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MARKETING

If not, here are four tips to help you succeed Every brand and organisation wants to build its innovation capability…
Tenet, through its CoreBrand Index (CBI), has been measuring the strength and value of corporate brands since 1990. Providing prescriptive…
How can B-to-B ​marketers build brands that can effectively encourage a decision-maker to buy? Over the past two decades, more…
Times Card has wrapped up the Mumbai Metro in its own colours. It recently launched a “Do More ofWhat You…
Brand Centre launch kicked off with adidas Uprising, a campaign inviting the citizens of Bengaluru to live their passion for…
Economic Skepticism Starts to Recede India consumer confidence appears to have rebounded after a month’s decline, according to a survey…
• High quality (47%) and fashionable (32%) are the features most associated with the top well-known luxury brands • The…
TNS and J. Walter Thompson Asia Pacific Reveal New Study “Participation – Beyond the Hype” Brands have been falling over…
• Year-on-year brand value increase is highest in BrandZ’s 10-year history – reflecting a new sense of consumer empowerment, and…
Brand competition is intense and shelves are crowded. With thousands of new products being added each year, increased competition from…

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