17 May 2022 23:39



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Providing rich and innovative content for the audience has been an honest endeavor of the Zee English Cluster. &flix has always fulfilled its commitment to deliver the world’s blockbuster films to our TV screens.

The channel is now all set to showcase the tale of yet another adventure comedy film ‘Save Yourself!’ on 25th February at 7:10 PM. The film combines components of Sci-fi along with a plot that is relatable to many during the present times.

‘Save Yourself!’ is the story of a young Brooklyn couple- Jack (John Reynolds) and Su (Sunita Mani) who face the problem of the digital craze, as many of us in today’s world. They find themselves completely drowned in technology and unable to get away from their phones. Fearing the impact of mindless scrolling on their relationship with each other, the duo plan for a tech detox. They head to an isolated cabin in the woods, vowing to unplug from the outside world for a week. Sheltered from texts and push notifications, they are blissfully unaware that the planet is under attack. As strange events unfold, the couple must figure out a way back to civilization-or what's left of it.

Tune in to &flix on 25th February – 7:10 PM and witness an adventure that will blow your minds away in ‘Save Yourself!’

The Good Fight Season 4 will run on Zee Café at 8:00 PM on weekdays starting 24th February

Zee Café boasts of its collection of series and franchises that are best suited for the audience in India. One such show that is cherished by all lovers of English content is Christine Baranski and Sarah Steele starrer The Good Fight. The show runs around the life of Diane who loses her employment after a large financial scam destroys her saving and discredits her goddaughter Maia (Rose Leslie). The two are then forced to join Lucca Quinn (Cush Jumbo) at one of Chicago's leading law firms.

Season 4 imagines another world where Hillary Clinton won the presidential elections of America over Donald Trump. The upside-down is right-side up, Diane discovers. But the twist comes fast and furious. Harvey Weinstein, an Oscar-winning Hollywood legend is a popular power broker in Hillary Clinton's America. His support for the democratic party also has earned him great respect in Washington D.C. As a result, he goes clean after allegations of his conjecture with past primetime actresses are muted. As a result, #MeToo and the Women’s March never happened. With the new plot, The Good Fight challenges its biased perspective of the previous seasons and thus makes the show a must-watch not only for the ardent ‘The Good Fight’ followers but also anyone and everyone who enjoys legal and political comedies.

Tune-in to Zee Café every weeknight at 8 and enjoy Diane’s tryst in the imaginary political scenario


62% consumers between 25-34 years intend to increase consumption of streaming video and 58% expect to up music streaming consumption in the next 12 months

Data from YouGov’s “Global Media Outlook Report 2022” shows urban Indian consumers expect to spend more time with digital media in the future than any type of traditional media.

YouGov’s new report explores how consumption of media has changed globally in the past 12 months and identifies which media behaviours consumers are planning to stick with in the future.

Data from the whitepaper shows that digital mediums have been the dominant media choices of urban Indians in the past 12 months, and they are likely to dominate their choices in the future as well. Among projected increases in digital media sources are websites & apps (63% are likely to increase their consumption), social media (55%), streaming video (53%) and streaming music (49%).

Consumption of streaming video is likely to increase across age groups in India in the next 12 months, with young consumers between 25- 34 years expecting a higher increase in consumption (62%) as compared to those aged 35-44 (52%) or 55+ (41%). In comparison to this, intent to increase consumption of both live and non-live TV is lower among this group- at 50% and 45%, respectively, yet higher than the other age groups. This shows that along with driving the demand for streaming services, younger audiences in India will also dominate the demand for TV content in the future.

Similarly, within the audio industry, younger generations are set to boost the consumption of streaming music, as well as podcasts. About six in ten (58%) adults between 25-34 years plan to stream more music in the next 12 months, which is higher than the expectations of other age groups. Even though future consumption of podcasts is projected lower than other mediums, its consumption is likely to soar among young consumers (25-34 years) in the country.

When it comes to subscriptions, once again we see the young population taking the lead. Across all age groups, demand for VOD is the highest among consumers between 25-34 years, with almost half (49%) currently paying for, and likely to continue with their subscriptions next year.

