MARKETING

Mondelez India today announced the launch of its new brand Cadbury Fuse, a premium product in the countline category. Cadbury…
Business leaders up, close & personal on Twitter’s live show, #MegaBites Veteran journalist Govindraj Ethiraj sets forum as he speaks…
A frequent question I hear from senior global marketers is, "how can I maximise ad transference?" It's a sensible question.…
Prime Video, which is coming as an added benefit for Amazon Prime members in India, will be the subscription streaming…
Swashbuckler Suresh Raina roped in for 1-year; will endorse the new range of Intex Speakers under the IT Peripheral business…
The award recognizes her stellar efforts to consolidate Radio City with the Jagran Group, one of the leading media conglomerates…
India’sBrandZ™ Top 50 Brand Valuation rises 30% over threeyears • Locally-grown Indian brands increased 32% in value during that period,…
Organisations that treat “virtual” as real are moving ahead. To thrive in the digital age, business leaders need to broaden…
Brands armed with new products have always rushed to be first to market, as first movers often establish a stronghold…
Can the same brand take two quite different positions? Yes. And no. I don’t know if you saw this story…

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