First music streaming service globally to integrate streaming, music videos, and lyrics in one mobile service

Gaana.com, India’s no.1 online music broadcasting service, has launched its upgraded Gaana 4.0 mobile app, integrating music videos and lyrics into its popular music streaming service. With a host of new features,....

Popular mobile dating app Tinder is said to be exploring the idea of native advertising.

The app, which lets its users browse the profiles of people near them and swipe right and left depending on whether they want to reject or show interest in another user, may start to bring in advertisements, a....

Wearable tech is a hot trend this season, seen on the sleeves of consumers walking down the street—and even on models walking the runway. Already, about one in six consumers who have heard about wearables are using them, and among them, 61 percent are wearing fitness bands. But the appeal of wearables goes bey....

From the founders of Doodle Creatives, comes ‘Pipes’. Conceptualized and developed by 20-year old Vinay Anand and 24-year old Siddharth Goliya, Pipes is the world's first personalized news-tracker that gives you the news you want.

Just enter the title, or, in the app’s parlance - ‘Pipes’....

Mobile app Vine has introduced a new service named ‘Vine Messages’.

The new feature will allow its users to send private videos to friends, even if they aren’t signed up to the app.

The private messages can now be created by selected the new “messages” option in the main menu.

Vine Project Manager ....

Laptops and Tablets Trail Behind

80% of Vuclip Mobile Video Consumers Watch at Least Once Every 2-3 Days

Vuclip, the world’s largest independent mobile video and media company, announced today the results of a study  of Vuclip’s user base conducted by leading global marketing and research firm Mil....

Mobile messaging application Kik is showing a lot of potential for marketers that are trying to reach a younger demographic with creative, engaging material that goes beyond the banner ad.

Kik is similar to BlackBerry Messenger and iChat and uses a phone’s data plan or Wi-Fi to send and receive messages. Marketers can lev....

Live voting over Missed call predicting election results

Cast your opinion by giving a missed call

Mobility solutions company VivaConnect, has set forth an innovative step with ‘#iChooseMyIndia’ initiative, allowing masses to vote their opinion just by giving a missed call in favo....

It hasn’t been an easy time for HTC. Racing in an extremely competitive environment with much stronger rivals, the brand is well aware of its challenges.

Pushing against its flailing market share, it spent the whole of last year on major marketing initiatives to turnaround its brand.

While tech geeks and enthusiasts were aware ....

But Consumers Remain More Favorable Toward TV Advertising

New 30 Country Study from Millward Brown Identifies Multiscreening Opportunity for Marketers

With multiscreen users spending five hours daily consuming seven hours of screen media, marketers have unique opportunities to connect with people and d....

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