Moneycontrol, India’s leading financial platform with Internet and Mobile Association of India hosted the 3rd successful edition of the Digital Marketers’ Awards on 13th of Dec, at Trident, BKC, Mumbai.
Digital Marketer’s Awards, a premium forum, rewarded the excellence in branding and marketing by bringing elite marketers, brand custodians, advertising and creative honchos under one roof. The awards show recognizes and felicitates the best of the industry professionals who have made outstanding contributions to the branding and marketing fraternity, including International superstar - Priyanka Chopra, who won a special award for “Most Effective Use of Digital Platforms For A Social Cause” at Digital Marketers Awards.
The other winners of the coveted awards included:
Darshana Shah, Chief Marketing Officer at Aditya Birla Capital - Health Insurance Company Limited
Pawan Sarda, Head Digital from Future Group
Arvind RP, VP & Head - Marketing at Kaya Limited
Krishnan Chatterjee, Head of Marketing, Indian Subcontinent at SAP India Pvt Ltd
Rajat Mehta, Senior President & Country Head- Brand, Retail & Digital Marketing at YES Bank
Srinivas Jain, Executive Director and Chief Marketing Officer (Strategy and International Business), SBI Funds Management Pvt Ltd
Rahul Pansare, Head of Marketing at FCA India
Murugan Narayanswamy, Head of Marketing, Domino's Pizza
Alok Agarwal, GM Strategy at GSK Consumer Healthcare
Kiran Viegas, Program Director & Head Corporate Marketing, Happiest Minds Technologies
Anupama Jangid, Head of Marketing at AirAsia
The jury panel of the awards examined contestants based on their campaign’s strategy, communication, creativity, execution and innovation amongst the other parameters to deliver the coveted advertising and marketing awards under each category. While building on the success of its previous chapters, the 3rd consecutive edition of the awards also delivered a riveting evening for the marketing and advertising fraternity.
The prestigious jury board for the awards included Ashish Bhasin, Chairman & CEO- South Asia, Dentsu Aegis Network (Jury Chair), Apala Chavan, Global Chief of Technical Staff, Human Factors International, Pritam Dutta, Global IT Business Partner - Consumer & Employee Tech, HUL, Satbir Singh, Founder & Chief Creative Officer, Thinkstr, Sourabh Gupta, Principal - Technology & Social Practice, TATA Strategic Management Group; while Mr. Adil Zainulbhai served as the keynote speaker for the evening.
Moneycontrol Business Head, Mr. Gautam Shelar states, “Digital Marketing Strategy today is an integral part of marketing plan. The integration and execution of a digital strategy in a business ensures that it becomes an active part of an exceptionally pervasive and equally lucrative online market space. Unwrapping modern technologies and dominance of digital marketing, businesses put their best foot forward to leverage digital's massive reach and get their voice heard. Businesses are either changing their plans of action into a digital one, or amplifying existing marketing strategies with digital advertising techniques. Digital Marketer’s Awards is an initiative to acknowledge and explore how industry players are paving the path in this space through their creativity and innovation.”
Discovery Communications India (DCIN) announced today that it is planning to disrupt the digital space with the launch of bespoke direct-to-consumer, social and mobile-first channels in early 2018.
The new mobile-first channels will focus on four core-interest areas - ‘Military’, ‘Girlist’, ‘Automotive’ and ‘Food’. The first two channels to launch will be VEER by Discovery and RISE by TLC in Q1 2018. These will be followed by specialist automotive and food focused mobile-first channels later in the year.
With an unrivalled content library across these areas, DCIN is uniquely positioned to launch and further develop these special-interest verticals across various social and mobile platforms while also nurturing and nourishing these audience communities with meaningful content. The initiative leverages on the unprecedented growth of passionate online communities that is driving a sizeable 15% of digital video consumption in India in the lifestyle/ factual genre*.
