22 November 2019 01:20

MARKETING

India’s leading ad network DGM India today signaled a business and organizational reinvention with the reveal of its new brand…
UDigital, the recently announced digital media venture founded by Ronnie Screwvala, B.Saikumar and Ajay Chacko, announced its brand name today.…
A brand name can be one of the most valuable assets a company possesses. It can lend credibility to product…
MICA, India’s premiere management institute in Strategic Marketing and Communication today announced appointment of three new members to its Governing…
Amazon can craft an entire list of books, movies and music based on my purchases and browsing, and then either…
A friend recently commented on the hubbub around the Apple Watch and the wearables category, in general, noting that most…
Dr. Reddy’s Laboratories (NYSE: RDY) today announced the launch of its new visual identity and brand, that will guide its…
India’s homegrown innovation culture has the potential to become a globally relevant business methodology. In our previous post, we discussed…
When it comes to taking a risk on a new product purchase, why do consumers choose one product over another?…
Grocery stores are evolving, both in-store and online, giving consumers more shopping choices than ever before. As a result, protecting…

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