MARKETING

Brand Study Reveals Emergence of Indian Challenger Brands · 20% of the brands in the Brand Finance India 100 League…
Success in the twenty first century will depend on many things, including how well your organisation empowers others to make…
The shape of your logo affects how consumers perceive your organisation, its products and even its behaviour. While they’re commonly…
Can a marketer ever make consumers love their brand? Nigel Hollis, executive vice president and chief global analyst at Millward…
Abbott believes that good health is the starting point to living a full life – one that enriches and satisfies,…
Shopclues signs in as the title sponsor Shopclues.com, India’s first and largest fully managed marketplace joins in as the Title…
Coca-Cola holds onto the top spot as Most Respected; Microsoft enters the Most Respected list, while Papa John’s, Foot Locker…
Innovation contests can yield highly valuable ideas when designed in a way that stimulates customer creativity. Gone are the days…
A unique initiative for young Indian cricket fans 100 Mumbai kids made their ‘debut’ at Wankhede during 5th India- SA…
Though the global economy has created global brands, there is no such thing as a global FMCG shopper. The marketer’s…
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