MARKETING

New TVC under ‘Win the Right Way’ campaign celebrates the spirit of collaborative partnerships Chivas Regal, the world’s first luxury…
The VIVO IPL 2018 Retention event, broadcast for the first time in its 10-year history, had cricket lovers riveted across…
Encourages customers to bid goodbye to their old/defective stuff Amazon.in today launched its new campaign ‘Ab Sehan Kyun Karna’ along…
New data from Facebook shows that more than ten million people worldwide used its Live video function to celebrate New…
How to earn and not be caught Offside The World Cup will be held on June 14, 2018 in Russia.…

The science of igniting brand trust

Institutions that once stood for something are losing face in the wake of new-world phenomena like privacy infringements (e.g. the…

POV: CES 2018

Background The Consumer Electronics Show (CES) has taken place in Las Vegas this week, drawing the world’s leading consumer technology…
AI Will Drive the Most Compelling User Experiences at Home and in the Workplace Emotion artificial intelligence (AI) systems are…
From one-off campaigns to an always-on mode is the future of influencer marketing in India In 2018, 92 percent marketeers…
Masterpieces of Marathi content all day now with launch of Tata Sky Marathi Cinema Lovers of Marathi cinema can now…
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