05 July 2020 10:16

MediAvataar's News Desk

MediAvataar's News Desk

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Bravo’s Emmy-winning competition series “Project Runway” returns for another season of high stakes and fierce fashions, this time exclusively on Discovery Plus, the exciting new D2C streaming app from Discovery India, from 1st July 2020.

Bollywood star Ananya Panday, used this opportunity to binge on one of her favourite shows, Project Runway’s latest Season and she has been enjoying the experience a lot.

Excited about the latest season, Ananya Panday said she hasn’t missed a single season of Project Runway till date, “I am a big Project Runway fan! It is still one of the most exciting fashion-related shows I’ve ever seen. The moment the latest season dropped on Discovery Plus, I binge-watched it immediately. It is commendable how the contestants can create magic out of just a piece of fabric and sometimes, not even that. You know the iconic quote from the show - As you know in fashion, one day you're in. And the next day, you're out...it’s so apt. The most difficult part of the show is how these guys have to bring their best fashionable foot forward for every challenge and it is so inspiring,”

Talking about the show and her favourite judge, Ananya said, "I love the way Nina Garcia provides constructive criticism every single time to the contestants to help them grow. And while, of course, I do miss Heidi Klum and Tim Gunn, I think Karlie Kloss is doing a great job. Season 18 turned out to be just as awesome as I expected it to be.”

She added, “My favourite challenge this season was the one where they had to create victory outfits for real-life 2020 Olympic and Paralympic athletes. Only with real talent and eye for detail, one would be able to come up with something so fabulous that is going to be worn by achievers and real stars of sports!”

Catch Project Runway streaming exclusively on Discovery Plus from 1st July, 2020

Netflix has hired marketing veteran Bozoma Saint John, a former senior exec at Apple, Uber and most recently Endeavor, as its new CMO, the company announced.

The former chief brand officer at Uber succeeds Jackie Lee-Joe, who is leaving Netflix for personal reasons.Saint John will report to Netflix chief content officer Ted Sarandos.

“I’m thrilled to join Netflix, especially at a time when storytelling is critical to our global, societal well-being,” said Saint John. “I feel honored to contribute my experience to an already dynamic legacy, and to continue driving engagement in the future.”

Saint John was head of Global Marketing for Apple Music and iTunes and has worked on number of advertising and marketing campaigns featuring celebrities like Mary J. Blige, Taylor Swift, and more.

Starting in August, Saint John will be responsible for spearheading marketing initiatives for the global entertainment streaming business.

Friday, 03 July 2020 00:00

BIG FM Reigns Supreme in Mumbai

Owing to its purpose-led campaigns and engaging shows, BIG FM sees itself capture the Mumbai market with a resounding 15.1% share for the week 16 of 2020

BIG FM, one of the largest radio networks in the country that has showcased its strength via bold and thought-driven initiatives, is topping the charts again. As per the latest RAM ratings for the week 16-2020 (12-18 April), the radio station has been ranked No. 1 with a 15.1% share. With 31.8 lakh listeners, BIG FM also has the highest listenership in the market. Big FM has 2.85 lakhs more listeners than the next best competitor. Source : RAM | Week 16 2020 | TG – 25+ All | Daypart : Mon-Sun 00:00 – 00:00 | Mumbai

The radio station which is known to strike the right chord with the audience with its content and initiatives has gone on to win the hearts of millions across the city with shows like ‘Yaadon Ka Idiot Box with Neelesh Misra’, ‘Suhaana Safar with Annu Kapoor’, ‘Mumbai Ka Sabse Bada Struggler’ by RJ Abhilash, Apke Jaisi Rani by RJ Rani, Love You Zindagi by RJ Dileep, BIG Retro Swag by DJ Rink among others. ‘Mumbai Maska Maar Ke' with Vrajesh Hirjee has consistently been the top morning show over 50 weeks out of 52 weeks in the last year. Source: Week 14 2019 to Week 13 2020 | Demographic: 25+ All Filter | Daypart: Mon-Fri 07:00:00-11:00:00.

