MARKETING

BookMyShow has introduced its first ever benefits programme ‘BookMyShow Superstars’. As part of this, BookMyShow has identified a base of…
Leading sports broadcaster Star India has won the VIVO Indian Premier League's (IPL's) Global Media and Digital broadcast rights for…
A new YouTube look that works for you When YouTube launched 12 years ago, it was a single website that…
Low differentiation, decreasing relevance and reducing loyalty are all factors contributing to the commoditization of brands in certain product categories,…
Milestone Research of Telco and Brand Marketing Leaders Reveals Strong Interest in Strategic Partnering Around Customer Insight, Engagement and Revenue…
The Fletcher School and Mastercard unveil the Digital Evolution Index 2017, an in-depth look at technology adoption and the state…

Digitally Enabling Customer Loyalty

Empowering the front lines with digital tools enables organisations to capture the hearts of diverse consumer groups. Digital transformation doesn’t…
In a significant move for the Indian video on demand industry, Turner India and Amazon Prime Video have announced a…
New Android Operating System Named After World’s Favorite Cookie, OREO On August 21, Google revealed that the next version of…
To Launch Digital Education Programme For Media Agency Professionals In Asia Pacific Kicking off in India, hundreds of rising stars…
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