MediAvataar's News Desk

MediAvataar's News Desk

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MY FM, the radio arm of DB Corp Ltd. is bracing up its existing line-up of pioneering content with the launch of ‘Fun mein hai Vishwas.’

Hosted by ace poet and youth icon Dr. Kumar Vishwas, the humor capsule will serve as a platform for listeners eyeing for natural flavor of comedy. Vishwas, known for being genuine, sarcastic and unfiltered, will be seen as listeners stress buster airing every day, once every hour from 8th July onwards.

Dr. Kumar Vishwas will pull inspiration from daily life, poetry, and Politics and give listeners some puns and punches in his inimitable style, which will be interspersed with interesting poetry recitations.

Speaking about MY FM’s latest offering, Rahul Namjoshi, Chief Operating Officer, said, “MY FM is a strong customer centric organization, in our continued attempt to provide unique and engaging content for our listeners we bring to you Dr. Kumar Vishwas, his spontaneity connects immediately with the listeners and I am sure they will respond warmly to the humour capsule”

Vinay Manek Singh, Programming Head added, “Koi deewana kehta hai...koi pagal samajhta hai' these lines have resonated across the country for some time now and for a change the maverick satirist, poet and motivational speaker is holding the microphone a little longer! MY FM presents 'Fun mein hai Vishwas' with Dr. Kumar Vishwas. Going beyond the conventional 'kavi sammelan' he will grace the airwaves on radio for the very first time.
Ranging from his 'muktak' creations which carry a plethora of human emotions to his fun dig on life and its' offerings, MY FM is privileged to host the versatile artist across it's stations starting Monday 8th July. Every day every hour!

South India has the highest preference for subtitles while North and East India are more likely than South to favour dubbing

More than seven in ten people in India (72%) prefer watching content in languages other than the ones they speak or understand with subtitles, new YouGov research reveals.

Although most people prefer subtitles, around a quarter likes it dubbed (24%). South India has the greatest preference for subtitled content amongst all regions (82%) while North and East India are twice more likely than the South to prefer dubbed versions (34% vs 16% and 33% vs 16%, respectively).

When it comes to translations (subtitles or dubbing), most people in India prefer to have foreign or regional content translated in English (71%), followed by Hindi (23%). Even though the majority wants English translations, around 2 in 33 people (7%) said they would prefer translations in their native language. Of the people who said this, Malayalam (14%) and Tamil (12%) speaking people are most likely to want it this way.

Hindi is the most spoken language in India, however, only a quarter (26%) of Hindi-speaking consumers want their content subtitled or dubbed in the same language. Most of them want it translated in English, but among the English-speaking people, a third (34%) want translations in Hindi. However, the highest demand for English translations comes from Kannada (88% saying this) and Telugu (86%) speaking Indians.

Even though a small percentage of people want translations in their mother tongue, the probability of consuming content in one’s native language seems to be high, with around eight in ten claiming they would watch foreign (82%) or regional content (78%) if it was made available to watch in their mother tongue.

At present, more than half the people (55%) watch foreign language content and a much higher proportion consumes regional content (84%). YouTube is the biggest platform for foreign content consumption, with three-quarter saying they watch international content on it. OTT platforms such as Netflix and Amazon are the second biggest mediums to devour foreign content (61% saying that). However, TV is the biggest consumption platform for local content (73%), closely followed by YouTube (72%).

Speaking about this, Deepa Bhatia, General Manager, YouGov India, said, “India is an amalgamation of different languages. In order to win over this lucrative market, content creators need to localise as much as possible. Digital players have an especially great opportunity as a lot of content, both regional and western, is being consumed online. However, most of it is available in only a few languages. A vast regional market still remains untapped. The data shows that there is an interest in seeking content in one’s native language and brands need to understand the needs and preferences of this set in order to expand their audience base.”

By Foreign content, we mean content made in languages other than English and by regional content, we mean content made in languages other than Hindi​. Data collected online by YouGov Profiles among around 1015 respondents in India in June 2019 using YouGov’s panel of over 6 million people worldwide. Data is representative of the adult online population in the country.

