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MARKETING

Ask almost any investor what they look for in a stock, and they will say the potential for value growth.…
Mr. Ajay Dang, Vice President, Marketing (Home Care), Godrej Consumer Products Limited (GCPL) kicked off the campaign in Mumbai from…
Over the past twenty years, I’ve had the privilege of speaking with marketers at companies big and small, some at…
Brands need to move away from the sexualised clichés of old and embrace ideas of femininity that recognise the aspirations…
CMO Council Study Audits Variance in Digital Experience Among Global Brands; Only 21 Percent of Marketers Say They Are Very…
Consumer Confidence in Asia-Pacific Continues To Lead Regions, With India Rising For Seventh Straight Quarter While consumer confidence declined in…
As India celebrates 69th Independence day one aspect of independence – financial freedom of its citizens cannot be overlooked. Moneycontrol…

Top 3 tips to create sticky messaging

Making a brand message stick is one of the biggest hurdles for brands in the online space, and one wrong…
The store is where the rubber meets the road, and performance in-store is the most indicative yardstick of success for…
Rainbows were splashed across brand logos from Coke to American Airlines following the U.S. Supreme Court’s decision to affirm same-sex…
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