MARKETING

BookMyShow today announced that it has become the first Indian online ticketing brand to participate in the WhatsApp business pilot.…
Nestlé India packs the new MILKYBAR with goodness of milk! Continuing withitsefforts to provide innovative offerings, NestléIndia is delighted to…
According to a Lightspeed survey conducted in Asia, 86 percent of the people interviewed stated they were seeing more online…
Turnaround for India’s top brands as they grow their value 21% in one year HDFC Bank retains its No.1 position…
Twitter, the first place to see what’s happening, unveiled a robust slate of premium live and in-stream video content deals…
Social media in-feed ads, online video and other digital formats such as paid content and native advertising are leading the…
Brands believe budget limits investment, whilst agencies see a lack of technological understanding New research assessing the current and future…
Half of New Zealand businesses are falling behind as more consumers and businesses Switch On to contactless payments. Mastercard research…
The web show is presented by Tata Salt, co-sponsored by Godrej Nature’s basket and Thryocare and Cloud Nine as knowledge…

Are brands resilient or fragile?

A while back the MSI series ‘5 Things I Know About Marketing’ featured Scott McDonald, President and CEO of The…
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