MARKETING

While technology is eliminating jobs, it is also creating them. But filling these new roles is the next talent challenge.…
The idea of the three marketing Rs has been around for some time, but now it seems that Mars has…
News that speaks to you: Indian Express introduces an innovative, first-of-its-kind text-to-speech feature with its latest app revamp! Elevates user…
Programmatic online advertising is on the rise, and is performing well against lower-funnel metrics such as purchase intent. However, it…
C1X (Class One Exchange), the Advertising and Marketing Technology (AMT) leader bagged the Digital Excellence in Programmatic and Technology award…
Chatbots are automated services, powered by rules and machine learning, that allow consumers to interact with brands online via a…
For the past four years, J. Walter Thompson has closely studied the digital behavior of Centennials, also known as Gen…
Willow TV Strengthens Unrivaled Cricket Portfolio by Adding Indian Premier League (IPL) Twenty20 Tournament Willow TV, the primary broadcaster for…
· Becomes the first CEO in the media and entertainment sector to receive this prestigious honour · Receives award from…
Amid great political and economic change around the world, global consumer confidence moved modestly in 2016, rising three points between…
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