MARKETING

The stories are out there. The numbers say it all. From GE to HubSpot to Salesforce, the list of B2B…
Fiat Chrysler Automobiles (FCA) India today announced the appointment of Nipun J. Mahajan as the new Head of Sales &…
To state the obvious, brand managers spend their days looking for ways to grow their brands—and today they have more…
Competitions help stimulate the creation of better facilities for those who deal with disabilities Daniel Dias was born with congenital…
Kantar today announced the launch of a new corporate identity- for the parent brand and its 12-strong family of operating…
The site of Donald Trump gets 3x more clicks come from search engines than Hillary Clinton Kantar Media, through its…
According to the U.S. Census Bureau’s International Database, Millennials make up one-fourth of the planet’s population, which translates into 1.7…
When Instagram unveiled Instagram Stories earlier this month, the interwebs flooded with debates about the close similarities the new feature…
In my book Disruptive Marketing and here on Branding Strategy Insider, I note ten trends to watch that will shape…
As the world has become more globalised and connected, companies have sought to capitalise on the opportunities presented by countries…
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