MARKETING

Organisations that treat “virtual” as real are moving ahead. To thrive in the digital age, business leaders need to broaden…
Brands armed with new products have always rushed to be first to market, as first movers often establish a stronghold…
Can the same brand take two quite different positions? Yes. And no. I don’t know if you saw this story…
If the words ‘Career Women’ and ‘Modern Women’, mean the same to you, think again. A career woman is just…
It’s getting very tiring reading lately about how digital marketing doesn’t work. First, the brand questioning this possibly isn’t taking…
Findings based on the report ‘Now Playing: HD’ by Chrome Data Analytics and Media Chrome Data Analytics and Media, India’s…
The stories are out there. The numbers say it all. From GE to HubSpot to Salesforce, the list of B2B…
Fiat Chrysler Automobiles (FCA) India today announced the appointment of Nipun J. Mahajan as the new Head of Sales &…
To state the obvious, brand managers spend their days looking for ways to grow their brands—and today they have more…
Competitions help stimulate the creation of better facilities for those who deal with disabilities Daniel Dias was born with congenital…
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