News18, India’s largest news network was unveiled at the first edition of Network18 Group’s marquee thought-leadership property - News18 Rising India Summit, in the presence of national and international luminaries from the fields of governance, arts, business and academia.
The occasion was graced by the Honourable Prime Minister of India, Shri Narendra Modi. Dignitaries present included Piyush Goyal, Nitin Gadkari, Farukh Abdullah, Shivraj Singh Chauhan, Jai Ram Thakur, Manohar Lal Khattar, Suresh Prabhu among bureaucrats and ministers. Notable personalities such as Paul Krugman, Nobel Laureate Economist, Gautam Adani, Founder, Adani Group, Naveen Jindal, Chairman Jindal Steel and Power, Rajnish Kumar, CMD, State Bank of India, Anil Agarwal, Founder and Chairman, Vedanta, Shikha Sharma, MD & CEO, Axis Bank, Kangana Ranaut, Filmstar and Prasoon Joshi were also present.
Commenting on the launch, Adil Zainulbhai, Chairman – Network18 said, “As regional markets deepen and the hunger for vernacular news continues to rise inexorably, we have carried our strengths into multiple linguistic geographies through new regional channels and digital properties. Our portfolio of national channels across news genres provides us a platform that places us at a substantial advantage versus competitors.”
Talking about News18 Network, Avinash Kaul, President – Network18 said, “The television measurement agency BARC measures viewership pattern of 78 crore people in the country, out of which over 67 crore people watched News18 Network channels in the last one year, which means about 86% viewers watched news channels of our network. News18 Network is not just the largest television news network but is also the largest digital news brand present in multiple languages. In fact News18 Network has more monthly viewers (41 crore) than the entire claimed readership of newsprint readers in a month.”
Numbers have long been known to be coldly accurate but thoroughly incapable of assessing softer aspects like emotions and feeling. However, ensuring that audiences connect with brand messaging is the next frontier of effective measurement.
Today’s consumers access content across myriad media, but consumers in India continue to view television commercials to be among the most trustworthy sources of advertising. Given the prevalence of TV in consumers’ lives, however, viewers are bombarded with more ads than ever, making it that much more difficult for brands and agencies to create commercials that truly connect with their audiences. So what’s involved in building that connection?
The media industry has a long history of measurement solutions that assess an ad’s impact on its intended audience—understanding what works and what doesn’t. But they don’t determine whether an ad creates an emotional connection with the viewer. This represents a significant opportunity for marketers because studies show that purchase decisions are driven by emotions.
Emotions are intangible, and measuring them is no small task. Direct response surveys can be misleading because they presume that respondents can accurately verbalise their emotions. Verbal responses require respondents to express, and therefore rationalise, their emotions as feelings. Emotions are instinctive reactions to external stimuli, whereas feelings are the mind’s interpretation of those emotions; and are therefore, subject to personal bias, culture, setting, past experiences and ingrained beliefs. Moreover, many emotions don’t break the surface of conscious awareness, making it impossible to be interpreted as feelings.
For many modern researchers, using techniques that can directly measure neurological and biological reactions are the best way to evaluate emotions. These reactions can include heart rate, sweat, posture, facial reactions, electrical impulses in specific regions of the brain, etc. Those techniques are collectively referred to as neuroscience, and recent technical innovations in this field are helping break new ground in our understanding of consumer behaviour. They’re also setting a new standard for ad testing.
Everything on this planet is always on the move including the ceaseless revolutions of our own planet earth. However a new planet nowadays has emerged shining in its own glory and resplendence while making the people tap their feet to its tunes.
Ranging from films to politics, from social issues to music, from leaders to commoners, PLANET MARATHI has been catering variety of shows on its web platform through its unique and indigenous ways of presentation. Whether it is the live Ganpati aarti from Maharashtra’s honorable Chief minister Devendra Fadnavis ‘s residence or the 10 day regal pomp and devotional atmosphere at the Lalbagcha Raja, Planet Marathi has given it all to the audience with elegance.
Its flair to present the intricate work and struggle of art and cinema through style has won hearts of people and gained attention of international magazine like Forbes India Magazine.,which covered about their initiative to create an international Marathi Platform
While featuring Dr. Subrahmanian Swamy and interviewing him on a web channel was a different game altogether , viewers across the country and abroad were hooked on to the twitter platform of Planet to witness the live conversation with the most intellectual MP and economist of our times.
