. Upcoming male vocalist of the year - Shree Gurunath Shree for Chak Dhum (Movie: Peter)
14. Upcoming music composer of the year - Ashok Kamble for Jagude Hi Preet (Movie: Ibhrat)
15. Listener’s Choice Album of the year - Prawaas
16. Listener’s Choice Song of the year - Keliwali (Movie: Pandu)

To reach INR 4,30,401Cr by 2026: PwC Report

India’s Entertainment & Media industry is expected to reach INR 4,30,401Cr by 2026 at 8.8% CAGR. These figures come from PwC's Global Entertainment & Media Outlook 2022-2026, the 23rd annual analysis and forecast of E&M spending by consumers and advertisers across 52 territories.

Rajib Basu, Partner & Leader – Entertainment & Media, PwC India said, ”The Indian Media and Entertainment outlook for the next few years is quite unique. There is an exciting pace of growth of digital media and advertising led by the deeper penetration of internet and mobile devices in our market. At the same time, traditional media will hold their steady growth rate over the next few years. We shall see a very different profile of media and entertainment related businesses and revenue models emerging in the digital space once we have the rollout of 5G.”

Key findings for India in this year’s Outlook include:

OTT Video: Total OTT revenue more than doubled in 2020, partly driven by the absence of public entertainment and additional time at home. This trend continued in 2021, with revenue nearly doubling again. While growth rates will slow, the market will still expand at an impressive 14.1% CAGR to reach INR 21,032Cr in 2026. It is subscription services that are driving this rapid growth, accounting for 90.5% of revenue in 2021 and set to account for 95% in 2026.

Newspapers & consumer magazines: India will see an increase in total newspaper revenue at a 2.7% CAGR from INR 26,378Cr in 2021 to INR 29,945Cr in 2026. India, which will leapfrog both France and the UK to become the fifth-biggest newspaper market by 2026, will also be the only country to grow total newspaper print revenue consistently across the five-year forecast period. India will also be the only country in the world to grow daily print newspaper copy sales (by volume) during the forecast period. The increase at a 1.3% CAGR – to an average of 139mn daily average print newspaper sales in 2026, one-third of the global daily total – will mean that India will overtake China as the biggest world market for print edition readership in 2025.

Out-Of-Home Advertising: India’s out-of-home (OOH) advertising market is demonstrating one of the strongest comebacks globally and is predicted to grow at 12.57% CAGR to reach INR 5,562Cr in 2026. Total OOH revenue recovered by 63.4% in 2021 over the 2020 levels which was one of the steepest downturns of any market and the biggest fall in revenue among the world’s major economies. In 2021 total OOH revenue was up to INR 3,076Cr. The momentum of this rebound will carry over into 2022, and by year-end the market will be at the value INR 4,084Cr.

Video games & esports: India’s total video games and esports revenue was INR 16,200Cr in 2021, and is forecasted to reach INR 37,535Cr by 2026, increasing at a 18.3% CAGR. While still a fairly small market for the country’s size and population, India is the third fastest-growing video games market in the world, after Turkey and Pakistan. India's video games market is predominantly geared towards social/casual gaming. With revenue of INR 13,244Cr, social/casual gaming made up 83.9% of India’s total video games and esports revenue in 2021. Expanding at a 20.6% CAGR, social/casual gaming revenue is expected to reach INR 34,581Cr by 2026. A big enabler of this segment will be the emergence of 5G technology in the market.

TV advertising: After several years of rapid expansion, India’s TV advertising market was hit by the COVID-19 recession in 2020, causing a -10.8% decline over the 2019 levels. This proved to be a temporary setback. With the country’s return to economic growth in 2021, this segment grew by 16.9% to INR 32,374Cr. The market will expand further at a 6.3% CAGR to reach INR 43,410Cr by 2026. At this time, India will be the fifth-largest TV advertising market globally, after the US, Japan, China and the UK.

Cinema: India is the third-biggest market globally in terms of admissions after China and the US in 2021 and is set to grow at the highest growth rate amongst all the segments at a staggering 38.3% CAGR in the forecast period to reach INR 16,198Cr by 2026. In 2021 more than 379mn cinema tickets were sold in India, a healthy increase year-on-year on the 278mn admissions in 2020 (and higher than the 226mn admissions in the US in 2020) though that had been a huge (-85.4%) drop as compared to the 1.9bn tickets sold pre-pandemic.

