MARKETING

India’s leading smartphone player and consumer electronics brand, Micromax Informatics Ltd., today announced the appointment of Vikas Thapar as its…
With so much talk over the future of content, it’s time to ignore the hype and get back to basics.…
Dubai-based retail conglomerate Landmark Group launches LandmarkShops.in -- its flagship E-Commerce initiative Shop for over 10,000 products from leading brands,…
Victorinox India, the Indian subsidiary of the world’s largest manufacturer of Swiss army knives recently hosted a contest called #‎LiveYourDream…
If your organisational culture has these five characteristics, all attempts to implement strategic change will likely be doomed. It’s no…
Leander Paes is Global Brand Ambassador of Legendari Group 3-year association as #LegendariAthlete to promote tennis; commences with Chennai Open…
Putting Knowledge First Our suggested marketing New Year’s resolutions are diverse, but they all fall under one common banner: getting…
Every year, companies spend countless hours and dollars determining how to build a culture of innovation. From implementing incentive plans,…
A few weeks ago, I felt compelled to write a post setting the record straight on Millward Brown’s view on…
Remember the words “disruptive technology?” Every entrepreneur, business and technology firm used these words to help them advance their business…

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