15 October 2019 07:50

MediAvataar's News Desk

MediAvataar's News Desk

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India’s no. 1 premium Hindi GEC – COLORS and leader of Kannada entertainment – COLORS Kannada are now available for a special festive period price of ₹ 12*

Spreading the cheer this festive season, Viacom18 announces a-la-carte price for its flagship Hindi GEC COLORS and Kannada GEC COLORS Kannada at Rs 12/month each. In line with this special festive price, Viacom18 is launching a consumer awareness campaign ‘Har Din Diwali’ encouraging viewers to now subscribe to these channels at its new price point. As part of this offer, the a-la-carte price of COLORS and COLORS Kannada has been reduced from the present price of ₹19 to ₹12 per month each.

Commenting on the initiative, Sudhanshu Vats, Group CEO & MD, Viacom18 said, “As a broadcast network, our aim is to make our channels more accessible and affordable to all viewers across the country. While we are launching a slew of exciting shows on our channels, this festive offer - ‘Har Din Diwali’ will further empower our consumers to access their favourite shows at a more affordable price point.”
In addition to the celebratory pricing, the festive season will also witness the channels showcasing marquee properties such as Bigg Boss 13, Bigg Boss Kannada, Chhoti Sardarni, Shakti, Khatron Ke Khiladi, AgniSakshi, Lakshmi Baramma, Mangala Gowri Maduve, amongst others.

Viacom18 had introduced a pioneering awareness building campaign during the implementation of New Tariff Order, titled ‘Ek Me Hai More Yahaan’ that advocated the comprehensive value for money that the ‘COLORS Wala Value Plus Pack’ provided to its viewers. The campaign had also successfully highlighted the clear concerns of the consumers over the rising costs of entertainment channel packages across genres by defining the strategy of the network wherein all the bouquets across Hindi, English and Regional entertainment were packaged in a manner to help the viewers keep their monthly budgets in check.

Marriage – one of the most sacred bonds between two people which they enter by taking the seven holy vows. But it so often happens that many women are limited to the roles of a wife, mother and care-taker post marriage; they are the ones to give up on their dreams, aspirations & careers for the sake of families.

Hindustan, through its Aathwa Phera campaign challenges the status quo as it takes you on an emotional journey of how a husband promises to treat his wife as an equal in all aspects – from contributing in household chores to taking major family decisions.

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To take the #AathwaPhera pledge, please visit aathwaphera.livehindustan.com or give a missed call on 0-8693-00-3333

Fukrey Boyzzz, a rib-tickling production, from Discovery Kids in association with Excel Entertainment, which captures the innocent and harmless masti/ mischief of kids, has received very positive response to the trailer launch.

The yet to be launched series which is based on the super hit Bollywood franchise ‘Fukrey’ and ‘Fukrey Returns’, has attracted significant traction from leading advertisers. The show which promises to make you ROFL premiers on Oct 12 on Discovery Kids at 1:30 pm and 7:30 pm.

“We knew, we had a winner at hand, the moment we saw first glimpse of the show,” said, Vikram Tanna, Head of Advertising Sales – South Asia, Discovery.

Leading advertisers such as Britannia Cakes and Complan have come on board as ‘Co-Powered by’ sponsors while Parle Magix, Dettol, Godrej Appliances, Mamy Poko and Crax have come on board as Associate Sponsors.

Fukrey Boyzzz is Discovery Kids’ second IP based on Bollywood. Earlier, the channel revolutionized the revolutionized the Indian animation industry with ‘Little Singham’ – an animation series inspired by India’s most successful Supercop brand ‘Singham’.

“This strong vindication from the advertising community is a testimony to the strength of Discovery Kids channel as well as our orientation to deliver value to our clients,” added, Vikram. “We have more interest coming in, but we don’t have inventory left to sell.”

Women are more likely than men to seek expert help while men tend to be more embarrassed to address their mental health issues

Most Indians would seek professional help if they or someone they knew was suffering from mental health problems, however, the proportion recommending expert assistance varies markedly depending on the type of issue, new research from YouGov reveals.

The data shows women are more likely than men to seek professional help (76% vs 63%). Compared to all groups, even Gen X is more likely to do so (79%).

Apart from this, two-third (66%) would talk to a family member or close friend regarding this. Two in five (39%) would take alternative medicine or therapy while a third would either research online for help (33%) or talk to a trusted authority figure, like a religious leader (30%). A quarter also said they would either go a general practitioner or handle it on their own (25%).

However, the proportion who would recommend someone to seek professional help varies greatly depending on the type of mental health issue.

