22 January 2021 18:55

MediAvataar's News Desk

MediAvataar's News Desk

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Friday, 22 January 2021 00:00

ET NOW drives ‘Vaccine For Growth’

Launches an exclusive Union Budget 2021 programming line-up

India’s leading English Business News channel, ET NOW, has announced an exclusive programming line-up in the run-up to Union Budget 2021. Driving the theme, ‘Vaccine For Growth’, ET NOW's Budget programming is set against the agenda for India's ambitions to become a $5 Trillion economy, as the country sees silver linings after the COVID-19 outbreak.

Capturing the tone and the mood for the Union Budget 2021, ET NOW offers its viewers a comprehensive 360-degree perspective of the prescription that India seeks to grow to its full potential. Amplified with state of the art AR graphics and simplified budget analysis from the most seasoned market anchors, ET NOW brings industry leaders across sectors including R S Sodhi, Managing Director - Amul, Umang Vohra, MD & Global CEO - Cipla, Vibha Padalkar, MD & CEO - HDFC Life Insurance Company, Shefali Goradia, Partner - Deloitte India, A Balasubramanian, CEO - Aditya Birla Sun Life AMC, Sunil Sundaram, MD - Sundaram Mutual Fund, Rajesh Sharma, MD - Capri Global Capital Limited , S Naren, ED and CIO - ICICI Prudential AMC, Raamdeo Agrawal, Chairman - Motilal Oswal Financial, Puneet Chhatwal, Managing Director and Chief Executive Officer – IHCL, Ashok Tyagi, Whole Time Director – DLF, Rajnish Kumar, Former Chairman - SBI amongst others to examine and decode Union Budget 2020 and put forth the nation’s economic priorities. The channel has also partnered with Deloitte India as Knowledge Partner, who will share the views of their Industry Experts on the social, political, and economic implications of the Union Budget.

Programming details below,

1. THE STREET VIEW: In the run-up to the budget, ET NOW helps the viewers you the best themes to play the market volatility and the sectors that are a complete no-go. The special show starting January 25 at 4 pm will feature best market veterans, who will analyse and decode what the D-Street wants to hear from the Finance Minister.

2. STATE OF THE ECONOMY: Presenting an on-ground report of the State of the Economy, ET NOW brings the true picture of the economy on January 25 at 7:30 pm with detailed discussions and interviews of India’s top economists.

3. INDIA DEVELOPMENT DEBATE – BUDGET SPECIAL: Starting January 25 at 9 pm, the budget special IDD will feature exclusive interviews and discussions with industry leaders to deliberate on the economy, markets and every subject that matters and lay out the budget roadmap for India. The eminent voices includes Gita Gopinath , Chief Economist – IMF, Dhruv Shringi, Co-Founder & CEO - Yatra.com, Dr. Niranjan Hiranandani, Co-Founder & Managing Director - Hiranandani Group of Companies, Anurag Katriar, President - National Restaurant Association of India (NRAI), Sanjay Sethi, MD & CEO- Chalet Hotels Ltd, Sangita Reddy, Joint MD - Apollo Hospitals & President, FICCI, Dr Ashutosh Raghuvanshi, Chief Executive Officer & Managing Director - Fortis Healthcare Limited.

4. STATE OF THE ECONOMY-Economists' Panel: Understanding the undertone of Budget 2021 from the best economic experts, Mythili Bhusnurmath, Consulting Editor, ET NOW will decode the current state of our macros with the most respected voices.

5. AGENDA FOR FM: On the eve of the Union Budget ET NOW presents the agenda that is set ahead of the Nirmala Sitharaman Finance Minister, as she tables the make-or-break Union Budget.

6. BUDGET ROUNDTABLE: A roundtable with the biggest voices of the industry to grasp the Budget expectations from the India Inc will be aired on January 27 at 8pm.

7. BUDGET & STARTUPs: What does the thriving start up community expect from the Union Budget.? A special Startup Central show on January 26 at 6pm ahead of the Budget, ET NOW will feature India’s top entrepreneurs, who will talk about their Budget 2021 wish list.

