15 October 2019 07:07

MediAvataar's News Desk

MediAvataar's News Desk

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India witnesses +177% Increase in revenue: +42% in conversions and +95% in average order values

Criteo , the advertising platform for the open Internet, today released seasonal data in anticipation of Diwali, to help e-commerce companies and online retailers better understand the buying behaviour of their customers during the festive season in India. The seasonal data, based on consumers’ online browsing and buying behaviour during the peak season, revealed that the highest sales peak and website traffic were witnessed a month before Diwali. +91% Uplift in online retail sales in the weeks leading up to Diwali.

As the major ecommerce players in India ride on the growing popularity of online shopping, festive season has become a period of great significance. Almost every ecommerce player in the ecosystem launches mega-sales during the festive season as consumers look to explore thousands of brands online and spend their disposable income. There is a brand war with high budget spending on advertisements as well as sales offers on consumer products and services.

According to Criteo’s findings, which are based on an aggregated analysis of 412 million retail shopping transactions made in India last year, it revealed that traffic and sales start to pick up in September and reach highs during October. Traffic reaches a peak increase of +101% four weeks prior, and sales peak the week before Diwali.

Expressing his views on the Diwali season trends, Kenneth Pao, Executive Managing Director, APAC, Criteo said: “The shopping spree amongst Indians starts in the month of August with the Rakshabandhan festival and this buying trend continues and strengthens until Diwali in October/November and Indian buying trend changes tremendously. At Criteo, we identified many trends through the analysis of 412 million retail shopping transactions, on an aggregated basis. The festive season in the last few years has seen a trend of large number of shoppers shifting from traditional modes of shopping to online shopping. With a rapid increase in the number of smartphones and mobile data consumption, phones have become the first point of brand interaction with their users. With the rising adoption of m-commerce and huge discounts offered by ecommerce players, Diwali automatically becomes the season of shopping. We are witnessing huge uplift in sales, revenue and online traffic on ecommerce portals, many factors contribute to this trend, such as the ease of digital payment and the readiness of consumers to try the various payment methods. Huge budgets that are specially allocated by brands for advertisements during the Diwali sale period is yet another major factor. ”

According to data gathered by Criteo, retailers should bid more aggressively and consistently, and should start doing so at least 5-6 weeks before Diwali. High average order values could also be seen throughout this period. There is an increase of +42% in conversions and +95% in average order values, which led to a +177% increase in revenue. 40% of shoppers in October were either new or had not been seen in two months.

Strong uplift in retail sales is seen on mobile web and app, three weeks before Diwali. The uplift in sales from app is the highest a month prior to Diwali. App and mobile consistently see the highest surges in the 3 weeks before Diwali. This may be due to consumers having less time to spend on their PCs/laptops during the festival period, which in turn causes them to use their smartphones to complete last-minute purchases. Up to +66% uplift in retail sales from apps and +29% increase in retail sales from mobile web in the weeks leading up to Diwali. This clearly shows that m-commerce is experiencing a huge rise in India. Consumers can easily explore thousands of products and brands at their own convenience, which saves time, money and energy.

Bookings to India start surging in September and remain high into the second week of October, reaching a peak increase of +48%. Travel to India also see peaks in the month following Diwali. Criteo also analysed the trends from identifying 23 million flight bookings across desktop, smartphones and tablets from 32 travel advertisers in India.

Country’s leading creative agencies and brands showcase inspiring Thumbstopping work that redefines mobile storytelling in under ten seconds

Facebook India today hosted the inaugural Thumbstoppers Summit, the biggest platform in Asia for creativity in mobile video advertising. The summit was attended by leading personalities from the advertising and marketing fraternity, including chief creative officers of leading agencies, creative professionals, numerous brands, leading Bollywood directors Kiran Rao and Zoya Akhtar, and rapper Naezy to connect, celebrate, and be inspired by creativity in mobile video advertising.

The summit opened with a keynote by Ajit Mohan, MD and VP of Facebook India, talking about the future of video in India, and how Facebook and its family of apps are driving curated video experiences, and enabling social video in the country giving businesses and people a range of ways to create, express, and communicate.

