Mobile advertising is one of the fastest growing fields in advertising, which drives the growth of online advertising. Mobile advertising is a platform for advertising through mobile devices such as tablets and smartphones. A rapid increase in the number of mobile devices has induced advertisers to choose mobile advertising.

Search, di....

MEC India and FreeCharge have launched a new ‘Smart Messaging Platform’ to reach out to consumer’s mobile phones with branded high quality, rich media such as Videos, Images, Audio Clips and more, directly, rather than having to push links.

The Smart messaging platform commonly known in the Tech world as ‘MMS+ technology’ merel....

E-commerce is fast reaching a tipping point into mobile commerce. “Mobile commerce adoption is far ahead of expectations,” reads a report out today from Criteo, a performance marketing technology company, which says mobile currently comprises 30 percent of e-commerce transactions globally.

A majority (53 percent) of these transaction....

Opera looks at how global & Indian consumers use mobile devices to shop online

A new report from Opera reveals how consumers use their mobile devices to shop online. It breaks down mobile shopping trends by time of year, days of the week and geography, and showcases the top mobile sites and advertisers of this holiday s....

Former Co-founder & CEO of DONE BY NONE, Amarinder S Dhaliwal, joins YU as the Chief Operating Officer

Ex Indiatimes Shopping and Zigwheels.com to now lead the Internet brand YU

Micromax Informatics, the largest Indian mobile brand, today announced the appointment of Amarinder S Dhaliwal, former co....

MEF's Global Consumer Survey indicates mobile content and commerce is maturing in developed markets with growth economies driving mobile adoption

MEF, the global community for mobile content and commerce, today published the results of its 4th annual Global Consumer Survey, charting consumer behaviour patterns including acr....

Gaana.com, India’s no.1 online music broadcasting service, announces a major revamp of its Android mobile application, making the finest mobile music experience available today, along with new features. The music service is also launching a special referral program, in association with Paytm, where each user can earn talk time of up to INR 100....

According to programmatic tech leader Taptica, users exposed to in-app native ads are also spending five times more compared to standard banner ads

Taptica, a leading provider of mobile user acquisition and targeting technology, is reporting a 35 percent increase or higher in the lifetime value (LTV) of mobile app users when they ar....

Keeping in tune with trends of emerging markets, Facebook has launched ‘Missed Call’ ad unit business in feature phone heavy Indian market. To scale-up its reach over mobile devices Facebook has partnered with VivaConnect for its missed call platform.

VivaConnect holds India’s largest infrastructure for voice & missed cal....

Oracle survey suggests that younger workers need to be more cautious with their mobile devices, highlighting a serious security concern for businesses

News Summary

New research from Oracle has revealed that younger business workers are far more likely to find a way to access work data and applications on th....

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