Strengthens its mobile business team in India
Silicon Valley based advertising and marketing technology company C1X (C1Exchange) has roped in Kartik Mehta to lead its Mobile Business in India. He will be based out of Mumbai.
Kartik’s appointment will enable C1X to expand its operations in one of its largest strategic growth markets globally. With growing business across direct Indian clients and working with supply and operation teams closely.He will operate out of Mumbai office and will report to Narayan Murthy Ivaturi, Vice President & Head of Mobile Business- APMEA.
On the appointment, Narayan Murthy Ivaturi,mentioned “We are very pleased to have Kartik on board.His breadth of experience across the technology industry will help us develop and execute a long-term plan for growth acceleration in India.”
Commenting on his new role,Kartik said,“I am both honored and excited to be a part of the C1X family and strongly resonating with C1X’s values of speed and team work. I am eagerly looking forward to work alongside a fabulous team and help redefine standards in the programmatic space.”
Kartik comes with a rich experience of 14 years that includes both agency and sales. He started his career in Advertising and worked with agencies like Bates, JWT and Cheil WW. He also has functional experience in CRM and Digital in his tenure. His mobile experience started with Vserv where he was a part of global markets team. He then moved to Indonesia to be a country head. In his last assignment he was mobile business lead for YouAppi - an Israeli startup for India and South East Asia business.
Further on the growth of Mobile, Narayan Murthy Ivaturi stated that"Mobile has been the single largest growing component of the digital ecosystem. It is consistent across any geo- developed, emerging or developing irrespective of any economic trend. Mobile advertising has been taking baby steps in comparison to the explosive growth that the device ecosystem has seen. But over the last 2-3 years with evolved user identifiers we are seeing a huge trend in mobile audience and targeting."
“C1X- an audience discovery platform has been at the fore front of scalable, qualitative and effective way of reaching out to audiences and mobile is a natural extension to our services. C1X works across the emerging markets with varied marketing customers in delivering their mobile marketing KPIs." He added.
C1X offers both performance and brand clients to go after their own differentiated goals with cutting edge audience discovery and performance guarantee solutions when it comes to mobile. Company’s unique affiliate management dashboard can help clients set up their own affiliate platform with their goals exclusive to them.
Overall mobile usage has hit critical mass in 2016, app usage grew by 11% and time spent in apps grew by 69%, compared to 2015. Time spent in social and messaging apps grew by 394% over the last year.Social and daily habit apps dominated time spent on mobile in the year gone by. Business and finance (up 43% in time-spent) and sports (up 25% in time-spent) apps also saw growth because they are intrinsically centered around mobile activities and rely on real time data.C1X utilizes the power of data science to provide marketers with the ideal mix of direct and auction-based buys to meet campaign goals, and to allow publishers to unleash the potential of their inventory and audiences.
C1X is an independent Advertising and Marketing Technology (AMT) leader that helps brands and their agencies find difficult-to-source audiences directly and transparently from leading premium publishers. Its data-driven digital advertising platform facilitates a friction-free marketplace for both publishers and advertisers with easy to execute direct connections, delivering industry-leading visibility and view ability. The C1X Platform offers an Audience Guarantee approach to provide buyers and sellers smooth participation in private marketplaces without having to rely on Deal IDs. The C1X Platform hosts access to inventory from more than 2,000 premium sites globally, including a growing list of premium publishers in the U.S.
Founded in 2014, C1X is a funded global corporation, headquartered in the Silicon Valley, with offices in New York, Dubai, Singapore, Tokyo, Mumbai, and New Delhi, and with development centers in San Jose, Chennai, and Bengaluru, find C1X online at www.c1exchange.com.