Increase of smartphone and feature phone usage in India has certainly created many more avenues for marketers to delve in. It has not only given a more focused reach to them but also a possibility to innovate. But are they going all out in exploring the fullest potential of mobile as a medium? Well as rights come with responsibilities mobile med....

India is one of the fastest growing markets in the world in terms of mobile penetration. With over 930 mn mobile users in India and increasing by 8.35 mn every month, there is a huge opportunity for small and big brands to explore mobile for marketing their products and connect to consumers in more efficient way.

Throwing light on every ....

Toyota has released the world’s first of its kind app, titled “PLUG-IN Championship”, which uses the "plug-in" action as the app's main game controller.

“PLUG-IN Championship” takes the plug-in action where smartphone users connects their device to the recharger, and turns it into an Olympics-like sporting event. "Players” co....

 

Smartphone usage is deeply entrenched in modern consumerism, with sales of smartphones seeing substantial year-on-year growth. Smartphone ownership continues to grow—and that growth pattern is expected to continue for the foreseeable future. According to The Smartphone Consumer 2012, just about half of all Americans over the age of ....

Smartphone adoption is rapidly changing the retail shopping experience. Shoppers armed with smartphones want instant access to pricing information and special offers via their devices.

A growing part of this mega-trend is the use of digital coupons — driven by group-buying, acceptance among the young (and affluent), and ease of redempt....

The short-list of finalists for the Mobile Marketing Association’s (MMA) The Smarties™ India 2012 Awards were announced today across 15 categories with submissions from over 111 entries. The Smarties™ is the only global awards program dedicated exclusively to mobile marketing and recognizes local, regional and international campaigns in a ....

India has about 100,000 bank ATMs and only a small percentage of the 640,000 villages in India have access to banking services. The broadband service roll out to these villages is very slow, however, GPRS connectivity is very good.

Oxigen realized the vacuum of ATM facilities & decided to devise a unique solution that would help brid....

Affle, a leading international smart-media company, today announced its partnership with Yahoo! India for mobile advertising in India. As part of this partnership Affle would sell Yahoo! India’s mobile advertising inventory across feature phones, smart phones and tablets.

With this deal, Affle has thus made a very important addition to....

Smartphones are now common all around and the era of mobile computing is driving shifts in consumer behavior.

People are spending huge amounts of time with mobile apps, more time than with the mobile browser and more time than on the PC.

Data from comScore shows that “4 in every 5 mobile media minutes” is spent with ....

Samsung was advancing ahead of everyone and the Smartphone market was dominated by this Korean company.

The tech world is brimming with discussions as Apple scored a big victory in its smartphone patent infringement case vs. Samsung late Friday afternoon as a jury awarded the victor $1.05 billion in damages.

Investors reacted fav....

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