MARKETING

The Indian Music Industry (IMI) today announced Mr. Vikram Mehra, Managing Director, Saregama India Limited as the newly elected Chairman…
Effective brand marketing increases the probability of consumers either picking a brand or paying more for a brand when it…
Havells has made a name for itself by being one of those few brands with novel marketing communication in seemingly…
Asia's bling era is giving way to a new wave of luxury hotels embracing historic architecture and local heritage. It…
I am always amazed at the power of a good meme, but the idea that humans have an attention span…
Mars Wrigley Confectionery today announced the launch of DOUBLEMINT® Chewy Mints, which also marks the introduction of a brand new…
Merkle Sokrati, the data-driven performance-marketing agency from Dentsu Aegis Network, has introduced a proprietary smart bidding tool for retail brands…
Many brands are missing out on driving growth through new commerce platforms as their marketing and sales teams are not…
Hotstar, India’s leading premium streaming platform, announced the appointment of Sameer Kapoor as Vice President - Agency Ad Sales. In…
Avid gamers can now play their favorite Gameloft Games online for free on NewsPoint App NewsPoint, India’s fastest growing news…
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