MARKETING

Why is a set of perfect white teeth imperative for Americans? Why are Chinese men so slow to trust each…
The Fastest Global sportswear brand in the World PUMA, along with Yuvraj Singh and Robin Singh revealed Tricks, a new…
Gionee, a global mobile phone brand is witnessing an identity change worldwide. As part of this exercise, the brand has…
Can the appliances in your kitchen serve as your personal nutritionist? Not now, but soon, say experts. From your refrigerator…
Content marketing, or branded content, is brand-related content with which consumers, or in our case, luxury consumers, actually choose to…
Leo Burnett Worldwide strengthens the ownership of its Sri Lankan operations via a majority equity acquisition of the Solutions Group…
Global study from Cohn & Wolfe defines authenticity in the eyes of consumers • Disney, Amazon, Apple, Samsung and Lego…
Expands biscuit portfolio with a specially made for India morning biscuit Mondelez India Foods Private Limited today announced the launch…
· 73 percent believe that anyone can be trained/ educated to be an entrepreneur · Nearly 50 percent of respondents…
Have you ever found yourself defending the importance of branding at your B2B company? Here are three points that you…

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