DCIN has identified a big market opportunity in this space in India which has no major at scale digital/mobile-first channels and all OTT services mostly offer long-form linear content on digital even though the consumption trends indicate that 76%** of all online videos watched are short-form (<less 10 minutes long). The mobile first channels from DCIN will have bespoke digital-first, mid-form and short-form content. In the first year itself, VEER by Discovery and RISE by TLC will offer consumers 100+ hours of original content in India.
DCIN has partnered with YouTube, Reliance Jio and Vodafone Play to optimize the launch of these channels and maximize its reach across social and mobile platforms.
Talking about the initiative, Karan Bajaj, Senior Vice President & General Manager, Discovery Communications India, said, “We are thrilled to take Discovery digital in India and accelerate engagement with the growing base of young consumers who are increasingly snacking short form content. These passionate communities form an integral part of the consumption pattern across digital media and we see this trend accentuating further in future. Our digital channels will help us ramp up reach across linear and digital platforms by almost 3 times making it an irresistible proposition for the advertisers who will now have the option to reach out to premium consumers across our linear network and presence across the most popular social and mobile platforms.”
Zulfia Waris, Vice-President, Premium & Digital Networks, Discovery Communications India, said, “The clutter breaking digital-first content proposition of VEER by Discovery and Rise by TLC is designed to help us achieve our ambition of being the #1 mobile content brand in the country. These will be independent digital channels and not catch-up TV - from the best in military to girl power to automobiles and world food, our aim is to create and nurture passionate interest-based communities with edgy world-class content that resonates.”
Details of the digital channels
VEER by Discovery – Content about our brave armed-forces on Discovery Channel has always generated huge interest and rated highly amongst audiences and the advertising community, making ‘Military’ an important programming focus area. DCIN and Twitter India’s deep dive into Indian’s millennials through social media clearly elucidated that India’s are proud nationalists paving way for the channel that will offer genre-defining content on Indian armed forces. From military strategy, grueling special-forces training regimes to a deep dive into a soldier’s life and more, VEER by Discovery is set to become the go-to destination for military enthusiasts. In the first year itself, VEER by Discovery will offer more than 550 videos across short-form, mid-form and long-form content (not more than 15 minutes) for the military enthusiasts. True to its content, VEER by Discovery will be launched on January 26, 2018.
RISE by TLC – A digital first channel for women, by women. RISE by TLC will give wings to young Indian women with its progressive, clutter-breaking content. It will serve as a platform that provides women a strong voice on a variety of issues in a fun, entertaining manner urging women to move forward, to move society, to challenge norms & ideologies, to move beyond preconceived limitations. RISE by TLC will be a brand with style – no preachy messages, no boring revolution – it will bring alive edgy, ‘girl power’ storytelling. TLC recently debuted Queens of Comedy, India’s first-ever female comedy show on social media and received extremely enthusiastic response with more than 16 million+ views across platforms. The show delivered 95% organic views with an impressive time spent of 14 minutes per episode.
*YouTube 2016 India viewership
**Global Video Insights; Google Consumer Barometer; Media Partners Asia
The live stream of elections will be available in English and Hindi and takes place with the second phase of polling today and on counting day, Monday, December 18, 2017
Twitter is proud to announce today the first live stream of elections from India, as conversations related to the Gujarat Elections on Twitter continue to grow. The political interest and discourse in the Gujarat Elections generated over 800,000 Tweets in the past week alone.
The live stream of the Gujarat elections on Twitter will take place today to cover the second phase of polling, including the highly-anticipated Exit Polls, slated to broadcast both in Hindi and English from 6pm. The live stream on Twitter kicked off with Phase I of polling on Saturday, December 9 and is scheduled to capture live updates through counting day, Monday, December 18, 2017.
Elaborating on the new development, Amrita Tripathi, Acting Head for News Partnerships, Twitter India said, “Twitter is where people come to see what’s happening in India and the world. We’re excited to launch the first live stream of elections in India together with India Today and AajTak, providing people in India and around the world with the opportunity to follow all the election-related action in real-time, with the best analysis and commentary in the business.”
