MARKETING

Omni-channel to fuel growth of modern retail to INR 1,718 bn by 2019 – Knight Frank India & RAI Report…
The wait is finally over and Beliebers can rejoice! It is officially confirmed – Grammy award winner and global pop…
C1X bags most of the biggest coups of the evening C1X, the Advertising and Marketing Technology (AMT) leader won 5…
Much has been said about Virtual Reality in 2016 after a number of companies, like HTC, Sony and Facebook, promised…
Today we live in what I call the ‘audience era’ – an age where everyone and everything has an audience.…
The stock market is incapable of distinguishing between actual and perceived media bias. When conservative stalwart Rupert Murdoch purchased Dow…
A number of FMCG brands have concluded that a renewed focus on reach will drive sales growth Marketing effectiveness requires…
· BBC.com hit record high in 2016 · Site and apps viewed 15 billion times, with almost 100m unique browsers…
AdReaction: Gen X, Y, Z study reminded me once again that the slow shift in people’s attitudes toward advertising places…
Joline McGoldrick, vice president at Kantar Millward Brown, shares the agencies’ recent research to help marketers understand Gen Z In…
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