MARKETING

The agile brand

To survive and prosper in today’s hypercompetitive, fast-moving world, brands need to be agile to be able to adapt and…
Here are 10 signs that you were born with the entrepreneurial spirit. Entrepreneurs come from all walks of life, but…
Improving Innovation Efficiency During Economic Uncertainty Innovation remains one of the key ingredients for brand growth. Consumers are eager and…
Great innovators don’t necessarily follow straight paths. Often a winding path can shape their defining inventions. At a farm in…
1- Entry level luxury More accessible luxury products come with an obvious set of risks, since they can quickly become…
While the mobile era has ushered in some wonderful bite-sized content formats to suit short attention spans, long-form content still…
We wrote about how the role of Indian women, as agents of change and as consumers, is growing as a…
In the accelerating world of business, the value of brand often is the key to acceptance and success. Apple, Google,…
Marketers have, of course, cottoned onto the fact that today’s women have little in common with the figure of the…
Ask almost any investor what they look for in a stock, and they will say the potential for value growth.…
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