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MARKETING

TNS and J. Walter Thompson Asia Pacific Reveal New Study “Participation – Beyond the Hype” Brands have been falling over…
• Year-on-year brand value increase is highest in BrandZ’s 10-year history – reflecting a new sense of consumer empowerment, and…
Brand competition is intense and shelves are crowded. With thousands of new products being added each year, increased competition from…
Tata Consultancy Services’ omni-channel promotion for the Amsterdam Marathon surpassed its business goals by going way beyond conventional marketing. Content…
What is luxury? So posed the question, quite literally, by the V&A Museum in a recent exhibition. On the bright…
IMRB International, a leading market research firm today announced the appointment of K Ramkrishnan (Ramki) as General Manager of IMRB…
When companies find themselves in distress, turnarounds are one way to set them back on track. But turnarounds are messy…
Becoming a parent can be a daunting endeavor, full of many “firsts.” But before first words and steps, come first…
Deepak Jolly, currently Vice President Public Affairs & Communication to take up a new General Management assignment Ishteyaque Amjad joins…

The agile brand

To survive and prosper in today’s hypercompetitive, fast-moving world, brands need to be agile to be able to adapt and…

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