Laptops and Tablets Trail Behind

80% of Vuclip Mobile Video Consumers Watch at Least Once Every 2-3 Days

Vuclip, the world’s largest independent mobile video and media company, announced today the results of a study  of Vuclip’s user base conducted by leading global marketing and research firm Mil....

Mobile messaging application Kik is showing a lot of potential for marketers that are trying to reach a younger demographic with creative, engaging material that goes beyond the banner ad.

Kik is similar to BlackBerry Messenger and iChat and uses a phone’s data plan or Wi-Fi to send and receive messages. Marketers can lev....

Live voting over Missed call predicting election results

Cast your opinion by giving a missed call

Mobility solutions company VivaConnect, has set forth an innovative step with ‘#iChooseMyIndia’ initiative, allowing masses to vote their opinion just by giving a missed call in favo....

It hasn’t been an easy time for HTC. Racing in an extremely competitive environment with much stronger rivals, the brand is well aware of its challenges.

Pushing against its flailing market share, it spent the whole of last year on major marketing initiatives to turnaround its brand.

While tech geeks and enthusiasts were aware ....

But Consumers Remain More Favorable Toward TV Advertising

New 30 Country Study from Millward Brown Identifies Multiscreening Opportunity for Marketers

With multiscreen users spending five hours daily consuming seven hours of screen media, marketers have unique opportunities to connect with people and d....

First global agency partnership delivers innovation in effective rich media advertising at scale on tablets, mobiles and social networks

MediaCom, one of the world's leading media communications specialists, has partnered with leading mobile display ad creation and analytics provider Celtra to deliver more effective advert....

- ‘Skills’ identified as the biggest barrier to industry growth

- Mobile budgets expected to rise sharply by 2019

The latest wave of research, conducted by Warc in association with the Festival of Media Asia Pacific (FOMAP), and the Mobile Marketing Association (MMA), found that while 91% ....

New research provides some unique and interesting insights into the role of mobile in the lives of consumers and their thoughts on opting in to mobile communications from brands.

First things first - to consumers 'mobile' means a smartphone or cellphone. Over half (54%) of the 470  respondents to....

Expands by giving access to Bollywood content to 1.5 million Indians across all operators

BoxTV.com, India’s premier video streaming service, which introduced mobile-enabled payment mode in India last October, has now launched mobile-enabled payments for its subscribers in the UK.

Starting immediately, customers o....

Follo – the Celebrity Connect service from Times Mobile , launched its new offering, StarAuctions. While Follo enables the users to share & receive real-time updates about their favourite celebrities, the recently launched Star Auctions enables follo user to bid and buy memorabilia of their favourite movie stars.

At the launch even....

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