MARKETING

Retailing will be more digital, but feel more human The scale of change taking place within the retail industry is…
YouGov BrandIndex shows ICICI Bank experienced strong improvement in Ad Awareness and Buzz in July July seems to have seen…
Women contribute 53 per cent of entrepreneurs engaged in the $1.5 billion (Rs 98.5 billion) direct selling industry in India,…
Sun Pharma launches Volini Maxx Sun Pharma Consumer Healthcare, announced the launch of Volini Maxx, India’s strongest pain relief spray*.…
With the holiday season in full swing and Affluent increasingly searching for unique experiences rather than growing their material possessions,…
If you think it’s hard to develop a marketing budget, you’re in good company. Most marketers today must do more…
To lead the continuous evolution of its agencies’ product offerings and increasinglyplace data at the core of its communications solutions,…
OYO Hotels, South Asia’s largest hotel chain, announced the appointment of Prasidha Menon as the Head of Communications. She is…

Waterless beauty

As we look to a future where water could become a luxury, beauty brands are squeezing it out of their…
The 2018 list of most-viewed profiles includes LinkedIn Influencers PM Narendra Modi, Bollywood superstar Priyanka Chopra, and industry veterans Kiran…
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