MARKETING

In theory the application of zero-based budgeting to marketing ought to be a good thing: no more budgets based on…
The account will be handled from the Gurgaon office of DCMN. DCMN India, the growth marketing partner for digital first…
Uber awards digital mandate to Dentsu Webchutney for the India SA region Following a multi-agency pitch, Dentsu Webchutney, the digital…
We know many parents and guardians think about what their teens are doing online, and we feel a great responsibility…
People are becoming more like brands, and brands are becoming more like people In this new report, Kantar identifies the…
Fourth-wave feminism has given rise to populist female empowerment, seeping into every brand sector from tampons to sportswear to fintech.…
Featuring A12 Bionic Chip, 6.1-Inch Liquid Retina Display, Aluminium and Glass Design in Six Beautiful Finishes, Face ID and Advanced…
The great thing about social media is you can become anyone you want to be. The bad thing – at…
Signs Olympics Medalist P.V. Sindhu as Brand Ambassador HARMAN International, a wholly owned subsidiary of Samsung Electronics Co. Ltd., focused…
Global Survey Breaks Down How Consolidation, Digitization and Changing Consumer Habits Are Blurring Definitions Across Media Lines Ogilvy announced the…
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