MediAvataar's News Desk

MediAvataar's News Desk

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After the thumping victory of BJP led NDA government during the recently held general elections, the newly formed government is all geared to present its maiden budget on 5th July for its second term.

India News, India’s leading Hindi news channel of iTV Network, brings to its viewers the most comprehensive special programming on the budget analysis under the umbrella branding of ‘Modi Ka Maha Budget’. The special programming will have special shows with renowned economists, political leaders and senior journalists to voice their opinions on the upcoming union budget.

India News will broadcast special programmes on the pre-budget analysis and expectations of the corporate sector and the common man of the country.

There will be special segments and shows on the issues related to housing, water, electricity and common man’s expectation from the government. During the show, India News reporters will do a reality check of the government policies.

There will be a special segment on the defense budget with analysts and special guests discussing about the defense deals and how the upcoming budget is going to achieve long due modernization of Indian Armed forces.

In another show, the middle class segment will address their needs and expectations from the finance minister. India News reporters will be doing interviews of the house wives and common public to take up their issues and expectations pertaining to the budget. These shows will also focus upon the stories around the budget of the middle class families on their concerns of tax load, Inflation, high cost of living, fuel expenses, slowdown in reality market and higher rate of interest.

India News team of reporters will also be doing a debate special show with the youth of our country from college campuses and share their expectations from the government.

There will be a special programming on the Budget Day, 5th July which will commence from 9:00 AM onwards on India News, comprising the Finance Minister Smt. Nirmala Sitharaman’s budget speech followed by post-budget discussions and analysis.

Watch ‘Modi Ka Maha Budget’ throughout the day on Friday, 5th July 2019 exclusively on India News

Pen N Camera International - A leading film distribution & production company having distributed more than 200 Bollywood films is set to launch its OTT platform - DON Cinema on 5th of July 2019.

After the successful launch of their 2 apps under its own umbrella - DON Sports and Stars Gift, Penn N Camera International is all set to create a revolution in the way the youth of today watch their favorite films through OTT platforms.

DON Sports has already created a buzz in the market with a record 10.4 million viewers during the India-Pakistan ODI match in the ongoing Cricket World Cup. Stars Gift is steadily catching up with the masses.

Scheduled to be launched on 5th of July, DON Cinema will be offering over 2,000 International feature films across 6 languages. It has already stacked up a library of 70 Web Series as well as 5,000 hours of animation films from all around the world.

DON Cinema Founder and owner Mehmood Ali has joined hands with a well known Cricket Physio Dr. Ali Irani, Lucky Bakul Soni & 7Globtech as technical partner for DON Sports. Its other tie ups include those with Multinational Film Companies are with Farabi Cinema Foundation of Iran, Megastore Systems GmbH (Austria & Europe), Qabe Aaseman Javad Navrooz Baigi from Iran and Web Talkies LLC (USA) as their technology partners amongst various other well established Entertainment and Media Companies around the world.

While DON Cinema is set to be launched in 6 Indian languages, while legendary cricketer Kapil Dev has extended his full suport to DON Sports. The company sources have now confirmed their launch of their new reality based series Tik Tok House (broadly explained as similar to Big Boss) on DON Cinema with the present leading Tik Tok stars entering and residing in the Tik Tok House. Amir Siddique will be in charge of the production that is managed by Team Nawab. 

85% of Asian consumers ‘less impulsive’ when buying

72% know ‘a lot’ about a brand before they purchase

Only 6% of brands globally grew annual market share

Businesses are struggling to lock in long-term, sustainable growth as consumer behaviours change, according to new research from Kantar, the world’s leading data, insights and consulting company.

Following years of rapid economic development, growth in Asia Pacific is starting to slow. The results from Kantar’s Mastering Momentum report show that consumer spending behaviour is also changing, becoming increasingly careful and considered. The findings reveal that 85% of people questioned in the region say they are less impulsive in their spending compared to two years ago. Consumers are now making choices based on an ever-growing number of interactions, underlining the need for marketers to regain a focus on long-term brand building.

