02 December 2020 02:33

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MARKETING

In the accelerating world of business, the value of brand often is the key to acceptance and success. Apple, Google,…
Marketers have, of course, cottoned onto the fact that today’s women have little in common with the figure of the…
Ask almost any investor what they look for in a stock, and they will say the potential for value growth.…
Mr. Ajay Dang, Vice President, Marketing (Home Care), Godrej Consumer Products Limited (GCPL) kicked off the campaign in Mumbai from…
Over the past twenty years, I’ve had the privilege of speaking with marketers at companies big and small, some at…
Brands need to move away from the sexualised clichés of old and embrace ideas of femininity that recognise the aspirations…
CMO Council Study Audits Variance in Digital Experience Among Global Brands; Only 21 Percent of Marketers Say They Are Very…
Consumer Confidence in Asia-Pacific Continues To Lead Regions, With India Rising For Seventh Straight Quarter While consumer confidence declined in…
As India celebrates 69th Independence day one aspect of independence – financial freedom of its citizens cannot be overlooked. Moneycontrol…

Top 3 tips to create sticky messaging

Making a brand message stick is one of the biggest hurdles for brands in the online space, and one wrong…

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