MARKETING

When it comes to growth, it’s hard to ignore what we’re seeing in emerging markets. In fact, they’re currently generating…
Imagine a future in which machines take over all our repetitive tasks, whether they are physical or intellectual. Hold on…
Amazon, McDonald’s & Alibaba top inaugural WPP BrandZ Top 75 Most Valuable Global Retail Brands Ranking The most valuable retail…
Whirlpool of India, a subsidiary of Whirlpool Corporation and world’s leading home appliance company has roped in celebrity actors Kriti…
Set to air on Viu in late 2018; Hit global crime drama to become first Endemol Shine Group scripted content…
Last week Snapchat launched a new product called Shoppable AR. It builds on the launch of Sponsored Lenses in late-2015…
Conversations around the best way to target women can certainly be divisive. Several recent brandings aimed at female consumers have…
In an increasingly competitive and disjointed brand landscape, where the influence of ‘private label’ and ‘direct’ brands continues to expand,…
The total industry revenues grew from 570.7 Cr. in 2016 to 725.6 Cr. in 2017. This increase in revenue by…
A first of its kind innovative brand association in India~ Sports new logo – Zoom styled by Myntra, look &…
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