MARKETING

Partners with SBI to offer convenience with withdrawal of upto Rs. 2000 cash per card per day, by simply swiping…
For much of its existence, the theory behind marketing was simple: if you have the means to create a message…
When people talk about innovation, they are typically referring to what we call “breakthrough innovation”: game-changing new products that address…
Five years ago, when the luxury market was just about opening up in the country, Robb Report India was the…
●Customer continues to be a key focus for entrepreneurs ●75% respondents segregating core and non-core activities to scale up faster…
With the government's sweeping and decisive announcement on demonetisation, money supply will reduce in the short term, but only until…
Global consumers, by and large, have more shopping choices at their disposal than ever before. Whether they shop at a…
Emotion has a huge role to play in determining which brands people buy and when. However, ignoring the interaction between…
When connecting with an audience, Hillary Clinton leads with the head while Donald Trump comes from the heart: both hold…
To bring Priceless Surprises for the Indian traveler Multimedia campaign #TravelTransforms featuring India’s leading actors ~ Ranveer Singh & Vaani…
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