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MARKETING

The way we view the economy and what’s in our wallets can have a direct impact on our willingness to…
In-market brand tracking has evolved beyond the lumbering survey omnibuses of old – but the environment in which they operate…
Touted as the fastest growing segment of the U.S. population, multicultural consumers have another advantage in the marketplace: They’re young…

The Power of Gratitude

Money may make the world go around but when it comes to engaging hearts and minds a simple ‘thank you’…
While filling an unmet consumer need is an obvious goal when launching a new product innovation, developing the right product…
It’s long been the mantra of marketing specialists to build brands that are so attractive and magnetic that people are…
More Than Half of Marketers Say Their Demand Generation Strategies Don’t Measure Up and Are Less Than Effective, Reveals New…
Mr. Mithun Appaiah, joins iD Fresh Food as VP- Sales & Marketing. He comes with 12+ years of sales and…
As part of the association, Amazon.in introduces a new Shoppers’ Choice Award The Retail Jeweller India Magazine today announced Amazon…
Amer Jaleel and Arun Iyer named Chief Creative Officers After the recent news of the global union of IPG agencies…

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