MARKETING

There was a time when the emoji was just a bit of fun, a silly smiley added onto the end…
Female Tribes is a living study, conducted by J. Walter Thompson, about women around the world. Women have become the…
Sugar Free, the market leader in the sugar substitute category in India has signed Bollywood actor Parineeti Chopra as its…
Transparent innovation’ pushes Google back to the top of the BrandZTM Top 100 Most Valuable Global Brands, increasing its worth…
Gain Theory , the global marketing foresight consultancy, today announced the appointment of Manjiry Tamhane to Worldwide CEO. Tamhane previously…
Appoints Pranay Anthwal to lead the offering BBH India today, announced its foray into Content & Entertainment Marketing and welcomed…
The concept of asymmetric warfare was first popularized by Andrew J.R. Mack’s 1975 article “Why Big Nations Lose Small Wars”(1).…
Expenditure on luxury advertising will rise by 3.0% in 2016, up from 1.9% in 2015, according to Zenith’s new Luxury…
Microsoft Leads the First Annual Brandz™ Ranking of the World’s Most Valuable B2B Brands, worth $122bn after Year-on-year Growth of…
The new BrandZ Top 100 Most Valuable Global Brands ranking was released today. The top story is that Google has…
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