MARKETING

Whether B2B or B2C, by now all brands have some kind of content strategy in place. But the real issue…
NexGuard, the leading provider of forensic watermarking technology and solutions, today announced that Zee Entertainment Enterprises Ltd. (ZEEL) is deploying…
KFC India is launching its new campaign that has a refreshing new take on the bond of friendship – and…
It has been said that the purpose of organisation is to eliminate uncertainty. Is this stifling the ability to innovate?…
Growth is a blessing for all brands, if they are profitable. For luxury brands, however, it is a mixed one.…
Gaana, India's favourite music streaming app, adds a non-music audio show by eminent Indian film actor Ashish Vidyarthi to its…
Publicis Groupe announced at Viva Technology Paris a strategic partnership with Tencent, the internet giant that operates the most popular…
Growing your business is not about having and pursuing dozens of great ideas. Growth comes from pursuing as few great…
Brand experience innovation is anything a brand does in culture to bring its purpose to life. It’s more important than…
Great stories and great start-ups share similar principles. Start-ups are like stories. They embody characters, a plot and usually a…
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