MARKETING

In a rapidly changing digital landscape, marketers must re-think the roles that their brands play in consumers' lives – and…
With the advancement in digital technologies, the way businesses communicate to their audience has changed. In the recent years the…
The Good Report celebrating the best campaigns for social responsibility 2015 A collaboration between ACT Responsible and The Gunn Report…
The market dynamics of value innovation No company wants perfect competition. It’s tough. There’s no money in it. Perfect competition…
MEC India, a leading media agency today announced the launch of their specialist content offer – Wavemaker. MEC Wavemaker is…
Report by ESP Properties and SportzPower ESP properties- the Entertainment & Sports arm of GroupM and SportzPower (India’s leading provider…
In the present brand-infused world, a brand’s penchant for being trusted depends on a complex mix of factors. The Brand…
At Café Coffee Day, meet Winter this Summer The café culture pioneer brings winter feels to its cafes this summer…
Globally, 45% say that housework is either a shared responsibility (28%) or the domain of men (17%) Insights explore the…
India Fashion Week London(IFWL),which is scheduled to take place from October 15,2016, will include periphery events in different places crosswise…

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