MARKETING

Football isn’t just a game, it is an emotion. FIFA World Cup has been one of the most prestigious football…
iCubesWire, a leading digital marketing solution and concept provider recently announced the appointment of Upal Ganguli as the Senior Account…
India’s largest digital products company set to disrupt the OTT space by offering content streaming on the widely-used app Times…
Times Network & Association of Mutual Funds in India (AMFI) commenced ‘Jan Nivesh’, a nationwide investor awareness campaign in Mumbai…
Aims to harness real-time audience consumption habits across media touchpoints Dentsu Aegis Network’s Data Sciences Team has announced the Global…
The Future Looks Funny with Amazon Prime Video’s New Prime Original series, Comicstaan Launching July 13 Prime Video brings India…
Marriott International’s Aloft Hotels, in partnership with Universal Music Group & Brands (UMGB), the brand strategy division of Universal Music…
Amidst the ongoing football fervour in the country, Dream11 - India’s leading Sports Gaming platform today launched their latest integrated…

End of the middle

A report by Kantar Consulting shows that “Mass markets are splintering. Differences of tastes, preferences, lifestyles and identities have exploded.…
Victoria Aspinall, Client Consultant in Kantar Worldpanel’s Expert Solutions team, explores whether premiumisation is the solution for brands and retailers…
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