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The Inspiration Masterclass powered by Eduardo Briceño - Mindset Master, Growth Mindset and Improvement Expert; Lisa Gill – Learning Disrupter; Mark Inglis- Incredible Mountain Ranger; among many others.

Business Today will host the 5th Edition of MindRush - India Today Group’s annual flagship business event. The one-day conference will take place on 13th January 2018 at The St Regis, Mumbai.

The business conclave is designed as a thought exchange platform and brings together a galaxy of international thought leaders and industry captains. The objective of this integrated platform is to shape the industry agenda and engage business leaders, academicians, opinion makers and motivational speakers to collaborate to script breakthroughs.

This year’s edition will include detailed Master Classes by international domain experts like Eduardo Briceño - Mindset Master, Growth Mindset and Improvement Expert; Lisa Gill – Learning Disrupter; Mark Inglis - Incredible Mountain Ranger; among many others.

The day-long event will have sessions targeting contemporary business problems like workforce management through discussions on How to Make Baby Boomers, Gen-Xers, Millennials Work in One Frame by invited panellists including S.V. Nathan, Group HR Head, Deloitte; RajkamalVempatti, CHRO, Axis Bank; Sunil Lulla, Chairman & MD, Grey Group;Abhinav Chopra, CHRO, Viacom 18.

The second half of the event starts with a session on Life Post Demonetisation & GST by invited panellists Ajit Ranade, Chief Economist, Aditya Birla Group; R S Sodhi, MD & CEO, Amul; Nimesh Shah, MD & CEO, ICICI Prudential AMC; Saugata Gupta, CEO, Marico; Soumya Kanti Ghosh, Chief Economist, SBI.

The earlier editions of the conference have hosted international luminaries like Jimmy Wales, Ram Charan, John Kao, Peter Docker, Devdutt Pattanaik, Ashwin Sanghi, Jamling Tenzing, Murali Doraiswamy, among others.

Discovery Communications India has roped in Bollywood star Nawazuddin Siddiqui to lend his voice for the brand film of soon to be launched entertainment channel - Discovery Jeet.

Conceptualized and written by Glitch and produced by Two Nice Men Mediaworks, the film is called ‘Look, who’s watching!’ The film captures the evolution of time from Television’s perspective and highlights the evolution of consumption pattern as the time goes by. The film captures the evolution from the black & white era when the entire family used to sit together every evening and enjoy limited entertaining content available; to the era where consumers had plethora of options for entertaining content; to now where video consumption is increasingly becoming very ‘individual centric’ with the advent of Mobile phones and tablets and sets the platform for the launch of Discovery JEET – a channel that promises to offer purpose driven entertainment content and bring back the glory days of Television with families coming together to enjoy television shows together.

Sameer Rao, VP-Head of Mass Entertainment-South Asia, Discovery Communications India, said, “Nawazuddin’s story is inspirational, an extra ordinary tale of someone who made it possible with ‘hai mumkin’ attitude. The depth of his voice helps in connecting the viewers with the times gone by and convey Discovery Jeet’s proposition.”

“The film took me back to the growing up days when the antenna was ubiquitous; the black & white TV which led to colorful family emotions that played out every evening. Somehow, the fervor for TV is no more the same. It is time to get it right with purpose driven entertainment content for family viewing that Discovery Jeet offers,” says Nawazuddin Siddiqui on lending his voice for the film. “Discovery Jeet’s philosophy of'Hai Mumkin' reminds me of my struggling days. I belong to a family of farmers from a very small village, Muzaffarnagar in Uttar Pradesh. There wasn’t much scope for education there so I moved to Delhi and joined the theater. Since there was no money in theatre I had to take up a small time job. I could have easily given up chasing my dream but my continued belief in "Hai Mumkin” got me this far."

New York Festivals® International Advertising Awards® added a new competition to their Advertising Awards powerhouse competition roster: Sports.

The 2018 Advertising Awards Sports competition will honor all facets of advertising, marketing, sponsorships, and creative communications on all platforms in the sports industry sphere.

New York Festivals monitors trends within the advertising and marketing industry and continually updates their competitions to provide opportunities to recognize the innovative creative and technological work advertisers and marketers are using to engage consumers on behalf of the global brands. The sports competition addressed recent trends in sports campaigns and prompted NYF to provide an expanded opportunity for sports-related creative.

“Sports advertising accounted for 814 million U.S. dollars alone on TV ads aired during sports programming in 2016,” according to Statista. “With sporting events playing out on the world stage daily, this new competition insures that there is a highly regarded place for this innovative creative work to be awarded and showcased,” said Michael Demetriades, President and Executive Director of New York Festivals.

NYF’s Advertising Awards honors advertising excellence through 21 competitions in all media from 80+ countries and represent the full spectrum of today’s advertising communications: Activation/Engagement, Audio, Avant-Garde/Innovation, Branded Entertainment, Creative Marketing Effectiveness & Strategies, Design, Digital, Direct & Collateral, Film, Film Craft, Integrated Media Campaign, Media, Mobile, Outdoor / Out of Home, Package & Product Design, Print, Public & Media Relations, Public Service Announcements, Sports, and Student.

