MARKETING

Simplicity pays dividends for brands that embrace it. Brands That Embrace Simplicity Enjoy Increased Revenue, Valuation, Brand Advocacy and Employee…
‘Gaana’, India’s largest music streaming app, recently launched a campaign for Valentine’s Day with singer Armaan Malik that became a…
NEWS18.com, the pure-play digital news media site, has ideated a unique one month campaign ‘Music for a Cause’ which has…
This year will see the smartphone evolve into a mobile shopping experience. Content is a vital contributor to brand experience,…
Badrinath aka Varun Dhawan and his beautiful dulhania Alia Bhatt took frustrated Mumbaikars, stuck in traffic by surprise this Monday.…
Omni-channel to fuel growth of modern retail to INR 1,718 bn by 2019 – Knight Frank India & RAI Report…
The wait is finally over and Beliebers can rejoice! It is officially confirmed – Grammy award winner and global pop…
C1X bags most of the biggest coups of the evening C1X, the Advertising and Marketing Technology (AMT) leader won 5…
Much has been said about Virtual Reality in 2016 after a number of companies, like HTC, Sony and Facebook, promised…
Today we live in what I call the ‘audience era’ – an age where everyone and everything has an audience.…
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