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MARKETING

Tata Consultancy Services’ omni-channel promotion for the Amsterdam Marathon surpassed its business goals by going way beyond conventional marketing. Content…
What is luxury? So posed the question, quite literally, by the V&A Museum in a recent exhibition. On the bright…
IMRB International, a leading market research firm today announced the appointment of K Ramkrishnan (Ramki) as General Manager of IMRB…
When companies find themselves in distress, turnarounds are one way to set them back on track. But turnarounds are messy…
Becoming a parent can be a daunting endeavor, full of many “firsts.” But before first words and steps, come first…
Deepak Jolly, currently Vice President Public Affairs & Communication to take up a new General Management assignment Ishteyaque Amjad joins…

The agile brand

To survive and prosper in today’s hypercompetitive, fast-moving world, brands need to be agile to be able to adapt and…
Here are 10 signs that you were born with the entrepreneurial spirit. Entrepreneurs come from all walks of life, but…
Improving Innovation Efficiency During Economic Uncertainty Innovation remains one of the key ingredients for brand growth. Consumers are eager and…
Great innovators don’t necessarily follow straight paths. Often a winding path can shape their defining inventions. At a farm in…
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