Launched in May, Facebook Thumbstoppers has inspired the advertising and marketing community to create short-form mobile video ads that are built for the medium rather than adapted from other formats. Thumbstoppers are those stories that can stop thumbs from scrolling and evoke emotions with the potential of changing human behavior in less than ten seconds. Since its launch, Thumbstoppers has seen leading creative agency Wunderman Thompson, film director and producer Kiran Rao, and ad-filmmaker Prakash Verma make Thumbstopper films to help pivot the advertising and marketing communities to embrace mobile-first storytelling. In just five months tens of brands and thousands creative professionals from across the country have adopted and shown support for Thumbstoppers as the new way of video advertising in the age of mobile.

Speaking about the initiative, Sandeep Bhushan, Director and Head, Global Marketing Solutions (GMS), Facebook India, said, “Video is central to our vision for India, and how we are building for people, communities, businesses in the country. From In-stream on Facebook to Stories on Instagram, there are multiple video ad formats on Facebook that can be used by both large and small businesses to reach their consumers, and drive the desired business results. Thumbstoppers is the most effective way to do storytelling for mobile video advertising, and it’s been heartening to see the marketing and advertising industry create and produce such inspiring Thumbstopping work in just five months.”

The Summit also served as the concluding event for Thumbstoppers Challenge, which had invited members of the creative and advertising community to submit their short-form video stories with the aim of inspiring creative professionals, brands, and agencies to build for mobile as a medium. The Challenge saw more than 3500 entries from across the country. Of these, 60 entries were from brands from across verticals and industries with six films from Dove, Sofy, Vodafone, Unilever Sustainability, and Royal Enfield making it to the top 16 films that were recognized and unveiled for the first time today. All 16 winning films have been directed by celebrated Ad-film maker Prakash Verma and the top four winners stand a chance to travel to Cannes next year.

Kavita Nair, Chief Brand and Digital Transformation Officer, Vodafone Idea Ltd. said, “The ubiquitous reach of mobile phone makes it a very powerful tool for marketers. It gives brands more options to engage with the customers, hence, making mobile marketing a medium that the brands can no longer afford to ignore. Vodafone has long realized this need and has been innovative in its approach while telling stories which has helped create a bond with the customers. Thumbstoppers is bridging a key gap in the industry by inspiring creative talent and brands to rethink storytelling for mobile. We are extremely thrilled that Vodafone is among the top Thumbstopper films that got recognized today.”

Thumbstoppers is an industry-first program in partnership with leaders from the advertising industry - Wunderman Thompson, Ogilvy, Leo Burnett, McCann MullenLowe Lintas Group, and Dentsu Aegis Network. In the last five months, almost 1000 creative professionals have been trained from 56 agencies to help drive effective business results for their clients, and cater to wider consumer sentiment.

The esteemed panelists at the summit spoke on different facets of storytelling. Sandeep Kohli, Executive Director, Personal Care, Unilever, and Kavita Nair spoke about ‘Brands in Culture: Thumbstop to future proof creativity’. Zoya Akhtar spoke about ‘Reimagining Storytelling: How can you infiltrate popular culture and stay relevant at scale?’, Naezy spoke about, ‘Reimagining Storytelling Through Music’, and Kiran Rao not only spoke about ‘Storytelling with Impact for Social Good’, but also unveiled two new films for Facebook Thumbstoppers on Facebook’s Blood Donations feature. Launched in 2017, the Blood Donation feature on Facebook connects people willing to donate blood with opportunities nearby. People can sign up as donors on Facebook, and get notified when blood banks in their area post about their blood requirements.

Winner Details:

The top four winners, in no chronological order are Rachita Kotwal from FoxyMoron in the category ‘Products We Love’ for the film ‘Fathers should be a part of their daughter’s menstrual journey’, Samriddhi Shah from Wunderman Thompson in the category ‘Breaking Stereotypes/Social Causes’ for the film ‘Just because home makers don’t earn, doesn’t mean they shouldn’t be respected’, Shib Nath Sen from Wunderman Thompson in the category ‘Start A Habit’ for the film ‘Peeing on roads!’ and Swati Subramanian from Leo Burnett in the category ‘Little Big Moments’ for the film ‘Divisive behaviour in our society towards people with different orientation/preferences’.

The other 12 winners across the four categories are Akshay Seth and Ashok Karkala from Ogilvy, Nuzhath Enayath from Wunderman Thompson, Gitanjali Bhattacharya from Interactive Avenues, Anirudh Venugopal from Dentsu Webchutney, Yashaswini Singh from Wunderman Thompson, Chhavi Sahni from Ogilvy, Austin Dsouza from Ogilvy, Ravi Shankar Mishra from ADK Fortune, Rashmi Yadav from Dentsu Isobar, Akshay Seth and Chinmay Raut from Ogilvy, Sunetro Lahiri from The Glitch and Keshav Nagpal from The Glitch.

