21 January 2021 12:52

MediAvataar's News Desk

MediAvataar's News Desk

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SPOTLIGHT brings an exclusive curation of the best of National Geographic films from globally acclaimed filmmakers

National Geographic India has signed three sponsors for its brand new offering – SPOTLIGHT which starts on January 23, 2021. Bringing a rich legacy of over 130+ years of powerful storytelling, the brand will premiere best in class, much acclaimed films every Saturday. LIC, Accenture and KTM Husqvarna Dominar have come on board as powered by sponsors.

National Geographic India’s SPOTLIGHT will present a series of provocative and globally relevant world premium documentaries from the very best filmmakers in the world. With a robust line-up such as Rebuilding Paradise, The Cave, The Last Ice, The Virus Hunters, and many more, viewers will be taken on an awe-inspiring journey with premium, high quality and entertaining programming accompanied by stunning, arresting visuals and cinematography; true to the iconic style of storytelling from the National Geographic brand.

“We always strive to bring stories that have the power to inspire, enlighten and provoke our viewers. With SPOTLIGHT, we have curated a destination to showcase the very best of our films to engage our viewers and offer brands a unique and exclusive proposition to partner with us. We are happy to announce our partnership with esteemed brands like LIC, Accenture and KTM Husqvarna Dominar on this journey,” said Kevin Vaz, President & Head - Infotainment, Kids & Regional Entertainment Channels, Star & Disney India.



Unmasking the year ahead, CNBC-TV18 hosts the biggest digital unconference of the year on Twitter with #2021ReadyWithCNBCTV18

The day-long event witnessed Anupam Kher, CA Rachana Ranade, Amish Tripathi, Atul Khatri, DiaMirza, Alok Kejriwal, Sejal Kumar and Vikas Khanna, help the audience prepare for the year ahead~

The year 2021 – perhaps the most awaited year in modern times! After living through a year of complete uncertainty, people have been eagerly looking forward to 2021 as a year that will bring them a renewed sense ofhope and clarity. CNBC-TV18, being the thought leader in business news and ever cognizant of what their audiences need, set out to guide their audience to prepare for the challenges that the new normal will bring with itself and hosted #2021ReadyWithCNBCTV18 – Unmasking the Year Ahead on Friday, January 15, 2021, from 10 AM – 7:30 PM. The day-long digital unconference on Twitter provided the audiences with solutions-driven foresight, actionable insights and even some lighter momentsto help them face the year head-on. The channel brought together the biggest industry experts from various walks of life to share their experiences in a fun, shared-learning Q&A format.

#2021ReadyWithCNBCTV18 saw experts from across the fields of finance, film-making & entertainment, food, sustainable living, literature and entrepreneurship come together under one platform sharing their experiences and learnings from the pandemic, Challenges faced by their respective industries, Trends that will define 2021, Self-development and growth goals in 2021 amongst other wide-ranging topics. This was done as a one of a kind Twitter Q&A with the celebs and the brand, while also letting Twitter users interact with the celebritiesdirectly at the end of each session. Each celebrity saw an hour dedicated for their interaction with the CNBC-TV18 Twitter community.

Capturing the highlights from the many significant conversations of the day; Actor &UN Ambassador- Dia Mirza emphasized the importance of sustainable living and ways to make one’s life more “green”; Finance YouTuber CA Rachana Ranade shared insightful tips on ‘Financial Wellness’ by advising audiences to SIP (Save, Invest and Prosper).The extremely versatile actor Anupam Kher talked about the growing reliance on online content consumption and how it is a great source of learning for everyone; popular Indian Stand-up comedian - Atul Khatri spoke about how easy accessibility of digital media has been instrumental in advancing talents from smaller cities and the co-existence of online and on-ground events post-lockdown. Furthermore, a trendsetter in the culinary world, Michelin Star Awarded Chef, Author and Filmmaker - Vikas Khanna spoke about how post the pandemic and its grave effects, the Feed India initiative was the need of the hour and the collaborative approach that the hospitality sector must adopt to sustain and thrive in the new normal. Best-selling author and diplomat - Amish Tripathi shed light on harnessing creativity with productivityand suggested that one must try penning down their thoughts straight from the heart. Digital entrepreneur & author- Alok Kejriwal highlighted how the pandemic has taught everyone to prioritise and be judicious about their choices. He went on to say that 'Business can only get better' in the times to come with dedication, perseverance while popular YouTuber and internet personality Sejal Kumar spoke about her self-development journey and the confidence to start out on one’s ownand chase their goals.