Internet advertising: India’s Internet advertising market is set to increase at a 12.1% CAGR to reach INR 28,234Cr by 2026. Given India’s mobile-first Internet access market, the mobile sector dominates the country’s Internet advertising market, accounting for 60.1% of total revenue in 2021, rising to 69.3% by 2026. Display advertising dominates the mobile sector, accounting for 90.7% of revenue in 2021 though its share will fall to 88.9% of the total in 2026. India’s wired Internet access revenue amounted to INR 6,379Cr in 2021 which is predicted to increase at a 6.3% CAGR to reach INR 8,829Cr by 2026.

Music, Radio & Podcast: India’s music, radio & podcast segment grew at 18% in 2021 and is set to grow at 9.8% CAGR to reach INR 11,536Cr by 2026. India’s Recorded Music industry (which is a key sub-segment) is making steady progress at a CAGR of 13.6%, thanks to streaming models. Here the revenue has grown from just INR 1,663Cr in 2017 to INR 2,568Cr in 2021, and is expected to continue on this path to INR 4,849Cr by 2026.On the other hand the country’s Live Music industry remains small, and it shed two-thirds of its revenue in the first year of the COVID-19 pandemic. Revenue ticked up in 2021 to INR 434 Cr and is forecast to grow to revenues of INR 1,052 Cr in 2026, increasing at a 19.2% CAGR.

Other factors impacting the global E&M sector:

Global Revenue - Fastest growing segments

After a stellar 2021, virtual reality (VR) continues to take steps towards becoming a mass-market proposition. VR gaming content is the primary contributor to total revenue, bringing in US$1.9bn in 2021 and highest CAGR for the forecast period. Total cinema revenue will rise globally over the forecast period, and the pandemic-driven losses experienced in 2020 will be reversed, with the market hitting new heights in 2023. Box office revenue is set to reach US$49.4bn in 2026. Internet advertising comfortably leads the way as the largest advertising segment. An exceptional 31.6% year-on-year rise in 2021 put total global Internet advertising revenue at US$468.4bn, up more than US$112bn in absolute terms in 2020.

The metaverse awaits

In the not-too-distant future the metaverse could become a stunningly virtually realistic world where individuals access immersive virtual experiences, through VR headsets or other connecting devices. Because the metaverse is an evolution that may profoundly change how businesses and consumers interact with products, services and each other, its potential financial and economic value goes far beyond VR. In time, much of the revenues associated with video games, music performances, advertising and even e-commerce could migrate into the metaverse.

How big is the E&M opportunity in the metaverse? The fast-growing market for VR is a starting point to consider. It is currently one of the smaller segments tracked, but the 36% rise in global spending over the past year is a hint of its long-term potential. The global installed base of stand-alone and tethered VR headsets is projected to grow from 21.6m in 2021 to 65.9m in 2026.

Werner Ballhaus, Global Entertainment & Media Industry Leader, PwC Germany, said: “Industry press tends to focus on the companies that have dominated the E&M industry. But it is the choices that billions of consumers make about where they will invest their time, attention and money that are fueling the industry’s transformation and driving the trends. We are seeing the emergence of a global E&M consumer base for the coming years that is younger, more digital and more into streaming and gaming than the current consumer population. This is shaping the future of the industry.”

This weekend, catch the two impactful films, ‘The Kashmir Files’ and ‘Attack’ on Zee Cinema on 25th and 26th June at 8pm respectively

Known to bring entertaining films, compelling stories and refreshing plots, Zee Cinema is the go-to channel for a fresh breath of immersive blockbusters. Taking their philosophy of Seene Mein Cinema ahead, the channel is back with the World Television Premiere of the two powerful films that have challenged the thinking of audiences - presenting the World Television Premiere of ‘The Kashmir Files’, a film that touched an emotional chord of an entire nation with its honest storytelling and stunning performances on the 25th June at 8pm followed by the full-blown sci-fi action thriller film ‘Attack’ that introduced India’s first-ever super-soldier on 26th June at 8pm.

