11 April 2021 03:15

MARKETING

The Global Guide To What Works Uncovers the Nuances of Digital Content Marketing Effectiveness Google, in conjunction with the IPG…
Global consumer confidence increased three index points in the third quarter to 99, the highest level since 2006. Optimistic sentiment…
• Clothes, Sweets & Dry Fruits, Chocolates, Footwear and Mobiles are the Top Five Planned Purchases Items this Diwali •…
Many elite buyers are drawn to products commonly associated with the hoi polloi. A famous paper on culture and status…
Although some may perceive B2B brands as lacking the appeal of consumer goods brands, it’s interesting to consider how some…
Google has a brand worth $76.683 billion, making it the World’s third most valuable after Apple ($128 billion) and Samsung…
Brand Study Reveals Emergence of Indian Challenger Brands · 20% of the brands in the Brand Finance India 100 League…
Success in the twenty first century will depend on many things, including how well your organisation empowers others to make…
The shape of your logo affects how consumers perceive your organisation, its products and even its behaviour. While they’re commonly…
Can a marketer ever make consumers love their brand? Nigel Hollis, executive vice president and chief global analyst at Millward…

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