MARKETING

Shopclues signs in as the title sponsor Shopclues.com, India’s first and largest fully managed marketplace joins in as the Title…
Coca-Cola holds onto the top spot as Most Respected; Microsoft enters the Most Respected list, while Papa John’s, Foot Locker…
Innovation contests can yield highly valuable ideas when designed in a way that stimulates customer creativity. Gone are the days…
A unique initiative for young Indian cricket fans 100 Mumbai kids made their ‘debut’ at Wankhede during 5th India- SA…
Though the global economy has created global brands, there is no such thing as a global FMCG shopper. The marketer’s…
Reaching your audience is an important component of any ad campaign, but what good is ad reach if it doesn’t…
Y&R Asia and VML reveal how finance brands can crack Generation Asia’s new attitudes towards money There is a huge…
The world’s top design firms have innovation down to almost a science. For traditional incumbents looking to build innovative capabilities,…
Athletes who became business successes have passion, resilience and leadership skills. Lessons learned from sport can help in business. Of…
Uber, the technology company that has transformed urban mobility for millions announces an association with Estee Lauder Companies to raise…

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