MARKETING

Great innovators don’t necessarily follow straight paths. Often a winding path can shape their defining inventions. At a farm in…
1- Entry level luxury More accessible luxury products come with an obvious set of risks, since they can quickly become…
While the mobile era has ushered in some wonderful bite-sized content formats to suit short attention spans, long-form content still…
We wrote about how the role of Indian women, as agents of change and as consumers, is growing as a…
In the accelerating world of business, the value of brand often is the key to acceptance and success. Apple, Google,…
Marketers have, of course, cottoned onto the fact that today’s women have little in common with the figure of the…
Ask almost any investor what they look for in a stock, and they will say the potential for value growth.…
Mr. Ajay Dang, Vice President, Marketing (Home Care), Godrej Consumer Products Limited (GCPL) kicked off the campaign in Mumbai from…
Over the past twenty years, I’ve had the privilege of speaking with marketers at companies big and small, some at…
Brands need to move away from the sexualised clichés of old and embrace ideas of femininity that recognise the aspirations…
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