MARKETING

I recently proposed to a group of CMOs that short versus long-term was a meaningless distinction and that successful marketing…
Calls for a petition to make self defence a part of school and college curricula for female students Reaffirming its…
The actor stars in the new Pepe Jeans Spring Summer 18 campaign #MadeToCreate Pepe Jeans India has signed Bollywood heartthrob…
The most iconic food brand in India, MAGGI has turned 35 years. MAGGI began its journey in 1983, with the…
Snapdeal assigns Affiliate Marketing duties to Columbus India Columbus India, the digital agency from Dentsu Aegis Network, has been appointed…
The Indian Media and Entertainment (M&E) sector reached almost INR1.5 trillion (US$22.7 billion) in 2017, a growth of around 13%…
A few weeks ago Christopher Bailey, the man credited with Burberry’s revitalization, hosted his final fashion show in London. He…
Connectivity gives people voice, and helps them find and share knowledge, strengthen their economies, and improve their communities. Bringing people…
Go where the Growth Is While sales of fast-moving consumer goods (FMCG) in some traditionally successful markets like the U.S.…
After Hindi and Bengali, AdWords and Adsense to now support Tamil India has 234* million Indian language users who are…
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