New York Festivals recognizes exceptional contributions by individuals and companies within the international advertising, marketing, and communications community. In addition to Best of Show, Global Brand of the Year, Global Agency Network of the Year, Regional Agency of the Year, and Best New Agency of the Year, special awards in the competition shine the spotlight on innovation and include: Boutique Agency of the Year, Independent Agency of the Year, and Best Commercial Film Director. For more information, please visit: HERE.

New York Festivals will celebrate 2018’s award-winning entries at the New York Show℠ awards ceremony and gala. The annual event will take place the evening of Thursday, May 17, 2018 at the world-class performance space, Jazz at Lincoln Center’s Frederick P. Rose Hall, Broadway at 60th Street, New York City.

The 2018 competition entry deadline is January 31st.

Television Premiere on 15 January 2018 on Discovery Channel

Farewell My Indian Soldier, a film by the acclaimed Paris-based writer-filmmaker Vijay Singh, will premiere on Discovery Channel on 15 January 2018 at 6 pm, as part of its Army Day special line-up. The film will be aired to viewers in English, Hindi, Tamil, Telugu and Bengali. This is the first ever film to tell the story of Indian soldiers who came to France and Belgium to fight in the First World War.Following its market screening at the Cannes Film Festival 2016, this film has had a dream run in Europe.

Farewell My Indian Soldier is dedicated to the 140,000 Indian soldiers and civilian workers who defended France against invasion. Produced by Silhouette Films, this film uses rare archive, historical testimonies, 100-year old Indian war songs and 600 insightful letters written home by soldiers to recount the fascinating story of Indian soldiers of whom 10,000 were never to return to their motherland.

Talking about the film, Vijay Singh said, "The audiences of this film worldwide seem to have been very moved by it. I think what they like about the film is, that it has the substance of a well-researched documentary and the emotion of a feature film. Well, that was the original intention."

A Closer Look

Farewell My Indian Soldier marks perhaps the first attempt to visually depict the experience of colonial troops during WW1 from a non-Eurocentric angle, adopting instead the perspective of an ex-colony.

It brings to the fore what Indian soldiers lived through on the Western Front: the heroic period during which they fought in legendary battles, like those at Ypres and Neuve Chapelle; the casualties and diseases that afflicted them; their experience of the British army and the English hospitals; the tragicomic situations the French and the British faced while feeding the Indian soldiers who were wedded to their caste and religious beliefs; and the hospitality of the French hostesses, which won the hearts of Indian soldiers during their convalescence in French barns.

In this film, Vijay Singh recounts the story of Indian soldiers through the eyes of human affection and love. During their furlough in French barns, some Indian soldiers and French women developed affection for each other, and children were born. These Indo-French children became the victims of a taboo, because of which most people avoided them. This film is inspired by the story of one such child. In this film, a young girl (played by Paloma Coquant), a descendant of an unknown Indian soldier and his French hostess, journeys across France, Belgium, England and India, and weaves around it the fascinating story of the Indian soldiers in WW1.

In many ways, this film is a re-write of an important aspect of the history of the First World War.

What Others Say

This film has garnered high praise from renowned scholars, filmmakers and film critics:

"It is such joy to see another of your brilliant films!" Amartya Sen

"This excellent film should be shown widely in our country." Shyam Benegal

"Magnificent film." Shashi Tharoor

"The film recreates history with a keen sense of poetry.” The Open Magazine

"Magnificent film, especially how it creates the emotion of a fiction film in a documentary." Mani Ratnam

"Excellent film… A deeply affectionate study." Derek Malcolm

"Magnificent... A genuine work of a historian, someone who knows where to find his sources and how to make them speak." Renowned historian Michelle Perrot

Television’s popular actor Sarwar Ahuja is all set to play the lead role in ‘Mere Papa Hero Hiralal’.

As the lead protagonist, Sarwar plays the role of Hiralal Tiwari, a single father who makes his living driving an auto rickshaw, and is ready to go beyond the ordinary to help his daughter Gungun recover from a serious medical condition. Joining Sarwar is the cute little sensation from Bollywood, Riva Arora, as Gungun Tiwari. Riva, who started her modelling career at the age of 18 months, has done movies like Rockstar, Mom and Haseena.

Produced by Viniyard Films, Mere Papa,Hero Hiralal is a fiction show inspired from a true life incident of an auto rickshaw driver from Mumbai who had to ply carrying his two-year-old child in his lap.

“Playing Hiralal made me explore so many new emotions that I have never lived before. Hiralal might not have money, but he is still richer than most. Life is tough for Hiralal, but with optimism and a never say die spirit, he makes every day special for his daughter,” says Sarwar Ahuja. “This special bond between father and daughter is the core of this heartwarming drama series. I really enjoyed spending hours and hours with young Riva who is full of life.”

The soon to be launched GEC channel ‘Discovery Jeet’ will bring together Discovery’s unmatched story-telling and the best of real-life entertainment through larger than life stories aimed at inspiring millions.

Discovery Jeet is a brand-new offering in the Hindi Entertainment space from the home of Discovery Network. Discovery Jeet is aiming to aiming to break the clutter in the Hindi GEC arena riding on purposeful yet entertaining content. The soon to be launched channel will bring together Discovery’s unmatched storytelling and the best of real-life entertainment through larger than life stories aimed at inspiring millions

Read this space to know more about Mere Papa Hero Hiralal soon to launch on Discovery Jeet in early 2018

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