MARKETING

Ogilvy & Mather has launched a new report that identifies 12 “velocity” markets that will be key to middle-class consumer…
In-Store, Meet Mobile: New Ways to Increase and Measure Store Visits and Sales Mobile is blurring the line between the…
Microsoft is acquiring LinkedIn in a $26.2 billion cash deal, the largest in the company’s forty year history. The deal…
Big banks have been keenly focused on regaining trust since the 2008 financial crisis. But by telling people “we’ve changed”,…
OnePlus, the global technology start-up, is launching its third flagship smartphone –in virtual space. Behind this creative and break-through use…
Nike launched “The Switch,” a new film featuring Cristiano Ronaldo. Below are 10 behind-the-scenes insights from the shoot. BEHIND THE…
Key questions to ask as you grow The start of any brand initiative is accompanied by an array of emotions:…
There was a time when the emoji was just a bit of fun, a silly smiley added onto the end…
Female Tribes is a living study, conducted by J. Walter Thompson, about women around the world. Women have become the…
Sugar Free, the market leader in the sugar substitute category in India has signed Bollywood actor Parineeti Chopra as its…
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