MARKETING

Strengthens its leadership team in India Silicon Valley based advertising and marketing technology (AMT) leader- C1X (Class One Exchange) has…
Background There have been multiple reported brand safety issues relating to advertising agencies on Google / YouTube and other sites.…
How long have we been saying this? You cannot blindly take a TV ad and shove it into Facebook newsfeeds…
adidas sends long hashtags ‘back to the pavilion’ Creates the shortest hashtag for cricket: #III adidas athletes Rohit Sharma, KL…
Instagram Stories, where users can share moments of the day in a slideshow format, has been a regular feature of…
Online fashion shoppers to more than double to touch 130mn; Fashion e-commerce to constitute 11-12% of total fashion market India…
92% of Top Public, 86% of Top Silicon Valley and 76% of Top Private Company CEOs Have Online Social Presence;…
As Superbrands India sets the stage for the fifth edition of Business Superbrands on March 24, 2017, as many as…
Latest campaign for the automobile giant, by FCB Ulka Keeping up with the credo of doing the impossible no matter…
Seven in ten (70%) urban, online Indians feel that this is a good time to buy things they want or…
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