MARKETING

Connected cars far from mainstream as auto brands struggle to sell benefits 25% of car owners aren’t actively using their…
Vodafone launches their first NEW campaign of 2018 for the Data Strong Network created by Ogilvy Mumbai Backed by the…
41% of Indian freelancers have witnessed significant growth in the last 12 months; freelancing high on consideration 4 in 5…
Backed by Neeraj Bhargava, the company has raised USD 2.5 million from angel investors to launch 8 new shows, 100…
While ‘post-truth’ has become a popular catch phrase thanks to the political turbulence of the last couple of years, the…
Kantar, WPP’s data investment management division, today announced the launch of Kantar Consulting, a specialist sales and marketing consultancy designed…
As marketers seek greater accountability in today’s increasingly omnichannel shopper landscape, demand for outcome-based return-on-investment (ROI) measurement has become more…

Marketing in the age of assumption

There is no doubt we live in a post-factual world and that is as true of marketing as the news…

What's Cooking with Indian Diners?

For most urban consumers, going out for a meal is one of the simple pleasures of life. However, Nielsen estimates…
To Deepen Its Platform for Communities SHEROES, the women’s growth platform has acquired Delhi-based mothers’ community Babygogo. Co-founded by Siddhartha…
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