05 October 2022 01:09

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To restore the pride of hardworking blue collar worker

Sudhir Chaudhary’s hit show Black & White to telecast viewer’s stories highlighting the growing insensitivity reflected in some recent incidents

“Respect begets respect”; the basic principle of humanity, is sadly lost somewhere in our ever running, fast living urban society. The blatant disregard and disrespect of the most important pillar of our society, the blue collar, has been meted with merciless treatment in recent times.

‘’Aaj Tak ladega apke Swabhimaan ke liye’’ is a vow to correct the malaise in society. Sudhir Chaudhary’s two-way dialogue will educate the public to honour the self-esteem of members of the working class.

Mera Swabhimaan campaign launches today, 3rd Oct’22 with its first segment at 9 pm at Aaj Tak’s prime time show. The campaign’s interactive format invites viewer’s personal stories through self-shot videos of such incidents that happened with or around them. Viewers can share their stories via WhatsApp on this number: +91 86579 00895. The national news channel has also put up a dedicated microsite where viewers can submit their entries in video format- https://www.aajtak.in/mera-swabhimaan.

As a torchbearer, Mera Swabhimaan, Aaj Tak attempts to trigger a revolution by initiating discussion on the basic human code of conduct and strives to build a place of pride in the society.
As the channel takes a stand for your Swabhimaan, we at Aaj Tak, urge the public to come out in full support of this campaign and submit your stories for the country to see. Participate in the campaign actively to reinstate the lost respect of the strongest and most hardworking pillar of our society.

The brand wins 104 Marketing awards within the first two quarters of FY23, a never seen before feat in the category.

Bhojpuri, a unique regional bastion which has its consumers spread across India and global diaspora, given it being the highest migration community in India. A pool with rich social, cultural, historical and demographical milieu to be tapped. Yet, its TV entertainment category remained merely a commoditised landscape, side-lining and underserving its ever-evolving viewer base. Circa 2019, birth of Zee Entertainment Enterprises Ltd’s, first curated Bhojpuri movie channel ZEE Biskope aimed at addressing the audience with need-specific, aspiration-specific and psychography-specific content and projections. No wonder, not only it became the first ever channel in the category to open at Numero Uno position but also earned the distinct glory of the first Bhojpuri channel to elevate the work to such a level of excellence that it was appreciated, hailed and adorned across the most prestigious professional forums, a fete till that time un-achieved by any other brand in the category. The leading Bhojpuri channel scripted a glorious chapter in its marketing journey by winning 105 marketing awards in the last financial year. However, that’s not where it all ends. The brand only moved forward & upward. After winning 27 metals at ACEF Content Marketing & Asian Leadership Awards, ZEE Biskope has etched history again hitting over a century of Marketing awards: 104 to be specific in just 2 quarters of this financial year.

Speaking about this great fete, Mr. Samrat Ghosh, Chief Cluster Officer East, ZEEL, said, “ZEE Biskope is built on the core premise of establishing, celebrating, and elevating the consumer truth in its most engaging form. Since it's launch, the brand has been a beacon of living this philosophy and transforming the category dynamics all the way. It not only reshaped the viewer expectations but also elevated Bhojpuri to a reputed level across respected National as well as Global professional forums. It's indeed a proud moment for all of us at ZEE Biskope.”

Adding to this, Mr. Amarpreet Singh Saini, Chief Channel Officer, Bhojpuri Cluster, said, “ZEE Biskope’s Marketing philosophy is based on three key elements: Innovation, Insights & Engagement. Just about last FY, when we achieved the first milestone by completing a century of Marketing awards within a full year cycle, it was a huge motivation that made our commitment towards consumer centrism stronger and firmer. Such has been the dedication of the team towards bringing the Bhojpuriya soul to screen, that their efforts have not just been appreciated by our ardent viewers but also recognised to the extent that today we stand with yet another century in half the time. A huge congratulations to the team for this rare feat. Here’s to the Bhojpuriya spirit of ZEE Biskope: Aanthon Pahariya Loota Lahariya!”

These awards are not just an endorsement of what the brand believes in at being native to the region that it caters to but also of its firm conviction about Bhojpuri deserving the stature that is due to it. This achievement further accentuates ZEE Biskope’s thought leadership in redefining and shaping the category. Here’s to many more glorious milestones ahead.

NDTV, India's leading English news channel has most recently joined hands with NKN Media FZC as an Exclusive A sales partner in the UAE region.