BIG FM also has the highest listenership in Mumbai with 44.13 lacs listeners in the age group of 12+ and 31.8 lacs listeners in the age group of 25+ Source: Week 16-2020 [12APR to 18APR | Mon-Sun 00-00

Get ready to soak in Rain & Romance as ZEE Biskope rejoices Sawan with unique film festivals

With 2 unique movie line-up themes this Sawan, the channel will also bring to its viewers the much-awaited World Television Premiere of ‘Mehraru Chahi Milky White’

Sawan- the month of rain and romance brings in joyful festivities& celebrations. It’s that time of the year when the symphony of raindrops landing on the parched leaves evokes poetic romance while we sip a piping hot tea enjoying the monsoon musings. As an occasion, Sawan has been integrally used by Indian cinema including Bhojpuri movies to portray the essence of love. This July, ZEE Biskope is geared up to treat its viewers with a host of monsoon memories. The Sawan celebrations would commence with two film festivals: Sawandaar Somwar Cinema & Aaaya Sawan Choom Ke making it a Sawan to remember for all the right reasons.

Traditionally, each of the Mondays in Sawan are celebrated as Sawan Ka Mahasomvaar and devoted to the worship of Lord Shiva. While festive quotient is at its all-time high, the entertainment quotient will be super-served by Zee Biskope through its film festival Sawandaar Somwar Cinema. In what shall certainly be a treat to the viewers, the five-week celebration will feature five blockbuster movies being telecasted in each of the Sawan Mondays at 6:30 PM from July 6 to August 3 along with one World Television Premiere. The celebration begins with ‘Sher Singh’on July 6 which featuresPawan Singh and Amrapali Dubey, followed by ‘Nirahua Chalal London’ on July 13 starring Nirahua and Amrapali Dubeyand ‘Ghoonghat Me Ghotala’ starring Parvesh Lal and Mani Bhattacharya on July 20. The biggest offering of the month and World Television Premiere: ‘Mehraru Chahi Milky White’ featuring Priyesh Sinha and Rani Chatterjeescheduled on July 27 at 6:30 pm. The festival shall call it a season with ‘Nirahua Hindustani 3’ starring Nirahua, Amrapali Dubey andShubhi to be telecasted on August 3.

Rejoicing the season of love & romance, Zee Biskope will present its second unique offering Aaya Sawan Choom Ke – a weeklong saga of romantic Bhojpuri moviesscheduled between July 6 to 10 (Monday to Friday) at 9:30 AM.This festival will not only capture the essence of blooming romance in rains but also mark International Kiss Day which falls on July 6. Celebrating Bhojiwood’s passion for love, the romantic film festival will house blockbuster movies like ‘Mohabbat’ starring Chintu Pandey & Kajal Yadav followed by ‘Jigar’ with Nirahua & Anjana Singh as leads, ‘Khiladi’ featuring Khesari Lal Yadav & Madhu Sharma, ‘Challenge’starring Pawan Singh & Madhu Sharma and lastly ‘Dabang Ashiq’ featuring Khesari Lal Yadav, Kajal Raghwani& Anjana Singh.

Speaking on the Sawan celebrations, Amarpreet Singh Saini, Business Head, ZEE Biskope & BIG Ganga said, “The month of Sawan is celebrated for festivals, rain and romance. We aim to bring this multifaceted celebration to our viewers through a series of hyper local movie festivals. While Sawandaar Somwaar Cinema will offer delightful family entertainment in the festive evenings, Aaya Sawan Choom Ke will cater to the youth in the region. As a brand built on its core promise of Aanthon Pahariya Loota Lahariya, ZEE Biskope will celebrate Sawan the joyful and fun way.”

Friday, 03 July 2020 00:00

Creating Content in a Crisis

As a global live and on-demand sports streaming service, you’d least expect an absence of live sport to be your biggest challenge. Yet that’s exactly what happened in March this year.

