MARKETING

Let’s start with a definition of “Advertising.” Go to your dictionary and it will be defined as “To proclaim the…
As multinational companies (MNCs) continue to expand into new markets, often providing access to a greater range of products for…
The Muslim population is currently more than 20% of the global population and marketers have been quick to segment them…
A brand new ad campaign with Katrina Kaif – ‘Har ghoont ras bhara aam’ This scorching summer, Tropicana Slice is…
Shopper expectations are set by their best experience To earn loyalty, retailers need to delight shoppers, not just persuade them…
Choice in retail has traditionally been about helping consumers to select one product over another. Today, it’s about helping shoppers…
Emojis in Marketing Up 777% in 2015 Emojis, or digital picture characters, are being used 777% more by marketers, nearly…
Google stood in number one position followed by Facebook, and Gmail Ipsos today unveiled the Top 10 Most Influential Brands…
Why is a set of perfect white teeth imperative for Americans? Why are Chinese men so slow to trust each…
The Fastest Global sportswear brand in the World PUMA, along with Yuvraj Singh and Robin Singh revealed Tricks, a new…
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