MARKETING

The Smartech webinar enlightened 150+ modern marketers on the best way to take App Push Notification Delivery rates to ~85%…
Programmatic adspend to grow 19% next year, reaching US$84bn 65% of all money spent on advertising in digital media in…
YouGov BrandIndex 2018 Brand Advocacy Rankings reveal the most recommended brands by consumers in India Search engine giant Google continues…
With a cumulative budget of over INR 4 crores, the latest marketing initiative to showcase the seamlessness and convenience of…
As ‘Dil Se Desi’ as you are: ZEE5 kicks off its international launch with a campaign that will touch a…
The Irwin Family -Terri, Bindi and Robert – come home to Animal Planet in Crikey! It’s the Irwins which premiers…
The third annual list celebrates the 25 must-know LinkedIn India contributors including government dignitaries Kiran Bedi and Ravi Shankar Prasad,…

Leading Disruption

Brands are increasingly challenged to find growth in uncomfortable places. Now more than ever, marketers have to be ready to…
· 97 percent of marketers are set to increase their investment in outcome-driven media. · Research finds that large majority…
A month after announcing its global soft launch across 190+ countries, ZEE5, the digital entertainment platform from Zee Entertainment Enterprises…
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