MediAvataar's News Desk
With a resounding 59.6% viewership on Budget Day, CNBC-TV18 reigns supreme amongst English business news channels once again
CNBC-TV18 and CNBC Awaaz, India’s leading Business news channels, over the years have consistently earned the reputation of being the go-to destination for news consumer to get most accurate and comprehensive coverage of Union Budget. Having dominated the business news genre and being the Voice of the Nation for the past 19 years, the CNBC-TV18 and CNBC Awaaz once again reigned supreme garnering maximum viewership of 59.6% and 68.1% (market share) respectively on the Budget Day*. The day where the eyes and ears of the Indian citizen is hooked onto their screens, CNBC-TV18 and CNBC- Awaaz left no stone unturned in delivering top-quality content via its extensive, exclusive and unmatched coverage.
Speaking on the ratings, Basant Dhawan CEO – English & Business News Cluster, Network18, said “Having earned the reputation as a market leader in the business and finance news space, nothing is more important to us than offering the viewer unmatched coverage. We strive to deliver this not just on Budget Day, but throughout the year. It is the dedication and sheer efforts of the entire team at CNBC-TV18 Network that has led to us being the market leader for almost two decades now. What we have achieved this Budget, with regards to viewership figures is remarkable and one to be proud of. This is going to inspire us to continue to deliver a great product for our viewers all days.”
In what was a landmark Union Budget presented by the country’s very first female finance minister, Nirmala Sitharaman on July 5, the policies and reforms implemented aimed to resolve pressing issues and take the country towards further development. With the day being of severe importance to the country’s economic future, CNBC-TV18 Network provided content and information via an integrated newsroom comprising CNBC-TV18, CNBC Awaaz, CNBC Bajar and www.cnbctv18.com with utmost authenticity and perspective from market experts ensuring that the investor is kept abreast of the day’s events. The Finance Minister’s interview on CNBC-TV18 saw a remarkable share of 98.5%**
Further exemplifying its valiant effort to raise awareness about the Budget in the buildup to the big day, the channel executed a one-of-a-kind on ground initiative that saw the channels join hands with the Dabbawalas of Mumbai. The comprehensive and well-integrated activity on July 4 witnessed Dabbawalas across the city show their support by displaying CNBC-TV18 & CNBC- Awaaz’s message, “Count your calories and your profits.” on the tiffins that they delivered.
*(Source: CNBC-TV18: BARC TG: 22+ AB Males Market: India Period: 5 July, 2019 (24 Hrs) & CNBC- Awaaz: BARC TG: 22+ AB Males Market: HSM Period: 5 July, 2019 (24 Hrs).
**Source: BARC TG: 22+ AB Males Market: India Period: 5th Jul, 2019 (18:14-18:35)
Beats Dubai & Singapore
Goa for obvious reasons remains the favorite travel destination within Indians while Mumbai and Puri are other top preferred destination.
Indians choose ‘Goa’ as their most favorite travel destination. Goa welcomes revelers with the awestruck surprise of ravishing nightlife and exotic beaches. The fascinating architecture of the colonial period, exquisite churches and breathtaking landscape of Goa, magnetize maximum tourists worldwide. A recent study by SEMrush- The online visibility management, and content marketing SaaS platform shows that Goa is searched on an average of 113975 by Indians in Jan-April 2019, making it the topmost travel destination choice within in the home country.
Mumbai with an average search volume of 78600 is the second most preferable tourist spot for Indian. Strategically located on the coastline of the Arabian Sea, Mumbai attracts tourists towards its imperial architecture and glamour of Bollywood film industry. The economic capital of India, this place is a dream city for many aspirants and an ideal tourist destination for Indians and foreigners.
The report finds 58302 average searches for Puri, making it the top third destination on the travel list of Indians, whereas Jaipur gives a tough competition to Puri with an average search volume of 57045.
The SEMRush study also reveals the top 3 websites which Indians use to organize their trips. Paytm, MakeMyTrip and Tripadvisor are the three most searched websites by Indians to plan a trip with an estimated search volume of 32598107, 21210733 and 15271007 respectively. Where in the worldwide search data for the trip-planning websites shows Booking.com, Kayak.com, and Agoda.com as the top 3 choices amongst people.
Booking.com is the frequently searched website for organizing trips worldwide with a significant search volume of 188583928. However, Paytm is the most searched website occurred in 32598107 searches to book a flight and MakeMyTrip as the top website to book hotels with a search volume of 21210733.