8. ECONOMIC SURVEY: THE MOOD OF THE NATION: On January 29, ET NOW will bring key voices including Krishnamurthy Subramanian, Chief Economic Advisor and Sanjeev Sanyal, Principal Economic Advisor, Dr Sajjid Chinoy, J.P. Morgan’s Chief India Economist and Abheek Barua, Chief Economist and Executive Vice President at HDFC Bank, Dr. Rathin Roy, Managing Director, ODI London amongst others to analyse the economic survey, which will chart out a path for India's revival and explore what ideas the survey will throw up in a post pandemic world.

9. BUDGET DAY: Commencing with the LIVE coverage of the FM speech, think tanks will simplify, analyse, and dissect the Budget and give real-time views as its being delivered. Tracking the economic and political impact of Budget, ET NOW will feature a series of series of in-depth discussions and interviews with key policy makers and present actionable ideas to revive India’s economic growth. As part of the strategic partnership with Deloitte India, ET NOW will also bring an exclusive Budget analysis by experts from Deloitte.



Friday, 22 January 2021 00:00

Trends Shaping Culture and Economies

Wunderman Thompson Launches Annual Future 100 Report

Reveals 100 trends that will shape 2021, from touchless travel to micropreneurs

Wunderman Thompson, a WPP agency, announced today the launch of its annual Future 100 report, lifting the lid on trends shaping the coming 12 months. The report is developed by Wunderman Thompson Intelligence, the agency’s futures think tank and innovation unit.

These wide-ranging trends look at creative innovations set to go mainstream along with shifts in consumer behaviours across 10 sectors.

The one hundred trends are drawn from the culture, technology, travel, branding & marketing, food & drink, beauty, retail, health, business and finance sectors. For the first time the report also looks at work trends, as a mass shift to home working and rising unemployment upends our professional lives.

Mel Edwards, Global CEO, Wunderman Thompson commented, “At a time when gaining a competitive advantage has never been more important, the Future 100 report reveals the key trends that will shape consumer behaviour and define the way ambitious brands engage with their customers during the coming year. These insights will help marketing leaders inspire growth for their organisations and move forward into 2021 with confidence and optimism.”

Developments under the spotlight include:

Micropreneurs: Move over side hustles, there is a startup boom is in the making, fueled by the pandemic and rising unemployment, driving more and more people to make entrepreneurship their next career move

Immunity wellness: The world has never been so interested in how our immune systems can be boosted and the coming year will see numerous experts telling us how, from ancient treatments to DNA research

Mobilizing fandom: Fandoms are taking on a life of their own, moving from simply consuming pop culture to becoming amplifiers and content creators for their idols, online and en masse, with global K-pop fans leading the way

Unbiased banking: Another industry where inclusivity is on the rise is banking – specifically the online-only neobanks, including Simba and Greenwood, which address the frequently overlooked needs of minority groups

Cloud gaming: As video games become the latest media to get Netflixized, major players, including Amazon, Google, Tencent, Microsoft, Sony and Facebook, are betting big on cloud gaming

Touchless travel: From check-in and baggage drop to bathrooms and in-flight entertainment, every aspect of air travel is being reimagined to minimize contact and maximize hygiene to rebuild consumer confidence in travel

Big Brands Go Circular: From Gucci to Uniqlo, fashion brands are getting into the second-hand business, driven by rising sustainability concerns and slimmer wallets

Ghost kitchens: Influenced by the growth of delivery-first dining, this new restaurant concept sees off-premises dining prioritized

Foraged ingredients: Not another food trend, but a beauty one, with the emergence of new skincare brands made with wild-harvested plants and promising potent results

Live commerce: Retail-tainment is moving online with engaging, tailored shopping experiences using video streaming to demonstrate and sell products and interact with customers in real time

Emma Chiu, Global Director at Wunderman Thompson Intelligence, said: “Few of us will have experienced quite as much drama on a societal and global level as we did in 2020 and the fallout from that is more new trends than we’ve seen since we started publishing The Future 100, and behaviours which had been evolving slowly thrust into the mainstream. Knowing which of these trends matter and why has never been so important for marketers at a time when the very survival of many brands depends on adapting at pace.”


SPOTLIGHT brings an exclusive curation of the best of National Geographic films from globally acclaimed filmmakers

National Geographic India has signed three sponsors for its brand new offering – SPOTLIGHT which starts on January 23, 2021. Bringing a rich legacy of over 130+ years of powerful storytelling, the brand will premiere best in class, much acclaimed films every Saturday. LIC, Accenture and KTM Husqvarna Dominar have come on board as powered by sponsors.

