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MARKETING

New logo reflects evolution of company’s business and enhancement of users’ experience Quikr, India’s No. 1 cross category classifieds business,…
For a long time the media neutral idea was king. Its reign gave creative agencies an exciting, stretching brief to…
In digital marketing — a space now overwhelmed by sexy social networks and innovative ad tech — there’s a misconception…

Luxury in 2020

Extra spending generated by digital to double In Contactlab and Exane BNP Paribas projections, clients with digital identities will exert…
Pernod Ricard India, the largest multinational alcobev company in India has appointed Lowe Lintas Delhi as its brand communication partner.…
Data and technology among the biggest pain points for marketers New report applies ‘migraine rating’ to marketing challenges, while also…
Ranks #3 in the FMCG category by The Economic Times’ Great Places to Work Survey 2015 The Great Place to…
It's sometimes hard to appreciate the power of a historical moment. An era isn't always defined by one seismic event,…
For most marketers, there are two types of shoppers: Those who have bought a brand's product before (buyers) and those…
Last year my colleague Annabel Wren wrote a paper on reputation management in a crisis that won the B2B award…

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