Another interesting finding in the study is that 80% of people are booking flights and hotels from mobile phones which is bigger than in other countries. 17.7% of people book flights using desktop and 82.2% use mobile for the same. Wherein, the percentage of people booking hotels using desktop is 31.5% and mobile users is 68.5%.
According to the study, Indians book maximum flight tickets in the month of September, November, and December. November is the peak month for ticket booking with an average search of 5567142. Moreover, the top 3 months to book hotel tickets are November, December, and May with November at the top of the list for appearing in 3467766 searches.
Mr. Fernando Angulo, Head of International Market, SEMrush, said “November is the month with pleasant weather in almost every Indian state and is the best weather to plan a trip within India. Goa relishes a monopoly of being tourist’s favorite holiday spot had been maintaining its legacy to delivering the best vacation experience to the revelers with its magnificent landscape, delicious assortment of multiple cuisines, regal infrastructure, and never-ending list.”
ET NOW, India's leading business news channel has emerged Number 1 on the most important economic event of the year- the Union Budget 2019, on July 05,2019. ET NOW recorded a market share of 55% on Budget Day (Source: BARC| 22+ AB| All India 1mn+| 5th Jul’19| 24 Hrs| Channel Shares %) and 56% market share during the Budget Speech (Source: BARC| 22+ AB| All India 1mn+| 5th Jul’19| 11:00-13:00hrs|Shares %). ET NOW has been indomitable as it continues its winning streak in the English Business News category by dominating viewership for all three mega events this year- Interim Budget, Counting Day & Budget Day.
Leading with the theme, ‘Budget for Bharat’, ET NOW featured a series of shows that focused on the growth agenda for the government. Backed by stellar line up of industry experts and think tanks, ET NOW examined and decoded Union Budget 2019 delivered by Finance Minister Nirmala Sitharaman from a consumer, markets, industry and political perspective. Further amplified by real-time market & data intelligence, ET NOW deployed cutting edge Augmented Reality and 3D graphics, that delivered an immersive and superior viewing experience across on air and across the channel’s digital platforms.
Commenting on the ratings, Nikunj Dalmia, Managing Editor, ET Now said, “Trail blazing Elections 2019 and Interim Budget and now delivering an unparalleled performance on Budget Day, ET NOW has truly stamped its unwavering leadership in the English Business News genre. The bedrock of our success has been our consumer centric approach that enabled our viewers to interpret nation’s biggest events in a simplified manner. With our line-up of superlative think tanks, comprising the biggest voices from politics, policy and India Inc, ET NOW gave viewers minute by minute analysis as the key announcements came in. We thank our viewers for choosing us on all days and more significantly, on the most important days this year”.
On Counting Day (23rd May,2019), ET NOW had a viewership share of a whopping 52% (Source: BARC| 22+ AB| All India 1mn+| 23rd May| 08:00-17:00hrs| Channel Shares %) and during Election week (18th-24th May 2019), ET NOW's channel share stood at 46% (Source: BARC| 22+ AB| All India 1mn+| Wk 21’19| All Days; 24 Hrs| Channel Shares %). On Interim Budget Day in February, ET NOW viewership share was an overwhelming 73% (Source: BARC| 22+ AB| All India 1mn+| 1st Feb’19| 24 Hrs| Channel Shares %) and the run-up to the Budget, ET NOW had a channel share of 50% (Source: BARC| 22+ AB| All India 1mn+|Wk 5’19 (26th Jan-1st Feb’19)|All Days;24 Hrs| Channel Shares %), demonstrating its credibility among its target audience.
iTV Network, Announced AskGandhi.in, an initiative to Promote Mahatma Gandhi’s Ideology amongst Youth
iTV Network associated with the Gandhi Mandela Peace Initiative in Delhi; Various Though Leaders, Policy Makers and industry stalwarts attended the event
iTV Network, India’s leading media and infotainment network and The Sunday Guardian Foundation today announced the launch of AskGandhi.in, an initiative to promote Mahatma Gandhi’s ideology amongst youth.
iTV Network and The Sunday Guardian Foundation in association with Believe Foundation (India) and Dr. Raman Bhai Patel Foundation (South Africa) celebrated victory of Love over Hatred and celebrated the 150 years of Mahatma Gandhi and 100 years of Mandela’s inspirational lives. The event ‘Gandhi Mandela Peace Initiative’ held at Hotel Imperial, holds some important panel discussion on the topics related to Global Peace for Youth, Women, Environment, Education, Health, Gender Sensitivity, Arts and Cinema with powerful keynotes delivered by great thought leaders.