In addition to this, one in ten (10%) respondents who do not currently pay, said they might consider paying next year, representing a clear opportunity for growth within this cohort.

Having said that, a considerable proportion are either ‘Cancelers’ (24%)- who currently pay but are likely to cancel next year, or ‘Rejectors’ (17%) - who do not currently pay and are unlikely to subscribe next year. Making investment in better content, more regional content options and as well as subscription price adaptations might help the streaming platforms retain and grow audiences.

Similarly, in case of music subscriptions, compared to all other age groups, a higher proportion of young adults (between 25-34) currently pay for music subscriptions and are likely to continue paying next year as well. There is further room for growth as 14% who currently do not have a paid subscription may consider signing up next year.

Jules Newby, Sector Head of Media at YouGov said, “Our report takes deep dives into the Watch, Listen, Read and Social channels of media consumption. As consumer media consumption patterns continue to evolve and adapt to the pandemic-caused disruption across different regions, our data sheds light on growth opportunities for media planners and brand marketers alike, whilst also revealing which digital trends are likely to stick around in the future, and which global markets and demographics are encouraging this stickiness.

“When it comes to the ‘stickiness’ of consumers’ media consumption behavior, our data suggests that a high proportion of consumers are unlikely to change their media behavior dramatically in the next 12 months. Looking at the growth drivers of media consumption in the next 12 months, all are digital. Video streaming services have further tightened their grip on viewers in the wake of the pandemic and are likely to register the biggest growth in consumption in the coming year.”

Even Faster Progress is Needed-

The International Air Transport Association (IATA) released data showing growing momentum in the recovery of air travel as restrictions are lifted.

Improved Ticket Sales

IATA reported a sharp 11-percentage point increase for international tickets sold in recent weeks (in proportion to 2019 sales).

· In the period around 8 February (7 day moving average) the number of tickets sold stood at 49% of the same period in 2019.

· In the period around 25 January (7 day moving average) the number of tickets sold stood at 38% of the same period in 2019.

· The 11-percentage point improvement between the January and February periods is the fastest such increase for any two-week period since the crisis began.

Progressive Alleviation of COVID-19 Measures

The jump in ticket sales comes as more governments announce a relaxation of COVID-19 border restrictions. An IATA survey of travel restrictions for the world’s top 50 air travel markets (comprising 92% of global demand in 2019 as measured by revenue passenger kilometers) revealed the growing access available to vaccinated travelers.

· 18 markets (comprising about 20% of 2019 demand) are open to vaccinated travelers without quarantine or pre-departure testing requirements.

· 28 markets are open to vaccinated travelers without quarantine requirements (including the 18 markets noted above). This comprises about 50% of 2019 demand.

· 37 markets (comprising about 60% of 2019 demand) are open to vaccinated travelers under varying conditions (18 having no restrictions, others requiring testing or quarantine or both).

These numbers reflect a spate of relaxations announced around the world, including in Australia, France, the Philippines, the UK, Switzerland, and Sweden among them.

“Momentum toward normalizing traffic is growing. Vaccinated travelers have the potential to travel much more extensively with fewer hassles than even a few weeks ago. This is giving growing numbers of travelers the confidence to buy tickets. And that is good news! Now we need to further accelerate the removal of travel restrictions. While recent progress is impressive, the world remains far from 2019 levels of connectivity. Thirteen of the top 50 travel markets still do not provide easy access to all vaccinated travelers. That includes major economies like China, Japan, Russia, Indonesia, and Italy,” said Willie Walsh, IATA’s Director General.

IATA continues to call for:

· Removing all travel barriers (including quarantine and testing) for those fully vaccinated with a WHO-approved vaccine,

· Enabling quarantine-free travel for non-vaccinated travelers with a negative pre-departure antigen test result,

· Removing travel bans, and,

· Accelerating the easing of travel restrictions in recognition that travelers pose no greater risk for COVID-19 spread than already exists in the general population.

