MARKETING

Aims to harness real-time audience consumption habits across media touchpoints Dentsu Aegis Network’s Data Sciences Team has announced the Global…
The Future Looks Funny with Amazon Prime Video’s New Prime Original series, Comicstaan Launching July 13 Prime Video brings India…
Marriott International’s Aloft Hotels, in partnership with Universal Music Group & Brands (UMGB), the brand strategy division of Universal Music…
Amidst the ongoing football fervour in the country, Dream11 - India’s leading Sports Gaming platform today launched their latest integrated…

End of the middle

A report by Kantar Consulting shows that “Mass markets are splintering. Differences of tastes, preferences, lifestyles and identities have exploded.…
Victoria Aspinall, Client Consultant in Kantar Worldpanel’s Expert Solutions team, explores whether premiumisation is the solution for brands and retailers…
To date, there has been no accurate or efficient way to measure a brand and its competitors’ overall investment in…
The series will be called Netmeds Cup Ireland vs India T20I Series 2018 Powered by Dalmia Cement The much-anticipated India…
Aims to make business and financial news more accessible to a much larger segment of the Indian audience with the…
Instagram has unveiled a new video service where people can post content up to an hour in length Instagram launched…
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