Quick response (QR) codes let marketers and advertisers make virtually any flat surface—from ads in magazines to billboards on subway platforms—interactive. The concept is simple: Consumers scan the codes with their smartphones, and the codes can initiate any number of actions, including launching a mobile application, taking users to a Web ....

Leading the forward guard of campaign innovations in India, Nokia has partnered RockeTalk, India’s largest Mobile Social Networking Application, and Maxus India to launch Nokia Mobile Antakshari, a unique audio game show.

In addition to be the first ever reality game show on mobile, the ‘excitement factor’ of the Nokia Antaksh....

Android has a bigger U.S. market share than all other mobile operating systems combined, according to a new report by Nielsen.

Texting is the dominant daily mode of communication between teens and all those with whom they communicate.

The volume of texting among teens has risen from 50 tex....

India’s much talked about mobile phone growth is continuing as there has been heavy adoption of mobile phones by much of the population, with the coun....

Apple and Google Android are the two most dominant operating systems in the world and they have a market share of around 75 per cent, but it seems users of iPhones are more loyal.

In the early days of the App Store and Android Market (Google Play) publishers focused on developing an initial presence and, with the limited data available, ....

Nike has enhanced its Nike+ Running App for iPhone, Nike+ Running App for Android, and has included a number of new features that allows you to share your stats with friends online. The world’s largest running club is growing bigger to empower more runners than ever before to track, measure, compare and share their runs across the globe. The n....

Top executives are taking up digital technology, but the extent of the embrace appears to be tempered by their need to remain in control of their business ecosystem, according to new research by MEC and CNBC.  The research surveyed 32 CEOs in multi-national companies across Singapore, Hong Kong, India and China.

Adoption of digital....

Mindshare, the global media network, and Google have announced the launch of ‘Mobile Garage’ a unique venture designed to use Google’s best in class mobile expertise to supercharge the use of mobile by Mindshare’s global client base.

Mobile Garage will see the setting up of mobile hubs around the globe – initially New York....

Mobext, the mobile marketing agency brand of Havas Digital, announces the launch of a proprietary, next generation global mobile messaging platform.  The platform allows companies to launch sophisticated, multi-country mobile messaging campaigns.

Says Rob Griffin, EVP - Global Director of Product Development of Havas Digital: “Wi....

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