During the Gandhi Mandela peace initiative event, Mr. Kartikeya Sharma honored Mahatma Gandhi and Nelson Mandela to mark the 100th birth anniversary of Nelson Mandela and 150th birth anniversary of Mahatma Gandhi.
In his address, Mr. Kartikeya Sharma asserted that it is the right time to profess the teachings of both the iconic leaders. He said that the two exceptional leaders have shown the world a way of change, peace and social fabric. He added that the two leaders have also highlighted the importance of co-existence, animal protection and the environment in their teachings.
Shri Kartikeya Sharma, Founder & Promoter, iTV Network during his key note speech said “The way Mahatma Gandhi and Nelson Mandela's approached social problems were impressive and revolutionary.” Further he announced, iTV Network initiative of the formation of AskGandhi.in to spread the teachings and ideologies of Mahatma Gandhi. He said “It's a great opportunity to profess the teachings of both the iconic leaders, AskGandhi.in is an interactive platform for the current and future generations to engage with the ideals and principles on every facet Mahatma Gandhi’s life. Both Gandhi and Mandela showed the way of change, peace and social fabric to the world.”
There was another interesting session on environment and sustainability which was attended by Mr. Walter Lindner, Hon. German Ambassador of India, Govt. of India; Mr. Kartikeya Sharma, Founder and Promoter, iTV Network; Mr. Ricky Kej, Grammy Award Winner and Environmentalist; Mr. Sudhir Mishra, Environmental Lawyer Committee member of Ministry of Environment and Forest and Dr. Devendra Kumar Agarwal, Expert Member, National Green Tribunal. During the session, Mr. Kartikeya Sharma spoke about the teachings of both the iconic leaders who gave messages for peace, mutual co-existence, protect animals and environment and taught us about non-violence, sustainability and life Eco-system. While, Mr. Ricky Kej said that, “Human beings should live life is close to nature to avoid pollution and other problems.”
In another interactive session on Education system in India, the panelists including Mr. Adi Godrej, Chairperson Godrej Group; Mr. Ghanshyam Tiwari, SP, Co-founder, Harvard India, Conference; Mr. Kartikeya Sharma, Founder & Promoter, iTV Network; Dr. Aseem Chauhan, Chancellor, Amity University; Dr. Madhu Chitkara, Vice Chancellor, Chitkara University; Kunwar Shekhar Viendra, Chancellor, Shobhit University. During the session, Mr. Kartikeya Sharma, said “Education, teaching process is changing fast along with technology and new ways to educate children is needed.” While, Mr. Adi Godrej said “Gandhi and Mandela fought hard for the education to all.”
This will be available over and above the current Urban/Rural cuts to facilitate more effective planning.
BARC India, the world's largest measurement panel, today announced that it would start reporting viewership from free & pay platforms separately starting week 27 (29th June – 5th July).
The systems at BARC India always evolve basis feedback from the industry. In the past 4 years BARC India has enabled granular reporting cuts basis feedback from various stakeholders to better understand viewership habits.
The new Pay & Free platform variable will be offered over and above the current Urban & Rural cuts that are reported by BARC India. It will be made available to all the subscribers for planning & analysis through its proprietary BARC Media Workstation Software. It will also be published on the website for select genres.
A Free Connection is one where the household incurs only a small one-time fee for installing the set top box. The major player in this area is DD Free Dish. The household does not pay any monthly subscription fee. Whereas a Pay connection is one where the subscriber invests an initial amount for installation and an on-going monthly subscription fee.
In the Hindi Speaking Markets, 2 out of 10 homes are Free Homes, accounting for almost 140 Mn TV viewing Individuals. The Pay & Free viewer differs significantly not only in terms of demographics, but also their characteristics, values, lifestyle and psychographics. A study done in these homes by BARC India explicates the personas of these two audience types.
Reporting viewership from Pay and Free platform separately would enable focussed targeting. Advertisers can plan more effectively by placing insertions on the channels available on these platforms in the respective regions. Broadcasters can also make more informed decisions pertaining to content and distribution.
“There has been a strong demand from the Market for separate reporting of viewership from homes with Pay & Free connection. We have taken the market feedback in consideration with the changes that have come about in the ecosystem post the implementation of the Tariff Order. We believe this move is a step in the right direction to empower the industry in understanding the distinct consumption patterns of this segment and plan more effectively” says Partho Dasgupta, CEO, BARC India.