06 March 2021 23:14

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MARKETING

Tenet, through its CoreBrand Index (CBI), has been measuring the strength and value of corporate brands since 1990. Providing prescriptive…
How can B-to-B ​marketers build brands that can effectively encourage a decision-maker to buy? Over the past two decades, more…
Times Card has wrapped up the Mumbai Metro in its own colours. It recently launched a “Do More ofWhat You…
Brand Centre launch kicked off with adidas Uprising, a campaign inviting the citizens of Bengaluru to live their passion for…
Economic Skepticism Starts to Recede India consumer confidence appears to have rebounded after a month’s decline, according to a survey…
• High quality (47%) and fashionable (32%) are the features most associated with the top well-known luxury brands • The…
TNS and J. Walter Thompson Asia Pacific Reveal New Study “Participation – Beyond the Hype” Brands have been falling over…
• Year-on-year brand value increase is highest in BrandZ’s 10-year history – reflecting a new sense of consumer empowerment, and…
Brand competition is intense and shelves are crowded. With thousands of new products being added each year, increased competition from…
Tata Consultancy Services’ omni-channel promotion for the Amsterdam Marathon surpassed its business goals by going way beyond conventional marketing. Content…

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