15 July 2020 18:01

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MARKETING

It's sometimes hard to appreciate the power of a historical moment. An era isn't always defined by one seismic event,…
For most marketers, there are two types of shoppers: Those who have bought a brand's product before (buyers) and those…
Last year my colleague Annabel Wren wrote a paper on reputation management in a crisis that won the B2B award…
India’s leading ad network DGM India today signaled a business and organizational reinvention with the reveal of its new brand…
UDigital, the recently announced digital media venture founded by Ronnie Screwvala, B.Saikumar and Ajay Chacko, announced its brand name today.…
A brand name can be one of the most valuable assets a company possesses. It can lend credibility to product…
MICA, India’s premiere management institute in Strategic Marketing and Communication today announced appointment of three new members to its Governing…
Amazon can craft an entire list of books, movies and music based on my purchases and browsing, and then either…
A friend recently commented on the hubbub around the Apple Watch and the wearables category, in general, noting that most…
Dr. Reddy’s Laboratories (NYSE: RDY) today announced the launch of its new visual identity and brand, that will guide its…

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