MARKETING

The buying behaviour of the rich and the poor is determined by the power they feel they have. Consider, if…
MINT, the internationally acclaimed business daily, in collaboration with Massachusetts (MIT) Technology Review (www.technologyreview.com) brings to you the India chapter…
Bollywood actor and style diva will endorse Lacelle color contact lenses Bollywood actor and style diva, Lisa Haydon has recently…
Top Meaningful Brands gain a 46% higher Share of Wallet India ranks as having the best meaningful consumer-brand relationships Meaningful…
Discretionary Spends On A High This Quarter Note Of Caution On Savings After Household Expenses Continue India continues to lead…
Customers will pay more for smaller portions if they’re enticed by taste. In recent times, the food and beverage business…
The Global Guide To What Works Uncovers the Nuances of Digital Content Marketing Effectiveness Google, in conjunction with the IPG…
Global consumer confidence increased three index points in the third quarter to 99, the highest level since 2006. Optimistic sentiment…
• Clothes, Sweets & Dry Fruits, Chocolates, Footwear and Mobiles are the Top Five Planned Purchases Items this Diwali •…
Many elite buyers are drawn to products commonly associated with the hoi polloi. A famous paper on culture and status…
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