MARKETING

When it comes to taking a risk on a new product purchase, why do consumers choose one product over another?…
Grocery stores are evolving, both in-store and online, giving consumers more shopping choices than ever before. As a result, protecting…
To unveil sleek packaging and programming revamp Our Hollywood-style packaging and new content lineup reflects Bollywood’s latest and trendiest: M…
Gaana.com sings the ‘Dil ka Gaana’ as it unveils a new love story Launches India’s first episodic musical advertising campaign…
Following on with its brand messaging of ‘cockroaches spread diseases’, Lowe Lintas Mumbai has unveiled a new campaign for its…
KIDinaKORNERCreate will Pioneer a New Model for Integrating Music and Brands Alex Da Kid, the multi award-winning producer, songwriter, director…
Innovation matters. In the consumer product realm, it can drive profitability and growth, and it can help companies succeed—even during…
Conventional thinking says that conflict is bad for teamwork and should be kept out of the office, but putting individuals…
New Study From CMO Council and Executive Networks Inc. Looks at Value of Socially Engaging Employees and Partners in Shaping…
Customers have more information available than ever before to assist them in their buying decisions, and winning their loyalty has…
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