MARKETING

Favre-Leuba is pleased to announce the appointment of Mr. Vijesh Rajan as Business Head and the new spokesperson for the…
CarDekho leverages Syndicate - Lotame’s private second-party data marketplace for advanced audience targeting and campaign optimization CarDekho, India’s number one…
A couple of weeks ago, I posted about smart speakers being the new radio and referenced an article on Recode…
The fourth edition of the BabyTech Summit at CES makes parenthood cool, calm and connected. Modern parents are helping grow…
iProspect releases 2019 Future Focus: Searching for Trust Leading global business performance agency, iProspect, released their fourth annual whitepaper, 2019…
After successfully taking on multiple genres from thrillers, comedy to docu-dramas, ZEE5 today announced another interesting upcoming web series, based…
A few months ago, Microsoft surpassed Apple as the world’s most valuable company, with a market capitalisation of USD 851…

Engaging the Mind

Study Used Neuroscience to Measure Consumer’s Unconscious Response to Brands As the advertising industry has previously noted, ads served on…
In 1979, Harvard Business School Professor Michael Porter launched his Five Forces framework with a powerful statement: “The essence of…
Don’t be afraid of digital – there’s little point; it’s already here. And whether we call it rebellion or revolution…
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