The study finds that majorities would suggest taking expert assistance for mental health issues such as having suicidal thoughts (65%), self-harm (54%), anxiety issues (52%) and unusual behaviour (52%). Fewer than half, though, would recommend professional help when it came to alcohol or drug abuse (47%), prolonged sadness (47%) and feelings of extreme highs and lows (45%). In all these cases, women are more likely than men to endorse expert assistance.

Even though there is a willingness to reach out to professionals for help in many circumstances, YouGov’s research suggests that a stigma exists around mental illness in India. Almost half (47%) say that they would not feel comfortable talking about their mental health if they were to struggle with it in the future. Similarly, two in five said they would not be comfortable in going to a mental health professional (43%), or talking to someone who has mental issues (40%) and more than a third (37%) would be embarrassed to deal with their own issues.

The data shows that men are more likely than women to be embarrassed about addressing their mental issues (52% of men vs 41% of women) and also less willing to seek professional help (50% of men vs 37% of women).

Three in five think that the most effective way to eliminate this stigma would be by talking openly about mental health treatments as one would discuss physical health treatments (62%), by promoting mental wellness through well-being activities in families, schools, and communities (62%) and by normalizing mental health conversations amongst people around us (60%).

Data collected online by YouGov Omnibus among around 1011 respondents in India in September 2019 using YouGov’s panel of over 6 million people worldwide. Data is representative of the adult online population in the country

A category first – The show will see Bollywood celebrities spill some sass and burn some calories while working out with Sophie Choudry for #EduTok

● #EduTok is TikTok’s most popular campaign that encourages users to share their knowledge with the TikTok community across themes including fitness

VOOT, India’s second largest premium video on demand platform has collaborated with TikTok, world’s leading short video platform, to make B-town favorites sweat out secrets as they ditch the usual couch and ‘Work It Up” in the all new celebrity chat show- TikTok India presents “Work It Up”. Hosted by Bollywood insider and fitness queen, Sophie Choudry, the show is all set to engage its viewers with fun, fitness and diet stories from their favorite Bollywood celebrities, whilst they get candid and reveal their fun and edgy locker room secrets. The show will go live starting 13th October 2019, exclusively on VOOT.

Launched in April, VOOT Studio is a playbook for advertisers and brands across categories that has been built using a combination of creative storytelling, in-house production expertise, interactivity offerings, and platform reach all coming together to meet the brand objectives. The upcoming show “Work It Up” has been conceptualized by VOOT Studio for TikTok under the #EduTok initiative, one of TikTok’s most successful knowledge-based campaigns that encourages TikTok users to create educational, inspirational and meaningful content across themes, including fitness and well-being. This is India’s first chat show under #EduTok where Voot Studio and TikTok have come together to bring a healthy change in the society with leading Bollywood celebs sharing their fitness mantras with Voot viewers and TikTok’s 200 million strong community of users

After the massive popularity of VOOT’s celebrity chat show Feet Up with the Stars, the all new quirky and category first chat show presented by TikTok India will reveal fitness regimes, fun workouts, and more, that make B-Town celebs stunning and popular amongst their fans. “Work It Up” is a 7part series featuring leading Bollywood faces such as Kriti Sanon, Vaani Kapoor, Malaika Arora and many more.

Speaking about the show, Akash Banerj, Head – AVOD Business, VOOT said “VOOT has continuously created content that is immersive and provides an ideal opportunity for brands to integrate and effectively deliver their brand proposition. The recently launched VOOT Studio is focused on leveraging this story telling capability by providing high engagement, innovative and relevant brand solutions for advertisers beyond the conventional 30 seconder format.

“Work it Up created in association with TikTok India is one such initiative that will entertain while educating its viewers through the #EduTok initiative. We are sure that audiences will enjoy the show while also learning from the fitness stories of their favorite stars.”

Speaking about the association with VOOT, Sachin Sharma, Director-Sales and Partnerships, TikTok India said, “#EduTok was conceptualised with an aim to ensure that learning becomes fun and engaging. Fitness is a popular and prominent category among on TikTok’s #EduTok. We are thrilled about our collaboration with VOOT as it’s the perfect platform to encourage people to adopt fitness as a lifestyle and inspire them through some of their favourite celebrities. We are excited to see the reaction of our users for the show and look forward to being a part of something that is entertaining and trendy yet inspirational.”

Set to stream soon exclusively on VOOT, TikTok presents “Work it Up” With Sophie Choudry will give you a sneak peek into the glamorous, sassy, chic and charismatic lives of your favorite stars who have made gym looks popular.

So, grab some healthy treats and get your weekly dose of fitness hacks on TikTok presents ‘Work it Up” with Sophie, streaming starting 13th October, exclusively on VOOT!

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