Although there is an interest to find love, being able to love the person of their choice is still a challenge for many

A third of LGBTQ+ Indians said they are meeting people for dating or friendship digitally, either through dating apps like Tinder, OkCupid, etc. (with 18% saying this) or through community-specific dating and networking apps like Grindr (16%), new YouGov survey reveals.

While the world is celebrating PRIDE month, extending their support towards the LGBTQ community, YouGov India surveyed LGBTQ+ Indians to know how are they finding love after the monumental verdict decriminalizing section 377 in India last year.

The research shows that though the community is in the pursuit of love, they are battling the problem of loving, marrying or parenting a child with the person they love (with 31% saying this is an issue). However, the biggest issue for the community is that of securing equal rights and social acceptance (as said by 39% people), and this issue is the strongest in North India as compared to other regions of the country.

Despite these challenges, nearly half of LGBTQ+ people (48%) said the Indian society is progressing in terms of representing the LGBTQ community and upholding their rights. Two in five (39%) even admitted to noticing visible changes in attitudes and perceptions towards the community post decriminalization of section 377 last year.

At present, close to half of these people (47%) admitted to being in a relationship and one in seven (14%) are looking out to be in one. Surprisingly, the married LGBTQ members are more likely to use dating apps than the single ones (40% vs 31%). In fact, the most active users of community-specific dating apps are married and identify as bisexuals, with a quarter of them (25%) saying they use these apps to meet people. GenX is also more likely to use these apps to connect with people as compared to the millennials (41% vs 32%).

Although friends emerge as the biggest source of matchmaking (with 46% saying that), the opportunities to seek companionship for the LGBTQ community has moved to different avenues.

Social media and messaging apps are a big help in this regard (40%). Outside the online world, social events (23%), bars & pubs (11%) and LGBTQ specific community bars (9%) are other places where LGBTQ+ members are networking. It is interesting to note that while LBGTQ members in tier 1 and 2 cities have more facilities to meet people through dating apps, a higher number of people in tier 3 cities are finding friends and love interests at events (with 32% saying that).

Speaking about this, Deepa Bhatia, General Manager, YouGov India, said, “Social networks and dating apps are great avenues for the LGBTQ+ community looking for love. These platforms provide acceptance and the option of anonymity, especially for the ones who have not come out of the closet yet. Recognising an opportunity and in an attempt to be more inclusive existing dating apps have added LGBT labels while some apps have been developed specifically for the community. However, these facilities are majorly available only in urban cities. Brands need to understand the challenges and requirements of the community in smaller cities and make these platforms accessible to them as well.”

Data collected online by YouGov Omnibus among around 300 LGBTQ+ respondents in India in June 2019 using YouGov’s panel of over 6 million people worldwide. Data is representative of the adult online population in the country.

National Geographic’s Upcoming Film ‘Extreme Engineering: On Land And Sea’ to showcase infrastructure marvels designed for India’s future

Key projects featured in film bring together innovation and new technologies to propel the nation forward

India is one of the fastest growing economies in the world. Burgeoning Indian cities need rapid infrastructure development to keep pace with growing demand. To build a strong nation, the need of the hour is robust infrastructure driven by advanced technology and innovation. National Geographic’s upcoming documentary ‘Extreme Engineering: On Land And Sea’ will highlight some of the country’s most advanced engineering projects designed to accelerate India’s social infrastructural development and growth.

From building the first metro tunnel running from under the mighty river Hooghly in Kolkata, India’s own oil floating production storage and offloading vessel (FPSO) in the middle of the Arabian Sea, to building a premium exhibition centre connecting two highly congested areas in New Delhi, the documentary deep dives into the process of building these infrastructure marvels designed for the future, with a vision of wider social development. Premiering on 6th July, the upcoming documentary will showcase the production process involved across various phases of construction for these ambitious projects. The film is based on three key projects envisioned by Shapoorji Pallonji Group which aim to strengthen India’s position on the global platform.

