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MARKETING

KIDinaKORNERCreate will Pioneer a New Model for Integrating Music and Brands Alex Da Kid, the multi award-winning producer, songwriter, director…
Innovation matters. In the consumer product realm, it can drive profitability and growth, and it can help companies succeed—even during…
Conventional thinking says that conflict is bad for teamwork and should be kept out of the office, but putting individuals…
New Study From CMO Council and Executive Networks Inc. Looks at Value of Socially Engaging Employees and Partners in Shaping…
Customers have more information available than ever before to assist them in their buying decisions, and winning their loyalty has…
The last couple of years have been turbulent for the Indian automobile industry. A decline in volume sales, market instability…
Shine revamps mobile app with new features, launches new advertising campaign with Javed Jaffrey Shine.com – currently India’s second largest…
“The Internet is running out of IP addresses.” This was the blunt assessment of my networking lab professor at the…

Who Is Your Brand?

Often, a brand is thought of as a single entity—a particular set of beliefs that distinguish it from other brands,…
AskmeBazaar enters into flowers and cakes category in partnership with FlowerAura.com AskmeBazaar.com, India’s fastest growing online marketplace, today announced its…

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