MARKETING

For years, consumers have been bombarded by poorly targeted, irrelevant and repetitive digital advertising. More recently, they have been at…
BBC StoryWorks, the global content marketing team within BBC Global News Ltd, has expanded into India with staff now based…
Divest “Now” – to fund digital growth strategies · 87% of companies are planning to divest within the next two…
To be a successful marketing leader, marketers have the audacious challenge to think big, execute smart, and deliver growth, according…
More and more, we rely on the internet for ways to safely store the things that matter—making life simpler and…
Artificial Intelligence is set to have a significant impact on our industry, and is already starting to transform how we…
Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands. 50% of luxury hospitality advertising will be…
PAYBACK, India’s largest multi-brand loyalty program today announced the appointment of Rijish Raghavan as its new Chief Operating Officer (COO)…
The Weather Company and Times Bridge: Personalizing Weather Data and Climate Coverage in India The Weather Company, an IBM Business…
Puri, Varanasi, Tirupati and Shirdi top the list Spiritually motivated tourism has emerged as one of the most vital components…
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