The documentary showcases the construction of India’s first ever underwater river tunnel connecting the metro lines on either side of the Hooghly River in a populated city like Kolkata, where people depend heavily on road transport system and lacs of commuters drive across the Howrah bridge. The East West metro project in Kolkata is a modern day marvel and an ambitious mesh of metro routes. Another project captured in the documentary is FPSO Armada Sterling, one of the first floating production storage and offloading vessels operating in the middle of the Arabian Sea. It aims to decrease India’s dependence on crude oil imports. To add to these mega projects, the documentary also focuses on the International Exhibition-cum-Convention Centre (IECC) at Pragati Maidan which is being built with a sole purpose of hosting international summits and conferences.

Speaking on the documentary, Kekoo Colah, Executive Director, Shapoorji Pallonji And Company Pvt Ltd said, “At Shapoorji Pallonji, we believe in engineering sustainable solutions that benefit generations, making the world a better place to live in. Technology shall remain the backbone of our organisation as we continue to contribute to the nation’s growth story.”

Talking about the documentary, Gayatri Yadav, President & Head-Consumer Strategy and Innovation, Star India said, “Innovation and technology are not only catalyzing growth in the areas of infrastructure but also propelling a stronger national economy. It is a huge responsibility to build a strong social infrastructure through use of innovation and newer technologies. As a developing nation, we must aspire to reach new engineering heights to launch us into the next phase of economic growth. This film will give viewers an insight into how the use of advanced technologies can help build a strong nation and engineer a better planet.”

The documentary ‘Extreme Engineering: On Land And Sea’ will premiere on 6th July at 8 pm on National Geographic.

Friday, 05 July 2019 00:00

Davide Grasso named COO of Maserati

Fiat Chrysler Automobiles N.V. announced two moves in its leadership team. Davide Grasso, former Chief Executive Officer (CEO) of NIKE’s Converse, joins FCA and is named Chief Operating Officer (COO) of Maserati. Grasso also is appointed to the Company’s Group Executive Council (GEC).

While at Converse, Grasso engineered that iconic brand for long-term sustainable growth. His previous experience includes a string of successes at NIKE, where he served in numerous leadership positions, including Chief Marketing Officer for the Nike brand.

In a related move, Harald Wester assumes the role of Executive Chairman of Maserati. In addition, his responsibilities as Chief Technical Officer (CTO) expand to include global powertrain along with global vehicle engineering for the Group.

In his expanded role, Wester will oversee all product development and engineering for the Group’s ongoing new product strategy, including the expansion of its internal combustion and hybrid/electric powertrain offerings. As Executive Chairman of Maserati, Wester maintains strategic involvement in that historic brand and will oversee all technical and industrial areas.

"With Davide’s arrival, we continue to round out FCA’s senior leadership team with world class talent,” said Mike Manley, CEO FCA. “He brings a wealth of brand expertise to one of the most historic marks in the automotive world. Davide and Harald will build on the work that’s already underway to rejuvenate Maserati worldwide; and Davide will be a valuable advisor to the GEC on brand matters across the FCA portfolio.

“The expansion of Harald’s CTO role will further accelerate our progress in powertrain development and drive the integration of market leading technologies into our brands. Combining vehicle and powertrain engineering under one of the industry’s most respected technology leaders will streamline the delivery of our product strategies,” said Manley.

Grasso said, "Joining Maserati at such a transformational time is an extraordinary opportunity that speaks to my passion for cars, great brands and my personal Italian heritage. Working with Mike Manley, Harald Wester and the rest of the FCA team will be a privilege. I’m honored to be joining FCA at such a defining and transformative moment for the company and the industry.”

“This is a fundamental step in the growth of Maserati both for its technological development and for brand expansion and for this I’m excited to work with Davide” said Harald Wester. “I’m honored to take the lead of global powertrain for the Group in this challenging period. The combined vehicle and powertrain teams will speed-up the development and integration of world class propulsion systems.”


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