Commenting on the collaboration Salil Kumar, Chief Operating Officer, India Today Group Digital, said, “The election coverage of the India Today Group offers a great mix of capturing the action from the ground and insightful analysis from top experts. Streaming content Live through Twitter gives it an additional reach and allows us to capture the real-time mood and sentiment of the people.”
The live stream is available for free to logged-in and logged-out users on Twitter and connected devices globally; and each stream will be accompanied by a Twitter timeline, featuring in real time Gujarat Election-related conversation.
The live streaming of the Gujarat Election on Twitter is developed in collaboration with India Today and AajTak as part of Twitter’s continuous efforts in taking Digital India to newer heights.
Times Network, part of India’s largest media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as Head of Marketing, TIMES NOW.
In his role, Sujeet will lead the brand’s strategic planning and communication including new brand initiatives, consumer research, market development across ATL, BTL and digital platforms. Based in Mumbai, Sujeet will report to Vivek Srivastava, Executive Vice President, Times Network.
Commenting on the appointment, Vivek Srivastava, Executive Vice President, Times Network said, “I’m delighted to welcome Sujeet to the Times Now team. His vast knowledge and strong capabilities in brand building, marketing communication will add tremendous value to our ambitious growth strategy in the English news segment.”
Speaking on his new role, Sujeet Mishra said, “I’m extremely excited to lead the marketing mandate for a brand that stands for creditability and accuracy in reportage, a reflection of true journalism. I look forward to channelizing my best efforts and strengths into creating impactful marketing campaigns and sustaining the leadership position of Times Now.”
With over 13 years of experience in marketing and brand communications, Sujeet joins Times NOW after a successful stint at ABP News Network where he was overseeing 4 News brands, managed IP events and played a pivotal role in the brand transition of the channel from Star News to ABP News. Sujeet is an alumnus of IIM Ahmedabad’s Marketing Executive Development Program.
AME’s Deadline Extended until December 31st
New York Festivals® AME Awards® for the World’s Best Advertising and Marketing Effectiveness™ has announced the 2018 Grand Jury. Since 1994, the AME Awards jury has honored campaigns world-wide that successfully demonstrate groundbreaking solutions to challenging marketing problems that achieve measurable results.
To date the 2018 Grand Jury includes 107+ award-winning interactive and multidisciplinary marketers with 38% women. AME’s jury is comprised of CEO’s, Chief Strategy Officers, Planning Directors, Global Brand Managers, and Chief Branding Strategists recruited from 40 countries around the globe.
“The caliber of this year’s Grand Jury is recognized internationally for their strategic expertise and their creative accomplishments,” said Michael Demetriades, President of New York Festivals and Executive Director of the AME Awards. “It’s an honor to have these exceptional executives on this year’s jury.”
The AME Awards Grand Jury, a diverse collective of executives assembled from five regions, allows all entries to be judged with cultural relevance within their own region by award-winning strategists and marketers from that specific market. Regions include: North America, Latin America, Europe, Middle East & Africa and Asia Pacific.
AME’s Jury awards Gold, Silver, and Bronze to the highest scoring entries through two rounds of regional judging to account for cultural and economic relevance. This round also selects the AME Green Award winner—the highest scoring, Gold-winning entry for a company whose emphasis is on resource conservation and negative environmental impact. Gold-winning work from all regions is judged by the full international Grand Jury to determine a Platinum Award for each of the five regions
“AME’s Jury members will evaluate entries based on four specific criteria, each weighted by importance: Challenge/Strategy/Objectives - 20%; Creativity - 25%; Execution - 25%; and Results/Effectiveness - 30%, this thorough process assures the most innovative creative work with measurable results are celebrated,” said Mr. Demetriades.
The extended deadline to enter the 2018 AME Awards is December 31, 2017.
Entry details and additional information can be found on the AME website, www.ameawards.com.