MARKETING

Today, we reached a new milestone: there are now two billion people connecting and building communities on Facebook every month.…
Vivo, the premium global smartphone brand, announced the retention as the title sponsor of the Indian Premier League for the…
Mullen Lintas Mumbai gets experts to show who’s the ‘real expert in investing’ in latest brand campaign Leading finance company…
Gears up to drill deeper into Entertainment, Lifestyle & Brands Network18, one of India’s most diversified media conglomerates today announced…
Publicis Media India has strengthened its Content Practice with a key hire in the form of Urvashi Khanna. She has…
YouTube’s six-second bumper ads are changing the way we consume content Six-second sales As video consumption moves to mobile, advertisers…
In a recent post I referred to the Admap article “How to grow brands by targeting the masses” by Gordon…
Marketing Week’s 100 most disruptive brands were upstaged quickly this year when Amazon announced it was buying Whole Foods. Now…
As teenagers begin to age into the workforce, social networks are finding increasingly sophisticated uses among companies hoping to connect…
WPP announces that it has taken a minority stake in Celtra Technologies, Inc. (“Celtra”), a digital advertising creative management platform…
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