The stirring masterpiece, The Kashmir Files, struck a strong connection with audiences and critics alike. The colossal conversation rounds and overwhelming response from the global viewers at the box office is what holds testament to what sincere storytelling with riveting execution is capable of. Donning the role of Pushkar Nath Pandit, Anupam Kher has given one of the most defining performances of his career. Speaking of defining performances, we see gripping performances from Pallavi Joshi, Mithun Chakraborty and Darshan Kumar in significant roles that left the audience in absolute awe. A directorial marvel by the award-winning filmmaker Vivek Agnihotri, The Kashmir Files,
uncoil the saga of Kashmir’s history in the voice of the Kashmiris. Recounting the tragic event of exodus of Kashmiri Pandits in 1990 in its honest form, left the world spellbound. With the sizable reach of Zee Cinema, the most awaited film by the viewers, The Kashmir Files, will be available to the entire Nation.

Sharing his experience, Anupam Kher said, “Being someone who has Kashmiri roots, this film was also instrumental in bringing back a lot - memories of cherries coming into my house through a window back in Baramulla, the pleasantness of Kheer Bhawani, Nishad Garden, and Dal Lake that I keep thinking of even after having travelled the world. The Kashmir Files is an impeccable example of how a mid-budget film with an impactive story can reach such great heights. For the audience, watching it was an emotional experience. It was instrumental in bringing out a story that deserved to be told, striking a special and lasting connection with the viewers, and to any actor that means more success than anything.”

Director Vivek Agnihotri said, “This film is about humanity, it's about oneness, and with the response received, I believe the audience of the country, as well as outside, have resonated with it. The emotions that this movie has evoked in people, have left a lasting impression on their mind. I am a person with integrity. I want to work with talented people. My aim is to do creative work and showcase Indian films as a soft power to the world. The Kashmir Files has helped reinforce my belief in the strength of honest storytelling.”

“Vivek and I spent four years on the film, and three years on the research. We went down to victims’ houses, interviewed them, sat with them, and ate with them. Apart from my experience of being a producer for the film, my role was also really different from what I’ve done in the past, so this came as a welcome change for me. This is a story that needed to be told in all dimensions, with great fidelity, and a super-strong portrayal of every character,” shared Pallavi Joshi.

The advent of technology has taken Warcraft to a new height. While our weapons and strategies were upgraded with technology, Attack took this invention to another level and introduced India’s first ever AI driven Super-soldier. The film showcases how tech induced warfare helps to reduce any kind of human collateral damage. With scintillating performance by John Abraham along with Rakul Preet Singh and Jacqueline Fernandez, get set to be immersed in a wondrous experience of high-octane action, thrill, lined with an impactful story of patriotism. Attack, one of India’s first sci-fi action thrillers portraying an unattempted concept of a super-soldier on a quest to destroy some of the most villainous terrorists, won over the audience with its adrenaline-fueled cinematic experience. So, get ready for an ultimate experience jab Ek super-soldier karega aatank pe attack!

Talking about the film, John Abraham said, “Attack is not a futuristic film, but it's a very relevant film. I believe that we might anticipate such technology a few years down the line. The idea with Attack was to challenge, so we are challenging the audience's mind and trying to do something different. If Hollywood can make it, why can’t India? This film is my humble attempt to make India proud. We've all heard that films are made for masses or classes, but I don't think so. I only think there are two kinds of films: good films and bad films. And this is a good film that I believe families and people of all ages will enjoy. This isn’t a regular action film, but it is meant to put an important message across – nothing can come in the way for a true patriot, as he will fight for his country selflessly, and in all passion with a staunch belief that his nation comes ahead of everything.”

Rakul Preet Singh added, “Attack is a film I am proud of and will always be. Ironically, as a kid, I wanted to be a scientist and with this film, I got to chase that dream. We've seen Captain America and Iron Man on international levels creating a space in global audiences' minds. Attack is a great experiment from India. It's an under-explored genre. More than an actor, after looking at the film as a viewer, what personally spoke to me deeply was how John’s character fought against terrorism selflessly, and relentlessly portraying the essence of a true patriot despite all limitations. Today, we're a part of a great space. I feel all kinds of cinema and experiments are being celebrated and it is this sentiment that will shape the industry from now on.”

Attack moves along the quest of a super-soldier who has lost everything and puts his life on the line to serve his nation, willing to make the ultimate sacrifice.

Block your calendar for the World Television Premiere of ‘The Kashmir Files’ and ‘Attack’ on Zee Cinema on 25th and 26th June at 8pm respectively!

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