MARKETING

The Justin Timberlake starrer animated-musical-comedy premieres on Star Movies on the 26th of November at 1 PM and 9 PM.…
Shift Gears. Keep Your Momentum Two-Thirds of CMOs Plan to Increase Digital Advertising Investment, Despite Spending Cuts Growth in marketing…
The inspiring journey begins from 10th Dec every Sunday at 7pm Star India’s flagship channel Star Plus and the global…
The movie, Blade Runner 2049, directed by Denis Villeneuve, is a worthy sequel to the 1982 original, Blade Runner, set…
A while back I came across a presentation given by Douglas Holt, the man who wrote the book on iconic…
Hotstar, India’s leading premium streaming platform, today announced the appointment of Punitha Arumugam as Platform Evangelist, with the mandate to…
Walk, Talk & take Stock on your smartwatch with Moneycontrol’s Apple Watch app Moneycontrol launches India’s first smartwatch application to…

Facebook Dark Posts

Facebook has been in the spotlight for its role in the 2016 US Election with it appearing that as many…

Are big brands dying? It depends.

If you are running a big brand it must seem like you have a large target painted on your back.…

Raising the bar on viewability

Recently, GroupM announced the global rollout of the rigorous viewability standards we pioneered in the U.S. starting in 2014. At…
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