Brands across the world are struggling to secure growth in this environment. The report found that globally, fewer than 6% of brands grew market share over one year, and only 6 in 10 of those sustained that gain over three years.

But the findings also reveal opportunities for brands. The report highlights the need to establish meaningful connections with consumers to build the relationships that will result in long-term growth. When asked about their most recent purchase, 98% of people questioned said they were already familiar with the brand – of these, 72% ‘knew a lot’ about it.

Digital technologies are critical gateways to building a familiarity and predisposition towards the brand:

Two thirds (65%) of people in Asia, and 78% of Millennials, said that their mobile is central to discovering new brands.

Platforms like Instagram are now being used as a central ‘discovery’ channel in many markets, with people scrolling through to find new brands in the same way that they would a physical magazine.

However, despite advances in programmatic technology and advertising becoming increasingly personalised, over a third (38%) of people say that the ads they see are not relevant to them, signalling the need for brands to hone their targeting skills.

Anita Rao Kapur, Regional Head of Brand for the Insights Division at Kantar, said: “Consumers in Asia today are far more discerning, making decisions based on a layered understanding of the brand, built up over numerous interactions. Brands that want to grow in a sustainable way need to make sure they have their finger on the pulse of all of the moments that matter and understand how interactions in the short term can contribute to the overall long-term picture.”

Research conducted by Kantar last year revealed that only 45% of marketers in the region measure both long-term brand building and short-term performance marketing.

The new report recommends marketers balance their investment across three key stages in the buyer lifecycle to create sustained growth:

Experience: influence repeat sales and build loyalty by delighting existing users, as they are the foundation upon which growth is built

Exposure: influence future sales by attracting new buyers and establishing meaningful difference through compelling creative and targeted media investment

Activation: influence immediate sales by ensuring the brand triggers positive associations and its meaningful difference comes readily to mind at the point of sale.

Commenting on the findings, Nigel Hollis, Chief Global Analyst, Insights Division at Kantar said: “Sustained, long-term growth is hard, but there is a huge opportunity for businesses that are willing to look beyond simply delivering the next quarter’s numbers. The brands that concentrate marketing investment into the moments that matter will be the ones that thrive and grow regardless of fluctuations in the global economy.”

Anita continues: “We can’t map every thought that people have, but by monitoring sensitive indicators of change, marketers can optimise quickly, invest where necessary and keep the momentum moving forwards in a positive direction.”

Businesses are failing to lock in long-term growth, according to new research from Kantar, the world’s leading data, insights and consulting company.

Kantar’s latest study, Mastering Momentum, which analysed 3,900 brands in the BrandZ™ database over a three-year period, found:

Fewer than 6% of brands grew market share over one year

Only 6 in 10 of those sustained that gain over three years

And fewer than 1 in 10 (of the 6 percent) improved on their initial gain, leaving a small “One Percent Club” of brands that have mastered the art of building sales momentum in the long term.

The analysis reveals many brands could be sitting on a potential growth goldmine. And this opportunity is not only reserved for small businesses; 2 out of 5 of the biggest brands managed to hold ground or grow between 2015 and 2018. Brands that are getting it right include Disney, Orange and Adidas, all featuring in the 2019 BrandZ™ Top 100 Most Valuable Global Brands ranking, while also making some of the biggest gains in market share, according to the analysis.

Research conducted by Kantar last year revealed that only 52% of advertisers are confident their organisation has the right balance between long-term brand building and short-term performance marketing.1 The new report recommends marketers focus on three key points in the buyer lifecycle to create sustained growth:

Experience: influence repeat sales by delighting existing users, as they are the foundation upon which growth is built

Exposure: influence future sales by reaching out to new potential buyers and establishing meaningful difference through compelling creative and targeted media investment

Activation: influence immediate sales by ensuring the brand and its meaningful difference come readily to mind at the point of sale.

According to Kantar’s analysis, the brands that managed to move to the needle across all three activities achieved 65x more growth than average. The study also found that brand size significantly influences growth prospects, making it critical for businesses to balance investment across brand building and demand generation accordingly.

