MARKETING

Introduce three variants of the contactless card aligned to customer travel preferences Card enables faster earning of Club Vistara points…
Do you use interactive content to influence the buyer’s journey? Fifty-three percent of content marketers we recently surveyed said they…
Differentiation is acknowledged by most as the goal that every marketer should be seeking. But the enthusiasm for the pursuit…
The demand for organic produce is increasing rapidly, and recent figures from the Organic Trade Association show sales in the…
The Cannes Lions festival, which wrapped up June 25, bills itself as “Eight days dedicated to the power of creativity.”…
There’s something refreshing about receiving a personalized marketing message – especially if you find value in it. Like receiving an…
Whether B2B or B2C, by now all brands have some kind of content strategy in place. But the real issue…
NexGuard, the leading provider of forensic watermarking technology and solutions, today announced that Zee Entertainment Enterprises Ltd. (ZEEL) is deploying…
KFC India is launching its new campaign that has a refreshing new take on the bond of friendship – and…
It has been said that the purpose of organisation is to eliminate uncertainty. Is this stifling the ability to innovate?…
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