Video Quality and Video Content are the Key factors driving Mobile Video Sharing in India and other Emerging Markets of the Middle East and South East Asia

Vuclip, the leading premium mobile video on demand (MVOD) service for emerging markets, today released the findings of its Global Video Insights (GVI) Survey for Q2 2015. The fin....

The Apple-Cisco partnership promises to transform the workplace; It may forge a whole new marketplace along the way.

There’s been some highly successful, win-win partnerships in the IT sector over the last 10 months: Google and Luxottica, Uber and Spotify, Snapchat and Square’s Snapcash. Now Apple, which recently be....

Associates with Twitter India for a first on News Television, CNN-IBN and IBN7 empower viewers to watch and engage real-time.

News on social media is no longer about live news feed or trending hashtags. As a first on News Television in India, viewers of CNN IBN and IBN7 can now engage real-time with anchors and....

Omnicom Media Group and Epinion Collaborate to Understand Consumers’ Response to Mobile Advertising

Omnicom Media Group in partnership with Epinion released a study titled The Four Cs of Mobile Advertising centred around mobile advertising trends in Southeast Asia, last week (Sept 18th).

The study redefi....

Young people across the world’s largest advertising markets will spend more time accessing the internet via mobile than via all other devices combined by 2018.

This is the key finding from a new global insight study into changes in mobile behaviour conducted by ZenithOptimedia and GlobalWebIndex.

Mindshare leads the award tally bagging 4 golds and the agency of the year in mobile; PepsiCo declared Marketer of the Year at the SMARTIES™

The Mobile Marketing Association Forum (MMAF) Delhi 2015, came to a close with the announcement of the SMARTIES™ India 2015 awards. Gold, Silver, and Bronze award winners were ....

Mobile internet advertising will overtake newspaper advertising next year, accounting for 12.4% of global adspend while newspapers account for 11.9%, according to ZenithOptimedia’s new Advertising Expenditure Forecasts.

Mobile internet will be the third-largest advertising medium, behind television and desktop internet. Mobile....

By 2020, millennials will account for one third of all retail spending. They've never experienced a world without the internet, and increasingly they shop, socialise and share content on mobiles.

Millennials also don't trust traditional advertising.

They prize authenticity and transparency, they don't have much brand loy....

 

SVG Media and Komli Media India merge to make India’s largest independent mobile marketing platform

·         Combined entity is on the path to become the first billion dollar digital marketing platform from India

·         Combined entity will be the largest Mobile marketing company ....

An all-Brand Jury recognizes innovation and creativity in mobile marketing

The Mobile Marketing Association (MMA), today announced the jury and awards shortlist for the 2015 edition of the MMA India SMARTIES™ Awards. The SMARTIES™ is the world’s only global mobile marketing awards program that ho....

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