Commenting on the findings, Nigel Hollis, Chief Global Analyst, Insights Division at Kantar said: “Sustained, long-term growth is hard, but there is a huge opportunity for businesses that are willing to look beyond simply delivering the next quarter’s numbers. Brands that tailor a growth strategy relevant to their market position outperform those that only grow penetration by an average of 45%.2 Small brands have little choice but to focus on increasing acquisition from competitors, while market leaders need to invest in improving the experience for existing customers, and, to a lesser degree, bringing in new category buyers. The brands that concentrate marketing investment into the moments that matter will be the ones that thrive and grow regardless of fluctuations in the global economy.”

Effective growth marketing starts by identifying what behaviours brands need to change to increase market share. To help brands understand the impact of marketing activity in real-time, and make better long-term business decisions, Kantar has introduced artificial intelligence and advanced modelling techniques into its brand guidance systems. These solutions deliver agile insights that provide an overall view on both current and future brand performance. Marketers can also analyse the performance of individual campaigns, which helps them to quickly course correct and optimise investments.

Claire Spaargaren, Global Brand Guidance Director, Insights Division at Kantar said: “The rapid proliferation of data in today’s connected world gives marketers access to more metrics than ever before. But the most readily available data, such as raw searches, sales and clicks, focuses attention on what’s happening here and now, so it’s no surprise that the activities that demonstrate an immediate return tend to win out in the competition for budget. It’s hugely important for brands to understand the bigger picture. Our latest global BrandZ™ report clearly illustrates the financial impact a strong brand can have on delivering superior shareholder returns. Identifying reliable short-term indicators of long-term success is the first step marketers need to take to unlock future brand growth.”

Friday, 28 June 2019 00:00

B4U successfully launches 2 channels

B4U Kadak in the HSM market & B4U Bhojpuri in the regional market both leading in their respective genres

B4U Network, the global leader in Bollywood entertainment, added two new channels to its bouquet of offerings in the month of May 2019 – B4U Bhojpuri and B4U Kadak. While B4U Bhojpuri is a Bhojpuri movie channel, B4U Kadak is a premium channel in the Hindi Movie genre.

And going by the latest viewership figures of BARC, both the newly launched channels have created a big impact in their respective genres, ranking among the top players in the very first week of their release.

Launched on 15th May 2019, B4U Bhojpuri arrived with a unique offering of 2 WTP’s (World Television Premieres) every week along with a mix of music and devotional content in multiple time bands for the regional language audiences in the UP, Bihar & Jharkhand market. The programming struck a chord with the core Bhojpuri audience as the channel generated remarkable figures of 57 million impressions in Bihar/Jharkhand market (U+R) on NCCS 2+ Yrs in week 25, 2019 of BARC.

B4U Bhojpuri is all set for further growth as the content is going to get richer in the coming months. With its premium packaging, special festive programming during cultural events like Chatt, Navratri, Diwali & Holi, devotional content and unmatched library, including Dinesh Lal starrer Nirhua Hindustani 2, B4U Bhojpuri will capture the hearts and minds of Bhojpuri audience like never before.

The other newly launched channel, B4U Kadak, went on air on 31st May as a premium offering in the Hindi Movie genre. The channel arrived with an incredible promise of 101 WTP’s (World Television Premieres) with a mix of cherry picked Bollywood films and South Indian movies dubbed in Hindi. B4U Kadak’s library boasts of a number of award winning and critically acclaimed films, along with Original South Indian films which were successfully remade in Bollywood.

With such an impressive array of films, B4U Kadak was lapped up by the audience right after its launch, and the channel generated amazing figures of 427 million impressions in the HSM market (U+R) on NCCS 2+ Yrs in week 25, 2019 of BARC. With a number of incredible films making their WTP on B4U Kadak in the days ahead, the channel will climb up even higher on the ladder in the Hindi Movie genre. Along with B4U Movies, B4U Kadak will further expand the audience base of B4U among the Hindi movie lovers.

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