MARKETING

India Gets Its First Aspirational and Luxury Lifestyle Sports Hub Leading Bollywood actor Randeep Hooda has launched his dream project,…
We talked about why the dramatic changes in consumer and shopper behaviour, brought about by advances in technology, mean it’s…
To create distinctive customer experiences, large companies need to push the boundaries and adopt next-generation digital thinking and practices in…
• New brand reflects fundamental transformation to diversified industrial group • Brand promise places focus on customers • Brand to…
Tata Sky expands its global news channel offerings in India Adds Channel NewsAsia International to its bouquet Tata Sky, the…
98 Percent of Marketers Say Online and Offline Marketing Are Merging Digital marketing is now mainstream, and digital commerce is…
With start-ups driving and defining transformation and disruptive change across industries, what is the role of larger companies? Unable to…
Luxury brands, faced with an historic disruption thanks to the collision of media and technology, must shift from playing defense…
Many factors influence how we approach our daily lives, ranging from the income we earn to the values we hold…
Cannes 2015 shone a very bright spotlight on an emerging topic more advertisers are paying attending to: girl power. With…
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