After the launch of the mighty iphone5 it looks that the two technology giants are taking things head-on. The comparison between the two devices started even before the launch of apple's latest smart phone.

The tough fight in the current mobile market is between Samsung’s Galaxy S3 and Apple iPhone 5. Samsung galaxy s3 is doing incredi....

Early in his presentation to a packed session at the Digital Media Festival, Mindshare’s Asia Pacific Digital Lead, Nick Seckold shared his ideas on how marketers can use mobile to complement their marketing campaigns.

“In an age of ‘always on’, people are always on the move and are socially connected through their mobiles 24/7. ....

Smile Vun Group (SVG), the digital media conglomerate, and Gruner + Jahr’s (a Bertelsmann division) Indian entity, Networkplay today announced the sales transaction of the mobile ad-network- Seventynine.

Seventynine, India’s fastest growing mobile ad network, will be an independent business unit under the Networkplay umbrella, with i....

Once the world’s largest mobile phone company, nokia has fallen so far from grace that it isn’t even one of the world’s top five smartphone producers.

Nokia ranked as the third-largest smartphone manufacturer in IDC’s second-quarter survey. But in the research firm’s third-quarter report, it didn’t even place in the Top 5.

Hungama Digital Media Entertainment Pvt. Ltd. announced its partnership with global mobile media buying platform Adsmobi Inc for mobile advertising to monetise all India inventory. Adsmobi Inc being a mobile media buying platform focusing on placing successful mobile campaigns for mobile advertisers. Hungama Digital Media has successfully manage....

Increase of smartphone and feature phone usage in India has certainly created many more avenues for marketers to delve in. It has not only given a more focused reach to them but also a possibility to innovate. But are they going all out in exploring the fullest potential of mobile as a medium? Well as rights come with responsibilities mobile med....

India is one of the fastest growing markets in the world in terms of mobile penetration. With over 930 mn mobile users in India and increasing by 8.35 mn every month, there is a huge opportunity for small and big brands to explore mobile for marketing their products and connect to consumers in more efficient way.

Throwing light on every ....

Toyota has released the world’s first of its kind app, titled “PLUG-IN Championship”, which uses the "plug-in" action as the app's main game controller.

“PLUG-IN Championship” takes the plug-in action where smartphone users connects their device to the recharger, and turns it into an Olympics-like sporting event. "Players” co....

 

Smartphone usage is deeply entrenched in modern consumerism, with sales of smartphones seeing substantial year-on-year growth. Smartphone ownership continues to grow—and that growth pattern is expected to continue for the foreseeable future. According to The Smartphone Consumer 2012, just about half of all Americans over the age of ....

Smartphone adoption is rapidly changing the retail shopping experience. Shoppers armed with smartphones want instant access to pricing information and special offers via their devices.

A growing part of this mega-trend is the use of digital coupons — driven by group-buying, acceptance among the young (and affluent), and ease of redempt....

Display #