MARKETING

Jos Smyth leads new performance function as Global Head of Performance Zenith has created a new function to drive performance…
GoQuest Digital Studios begins its professional journey with iconic brand Volkswagen as its Studio Partner, acquires end-to-end content development and…
Zippo Manufacturing Company has announced the appointment of Richard Finlow to the new position of Senior Vice President of Global…
According to the Nielsen Global Trust In Advertising Survey, 92 percent of people trust recommendations from friends. That means if…
With gen Zers confessing to a dip in confidence during puberty, brands are now finding novel ways to better the…
WPP’s GroupM, and Zer, a Koç Group Company, have formed a partnership to launch new digital media agency Ingage. Ingage…
Kicking off with the official song for the 2018 FIFA World Cup Russia™ ‘Live It Up’, Gaana is sure to…
Appoints entrepreneur Walter Mastelinck on its Board of Directors Move aimed at strengthening its ranks with highly-experienced, successful business leaders…
Based on analysis of huge attitudinal and behavioral data sets Kantar Millward Brown finds that meaningfully different brands grow faster…
This upfront season, TV networks and digital players increasingly pointed to over-the-top (OTT) offerings as a critical part of their…
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