DAZN has scaled quickly since launching in 2016 and now streams coverage of more than 25,000 events annually through rights agreements with 800 sports leagues and competitions to millions of customers in nine of the most sports obsessed nations in the world.

However, as coronavirus became a global pandemic and the majority of live sport was paused, everything changed, and we suddenly had to find new ways to take fans closer to the sports and athletes they love.

The solution was to pivot our entire content strategy to create the richest sports video on demand offering to retain and entertain subscribers who unexpectedly found themselves in lockdown. This was made more difficult because not only were key protagonists in the world of sport self-isolating, but our production teams were also working from home.

The approach came to be defined by five pillars, each designed to bring a fresh perspective on sport and give viewers a breadth and depth of content that reflected DAZN’s point of view. The look of the platform was also revamped to simplify content discovery when we were without live events to dictate the schedule as normal.

‘DAZN Diaries’ was the umbrella brand for a series of content offering extraordinary insights into the world of sports under lockdown. Italian TV personality Diletta Leotta presented the format in that market, chatting virtually with football legends Francesco Totti and Fabio Cannavaro but also many other champions from multiple sports. In Germany, the quirky My Neighbour, the World Cup Winner saw DAZN reporter Sebastian Benesch talk daily on his balcony to Italia 1990 winner Andreas Brehme about everything under the sun. Luckily for us, they really were neighbours.

‘Archive re-imagined’ brought to life some of sport’s greatest events in new, never-before-seen ways. In the US, for example, Saturday Fight Live has become a popular weekly show in which boxing stars and personalities analyse classic fights they were involved in. Guests so far have included three-division world champion Canelo Alvarez, the legendary Oscar De La Hoya and leading promoter Eddie Hearn who watched back Joshua vs Ruiz 1 in full for the first time.

Experimentation with esports continued under lockdown, with the F1 esports Virtual Grand Prix streamed in Japan, Bundesliga at Home shown in Germany and the ePremier League made available to customers in Canada, Japan and Spain. And across our markets, new chat formats generated plenty of opinion and headlines, notably Anthony Joshua’s revelation during a guest appearance on Boxing with Chris Mannix that he would willingly fight Tyson Fury behind closed doors to make the bout happen.

DAZN already has a developed ‘originals and documentaries’ pipeline, primarily focused on bringing fans new content during off-seasons. Lockdown meant delivery of some titles could be brought forward, including brand new production Unconditional – A Mother’s Story with the first episode telling the story of Spanish MotoGP champion Marc Márquez from a uniquely intimate angle. For customers in Japan, we brought popular football manga animation series Captain Tsubasa to the platform on its 40th anniversary, with two episodes made available every day.

Last, but not least, some live sport did continue and DAZN was there to stream it. PDC took fans into the homes of elite darts players for 32 consecutive nights. The Nippon Professional Baseball league managed 66 pre-season matches behind closed doors before having to stop. UFC led the way in fight sports and WWE kept fans entertained from their Florida ‘performance centre’. Three days of the NFL Draft, conducted using a virtual format and streamed on DAZN Canada, seemed to be even bigger than the normal physical event.

None of this would have been possible without the introduction of cloud-based remote production technology that was rolled out across the business last year. This allows our content team to continue to develop and deliver quality content to our platform from their own homes.

Thankfully more live sport is beginning to return. The Bundesliga in Germany was the first major football league to resume with Nippon Professional Baseball friendlies in Japan not far behind. With Serie A in Italy back in action from 20 June, following the Premier League and LaLiga, there’s a lot to look forward to on DAZN.

What’s certain is that we have learnt a lot from the last few weeks and that, ultimately, has made us stronger. New creative thinking and uses of technology forged in response to the circumstances has helped to change the way we capture original content and upped our game.

The stage is set. Fans cannot wait for the return of more live sport and our creative and technical capabilities have never been better. Together with fans everywhere, we look forward to witnessing the greatest comeback of all time – of live sport itself.

 

Written by Jamie Rice,EVP Global Content at DAZN

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