MARKETING

Internet already the largest ad medium in eight markets, including the US, UK and China WARC Global Advertising Trends -…
Consumer needs are fragmenting and competition to engage them is steep. To win, you need to up your game to…
Today, 4 billion people are connected to the internet, and nearly all of them (92.6%) do so using their mobile…
Today, 4 billion people are connected to the internet, and nearly all of them (92.6%) do so using their mobile…
New Research Reveals Top Strategies for Marketers Looking to Connect with Gen Z Consumers Generation Z (Gen Z) consumers are…
Jeff Bezos said of the future of marketing, “The balance of power is shifting toward consumers and away from companies……
After breaking various industry norms with Carvaan, Saregama has yet again redesigned modern technology in the most simplistic way for…
Vakrangee Ltd., India’s largest network of last-mile retail points of sale, today announced its partnership with ZEE Entertainment Enterprises Ltd.,…
Happiness / an FCB alliance, Belgium tops the AME Agency Report, for OVK / PEVR (Parents of Road Victims) leads…
The first of its kind live digital coverage on election counting day Media powerhouse Hindustan Times has joined hands with…
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