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MARKETING

The last couple of years have been turbulent for the Indian automobile industry. A decline in volume sales, market instability…
Shine revamps mobile app with new features, launches new advertising campaign with Javed Jaffrey Shine.com – currently India’s second largest…
“The Internet is running out of IP addresses.” This was the blunt assessment of my networking lab professor at the…

Who Is Your Brand?

Often, a brand is thought of as a single entity—a particular set of beliefs that distinguish it from other brands,…
AskmeBazaar enters into flowers and cakes category in partnership with FlowerAura.com AskmeBazaar.com, India’s fastest growing online marketplace, today announced its…
MRSS India announced the appointment of Ms Swati Sawant as the new Vice President who brings with her 20 years…
The greatest inventions of the last two centuries have one thing in common – their creators fumbled, stumbled and erred…
Wins five Blue Elephant awards for its Bhalai ki Supply campaign Tata Docomo, the unified telecom brand of Tata Teleservices,…
Skybags – the youth centric stylish luggage and backpacks brand from the house of V.I.P Industries Ltd, has announced the…
New technologies have made face-to-face communication and local relationships more important, not less. If you went to an office today,…
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