This partnership offers advertisers & brands in the region an opportunity to partner with one of the most viewed news channels for the astute South Asian Diaspora in the region.

The channel is available on Etisalat Ch No.551 and Du Ch No. 86, both the local networks in UAE.

Since its inception NDTV has been leading the viewership charts in performance and TRPs in UAE’s Indian TV market segment. This strategic partnership is a significant step in that direction, as the channel is striving to strengthen its footprint further.

This again affirms the channels dedication towards the advertisers and brands using this as a unique Ad Innovation Platform, additionally creating local content for the South Asian Diaspora in the region.

 

The podcast company of HT Media Ltd. is celebrating its third year of existence with many milestones. In the past year it has reached a phenomenal 100 Million+ listens from more than 200 Original podcasts in its repository.

This shows the increasing popularity of podcast as an audio product that is showing more promise with each passing month. On this International Podcast Day, HT Smartcast’s podcaster community which comprises of some of the best RJs, Journalists and Subject matter experts, promises to deliver more engaging content.

Genres like science and technology and medicine have also shown potential in the past year. Fiction and Devotional content are constants that will always be popular with the audience. Mr.Ajit Dheer (CEO Radio & Digital Audio, HT Media Ltd.) says “At HT Smartcast, our endeavour is to deliver multi genre content in audio, be it Fiction, News or Health. With a large pool of talent and content creators the year ahead is going to be exciting both for us and the audience.”

Brands and advertisers have also invested in podcasts as a branding and promotion medium and are currently gaining brand awareness with this immersive medium that breaks through the clutter and takes your proposition right through without interruption. How many other mediums can claim to do that?

HT Smartcast continues to move forward with monetization avenues like programmatic advertising in podcasts and branded content. It’s collaborations have always helped brands grow and move further in their brand messaging.

On this International Podcast Day, it strives to become a leader in Podcast Content delivery beyond expectations of it’s listeners and advertisers.

Havas Worldwide India, the creative arm of Havas Group India, has further strengthened its creative team with the appointment of Nikhil Guha and Neeraj Toor as Group Creative Directors.

India has embarked on a creative transformation journey, on the back of significant new business growth that has put the agency on a pedestal and has set it apart from the competition. The agency has not only been in the top 3 spots in the R3 New Business League in the last 12 months but has held the number 1 spot continuously for the last 6 months (February to July 2022).

To further fuel this growth, the agency recently announced the appointment of Anupama Ramaswamy as its Chief Creative Officer. The two new appointments demonstrate Havas Worldwide India’s commitment to consistently strengthening its already formidable team, to make more Meaningful Difference to its clients. Both Nikhil and Neeraj will report to Anupama, who will join the agency in October 2022.

Speaking about the appointments, Bobby Pawar, Chairman and Chief Creative Officer, Havas Group India said, “Nikhil and Neeraj embody the kind of creatives who are perfect for what we’re building, a brand thinking-led, digital-first creative company. Both are strong ideas folk who are very comfortable with the craft and nuances of traditional and non-traditional media. Also, it doesn’t hurt that they are fun to hang out with. I’m sure they, along with their teams, will help Anupama achieve her goal of putting out great work.”

With over 14 years of experience, Nikhil joins Havas Worldwide India from McCann Worldgroup. This is Nikhil’s second stint with the agency; he has also worked with Publicis India and Contract Advertising in the past. Over the course of his career, he has worked on well-known brands such as Nescafe, Zomato, Maggi, SpiceJet, MakeMyTrip, and Nokia, to name a few. His work has also received a plethora of global and local awards, including Bronze Lion at Cannes Lions, a Gold and Grand Prix at the APAC Effies, as well as numerous Effies and Abbys. In fact, his campaign ‘No Child Bride’ for Child Survival India won Havas Worldwide India a Bronze metal at Cannes Lions in 2014.

Neeraj, who has over 13 years of experience, is a digital specialist and has worked in agencies including Dentsu Webchutney and Cheil India in the past. He has worked on leading brands including Samsung, Adidas, Canon, PVR, Adani, and Maruti Suzuki, among others. He was responsible for launching pharmacy brand Zeno Health in Mumbai and Pune with a campaign called Rahat ki Goli. He has won numerous awards for his work, including DMA Asia Echo Awards and the Abbys. He joins Havas Worldwide from Dentsu Impact.

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