MARKETING
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A friend recently commented on the hubbub around the Apple Watch and the wearables category, in general, noting that most…
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Dr. Reddy’s Laboratories (NYSE: RDY) today announced the launch of its new visual identity and brand, that will guide its…
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India’s homegrown innovation culture has the potential to become a globally relevant business methodology. In our previous post, we discussed…
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When it comes to taking a risk on a new product purchase, why do consumers choose one product over another?…
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Grocery stores are evolving, both in-store and online, giving consumers more shopping choices than ever before. As a result, protecting…
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To unveil sleek packaging and programming revamp Our Hollywood-style packaging and new content lineup reflects Bollywood’s latest and trendiest: M…
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Gaana.com sings the ‘Dil ka Gaana’ as it unveils a new love story Launches India’s first episodic musical advertising campaign…
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Following on with its brand messaging of ‘cockroaches spread diseases’, Lowe Lintas Mumbai has unveiled a new campaign for its…
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KIDinaKORNERCreate will Pioneer a New Model for Integrating Music and Brands Alex Da Kid, the multi award-winning producer, songwriter, director…
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Innovation matters. In the consumer product realm, it can drive profitability and growth, and it can help companies succeed—even during…
