Mobile advertising is constantly evolving. No longer are we restricted to presenting brands through unattractive, imposing banners with low quality graphics when we surf the web on our mobiles.

On the occasions where we are, we find these ads annoying, intrusive and ugly. Nowadays, with the rise of smartphones and advancing technolo....

- New company name reflects MEF’s broadening remit as the ecosystem grows - cross border, sector and company size

- Darren Foulds, Managing Director of Barclays Mobile and Pingit, elected as EMEA Chair

- Adia Sowho Head of Digital Media, Etisalat Nigeria elected as Vice-Chair

MEF, the global trade body to....

With the technological advancement, it is extremely essential for advertiser to identify a potential prospect or targeted audience. With the advent of online classified advertising, the advertisers i.e. dealers or individual are able to reach bigger hub of targeted audience with minimal cost or free.

With adopting these technological adv....

• Purchases through mobile shopping more than doubles over the past two years

• Mobile banking apps, in-app shopping, digital wallets enrich the Indian shopping experience

Online purchases made through mobile phones in India have grown by more than 100% over the past two years, indicating a steep upward trend in e-c....

Dyn surveyed more than 1,400 consumers across 11 countries in North America, EMEA and APAC to understand their shopping preferences, what they’re expecting – and experiencing.

The report details the state of online shopping, impact of slow websites and security concerns on online shopping, why retailers struggle to fulfil promises of....

• On an average, a 3G subscriber consumes over 3 times more data than a 2G subscriber

• Use of 3G devices capable of supporting a speed of up to 21.1 Mbps increased from 23% in 2013 to 54% in 2014

Nokia Networks’ MBit Index study*, an annual report on mobile broadband performance in India, reveals a 74% i....

GfK's 2014 sales tracking data shows Latin America is the fastest growing region for smartphones, up 59 percent year-on-year

Globally, unit sales of smartphones with larger screens (5”+) grew 180 percent in 2014. GfK forecasts this to be the largest segment in 2015

Emerging markets will drive growth of smartphone sale....

Affle, a leading Mobile Apps & Ads as a service (MAAS) company today announced the appointment of Alvin Ling as Director – Product Strategy and Aman Grover as Director – Global Delivery.

In their new roles, Alvin will be responsible for driving the Product direction for the Affle Ads Platform by bringing in new adva....

Lack of Trust Hampering App Downloads: MEF Global Consumer Trust Report 2015

·   Half of all consumers surveyed (49%) say a lack of trust limits the amount of apps they download, compared to 37% in 2013

·   72% of mobile consumers are not happy sharing personal data such as location or contact details when using....

Micromax has remarkably ousted Samsung to become the first domestic vendor to take the top spot in the Indian smart phone market, the third largest in the world.

This incredible performance is partly due to Micromax’s continuing appeal to mobile phone users upgrading to smart phones.

Its flagship line of products ....

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