Mumbai is eighth city to launch Bloomberg New Voices Initiative

Bloomberg today announced the inaugural Bloomberg Equality Summit to be held in Asia. The event will take place on October 14-15, 2019 in Mumbai with an opening keynote speech by Honorable Minister Smriti Irani, India's Minister for Women and Child Development and Minister of Textiles. Key sponsors are P&G, Standard Chartered Bank and Hyatt.

Bloomberg is bringing its flagship Equality Summit to Asia for the first time. The conference will convene global and regional business, academic and political leaders, advocates and activists to discuss the future of equality in the workforce, how we get there and what is at stake for the economy and society at-large.

“The Bloomberg Equality Summit is held at a critical time. Asia is a key growth engine for the world but progress is marred by the inequality we see in so many countries in the region,” said Mallika Kapur, Senior Editor, Asia Pacific, Bloomberg Live. “Equality matters. Gender diversity matters. When more women join the workforce, everyone benefits - the company, the community, the economy. We look forward to facilitating open, honest and solution-oriented conversations to pave the way for a more equitable future.”

The Summit starts on October 14 with the launch of Bloomberg New Voices Initiative in India, a screening of the multi-award winning documentary “Son Rise”, and a discussion spearheaded by the UN Women’s HeForShe campaign.

Bloomberg will expand the media training program of its global New Voices initiative to Mumbai, the eighth city to join Dubai, Hong Kong, London, New York, Toronto, San Francisco and Sydney. This program provides funding for one-on-one media training for top women executives and other under-represented voices.

Bloomberg’s New Voices aims to increase the representation of women sources in both online and on-air content. The initiative also includes the establishment of a definitive global database of women experts in finance and business, and a system to track diverse sourcing in Bloomberg’s news coverage.

“At Hyatt, we care for people so they can be their best and an inclusive culture is fundamental to our purpose of care,” said Malaika Myers, chief human resources officer, Hyatt. “Creating and maintaining an environment in which Hyatt colleagues can bring their true selves to work each day is a top focus and we continue to prioritize initiatives that foster a more diverse Hyatt family. We are thrilled to be part of the Bloomberg Equality Summit and collaborate with other global organizations that share our focus on inclusion and diversity to close existing gaps and create a more equal workforce.”

“Diversity is key to our future success and gender equality is a vital component,” said Simon Cooper, CEO of Corporate, Commercial & Institutional Banking and Chair of the bank’s Diversity & Inclusion Council. ”Our clients are diverse and we should be the same to ensure that they get the best experience with the bank. We’re also missing out on a huge part of the talent pool if we are skewed towards one gender. We are very pleased to be working with Bloomberg to highlight the importance of fostering equality in the workplace as part of a broader strategic pillar that includes signing the Women in Finance Charter and committing to helping women occupy 30% of the top four levels of our senior roles by 2020.”

Discussion topics include:

Business case for inclusion and how global companies are driving equality around the world

Financial inclusion in India

Gender and justice

Empowering women through micro-entrepreneurship

LGBT inclusion around the world

Bridging the digital divide

Sustainable fashion

Speakers confirmed to date include:

Rajnish Kumar, Chairman, State Bank of India
Aditya Puri, Managing Director, HDFC
Vishal Agrawal, Vice President, Global Emerging Markets Equities, BlackRock
Vibha Bakshi, Director and Producer
Peter Betzel, CEO IKEA India
Neerja Birla, Founder and Chairperson, MPower
Jitendar Chhatar, Farmer
Simon Cooper, Chief Executive, Corporate, Commercial & Institutional Banking, Standard Chartered
Milind Deora, Former Minister for Telecom, IT, Posts, Shipping & Ports, India
Anita Dongre, Founder, House of Anita Dongre
Madhusudan Gopalan, CEO & MD, South Asia, Procter & Gamble
CP Gurnani, Managing Director and CEO, Tech Mahindra
Namrita Jhangiani, Partner, Egon Zehnder
Dhruv Lakra, Founder, Mirakle Couriers
Marie Lalleman, Managing Director, Global Clients Solutions, Nielsen
Bo Young Lee, Chief Diversity & Inclusion Officer, Uber
Daniel Jae-Won Lee, Executive Director, Levi Strauss Foundation
Malaika Myers, Chief Human Resources Officer, Hyatt Hotels Corporation
Sandra Nandeibam, Model, Transgender Activist
Ted Osius, Vice President, Government Affairs & Public Policy, Google APAC
G V Prasad, Co-Chairman & CEO, Dr. Reddy’s
Reshma Qureshi, Author, Being Reshma
Dr Chhavi Rajawat, Sarpanch, Village Soda, Rajasthan, India
Nishtha Satyam, Deputy Country Representative, UN Women
Parmesh Shahani, Founder, Godrej India Culture Lab
Vinod Shetty, Honorary Director, Acorn Foundation (India)
Tania Singh, CEO, Make Love Not Scars
Chetna Gala Sinha, Founder-Chairperson, Mann Deshi Bank & Mann Deshi Foundation