Commenting on the campaign’s resounding success, Smriti Mehra, CEO, Business News, Network18 said, “As a forward thinking brand, we have always looked at creating opportunities to aid our audience in the best possible way and make a meaningful impact in their journey towards self-growth. This is how the notion of #2021ReadyWithCNBCTV18 was born – a truly interactive ideathat will prepare our audience to face the year with a renewed spirit of hope and positivity. Reinforcing our brand’s commitment to being the ‘Trusted Partner and Ally’ to our audiences, this activity brought together the who’s who of every industryto help navigate the challenges the New Year might throw. The response has been tremendous and we hope to do more of such exciting and value-adding endeavours in the future.”

The success of the event with the digital audience was clearly seen as it garnered an impressive 72.8+ million impressionsand 56.2+ million reach over the course of the day, along with the event hashtag #2021ReadyWithCNBCTV18 trending at no. 3.

To catch the Twitter highlights from the event, check out: https://twitter.com/i/events/1350078852492533762?s=12

BIG Ganga via the KaamWapasi initiative plays an instrumental role towards bringing migrant workers closer to employers who are looking forward to a new pool of talent 

Amidst the many problems and challenges that the pandemic brought forth with it, it was being left without a job that affected the workforce the most. The pressing issue of unemployment left behind a deep impact on not just the migrant workers and breadwinners in the family, but a host of industries across sectors as well who depended on them. BIG Ganga that has always believed in rising in adversities and offering unconditional care has joined hands with Lowe Lintas for a brilliant initiative KaamWapasi that aims to cater and resolve the on-going unemployment issue amongst migrant workers in India.

Supporting migrant workers in these testing times, this one-of-a-kind tech platform shall help them get back to work and assist employers with access to a pool of available workers. Having a penchant for understanding the region better than anyone else, BIG Ganga, shall leverage their extensive presence in the region to create awareness in the job market and reduce the unemployment gap through customized interventions. The initiative urges the workers to call on the toll-free number 1800 202 44 88, follow the process and register themselves accordingly and get their choice of work along with a sense of dignity and self-respect in their labour. In addition to the above-mentioned number, people can also register on the unique tech platform Kaamwapasi.com, a solution operating as a mobile-first site as well as an Interactive Voice Response (IVR). By choosing jobs as per their skill-set and location, the platform will help these migrant workers in taking up active projects a step closer to them. This furthermore enhanced with Big Ganga playing an instrumental role in spreading the awareness as well as routing the people across region towards platform benefitting both migrant workers and employers who are looking forward to access to new talent pool.

Commenting on the initiative, Prathyusha Agarwal, Chief Consumer Officer, ZEE Entertainment Enterprises Ltd said, “As a responsible media & entertainment platform, we at ZEE believe in serving the community to the very best of our capabilities, coming together with like-minded partners to create extraordinary solutions. The KaamWapasi initiative in partnership with Lowe Lintas is a purposive step in that direction enabling our Big Ganga audiences to take active charge of their livelihoods for a tomorrow that’s better than the pandemic-hit today. Providing a tech-enabled tangible route to employment, we see the platform perfectly complementing the government’s efforts to fuel the economy by accelerating the unlock on a greater scale. This initiative we hope, will not only set the bar for what could be done to serve society in one the most-difficult times but would also further encourage brands and people to come together and take ownership of improving the situation.”

Speaking on the initiative, Samrat Ghosh, Cluster Head East, ZEE Entertainment Enterprises Ltd said, “The initiative in partnership with Lowe Lintas is a perfect amalgamation of what Big Ganga stands for. Staying true to our brand ethos of upholding and enhancing regional pride the brand understands that employment is a key social pillar towards ensuring the same. The association with KaamWapasi serves as an endeavour towards the same restoring the same that caters towards the pressing issue of unemployment and bridges the widening gap between employers and workers in a tech-led effective manner. As a brand our philosophy apart from offering inspiring and aspirational content, we intend to enrich the lives of our viewers through multiple initiatives & the said initiative will help to enrich and brighten their lives.’

Talking about the initiative, Shantanu Sapre, Executive Director, Lowe Lintas said, “It’s really wonderful to collaborate with a brand like BIG Ganga who has always come forward to support and help people in the hour of need. Through the KaamWapasi intiative, we are trying to re-build the strong foundation for the workers who have lost their jobs unfortunately in pandemic. The initiative not only aims to re-connect them with urban employers but further propels growth and development in the economy taking it towards the road of recovery.”

BIG Ganga has been a channel that hasn’t only raised the bar of entertainment through its varied offerings time and again but stood up very well on the ground with the people for the people in their hour of need.

Although a majority are keen to get vaccinated, concern about the safety and efficacy of the vaccine is common among residents

As India prepares to roll out its first domestic Covid-19 vaccine, YouGov’s new survey reveals a large majority (68%) of urban Indians are likely to take the vaccination once it is available. A quarter (24%) are unsure of their decision and only 8% are unwilling to take the jab.

