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MARKETING

Top 3 tips to create sticky messaging

Making a brand message stick is one of the biggest hurdles for brands in the online space, and one wrong…
The store is where the rubber meets the road, and performance in-store is the most indicative yardstick of success for…
Rainbows were splashed across brand logos from Coke to American Airlines following the U.S. Supreme Court’s decision to affirm same-sex…
Although the foundation of education is still reading, writing and arithmetic, today’s students need broader education. So, what can e-learning…
My recent post titled, “Getting realistic about the odds of marketing success” sparked a couple of interesting comments. Take, for…
Continuing with its efforts to promote breastfeeding, Nestlé India has launched a series of initiatives coinciding with the ‘World Breastfeeding…

Discover the why behind the try

Innovation matters. In the consumer product realm, it can drive profitability and growth, and it can help companies succeed—even during…
Lonely Planet and Spiral Content have agreed to make Lonely Planet India's content available on content marketplace Scatter. Brands, marketers…
Demographics and buying behavior are critical for any company to understand consumer preferences and demand. But consumer purchasing data can…
The way we view the economy and what’s in our wallets can have a direct impact on our willingness to…

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