Head and founder of Planet Marathi Mr.Akshay Bardapurkar who hails from the field of brand management himself believes, the world of entertainment is huge and vast ,simultaneously regional Marathi viewership on web is almost 70 million in world out of which Maharashtra alone has 21 million Marathi Internet users which is in itself a gigantic number.
“To reach out to people is to empower them with information, knowledge and entertainment by help of newer aspects of technology opening new doors of imagination and creating platforms like Planet Marathi”.
With talk shows done by renowned actor Mahesh Manjrekar simultaneously, interviews of different personalities on #Faces by noted political analyst and writer ,author Raju Parulekar brought more recognition and authenticity to the kind of content being broadcasted on Planet.
Recently music composer duo Ajay Atul were on Planet and gave an exclusive interview to Amit Bhandari, as they claimed not to have spoken on media talk shows since years .
Here is the heart touching conversation:
PLANET MARATHI is an initiative started by AB Company India digitally partnered with TWITTER INDIA under the special partnership program . AB Company is a subsidiary concern of AB Company INC, Texas , USA which handles distribution and promotion of regional films abroad and also manages International film festivals and awards.
In the past eight months it has successfully launched four premium shows which garnered tremendous popularity amongst the Marathi circle
•Manja Bole With Mahesh Manjrekar
•#Faces With Raju Parulekar
•Bhannat Review Show With Ganesh Matkari
•Lai Bhaari With Amit Bhandari
Besides major film announcements being done in the Twitters Exclusive #Blueroom facility, they have pioneered in telecasting events from varied fields including CyberCrime, Social and Traditional events such as
- 2nd National Cyber Psychology Conference 2018 by Responsible Netism
- Featured guests like Mrs. Amruta Fadnavis( Wife of Chief Minister of Maharashtra ) ,Mr. Vinay Sahastrabuddhe(PRESIDENT ICCR) and many more
- Online Video Partnership for the film “Rakshaas”
- Live coverage of the promotional event of THACKERAY , the upcoming movie .
Apart from this they are also planning to launch in forthcoming time three brand New Shows :
Planet Startup - Aiming to launch the Entrepreneurs
Food and Travel Show
Planet Unplugged -A Musical Ensemble
With so much on their platter and the enthusiastic team of professionals and creative people, Planet Marathi is surely here to leave an indelible mark on minds of people and etch its name in field of Entertainment with its novel ideas of inculcating and culminating Art, Culture, Films, Theatre, Music, Dance, Entertainment, Literature , Politics, News,Society, History & Tourism on its web platform.
Arab billionaires have a combined net worth of $76.7 billion.
Egyptian, Nassef Sawiris, tops the list with an estimated net worth of $6.6 billion.
There are 31 Arab billionaires, 7 of which are from the U.A.E. and 7 from Lebanon.
No Saudi billionaires feature in the 2018 list.
Forbes Middle East is uncovering the Arab billionaires that have been revealed in the 2018 Forbes US Global Billionaires ranking. The 31 mega-wealthy Arab business tycoons have a combined estimated net worth of $76.7 billion.
Construction and chemical tycoon, Nassef Sawiris, tops the list with an estimated net worth of $6.6 billion. He is followed by three Emirati business moguls—Abdullah Al Ghurair, Majid Al Futtaim and Hussain Sajwani, with an estimated net worth of $5.9 billion, $4.6 billion and $4.1 billion respectively.
None of the previous year’s Saudi billionaires made it to this year’s rankings.
This year Forbes US chose to abstain Saudi Arabia billionaires from the list due to reports revolving around their asset seizures. Last year Saudi billionaires were worth $42.1 billion, this year they were expected to be worth more considering the rise in oil prices and capital markets globally.
As a result, the total wealth of Arab billionaires has fallen from $123.4 billion to $76.7 billion, and 11 have dropped off the charts: last year there were 42; today there are 31.
Booz Allen Hamilton has been included on Fortune magazine’s prestigious list of “The World’s Most Admired Companies” for the seventh consecutive year. Described as “the definitive report card on corporate reputations,” the list is based on responses drawn from 3,900 executives, analysts, directors, and experts.
The rankings are determined based on nine key performance areas, from investment value and quality of management and products to social responsibility and ability to attract talent. According to Fortune, the companies included represent “the pinnacle of excellence.”
Once more, Booz Allen ranked third in the Information Technology sector. The firm was specifically recognized for Innovation, People Management, and Social Responsibility.
“Booz Allen believes deeply in the power of our diverse, values-driven workforce to change the world,” said Chief People Officer Betty Thompson. “Every day, our talented people harness collective ingenuity to achieve great things for our clients, colleagues and communities and we are proud to have received this recognition.”