19 January 2020 17:27

MARKETING

Gaana, India's favourite music streaming app, adds a non-music audio show by eminent Indian film actor Ashish Vidyarthi to its…
Publicis Groupe announced at Viva Technology Paris a strategic partnership with Tencent, the internet giant that operates the most popular…
Growing your business is not about having and pursuing dozens of great ideas. Growth comes from pursuing as few great…
Brand experience innovation is anything a brand does in culture to bring its purpose to life. It’s more important than…
Great stories and great start-ups share similar principles. Start-ups are like stories. They embody characters, a plot and usually a…
What are the key factors that business school graduates look for when choosing an employer, and which sector is the…
In modern retail, the use of promotions has slowly escalated to become a now-standard practice that has resulted in a…
Minute Media, HT Media Partner to deliver Fan-Created Football Content Minute Media, the parent company of two of the world's…
Transferability of core brand propositions, deep understanding of local markets and the ability to celebrate their origins and legacy are…
Food Safety and Standards Authority of India (FSSAI) signs MoU with ASCI to address misleading advertisements in the F&B sector…

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