National Geographic India’s SPOTLIGHT will present a series of provocative and globally relevant world premium documentaries from the very best filmmakers in the world. With a robust line-up such as Rebuilding Paradise, The Cave, The Last Ice, The Virus Hunters, and many more, viewers will be taken on an awe-inspiring journey with premium, high quality and entertaining programming accompanied by stunning, arresting visuals and cinematography; true to the iconic style of storytelling from the National Geographic brand.

“We always strive to bring stories that have the power to inspire, enlighten and provoke our viewers. With SPOTLIGHT, we have curated a destination to showcase the very best of our films to engage our viewers and offer brands a unique and exclusive proposition to partner with us. We are happy to announce our partnership with esteemed brands like LIC, Accenture and KTM Husqvarna Dominar on this journey,” said Kevin Vaz, President & Head - Infotainment, Kids & Regional Entertainment Channels, Star & Disney India.



Unmasking the year ahead, CNBC-TV18 hosts the biggest digital unconference of the year on Twitter with #2021ReadyWithCNBCTV18

The day-long event witnessed Anupam Kher, CA Rachana Ranade, Amish Tripathi, Atul Khatri, DiaMirza, Alok Kejriwal, Sejal Kumar and Vikas Khanna, help the audience prepare for the year ahead~

The year 2021 – perhaps the most awaited year in modern times! After living through a year of complete uncertainty, people have been eagerly looking forward to 2021 as a year that will bring them a renewed sense ofhope and clarity. CNBC-TV18, being the thought leader in business news and ever cognizant of what their audiences need, set out to guide their audience to prepare for the challenges that the new normal will bring with itself and hosted #2021ReadyWithCNBCTV18 – Unmasking the Year Ahead on Friday, January 15, 2021, from 10 AM – 7:30 PM. The day-long digital unconference on Twitter provided the audiences with solutions-driven foresight, actionable insights and even some lighter momentsto help them face the year head-on. The channel brought together the biggest industry experts from various walks of life to share their experiences in a fun, shared-learning Q&A format.

#2021ReadyWithCNBCTV18 saw experts from across the fields of finance, film-making & entertainment, food, sustainable living, literature and entrepreneurship come together under one platform sharing their experiences and learnings from the pandemic, Challenges faced by their respective industries, Trends that will define 2021, Self-development and growth goals in 2021 amongst other wide-ranging topics. This was done as a one of a kind Twitter Q&A with the celebs and the brand, while also letting Twitter users interact with the celebritiesdirectly at the end of each session. Each celebrity saw an hour dedicated for their interaction with the CNBC-TV18 Twitter community.

Capturing the highlights from the many significant conversations of the day; Actor &UN Ambassador- Dia Mirza emphasized the importance of sustainable living and ways to make one’s life more “green”; Finance YouTuber CA Rachana Ranade shared insightful tips on ‘Financial Wellness’ by advising audiences to SIP (Save, Invest and Prosper).The extremely versatile actor Anupam Kher talked about the growing reliance on online content consumption and how it is a great source of learning for everyone; popular Indian Stand-up comedian - Atul Khatri spoke about how easy accessibility of digital media has been instrumental in advancing talents from smaller cities and the co-existence of online and on-ground events post-lockdown. Furthermore, a trendsetter in the culinary world, Michelin Star Awarded Chef, Author and Filmmaker - Vikas Khanna spoke about how post the pandemic and its grave effects, the Feed India initiative was the need of the hour and the collaborative approach that the hospitality sector must adopt to sustain and thrive in the new normal. Best-selling author and diplomat - Amish Tripathi shed light on harnessing creativity with productivityand suggested that one must try penning down their thoughts straight from the heart. Digital entrepreneur & author- Alok Kejriwal highlighted how the pandemic has taught everyone to prioritise and be judicious about their choices. He went on to say that 'Business can only get better' in the times to come with dedication, perseverance while popular YouTuber and internet personality Sejal Kumar spoke about her self-development journey and the confidence to start out on one’s ownand chase their goals.

