MARKETING

New brand identity underscores Wipro’s commitment to transformation and evolving client expectations Wipro Limited , a leading global information technology,…
Smartphones to Represent 62 Percent of all Mobile Phone Sales in India in 2018 Current Scenario: As the Indian cellular…
Today at our first-ever Digital Content NewFronts, we’re thrilled to announce 16 live streaming content deals across sports, news and…
Republic, Arnab Goswami's most-awaited media technology venture, today announced Microsoft India as its technology partner. Through this unique partnership, Microsoft…
How to create effective retail activations through the undertanding of neuroscience and consumer behaviour One of the most significant impacts…
A colleague of mine just got 250,000 views on a video he posted on social media, and he expressed disappointment.…
What if told you there was a magic quality that would tell you whether your brand was destined to be…
WARC 100 campaigns are increasingly TV-led There is a shift towards consumer participation Relevance is key to a data-driven approach…
The promise of cost efficient, real-time targeting means that programmatic advertising has taken the digital ad industry by storm. Magna…
In this post, we examine the sales and marketing strategies that are common among the fastest growing B2B companies. If…
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