MARKETING

According to the U.S. Census Bureau’s International Database, Millennials make up one-fourth of the planet’s population, which translates into 1.7…
When Instagram unveiled Instagram Stories earlier this month, the interwebs flooded with debates about the close similarities the new feature…
In my book Disruptive Marketing and here on Branding Strategy Insider, I note ten trends to watch that will shape…
As the world has become more globalised and connected, companies have sought to capitalise on the opportunities presented by countries…
The IMF downgraded global growth prospects in July, China’s economy decelerated again and economists are forecasting potential recession for the…
BE Viacom18 ropes in John Abraham as the Brand Ambassador of Arunachal Pradesh Tourism Roping in John as the brand…
Henkel, a leading global player in adhesives, home care and beauty care, has appointed Shilip Kumar as the President of…
Castrol India Limited, one of the leading automotive and industrial lubricant manufacturing and marketing companies in India, has announced the…
The ever-evolving global smartphone brand OPPO, created a stir in the fashion industry with a first of its kind –…
Behind the scenes of the making of Don: The Chase - Bollywood Parks™ Dubai’s thrilling 3D immersion tunnel ‘King of…
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