Of the people who said they are either unsure or unlikely to take the shot said they are hesitant about the safety of the vaccine and want to review it first.

Even among the ones willing to take the injection, safety concern reigns supreme and two in five (41%) said they will wait a few months before taking the shot. A third (33%), however, will get vaccinated as soon as the vaccine is available. A few would do so if vaccination is made compulsory by the government (13%) or by the employer/ educational institutes (11%).

Although there is general hesitance towards the vaccine, the good news is more than half (55%) of the urban Indians said they trust the vaccine of Indian origin more than those from developed nations like US, UK and Russia, where only a few respondents (11%, 7% and 6%, respectively) displayed faith in the vaccine produced by these countries.

The Union Health Minister recently announced free first phase vaccination for the most prioritized beneficiaries in the country. This initiative aligns with the public sentiment where about half of the surveyed respondents (50%) said they would want the government to arrange free vaccines for everyone in the country.

Many (36%) feel the vaccine should be freely distributed only to the poor, elderly or those who are severely sick, while a few (14%) think those interested in getting a vaccination should pay for it.

When asked about the order of priority, a vast majority feels patients suffering from high-risk diseases as well as senior citizens should be the top priority for vaccination. Apart from these, frontline workers and people in the service industry (79% each) are also rated high in the list of vaccine priority.

Public support for priority vaccinations of children and domestic helpers stands at a slightly lower percentage- 67% and 66% respectively, and preference for those below the age of 18 is lower- at 51%.

Apart from concerns around the safety of the vaccine, there seems to be a growing concern among residents about the new Covid strain that was discovered in the UK. When asked about the likely impact of this variant, more than half (53%) fear it may affect vaccine development and response.

YouGov Omnibus data collected online among around 1015 respondents in India between Dec 29th, 2020 and January 2nd, 2021 using YouGov’s panel of over 6 million people worldwide. Data is representative of the urban adult population in the country.


A syndicated Net Promoter Score (NPS) study in Digital Payments

· Tracked 10 brands in the space including GPay, Paytm, PhonePe and BHIM

· The study will help brands understand their consumers better

The brand rankings based on Net Promoter Score (NPS) show Amazon Pay, MobiKwik taking the lead at #1, with Pockets by ICICI Bank ranked #3 in the recent syndicated Net Promoter study conducted by Hansa Research. DigiPay 2021 report highlights a wide variation in consumer experiences across brands and links the impact of positive experiences on advocacy. When it came to market reach and usage of digital payment services amongst consumers, Paytm, Google Pay, and PhonePe were amongst the most used brands, followed by Amazon Pay and BHIM.

Commenting on the launch of the syndicated study, Piyali Chatterjee, Sr. VP, CX, Hansa Research, said, “India, in recent times, has witnessed a dramatic rise in the use of digital payment services. Given the robust market competition and the increasing transition to digital, it is key for marketers to ensure a strategy to build a powerful brand. Customer experience is a big driver in the digital payments sector, and it is an essential element to manage when it comes to customer expectations. Hansa Research’s DigiPay 2021 makes the task easier by providing a ‘one-in-all’ picture with a holistic view of strategic direction for improvement in critical areas & helps in identifying leverage-able opportunities for each brand."

Net Promoter Score (NPS) is used by many brands as a loyalty metric to measure the health of their customer relationships. A superlative consumer experience is a critical aspect driving the Net Promoter Score. The study highlights easy instructions for usage, ensuring a liable speed of transaction, offers, discounts, cash backs, and easy navigation as important to customers while using a digital payment solution. Positive outcomes in these aspects lead to a high NPS score.

DigiPay 2021 pegs the Net promoter Score of the Digital Payments industry at 35 (53% are the Promoters, 29% are the Passive Opinionates, 18% are the Detractors). Amazon Pay and MobiKwik achieved the highest NPS by both scoring 44, and Pockets by ICICI scoring 42. On the other hand, market leaders like Google Pay, PayTM, and PhonePe scored comparatively less, at around 35-27.

Key takeaways

Key usage barriers highlighted by consumers included ease of use and concerns regarding fraud/security.

Daily usage of digital payments among young consumers is 1.4X times higher compared to their older counterparts. Offers/ discounts/ cashback play a significantly more important role for younger consumers.

Women are more likely to use digital payments for online purchases or shopping on websites than men, giving higher preference to offers, discounts, and cash backs via digital payments.

For men, aspects such as range of services, easy refunds, trust, customer support, and protection/security features held more significance.

Consumer experience in the digital payment space is far from being seamless, with as many as 1 in 3 consumers claiming they faced a problem and had a reason to complain about the services. Primary reasons for consumers to reach out to brands included clarification related to usage, log in or password issue, information on registration, and problems related to transaction or payment.


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