MARKETING

One of the oldest brand strategies is celebrity endorsement. Brands are always seeking validation in one form or another, and…
Three City Tour launched with new engagement events BBC Global News is looking to score with agencies across India this…
Study Explores the “Un-candidate” and “Safe Choice” Brand Strategies Millward Brown, the world’s leading expert in helping clients grow great…
Brand serious about connecting and engaging with customers need to offer a more culturally relevant connection with their audience, a…
The other week I was in Peru, visiting with our clients there and then presenting at the 15th Congreso Anual…
Kellogg India strengthens its ready-to-cook oats range with the launch of two new ’Garma-Garam’ flavors, ‘Masst Masala’ and ‘Hot Chinese’Kellogg’s,…
“Unlimited Youth” film is the latest installment in the Nike "Unlimited” Campaign, which includes the "Unlimited Courage" film, “Unlimited You"…
It’s not always easy to spot when your brand is falling out of favor with consumers, especially if, on the…
A unique digital property to engage The New Face of Business Carlton, the premium luggage brand from the house of…
Leading experts and thought leaders to provide practical exposure on branding brand-comm, a leading pan-India brand communication consulting and advocacy…
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