MARKETING

They are the universal themes that dominate human consciousness everywhere on earth: the lens through which we understand ourselves and…
We often talk about “brand” as if it is one thing. It’s not of course – in fact, the meaning…
The stunning success of Donald Trump’s earned media strategy proves that social media and content marketing work when brands are…
Benelave from HSIL Limited announced the launch of its new brand campaign for the year starring Kareena Kapoor Khan. Conceptualized…
Consumers increasingly view marketing as manipulation. It is important to dispel this notion and the profession should take steps to…
Whether scrubbing out stains, making glass sparkle or degreasing surfaces, you’d be hard pressed to find anyone who didn’t list…
Gaana.com on the occasion of Mother’s Day launched a one-of-its-kind campaign #ShowYourLove to celebrate the unique musical bond between mothers…
This summer, Marks & Spencer, the iconic British brand, introduces Art of Marks & Spencer – its new marketing campaign…
The BBC announced that it will provide a more personalised, interactive digital service across BBC.com, BBC World News and the…
Top reasons people try to look good Findings released by GfK from a 22-country survey show that women spend an…

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