India’s first reality web series with CEOs in the kitchen

New episodes every week - exclusively on Times Food

Not all business decisions are made in the boardroom with a team of suit-clad, experienced executives ̶ some can be made wearing an apron and white chef hat, over chopping vegetables and cooking lip-smacking delicacies. This is exactly what is happening at Times Food’s Boardroom Kitchen, India’s first reality web series that portrays CEOs of famous companies in the kitchen, enjoying the time off to cook and having interesting conversations with celebrity mentor chef Aditya Bal.

The weekly web series is live on timesfood.com. The first season of this extraordinary reality web series is set to have six episodes. The bigwigs who are a part of Season 1 episodes are Devendra Chawla, CEO of Spencer’s Retail, Sandeep Aggarwal, Founder & CEO of Droom Technologies, Varun Gupta, Director of Kent RO, Samir Modi, Founder and MD of Modicare and Dhiraj Malhotra, CEO of Delhi Capitals. The show will present the little-known personality traits of these successful head honchos in front of viewers who are interested not only in the culinary field but also in leading businesses.

Speaking on the potential of this innovative show, Puneet Gupt, COO - Times Internet said, “Food is the perfect recipe for great conversation - and what better way to take have an insightful peek into the lives of some of the biggest names in the Indian business sector than while cooking great food together. We are excited to be bringing the inaugural edition of the Times Food Boardroom Kitchen for foodies and business enthusiasts across the country where they catch startup founders and business CEOs hanging out in the kitchen chatting, joking and sharing personal stories.”“I had a blast cooking and chatting with Aditya. As an entrepreneur, it's hard to miss how cooking and leading a business are so much similar in the way that they both need the great blend of ingredients to turn out well. I sincerely hope viewers would love the show." Boardroom Kitchen guest, Sandeep Aggarwal, Founder-CEO at Droom said.

This unique mix of food and business is presented by Glen Appliances, the name behind Glen India, which is the country’s largest home and kitchen appliances online store, and powered by Figaro Olive Oil, one of the most trusted and oldest olive oil brand which continues to be, committed to quality and keeping the nutrients of food intact. The International Institute of Culinary Arts is the culinary expertise partner for this web series. The institute is known for its comprehensive culinary courses and contributes to educating the chefs of tomorrow, with a motto of ‘creating excellence in hospitality.’

Refreshes brand identity; dons’ fun, vibrant and bold packaging; offers best of programming line-up across core genres

India’s leading and one-stop destination channel for global lifestyle – TLC – has kick started celebrations of its 15th anniversary in style by launching the best of programming line-up across genres such as Baking, Fashion, Food & Travel, Wedding and home and renovation-based programming. The channel has refreshed its brand identity and adopted a new fun, vibrant and bold packaging to engage deeper with passionate communities who are aspiring to indulge in exotic experiences from fascinating cultures, spectacular locations and the latest in global lifestyle.

The newly launched anniversary campaign from TLC celebrates 15 years of limitless desires and the undeniable bond the channel has created with audiences in India –

Speaking on the occasion, Sai Abishek. Director – Content, Factual & Lifestyle Entertainment, Discovery, said, “AT TLC, we love to indulge our audience in exotic experiences from fascinating cultures, food, spectacular locations and the latest in global lifestyle. The 15th anniversary offers us a fascinating opportunity to capture every facet of global lifestyle with the best of programming across genres for our discerning audiences.”

The best of programming line-up on TLC:

 

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