MARKETING

CMO says consumers engage brands that challenge stereotypes and address issues of environmental and social responsibility. In his keynote Cannes…
Successful globalisation requires the flexibility to adapt products and think beyond established boundaries. Whether it is dubbing Indian soap operas…
To expand advertising measurement service Kantar Worldpanel has formed a global partnership with Facebook that brings Facebook mobile ad exposure…
To give Indian entrepreneurs a global reach TLabs, the leading Indian start-up accelerator, sets new horizons for the budding Indian…
Ogilvy & Mather has launched a new report that identifies 12 “velocity” markets that will be key to middle-class consumer…
In-Store, Meet Mobile: New Ways to Increase and Measure Store Visits and Sales Mobile is blurring the line between the…
Microsoft is acquiring LinkedIn in a $26.2 billion cash deal, the largest in the company’s forty year history. The deal…
Big banks have been keenly focused on regaining trust since the 2008 financial crisis. But by telling people “we’ve changed”,…
OnePlus, the global technology start-up, is launching its third flagship smartphone –in virtual space. Behind this creative and break-through use…
Nike launched “The Switch,” a new film featuring Cristiano Ronaldo. Below are 10 behind-the-scenes insights from the shoot. BEHIND THE…

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