“Travel restrictions have had a severe impact on people and on economies. They have not, however, stopped the spread of the virus. And it is time for their removal as we learn to live and travel in a world that will have risks of COVID-19 for the foreseeable future. This means putting a stop to the singling out of the traveling population for special measures. In nearly all cases, travelers don’t bring any more risk to a market than is already there. Many governments have recognized this already and removed restrictions. Many more need to follow,” said Walsh

Chelsea edged Palmeiras in the FIFA Club World Cup UAE 2021™ finals that took place at Mohammed Bin Zayed Stadium

With just over nine months to go until the much-anticipated FIFA World Cup Qatar 2022™, fans can now secure their complete travel packages at qatarairways.com/FIFA2022

Qatar Airways extends its congratulations to Chelsea F.C. for clinching the FIFA Club World Cup UAE 2021™ title, which took place yesterday in a highly competitive final against SE Palmeiras. Qatar Airways, the tournament’s Official Airline Partner, was present at Mohammed Bin Zayed Stadium in the UAE for a special prize distribution ceremony.

Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said:It was exciting for Qatar Airways to have once again been the Official Airline Partner of this star-studded competition. We witnessed an incredible performance that was deserving of such a thrilling final. I would like to congratulate Chelsea on their victory and also praise Palmeiras for their valiant performance.

“Qatar Airways successfully sponsored the previous FIFA Club World CupTM tournaments from as early as 2017. We will proudly be the Official Airline Partner for the upcoming FIFA World Cup Qatar 2022TM, where fans from around the world will be able to experience a truly unique and hospitable service on board our flights.”

With only a few months until the highly anticipated FIFA World Cup Qatar 2022TM, football enthusiasts from around the world can now book travel packages, with flexible booking options. Fans can book seats for their preferred matches and support their favourite team by selecting from seven-tiered travel packages that include return flights, match tickets, and accommodation options at qatarairways.com/FIFA2022.

This was the fifth time that the airline was involved in sponsoring the tournament, having sponsored the 2017 and 2018 editions, which took place in the UAE. Subsequently, Qatar hosted the two consecutive FIFA Club World CupTM tournaments in 2019 and 2020. Liverpool F.C won the title in 2019 against Flamengo during a memorable game that drew thousands of fans to Qatar’s shores. In the following season, FC Bayern München defeated Tigres UANL and took home the champions’ title.

In December 2021, the FIFA Arab Cup Qatar 2021TM demonstrated yet again the country's readiness for the grandest upcoming stage in world football, the FIFA World Cup Qatar 2022TM. Qatar Airways congratulated Algeria on lifting the prestigious trophy and fans were left with a poignant ‘au revoir’ with screens at the final displaying the airline’s key messages ‘The World’s Best Airline’ and ‘See You in Qatar 2022’.

Last year, Qatar Airways sponsored the 2021 CONCACAF Gold Cup and the UEFA Euro 2020™, and has a robust global sports partnership portfolio including football-governing bodies such as FIFA, CONCACAF and CONMEBOL. The airline also sponsors some of the world’s biggest football clubs, including Al Sadd SC, Boca Juniors, FC Bayern München and Paris Saint-Germain.

The national carrier of the State of Qatar continues to rebuild its network, which currently stands at over 140 destinations. With more frequencies being added to key hubs, Qatar Airways offers unrivalled connectivity to passengers, making it easy for them to connect to a destination of their choice.

A multiple award-winning airline, Qatar Airways was announced as the ‘Airline of the Year’ by the international air transport rating organisation, Skytrax, in addition to securing five additional awards, including World’s Best Business Class, World’s Best Business Class Airline Lounge, World’s Best Business Class Airline Seat, World’s Best Business Class Onboard Catering and Best Airline in the Middle East. The airline continues to stand alone at the top of the industry having won the main prize for an unprecedented sixth time (2011, 2012, 2015, 2017, 2019 and 2021). The airline’s hub, Hamad International Airport (HIA), was also recently recognised as the ‘Best Airport in the World 2021’, ranking at number one in the Skytrax World Airport Awards 2021.

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