MARKETING

Interactive storytelling

Netflix is experimenting with non-linear storytelling in which viewers can control the narrative of a show. Starting with the children’s…

Nielsen launches Nielsen Esports

Trusted data and insights to support key stakeholders investing in the rapidly evolving world of esports Nielsen announced the launch…
Marketing cues can influence the neurobiology underlying our feelings and behaviour. People commonly assume there is an airtight boundary between…
Acquires 50% of Ansell stake in JK Ansell Company for 100% ownership of its Sexual Wellness, personal care business under…
‘McCafé for this, that and everything else’ New digital campaign by Leo Burnett India brings the premium coffee chain McCafé…
So a couple of weeks ago I sounded off about Facebook’s plans to enable sound automatically in its New Feed.…
According to the KANTAR IMRB survey commissioned by American Express®, 42% consumers* are willing to pay a premium for prompt…
Exclusive LFW access on Twitter through live HD broadcast on Periscope of runway shows, #FashionFlock Tweets by designers, and custom…
Dentsu One, the creative agency from Dentsu Aegis Network has rolled out a new campaign for Honda Jazz titled ‘Sexy…
Understanding what clicks with Gen Z There is a common expectation that Gen Z, the generation born between the mid-1990s…
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