Commenting on the campaign’s resounding success, Smriti Mehra, CEO, Business News, Network18 said, “As a forward thinking brand, we have always looked at creating opportunities to aid our audience in the best possible way and make a meaningful impact in their journey towards self-growth. This is how the notion of #2021ReadyWithCNBCTV18 was born – a truly interactive ideathat will prepare our audience to face the year with a renewed spirit of hope and positivity. Reinforcing our brand’s commitment to being the ‘Trusted Partner and Ally’ to our audiences, this activity brought together the who’s who of every industryto help navigate the challenges the New Year might throw. The response has been tremendous and we hope to do more of such exciting and value-adding endeavours in the future.”

The success of the event with the digital audience was clearly seen as it garnered an impressive 72.8+ million impressionsand 56.2+ million reach over the course of the day, along with the event hashtag #2021ReadyWithCNBCTV18 trending at no. 3.

To catch the Twitter highlights from the event, check out: https://twitter.com/i/events/1350078852492533762?s=12

BIG Ganga via the KaamWapasi initiative plays an instrumental role towards bringing migrant workers closer to employers who are looking forward to a new pool of talent 

Amidst the many problems and challenges that the pandemic brought forth with it, it was being left without a job that affected the workforce the most. The pressing issue of unemployment left behind a deep impact on not just the migrant workers and breadwinners in the family, but a host of industries across sectors as well who depended on them. BIG Ganga that has always believed in rising in adversities and offering unconditional care has joined hands with Lowe Lintas for a brilliant initiative KaamWapasi that aims to cater and resolve the on-going unemployment issue amongst migrant workers in India.

Supporting migrant workers in these testing times, this one-of-a-kind tech platform shall help them get back to work and assist employers with access to a pool of available workers. Having a penchant for understanding the region better than anyone else, BIG Ganga, shall leverage their extensive presence in the region to create awareness in the job market and reduce the unemployment gap through customized interventions. The initiative urges the workers to call on the toll-free number 1800 202 44 88, follow the process and register themselves accordingly and get their choice of work along with a sense of dignity and self-respect in their labour. In addition to the above-mentioned number, people can also register on the unique tech platform Kaamwapasi.com, a solution operating as a mobile-first site as well as an Interactive Voice Response (IVR). By choosing jobs as per their skill-set and location, the platform will help these migrant workers in taking up active projects a step closer to them. This furthermore enhanced with Big Ganga playing an instrumental role in spreading the awareness as well as routing the people across region towards platform benefitting both migrant workers and employers who are looking forward to access to new talent pool.

Commenting on the initiative, Prathyusha Agarwal, Chief Consumer Officer, ZEE Entertainment Enterprises Ltd said, “As a responsible media & entertainment platform, we at ZEE believe in serving the community to the very best of our capabilities, coming together with like-minded partners to create extraordinary solutions. The KaamWapasi initiative in partnership with Lowe Lintas is a purposive step in that direction enabling our Big Ganga audiences to take active charge of their livelihoods for a tomorrow that’s better than the pandemic-hit today. Providing a tech-enabled tangible route to employment, we see the platform perfectly complementing the government’s efforts to fuel the economy by accelerating the unlock on a greater scale. This initiative we hope, will not only set the bar for what could be done to serve society in one the most-difficult times but would also further encourage brands and people to come together and take ownership of improving the situation.”

Speaking on the initiative, Samrat Ghosh, Cluster Head East, ZEE Entertainment Enterprises Ltd said, “The initiative in partnership with Lowe Lintas is a perfect amalgamation of what Big Ganga stands for. Staying true to our brand ethos of upholding and enhancing regional pride the brand understands that employment is a key social pillar towards ensuring the same. The association with KaamWapasi serves as an endeavour towards the same restoring the same that caters towards the pressing issue of unemployment and bridges the widening gap between employers and workers in a tech-led effective manner. As a brand our philosophy apart from offering inspiring and aspirational content, we intend to enrich the lives of our viewers through multiple initiatives & the said initiative will help to enrich and brighten their lives.’

Talking about the initiative, Shantanu Sapre, Executive Director, Lowe Lintas said, “It’s really wonderful to collaborate with a brand like BIG Ganga who has always come forward to support and help people in the hour of need. Through the KaamWapasi intiative, we are trying to re-build the strong foundation for the workers who have lost their jobs unfortunately in pandemic. The initiative not only aims to re-connect them with urban employers but further propels growth and development in the economy taking it towards the road of recovery.”

BIG Ganga has been a channel that hasn’t only raised the bar of entertainment through its varied offerings time and again but stood up very well on the ground with the people for the people in their hour of need.

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