MARKETING

Traditional media research predominantly depended on personal interviews, though the interview mechanism almost never used to be efficient because respondents…
Buying Sentiment for Q2 remains Fairly Positive India’s Q2 2016 Buying Propensity Index (BPI) stood at 0.47, (measured on a…
58% of affluent consumers expect retailers to use data insights to build a more valuable, customer-centric relationship Global loyalty marketing…
After being the highest accolade for over 20 years for top brands across the world, Superbrands now announces SuperStartUps for…
Six part web-series premieres on 6th October exclusively on Voot Digital content is set to see a game-changer as Voot…
L’Oréal India today announced the appointment of Shalini Raghavan as the Chief Marketing Officer for its Consumer Products Division (CPD).…
Qantas Frequent Flyer members will now have the opportunity to earn Qantas Points when they book their Airbnb accommodation through…
Reuters, the world’s largest international multimedia news provider, and BTVi, a premier English business news television channel in India, have…
You have just been promoted and now are responsible for the leading brand in its category. This may seem like…
In 2000, the Wired article The Future Does Not Need Us called into question whether machines were quite the panacea…
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