MARKETING

Based on analysis of huge attitudinal and behavioral data sets Kantar Millward Brown finds that meaningfully different brands grow faster…
This upfront season, TV networks and digital players increasingly pointed to over-the-top (OTT) offerings as a critical part of their…
Perfetti Van Melle India (PVMI), the country’s leading confectionery player, has appointed Mr. Rajesh Ramakrishnan as Managing Director. In his…
DCMN has reinvented itself into a stronger and bolder brand concept, which embraces the clear, consistent and relevant communication that…
Newsbrands' combined revenue has dipped globally by $27.8bn between 2012 and 2017, with rising income from print circulation and digital…
Call to Reimagine Your Workspace on Canvas What does a workspace feel like? How does its interpretation change across people,…
M&E sector exhibits dramatic increase in dealmaking intentions The 18th Media & Entertainment Capital Confidence Barometer reveals a significant focus…
We’re introducing music in Instagram Stories. Now you can add a soundtrack to your story that fits any moment and…
Local Planet is embarking on the next phase of its growth in response to increasing demand from international clients and…
The 10 episode series is an extension of MissMalini’s exponentially-growing community on Facebook- Malini's Girl Tribe MissMalini Entertainment, India’s leading…
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