MARKETING

When companies find themselves in distress, turnarounds are one way to set them back on track. But turnarounds are messy…
Becoming a parent can be a daunting endeavor, full of many “firsts.” But before first words and steps, come first…
Deepak Jolly, currently Vice President Public Affairs & Communication to take up a new General Management assignment Ishteyaque Amjad joins…

The agile brand

To survive and prosper in today’s hypercompetitive, fast-moving world, brands need to be agile to be able to adapt and…
Here are 10 signs that you were born with the entrepreneurial spirit. Entrepreneurs come from all walks of life, but…
Improving Innovation Efficiency During Economic Uncertainty Innovation remains one of the key ingredients for brand growth. Consumers are eager and…
Great innovators don’t necessarily follow straight paths. Often a winding path can shape their defining inventions. At a farm in…
1- Entry level luxury More accessible luxury products come with an obvious set of risks, since they can quickly become…
While the mobile era has ushered in some wonderful bite-sized content formats to suit short attention spans, long-form content still…
We wrote about how the role of Indian women, as agents of change and as consumers, is growing as a…

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